Train Station Advertising in Bredenbury

Get in touch

Advertising in Train Station in Bredenbury

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Bredenbury

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Bredenbury gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Bredenbury

The cost of railway adverts in HR7 4 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Bredenbury reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Bredenbury (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Llangrove Newton Great Brampton Wellington Heath Sellack Pen-y-Park Hawkersland Cross Luston Yarkhill Netherton Rudhall Hegdon Hill Byford Twyford Common Blakemere Evesbatch Bredenbury Hopley's Green Tudorville Common Bach Ongar Street Clifford Greenhill Munderfield Stocks Canon Bridge Edwyn Ralph Prior's Frome Vowchurch Bull's Hill Franklands Gate Lower Kinsham Walford Marlbrook Perrystone Hill Priory Wood Green Crize Easthampton Lower Green Eyton Llangarron Jug's Green Middleton Crozen Deerfold White Cross Weston Winnal Common Three Crosses Hyde Ash Goodrich Baron's Cross Pontrilas Newton Stapleton Veldo Stony Cross Ebnall Kimbolton Shawl Golder Field Clencher's Mill Lower Welson Nupton Kerry's Gate Munderfield Row Burghill Kingstone Hereford Red Rail Welsh Newton Common Hunderton Brampton Abbotts Westhope Upper Wootton Upper Egleton Norbridge Brobury Much Cowarne Litmarsh Penrhos Kynaston Larport Sapey Common Aston Tumpy Lakes Lea Hill Gate Lower Todding Leinthall Starkes Goodrich Cross Bredward Staunton on Wye Newtown Flintsham Coddington Broad Green Old Country Cock Gate Stretford Callowside Pencraig Upper Sapey Llanrothal Newton Portfields Hoarwithy Crocker's Ash Letton College Hill Three Ashes Hales Wood Titley Scotland Bank Ledbury Bridstow Swainshill Weobley Marsh Shucknall Harewood End Tarrington Collington Llanveynoe Pudleston Bishops Frome Preston on Wye Howton Bosbury Eardisland Orleton Common Turkey Tump Whitchurch Bicton Crumpton Hill Stoke Prior Park Gate Archenfield Coxall Wofferwood Common Coldharbour Lugg Green Sugwas Pool Upper Wellington Kinnersley Little Dewchurch Acton Green Upper Town Nokelane Head Lower Harpton Newton Moccas Donnington Tyberton Moorend Cross The Bage Perton Upper Grove Common Moorfields Grantsfield Thornbury The Heath Todding Bringsty Common Longtown Ludstock Ganarew Welsh Bicknor Comberton Dorstone Knill Marlas Ledgemoor Elton's Marsh Monmarsh Sapey Bridge Five Bridges Bodenham Checkley Newtown Steen's Bridge Dinedor Camp Lugwardine Burcher Upper Colwall Cobnash Abbey Dore Merrivale The Cleaver Bringewood Forge Old Forge Aston Ingham Adforton Cradley Monnington on Wye Felton Ballingham Munsley Green Ridgeway Cross Wormbridge Common Stockingfield Rowlestone Little Hill Ryeford Stansbatch Sollers Hope Kingswood Stoke Edith Breinton Common Garway Ford Lyde Cross Moreton on Lugg Nunnington New Street Bailey Lane End Crizeley Mordiford Nextend Batchfields Eaton Bishop Upton Crews Broad Oak Willersley Stretford Stockton Mortimer's Cross Bolstone Poolmill Little Tarrington Ladyridge Lower Town Lyne Down Trereece Clodock Michaelchurch Becknell Waller's Green Stoneyard Green Turnastone Little Doward Brinkley Hill Bowley Lane Withington Ridge Hill Eardisley Bradlow Whitechurch Maund Cornett Urishay Common Pict's Cross Trelough King's Thorn Orleton Rotherwas Ruxton Green Horseway Head Sutton St Michael Upper Welson Floodgates Leominster Trumpet Wootton Lower Broxwood Grafton Brimfieldcross Wilton Stocking Ryelands Lower Hardwick Holywell Combe Moor Field's Place Bartestree Risbury Eastnor Greytree Holme Lacy Almeley Wootton Huntington Portway Cophill Fownhope Moreton Jeffries St Owen's Cross Lower Buckenhill Cobhall Common Pontshill Preston Marsh Colwall Green Colwall Evendine Goose Pool Kingsfield Madley Wylde Wood End Almeley Little Common Whyle Wynds Point Newman's Place Bleak Acre Llanwarne Mansell Gamage King's Acre Crowmoor Buckton New Town Bishon Common Bycross Lewis Wych Bircher Sutton Marsh Woonton Ash Holmer Little Marcle White Rocks Yarpole Upper Hill Stony Cross Crick's Green Brockmanton Bacton Bearwood Stanley Hill Burmarsh The Vauld Great Doward Hales Bank Withington Marsh Streamford Headland Lower Lye Fiddler's Green Norton Wood Moorhampton Ashley Moor Mansel Lacy Letton Biddlestone Sutton St Nicholas Even Pits Upper Hergest Richards Castle Birley Woodbrook Treaddow Ashperton Lower Southfield Shelwick Green Canon Pyon Lower Breinton Halmond's Frome Knapton Green Upper Lye Glewstone Wharton Brookfield Ruxton Ballingham Hill Wormbridge Swinmore Common Fine Street Snodhill Venn's Green Edvin Loach Byton Cabal Stoke Lacy Woolhope Cockshoot Crossway Much Marcle Chickward Hope Mansell Logaston Shirl Heath Millhalf Hampton Bishop Hatfield Auberrow Bodenham Bank Ballsgate Common Weston under Penyard Common Hill Gorsley Common Yazor Stretton Sugwas Downton on the Rock Coughton King's Pyon Lea Line Aylton Little Merthyr Tidnor Whitbourne Combe Hom Green West Hill Tupsley Westfields Lower Grove Common Monkhide Tedstone Delamere Canon Frome Beavan's Hill Kinton Kentchurch Moor Park Kingstone Stoke Lane Welshman's Lane Dinedor Cross Tretire Upton Bishop Humber Old Wharf Bredwardine Sollers Dilwyn Loxter Saffron's Cross Covender Meadow Green Shelwick Stowfield Weston Beggard Kenchester Upper Lyde Weirend Walford Pencoyd Nash Widemarsh How Caple Acton Beauchamp Parkway Shenmore Putley Green Lower Wootton Woonton Limebrook Brinsop Common Hamnish Clifford Marlow Byton Hand Eastwood Hinton Blackmarstone Stretton Grandison Wetmore Upper Marston Hildersley Orcop Shutton Pontshill Marsh Upper Maes-coed Callow Marsh Wigmore Dancing Green Walker's Green Broadway Lands Waterloo Hartleton Didley Wolferlow Moorcot Leys Hill Ivington Much Birch Callow Tarrington Common Woods Eaves Luntley Westmoor Bradnor Green Staplow Strangford Mathon Nutfield Totnor Altbough Bishopstone Parkway Lower Bearwood Alder's End Bridge Sollers Cusop Leinthall Earls Sellack Boat Stoke Cross Pen-pwll-sond The Wymm Portway Birchall The Leys Putley Wilson Merbach Bullinghope Bowley Town Hagley Meer Common Carey Haven Lyonshall Ledicot Wayend Street Munstone Brampton Bryan Lulham Portway Dulas Tillington Hillhampton Pentre-Jack The Hundred Westbrook Kilpeck Maund Bryan Aulden Pixley Little Brampton Marden Cholstrey Lower Rabber Arrow Green Sunset Trewen Dormington Weobley Yatton The Parks Lawton Peterstow Putley Common Headbrook Marston The Riddle Adley Moor Bagwyllydiart Preston Wynne Upper Hamnish Putson Linton Garway Hill Winter's Cross King's Caple Gilfach Pipe and Lyde Shobdon Colwall Stone Hardwicke Symonds Yat West Kingsland Wellington The Knapp St Weonards Netherton Dilwyn Walterstone Craswall Middleton on the Hill Leintwardine Burley Gate Catley Southfield Panks Bridge Ailscroft Brockhampton Tedstone Wafer Stagbatch Leysters Bodenham Moor Stowe Kymin Michaelchurch Escley Upper Kinsham Dodmarsh Brelston Green Walterstone Common Flaggoners Green Much Dewchurch Elton Howle Hill Ruckhall Rodd Hurst Pipe Aston Upper Dormington Llandinabo The Broad Grendon Bishop Buckcastle Hill Marston Stannett Ham Green Winforton Aymestrey Newton Whitton The Forge Lower Bullingham Marstow / Llanmartin Staunton on Arrow Eign Hill Stretford Court Foy Ocle Pychard Haven Storridge Woonton Kington Eaton Hurstley Belmont Clehonger Vowchurch Common Crossway Bromyard Downs Westhide Pool Head Enmore Field Rushall West Town Fromes Hill St Margarets Brimfield Wynn's Green Orcop Hill White Stone Upper Buckenhill Symonds Yat Bromsash Little Hereford Broomy Hill Ewyas Harold Wormsley Falcon Tillington Common Llanrosser Urdimarsh Dukes Hendre Durlow Common Moreton Little London Archenfield Cross Llyde Bartonsham Red Hill Linton Hill Whitney-on-Wye Allensmore Burrington Elmdale Overross Rowland's Green Wellington Marsh Baysham Clouds Bromyard Old Gore Woolhope Dorstone Aconbury Birchend Lower Burton Peterchurch Docklow Elms Green Pencombe Little Cowarne Middle Maes-coed Brierley Munsley Hope's Rough Clock Mills Trolway Phocle Green Bobblestock Ashton Calver Hill Winnal Pow Green Dinedor Newlands Wacton Linley Green Holme Marsh Wyson Sutton Lakes Chance's Pitch Newton Farm Ashfield Brinsop Sarnesfield Cockyard Brilley Westfield The Fording Hill of Eaton Ullingswick Aylestone Hill Brilley Mountain Byford Common Upper Hardwick Cold Green Mahollam Ryelands Upperton Barrelhill Green Lingen The Moors Pembridge Sallys Aston Crews Wormelow Tump Newtown Lower Hergest Ross-on-Wye Pen-allt Credenhill Kerne Bridge Portway Llancloudy Lower Egleton Welsh Newton Fromington Hope under Dinmore Hungerstone Stanford Bishop Broadmoor Common Pikestye Grendon Green Upcott Birtley Castle Frome Grittlesend Upper Broxwood Bellamore Rhydspence Thruxton Norton Canon Monkland Fawley Chapel Little Gorsley Hole-in-the Wall Uphampton Bowley Lucton Upper Breinton Rodd Leysters Pole The Marsh Isle of Rhea Crow Hill Beggars Ash Claytons Hill-field Green Lane Huntington Little Garway High Lane Foxley The Weaven Rushock Barton Court Brick End West Lydiatt Hill Hole Eau Withington Yarsop Bush Bank Lower Maes-coed Kivernoll Sandyway Poolpardon Stony Cross Little Birch Amberley Penguithal