Train Station Advertising in Mansell Gamage

Get in touch

Advertising in Train Station in Mansell Gamage

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Mansell Gamage

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Mansell Gamage gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Mansell Gamage

The cost of railway adverts in HR4 7 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Mansell Gamage reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Mansell Gamage (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Upper Buckenhill Stockton Walford Newtown Nash Dancing Green Common Hill Stoke Lane Buckton Leinthall Earls Michaelchurch Escley Goodrich Cross Dorstone Aylestone Hill Pipe Aston Aylton Netherton Stapleton Linley Green Hom Green Hill Gate Walker's Green High Lane West Hill Penrhos Richards Castle Buckcastle Hill Weirend Flaggoners Green Monnington on Wye Peterstow Perton Stretford Court Swainshill Upper Colwall Marston Stannett Moor Park Llandinabo Altbough Aymestrey Comberton Broad Green Mordiford Fromes Hill The Bage Huntington Gorsley Common Cockyard Moreton on Lugg Bagwyllydiart Canon Pyon Cold Green Pool Head Yarpole Sellack Fawley Chapel Fromington Limebrook Brimfield Ladyridge Symonds Yat West Netherton Turnastone Marden Whitechurch Maund Newtown Bodenham Newton Wootton Hatfield Ongar Street Crow Hill Portfields Humber Little Marcle Newton Much Birch Westfield Letton Bishopstone Hawkersland Cross Bowley Lane Sutton Marsh Stowe Callow Marsh Ludstock Stansbatch Bridstow Streamford Hendre Barton Court Ballingham Hill Little Hereford Wormsley Withington Stretton Sugwas Hopley's Green Pixley Bellamore Colwall Stone Castle Frome Foxley Waterloo Enmore Field Knill Burmarsh Grendon Bishop Combe Old Gore Fownhope Moreton Ledbury Dorstone Lea Credenhill Yatton White Stone Sutton St Nicholas Scotland Bank St Owen's Cross West Lydiatt Edwyn Ralph Newtown Grantsfield Woolhope Knapton Green Tudorville Llangrove Great Brampton Colwall Green Hillhampton Urdimarsh Edvin Loach Stoke Cross Moccas Nunnington Hope's Rough Felton Archenfield Kymin Lower Breinton Madley Eardisley Little Birch Cradley Kingstone Bradnor Green Whitton Whyle Marlbrook Merrivale Perrystone Hill Westmoor Whitchurch Ganarew Luston Walford Upper Wootton Lyne Down Sutton Lakes Five Bridges Upper Egleton Kivernoll Donnington Bobblestock Sarnesfield Evesbatch Greenhill Foy Ballsgate Common Pudleston Cobhall Common Moorfields Welshman's Lane Munsley Green Weston Beggard Hinton Hagley Catley Southfield Harewood End Even Pits The Cleaver Acton Green Urishay Common Putley Common Upper Lye Hales Bank Didley Cobnash Durlow Common Lower Town Auberrow The Vauld Rodd Bacton Eign Hill Green Crize Stretton Grandison Upper Grove Common Brampton Abbotts Llanveynoe Wynds Point Hoarwithy Checkley Sollers Hope King's Pyon Elms Green Weobley Glewstone Munderfield Stocks Putley Green Barrelhill Green Nutfield Holme Lacy Lower Lye Dilwyn Upper Dormington Woonton Ash Tedstone Wafer Bredwardine Brockmanton Red Hill Dukes Stockingfield Bishon Common Leominster Pencraig Rushall Kingswood Pencoyd Combe Moor Clouds Woonton Yazor Norton Wood Ryelands Hill of Eaton Much Dewchurch Panks Bridge Kimbolton Kinton Preston on Wye Whitbourne Kingsfield Tarrington Common Bridge Sollers Eastnor Eyton Adforton Stony Cross Phocle Green Evendine Bringsty Common The Knapp Crumpton Hill Bromsash Hungerstone Stretford Rotherwas Steen's Bridge Maund Bryan Archenfield Munstone Lower Bearwood Craswall The Parks Great Doward Huntington Upper Marston Shelwick Green Pentre-Jack Aulden Woolhope Cockshoot Millhalf Upper Hardwick Lower Harpton Ross-on-Wye Newlands Green Lane Brockhampton Birchend Leys Hill Dinedor Camp Lyonshall Ridge Hill Byford Common Preston Wynne Garway Hill Blakemere Ledicot Little Gorsley Bringewood Forge King's Caple Bircher Lower Wootton Parkway Priory Wood Wilton Walterstone Common Lower Green Coldharbour Pencombe Llanrosser Trumpet Shenmore Ewyas Harold Howle Hill Widemarsh Little Cowarne Preston Marsh Eaton Logaston Wigmore Falcon Upper Welson Shucknall Pikestye Marstow / Llanmartin Little Doward Dulas Headbrook Bolstone Beavan's Hill Lower Hardwick Stowfield Upperton The Moors Merbach Lower Welson Wolferlow Trewen Newton Woonton Shobdon Common Bach Kingsland Bowley Town Aston Upper Town Middleton Tedstone Delamere Docklow Norton Canon Little Hill Monkland Lingen Ashton Ailscroft Wharton The Riddle Ruxton Green Weston under Penyard Storridge Pembridge Lugwardine Little Brampton Tidnor Tillington Common Carey Llangarron Bycross Yarsop Stocking Brinsop Hereford Pict's Cross Gilfach Risbury Ocle Pychard Bredward Wayend Street Lower Southfield The Broad Llanrothal Clock Mills Rushock Brinkley Hill Litmarsh Holywell Lower Rabber Moreton Jeffries Amberley Kentchurch Longtown Stanley Hill Dodmarsh Upper Hill Abbey Dore Sallys The Leys Stagbatch Brimfieldcross Hunderton Holme Marsh Kynaston Hales Wood Shawl Lower Hergest Kington Burcher Stretford Upton Crews Brookfield Ryeford Pontshill Upper Lyde Middleton on the Hill Wynn's Green Waller's Green Hurstley Newman's Place Greytree Poolpardon Tupsley Poolmill Pen-allt Thornbury Red Rail Dormington Lugg Green Wormelow Tump Hartleton Penguithal Collington Clifford Cock Gate Kilpeck Flintsham Lyde Cross Weston Sapey Bridge Colwall Tillington Rowland's Green Lower Kinsham Snodhill Crowmoor Crossway Pontrilas Ruxton Twyford Common Moorcot Mansell Gamage Grendon Green Ullingswick Totnor Old Forge Bishops Frome Letton Nokelane Head The Marsh Bailey Lane End Sollers Dilwyn Walterstone Almeley Wootton Brierley Tumpy Lakes West Town Munsley Old Country Newton Ashperton Burley Gate Calver Hill Hole-in-the Wall Bartonsham Crozen Leysters Orcop Hill Leintwardine Westfields Upper Maes-coed Titley Putson Mansel Lacy Cornett Sandyway Stoneyard Green Upper Hamnish Alder's End Loxter Acton Beauchamp Brilley Mountain Canon Frome Wood End Westbrook Broadmoor Common Aconbury Wormbridge Peterchurch The Wymm Dinedor Burghill Wellington Heath Meer Common Lulham Norbridge New Street Saffron's Cross Rudhall Hope Mansell Pen-y-Park Fiddler's Green Jug's Green Pipe and Lyde Ruckhall Coddington Deerfold Wetmore Hill-field Howton Park Gate Lower Burton Lower Maes-coed Downton on the Rock Tyberton Bleak Acre Bull's Hill Eastwood Lower Egleton Crick's Green Strangford Fine Street Newton Hyde Ash Weobley Marsh Trelough Brilley Todding Canon Bridge St Margarets Marlas Claytons Bowley Brampton Bryan Portway Hegdon Hill Haven Veldo The Hundred Stoke Lacy Three Crosses Hampton Bishop Floodgates Tarrington Bredenbury Ridgeway Cross Welsh Newton Michaelchurch Little Dewchurch Batchfields Covender Field's Place Broomy Hill Cophill Lewis Wych Orleton Stony Cross Blackmarstone The Heath Stony Cross Tretire The Fording College Hill Byton Hand Franklands Gate Moorhampton Goodrich Clodock Hildersley Wellington Bearwood Winnal Little Common Linton Hill New Town Trereece Hill Hole Shutton Isle of Rhea Much Marcle Linton Bodenham Moor Crocker's Ash Clehonger Allensmore Elton's Marsh Nextend Clencher's Mill Westhide How Caple Eau Withington Kinnersley Orcop Woodbrook Ballingham Wofferwood Common Baysham Shelwick Callowside Staplow Baron's Cross Ivington Bosbury Headland Bromyard Venn's Green Chance's Pitch Monkhide Haven Moorend Cross Bush Bank Cusop Garway Elmdale Woods Eaves Swinmore Common Bodenham Bank Birchall Holmer Welsh Bicknor Stanford Bishop Upper Kinsham Birley Goose Pool Rodd Hurst Brick End Luntley Horseway Head Withington Marsh Portway Cabal Orleton Common Larport Upton Bishop Mahollam Llanwarne Kerry's Gate Becknell Little Merthyr Winnal Common Burrington Willersley Brobury White Cross Stoke Edith Westhope Ford Belmont St Weonards Vowchurch Aston Crews Portway Mortimer's Cross King's Acre Ashley Moor Staunton on Arrow Grafton Portway Hardwicke Coxall Kerne Bridge Rowlestone Three Ashes The Weaven Lower Bullingham Monmarsh Welsh Newton Common Adley Moor Little London Arrow Green Newton Farm Bicton Treaddow Lower Broxwood Little Tarrington Wormbridge Common Hamnish Clifford Kenchester Sutton St Michael Upper Sapey Middle Maes-coed Brinsop Common Biddlestone Prior's Frome Pow Green Halmond's Frome Old Wharf Ebnall Cholstrey Vowchurch Common Symonds Yat Bradlow Ashfield Dinedor Cross Marlow Lea Line Lower Buckenhill Sugwas Pool Golder Field Ryelands Munderfield Row Elton Lower Grove Common Upper Hergest Wyson Coughton Mathon Ham Green Thruxton Parkway Callow Much Cowarne Wylde Shirl Heath Whitney-on-Wye Little Garway Beggars Ash Winter's Cross Lawton Leinthall Starkes Hope under Dinmore Meadow Green Stoke Prior White Rocks Pontshill Marsh Chickward Trolway Brelston Green Bullinghope Lower Todding Rhydspence Wacton Pen-pwll-sond Upcott Wellington Marsh Llancloudy Birtley Turkey Tump Upper Wellington Broadway Lands Sellack Boat Byford Breinton Common Ledgemoor Marston Nupton Crizeley Overross Uphampton Yarkhill Aston Ingham Crossway Broad Oak Byton Kingstone Upper Breinton Easthampton Grittlesend Cross Llyde Wilson Winforton Bromyard Downs Almeley Bartestree Leysters Pole Upper Broxwood Putley Sapey Common Eardisland Staunton on Wye Sunset The Forge Eaton Bishop King's Thorn Lucton