Train Station Advertising in Middle Maes-coed

Get in touch

Advertising in Train Station in Middle Maes-coed

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Middle Maes-coed

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Middle Maes-coed gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Middle Maes-coed

The cost of railway adverts in HR2 0 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Middle Maes-coed reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Middle Maes-coed (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Hope under Dinmore Moorend Cross Elton's Marsh Brockhampton Waterloo Buckton Upper Welson Hopley's Green Crocker's Ash Aylton Eign Hill Tidnor Lawton Luntley Broad Oak Nupton Woonton Perton Vowchurch Common Coldharbour Lucton Swinmore Common The Moors Bowley Walford Coughton Wormbridge Common Bagwyllydiart Stony Cross Whitney-on-Wye Aston Crow Hill Sellack Lower Maes-coed Monmarsh Baysham Stowe Alder's End The Heath Norton Canon Letton Birtley Deerfold Barrelhill Green Pipe and Lyde West Lydiatt Titley Merrivale Netherton Hampton Bishop Bacton Horseway Head Wynn's Green Woolhope Cockshoot Stoke Edith The Wymm Madley Hom Green King's Caple Logaston Marlow Leinthall Starkes Cophill Wootton Turnastone Shucknall Flintsham Upper Lye Little Birch Almeley Wootton Carey Birley Ashfield Lower Wootton Lower Lye Dilwyn Easthampton Amberley Hawkersland Cross Mansell Gamage Upperton Evesbatch Upper Marston Mahollam Aston Ingham Little Gorsley Pencoyd Becknell Putson Broadway Lands Bradlow Much Birch Widemarsh Moorcot Ullingswick Bullinghope Stretton Grandison Leys Hill Upper Dormington Little Tarrington Bredwardine Linley Green Bromsash Enmore Field Bartonsham Old Gore Kingswood Kingsland Colwall Stone Howle Hill Rhydspence Bishopstone Westfield Welshman's Lane Stoke Cross Lower Kinsham Pentre-Jack The Leys Rowland's Green Panks Bridge Kenchester Lea Line Weobley The Vauld Common Bach Green Lane Callowside Bridge Sollers Sutton St Michael Lower Burton Auberrow Sugwas Pool Lower Harpton Portway Ocle Pychard Falcon Stockingfield Venn's Green Nextend The Forge Blackmarstone Bridstow Bearwood Upper Lyde Weston Almeley Ashley Moor Waller's Green Eaton Ridgeway Cross Pen-y-Park Winforton Bosbury Bromyard Downs Sutton Marsh Richards Castle Holywell Kivernoll Wyson Lower Welson Luston Leominster Tupsley Hamnish Clifford Sutton St Nicholas Dancing Green Hole-in-the Wall Lower Broxwood West Hill Little Merthyr Parkway Knapton Green Newman's Place Gilfach Withington Upper Colwall King's Pyon Sollers Hope Wormelow Tump Munsley Green Lower Egleton Stretton Sugwas Sellack Boat Longtown Wolferlow Goose Pool Strangford Shelwick Green St Margarets Brilley Mountain Holme Lacy Kinnersley Yarpole Shelwick Staunton on Wye Penguithal Burley Gate Preston Wynne Clock Mills Lea Orcop Upper Hergest Willersley Dinedor Camp White Cross Cornett Risbury Hungerstone Walterstone Common The Broad Pow Green Hoarwithy Checkley How Caple Allensmore Moreton Jeffries Upper Grove Common Upper Hill Trereece Hegdon Hill Wylde Wayend Street Whitechurch Maund Mortimer's Cross Llanveynoe Elms Green Middleton Phocle Green The Cleaver Adforton Burcher Mansel Lacy Lugwardine Larport Cobnash The Marsh Weobley Marsh Leinthall Earls Haven Little Dewchurch Pipe Aston Orcop Hill Monkhide Moreton Little Cowarne The Parks Lower Todding Weirend Cusop Munderfield Stocks Ruxton Green Marston Stannett Nash Stagbatch Foxley Flaggoners Green Green Crize Colwall Green Hillhampton Pixley Turkey Tump Welsh Bicknor Broadmoor Common Byton Hand Michaelchurch Bringewood Forge Canon Pyon Sapey Bridge Dukes Beggars Ash Comberton Dodmarsh Upper Broxwood Breinton Common Upper Wootton Much Dewchurch Kynaston Staplow West Town Bartestree Acton Beauchamp Mathon Winnal Common Castle Frome Priory Wood Kingstone Hinton Ballsgate Common Felton Wynds Point Walker's Green Hill-field Fawley Chapel Twyford Common Llanwarne Brelston Green Tarrington Hurstley Llangarron Eastnor Foy Cockyard Crick's Green Birchend Moorhampton Overross Newton Brinkley Hill Harewood End Brierley Ryelands Ballingham Hill Bellamore Floodgates Broomy Hill Yazor Upton Crews Bredward Garway Hill Mordiford The Riddle Moreton on Lugg Wetmore New Street Arrow Green Fine Street Rotherwas Maund Bryan Shenmore Covender Aymestrey Tarrington Common Wacton Shirl Heath Clodock Stapleton Crizeley Pen-pwll-sond Newton Portway Aston Crews Stoke Prior Clouds Stoke Lane White Rocks Clehonger Eardisland Nutfield Parkway Bircher Clencher's Mill Crumpton Hill Rowlestone Newton Llandinabo Grittlesend Brampton Abbotts Golder Field Haven Crossway Canon Bridge The Knapp Staunton on Arrow Preston Marsh Blakemere Marstow / Llanmartin Huntington Elmdale Ladyridge Brobury Kingsfield Aulden Ryeford Brinsop Common Acton Green Withington Marsh White Stone Knill Sunset Stowfield Grantsfield Red Rail Leintwardine Old Country Callow Brilley Eyton Portway Penrhos Tretire Isle of Rhea The Weaven Dinedor Tudorville Wellington Marsh Perrystone Hill Five Bridges Millhalf Durlow Common Wigmore Michaelchurch Escley Field's Place Lower Hergest Kington Bull's Hill Much Marcle Swainshill Preston on Wye Park Gate Stockton Letton Holme Marsh Hendre Kilpeck Poolmill Hyde Ash Westhope Lower Grove Common Bodenham Bank Hunderton Canon Frome Tumpy Lakes Ridge Hill Broad Green Marlbrook Bush Bank Upper Hamnish Bradnor Green Ledgemoor Stony Cross Middle Maes-coed Tillington Common Llangrove Moccas Urishay Common Little Doward Even Pits Woonton Ash Kinton Headbrook Snodhill Peterchurch Todding Munderfield Row Catley Southfield Ludstock Ashton Calver Hill Tedstone Wafer Symonds Yat Evendine Sollers Dilwyn Ryelands Stretford Byton Biddlestone Upper Kinsham Yatton Munstone Pontshill Marsh Headland The Fording Craswall Fromington Brampton Bryan Leysters Upcott Limebrook Collington Garway Little Hereford Prior's Frome Bobblestock Pembridge Bowley Lane Linton Newton Lower Town Ashperton Greenhill Bolstone Brockmanton Baron's Cross Lower Southfield Little Marcle Marden Hales Bank Ham Green Lower Green Sarnesfield High Lane Barton Court Welsh Newton Wilton Westfields Bredenbury Huntington Buckcastle Hill Rushall Combe Didley Tyberton Bodenham Moor Merbach Cock Gate Upper Buckenhill Lewis Wych Wormbridge Poolpardon Llanrothal Sandyway Hildersley Nokelane Head Pool Head Hope's Rough Middleton on the Hill Downton on the Rock Westmoor Eastwood Brimfield Brimfieldcross Trumpet Llanrosser Ebnall Kerne Bridge Wilson Whyle Bodenham Streamford Moorfields Portfields Batchfields Bringsty Common Leysters Pole Eardisley Trewen Upton Bishop Lower Buckenhill Upper Breinton Whitchurch Ruxton Uphampton Common Hill Fromes Hill Stony Cross Marston Newtown Totnor Bromyard Dulas Bicton King's Thorn Rodd Hardwicke Cradley Thruxton The Hundred Callow Marsh St Owen's Cross Beavan's Hill New Town Fiddler's Green Cholstrey Stretford Meer Common Rushock Wofferwood Common Burmarsh Dinedor Cross Wellington Sapey Common Much Cowarne Little Common Whitbourne Goodrich Cross Fownhope College Hill Wellington Heath Lyonshall Pen-allt Linton Hill Crossway Putley Saffron's Cross Lower Hardwick Pontrilas Ewyas Harold Stanley Hill Kymin Walterstone Whitton Cross Llyde Yarkhill Red Hill Shutton Woolhope St Weonards Little Hill Orleton Stocking Pontshill Dorstone Lower Breinton Hope Mansell Aconbury Stretford Court Edvin Loach Hales Wood Steen's Bridge Newtown Monkland Weston under Penyard Ford Brookfield Ledicot Little Brampton Chance's Pitch Peterstow Hagley Bleak Acre Netherton Cold Green Lugg Green Norton Wood Norbridge Thornbury Humber Burghill Treaddow Welsh Newton Common Glewstone Newtown Crowmoor Goodrich Kentchurch Bishops Frome Greytree Rodd Hurst Westhide Symonds Yat West Munsley Colwall Storridge Rudhall Putley Common Birchall Abbey Dore Howton Upper Town Grafton Credenhill Hartleton Ruckhall Lower Bullingham Hereford Monnington on Wye Archenfield Hill of Eaton Yarsop Combe Moor Brick End Three Ashes Loxter Three Crosses Winter's Cross Weston Beggard Eau Withington Litmarsh Altbough Upper Maes-coed Grendon Bishop Pencombe Old Wharf Edwyn Ralph Shobdon Stoneyard Green Byford Common Upper Sapey Newlands Eaton Bishop Ballingham Ganarew Aylestone Hill Lyne Down Grendon Green Lower Bearwood Nunnington Great Brampton Hill Gate Marlas Ivington Lyde Cross Walford Cabal Kingstone Gorsley Common Chickward Upper Wellington Vowchurch Docklow Pencraig Kimbolton Kerry's Gate Woods Eaves Newton Farm Old Forge Moor Park Bycross Clifford Woodbrook Upper Egleton Putley Green Tillington Sutton Lakes Cobhall Common Claytons Byford Stoke Lacy Woonton Brinsop Wood End Orleton Common Stansbatch Trelough Stanford Bishop Portway Trolway Burrington Lower Rabber Dormington Holmer Newton Urdimarsh Llancloudy King's Acre Pict's Cross Little Garway Adley Moor Jug's Green Elton Hill Hole Pudleston Ongar Street Lulham Tedstone Delamere Franklands Gate Veldo Shawl Ross-on-Wye Upper Hardwick Winnal Crozen Sallys Belmont Wormsley Little London Ailscroft Pikestye Lingen Scotland Bank Bishon Common Bowley Town Coddington Hatfield Archenfield Meadow Green Wharton Coxall Halmond's Frome Dorstone Donnington Bailey Lane End Great Doward Ledbury Westbrook The Bage