Train Station Advertising in Charing Cross

Get in touch

Advertising in Train Station in Charing Cross

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Charing Cross

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Charing Cross gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Charing Cross

The cost of railway adverts in SW1A 2 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Charing Cross reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Charing Cross (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Primrose Hill Chingford Green Golders Green Tokyngton Richmond Southborough Church End Ratcliff Lower Clapton New Cross Gate Harefield Grove Spring Grove Elephant and Castle South Hackney Strand on the Green Northolt Bow Common Old Coulsdon Sydenham Hill Broom Hill West Thamesmead Brunswick Park Tooting Graveney Feltham Lampton Bounds Green Waddon Bandonhill Globe Town Camberwell Upper Elmers End St John's Mortlake Peckham Northwood Collier Row Becontree Heath Putney Vale Barking Oakleigh Park St Mary Cray Limehouse Northumberland Heath South Hampstead Biggin Hill Bostall Woods Tottenham Hale Kensal Green Elmstead Battersea Barkingside Highgate Chingford Blackfen Tulse Hill Friern Barnet Aldgate Hillingdon Emerson Park Ilford Ramsden Kilburn Edmonton The Wrythe Albany Park North Greenwich Upper Edmonton Staples Corner Tolworth Wanstead Flats Raynes Park New Eltham West Norwood Coney Hall Crossness Hornchurch Parliament Hill West Hackney Kenley Denmark Hill Fairlop Finsbury Park Stoke Newington King's Cross Homerton Brent Cross Hounslow Old Malden Chinbrook Arnos Grove Putney Heath Stratford New Town Roehampton West Green Highams Park Bushey Mead Heston Widmore Swiss Cottage Temple Kingston upon Thames West Kensington Kingston Vale Upper Clapton Mile End Cranham Foots Cray Hill End Middle Park St James's Kentish Town North Cheam Single Street Woodside Park Kensal Town Little Heath East Finchley Osidge North Ockendon Crouch End Upminster Bridge West Ham Chelsfield Hoxton Chinatown Dalston Chipping Barnet North Hillingdon Cowley Brondesbury Kingston Hill Brook Green Belgravia Putney Walham Green Hampton Wick Harefield Rotherhithe Hornsey Vale Southall Holborn Merton Park Blackfriars Willesden Green West Kilburn Blendon Carshalton on the Hill Trinity Buoy Wharf Leamouth Hacton Kevingtown Bell Green Acton Underhill Highwood Hill Hatch End Plumstead Common South Harefield White City Harrow Weald Manor Park Crofton Finsbury North Southwark Furzedown Lewisham Balham Festubert Place Barnet Gate Colyers Brimsdown Old Oak Common Childs Hill Well Hall Wallington Ruislip Manor West Drayton Bethnal Green Archway Bullsmoor Colindale Keston Beckenham Stepney Derry Downs Sudbury North Kensington Wimbledon Park Purley Fortis Green Earlsfield Nine Elms Union Mews Upton Park Manor House Central Parade Woodford Bridge Millbank Winchmore Hill Knightsbridge West Acton Stockwell Lambeth Wembley Marks Gate North Woolwich Bulls Cross Kensal Rise Hampton Monken Hadley Arpley Square Bexley Crews Hill Hayes Chislehurst Lee Holders Hill South Kensington Northwood Hills Ducks Island Havering-atte-Bower Highlands Village Blackheath Royal Standard Gidea Park Welsh Harp Enfield Lock Brompton Queen's Park Whitton Mitcham Woodlands Higham Hill Acton Green Wennington Cranford Russell Hill Isleworth Isle of Dogs Craven Walk Broad Green Teddington Wimbledon Common Eastcote Crayford Holloway Little Stanmore Pratt's Bottom Alderwood Terrace Walthamstow Village St Margarets Wanstead Tower Hill South Croydon Poverest Poplar West Barnes Pinner Green Pinner North Hyde Enfield Wash Southgate Horn Park Greenwich Frank Whipple Estate Wormwood Scrubs Wood Green Ickenham Nash Cockfosters Collier's Wood Surbiton Yeading Burnt Oak Clapham South Woodford Paddington Aldwych Crooked Billet Plaistow Clapham Common Harold Wood Brockley Maitland Park Barnet Hatton Keston Mark Belmont Southend Stratford Edgware Harringay Dulwich Village Clayhall Farringdon Clerkenwell Brixton Maida Vale Welling Castelnau Stanmore Bickley Hounslow West De Beauvoir Town Green Street Green Shepherd's Bush Tooting Newington Beddington Corner Barking Wharf Square Hadley Wood Cricklewood East Ham Whitechapel Romford Lower Sydenham Royal Arsenal West Woodside Upminster St Pancras New Southgate Wembley Park Ruislip Common Castle Green Ham Aperfield Hackney Central Spitalfields Wandsworth Roxeth Seven Kings Maypole Southbury Lessness Heath Hackney Osterley Corbets Tey West Dulwich East Dulwich Old Ford Wapping South Street London Botany Bay Crook Log Notting Hill Rush Green Hornsey Tooting Bec Common Morden Monks Orchard Mill Meads South Acton Croydon West Hampstead Eltham Lea Bridge Pimlico World's End South Wimbledon Parsons Green North End Grahame Park Bromley East Acton Bellingham Shadwell Norwood Green Hale End Longlands Nunhead Petersham Bush Hill Park Tavern Quay Honor Oak Park Upper Norwood Church End Woolwich North Harrow West Ealing Harold Park Bayswater Bloomsbury Rise Park Gunnersbury Downe Canary Wharf Canons Park Hayes The Hyde Bromley Common South Beddington Hampton Court Deptford Kidbrooke Noak Hill Elmers End Upper Belvedere Aldersbrook Regent's Park Chadwell Heath Berrylands Elm Park Chiswick Woodcote Mayfair Wandsworth Common Barbican Bankside Horns Green Dudden Hill Westminster Rushmore Hill Southborough Luxted South Ruislip Hazelwood St Luke's Grove Park Hockenden West Wickham Camden Town Hitchin Square St Helier Locksbottom Summerstown Chase Village Ealing Fulham Addiscombe Barnes Cray Forest Gate Coldblow South Hornchurch Harlesden Turnpike Lane Motspur Park Longford Honor Oak Lamorbey Norbury Dollis Hill Silvertown Hyde Park Corner Leaves Green Ladywell Norwood New Town Twickenham Goodmayes Streatham Maze Hill Slade Green Rowley Green Earl's Court Shirley East Sheen Hackbridge Merton Bromley Seven Sisters Foxbury South Tottenham The Borough Preston North Feltham Totteridge Hampstead Heath Whetstone South Bromley Islington Selhurst Canonbury East Barnet Alexandra Park Hanworth Norbiton Brentford Palmers Green Haggerston Cyprus Clapham Park Grove Park Angel Brownswood Park Chelsea Belsize Park Hanwell Shortlands East Bedfont Unity Place Bowes Park Upper Ruxley North Wembley New Addington Farthing Street Bexleyheath Barking Riverside Vauxhall Enfield Town Creekmouth West Heath Shacklewell Southwark Lesnes Abbey Cheam Thornton Heath Hampstead North Sheen Docklands New Cross Colney Hatch Temple Fortune Denham Greenford Soho Carshalton Poynders Parade Kennington Mottingham Malden Rushett Cubitt Town Muswell Hill Eastcote Village Rosehill Uxbridge Moor Thamesmead Pinnerwood Park Blackheath Highbury Harold Hill Hayes End Chase Cross East Wickham Lower Belvedere Coldfall Custom House Eden Park Somers Town Shooters Hill Gallows Corner Maryland Walthamstow Charing Cross Hook Newbury Park Beddington Willesden Beckton South Lambeth Repton Park Risley Close Streatham Vale Hackney Wick New Malden Leyton Seething Wells Lower Holloway Ruislip Elstree Park Cambridge Heath Marylebone Tooting Bec Harlington Millwall Plumstead Oval South Norwood Vale of Health Colham Green Hampton Hill Cranley Gardens Neasden Coalmakers Wharf Stonebridge Little Venice Shoreditch Clapham Junction Wallend Brentford End Loxford Upper Shirley Yiewsley Aldborough Hatch Lower Place West Brompton Little Woodcote New Charlton Arkley Belmont Herne Hill Orpington Bromley Park Sanderstead Farnborough Hallsville Quarter Wimbledon Woodford Fulwell St John's Wood Copse Hill Dartmouth Park North Cray Coldharbour Gipsy Hill Upton St Johns Whitehall Forest Hill Hammersmith Plaistow Clock House Erith Lower Morden Ponders End Enfield Highway Barnes Rainham Penge Cranbrook Tottenham Dulwich Crofton Park Hadley Friday Hill Hackney Marsh Perivale Surrey Quays Barnehurst West Harrow Spring Park Crystal Palace Blackwall Oakwood Leytonstone Coombe West Hendon Falconwood Lisson Grove Cole Park Grange Park Plashet Kew Woodford Wells Harrow Roundshaw Goddington Bow Upper Sydenham Rayners Lane Tower Gardens Holland Park St Paul's Cray Hither Green South Harrow Noel Park Becontree Pentonville Dormer's Wells Chingford Hatch Carshalton Beeches Gospel Oak Mill Hill Cottenham Park Canning Town Edgware Bury Clapton Park Selsdon Eel Pie Island Stratford Marsh Chalk Farm St Giles The Hale West Ruislip Forty Hill Knight's Hill Hainault Blackheath Park Chislehurst West Cann Hall Kingsbury Woodcote Green Wandle Park Upper Tooting Cowley Peachey Bedford Park Sydenham Morden Park Wallington Square Gants Hill Stroud Green Bermondsey Upper Walthamstow Greenhill Snaresbrook Bopeep Uxbridge Cowley Peachy Queensbury Fullwell Cross Fitzrovia Chelsfield Addington Tottenham Green Abbey Wood Sidcup Old Bexley Walthamstow Forest Ardleigh Green Hendon Anerley Brent Park Fairlawn Cottage Kingsland Ruislip Gardens Headstone Newyears Green Southfields Westcombe Park Streatham Park Coulsdon Catford Strand Sutton Riddlesdown Wealdstone Kensington Woodford Green St George in the East Hampstead Garden Suburb Brockwell Park The Mews Hayes Town Little Britain Upper Holloway New Beckenham Streatham Hill Tufnell Park Kenton The Burroughs Brondesbury Park Enfield Island Village Temple Mills Harrow on the Hill Ruxley Bostall Heath Barnsbury Cudham Hounslow Heath Alperton Lower Feltham College Park Little Ilford Hillingdon Heath Frognal Downham Benhilton Westbourne Green Redbridge Berry's Green Stamford Hill Charlton North Acton Belvedere Finchley Freezy Water Park Langley New Barnet Walworth Covent Garden Harmondsworth North Finchley Petts Wood Chessington Strawberry Hill Worcester Park Forestdale Victoria Leyton Marshes Lower Edmonton Sundridge Sipson North End Dagenham Park Royal Enfield Avery Hill Sands End