Train Station Advertising in Alexandra Park

Get in touch

Advertising in Train Station in Alexandra Park

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Alexandra Park

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Alexandra Park gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Alexandra Park

The cost of railway adverts in N22 7 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Alexandra Park reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Alexandra Park (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Charlton Canning Town Blackheath Park Lower Clapton Docklands Sundridge South Tottenham Somers Town Northolt Twickenham Beddington Clapham Junction Loxford Woodford Bridge Balham Lower Holloway Woodford Green Surbiton Enfield Town Millbank West Hampstead Bickley Harlington Honor Oak Park Little Heath Stamford Hill Brownswood Park Farthing Street Craven Walk White City Aldborough Hatch Forest Gate Newyears Green Shepherd's Bush Woodford Wells Forest Hill Chislehurst West Tokyngton Collier's Wood Cole Park Stratford Oval Fitzrovia Dormer's Wells Enfield Wash Cowley Peachy Festubert Place Bow Common Belgravia Barking Riverside Coalmakers Wharf Surrey Quays Uxbridge Moor Upper Elmers End Kensal Green St Paul's Cray Wimbledon Common Hanwell Fairlawn Cottage Upper Ruxley North Kensington Rosehill Kenton Ruislip Common Westminster Romford Wimbledon Park Cranford Kilburn Stanmore Lower Feltham Barbican Trinity Buoy Wharf Downham Knight's Hill Southall Pimlico Upper Walthamstow Beddington Corner Shacklewell St Mary Cray Osidge Wanstead Flats Eastcote Village Hounslow Kenley Blackheath Fortis Green Brentford North End Botany Bay Goodmayes Palmers Green Maida Vale Plaistow Cowley Snaresbrook Elmstead Gidea Park Elmers End Malden Rushett The Borough Maze Hill Tufnell Park New Southgate West Hendon Old Malden Selsdon Notting Hill North Harrow Blendon Edgware Bury Peckham Hallsville Quarter Rotherhithe Coombe Hayes Crews Hill Lower Sydenham Harold Wood Well Hall Sipson Dartmouth Park South Hornchurch Wood Green Stonebridge Upton Park Cubitt Town Pinner Green Pratt's Bottom Hounslow West Aldgate Aldersbrook Haggerston Old Bexley Bromley The Mews Walthamstow Village Foots Cray Brent Park Blackfriars Marks Gate Archway Millwall New Beckenham Kentish Town Whitechapel Richmond Herne Hill Ilford Hayes Town Tavern Quay Wallend Hyde Park Corner Bandonhill Teddington Canonbury Eltham Temple Mills Lampton Acton East Wickham Norbury Upper Belvedere Hook Streatham Raynes Park Seven Sisters Orpington Wallington Chislehurst North Cheam South Beddington Swiss Cottage Longlands Winchmore Hill Nash Wennington New Cross Gate Cranley Gardens Ruislip Manor Upper Norwood Norwood Green Castle Green Spring Grove West Thamesmead Upper Clapton Cottenham Park Clapham Common Lesnes Abbey Bush Hill Park Edmonton Copse Hill Bulls Cross Monks Orchard Stratford New Town West Barnes St Helier Sydenham St James's Walham Green Erith East Barnet Greenford Wormwood Scrubs Chase Village Redbridge Cranbrook Royal Arsenal West Old Coulsdon Rush Green Harold Park Shoreditch Hockenden Brunswick Park Gunnersbury Harrow Willesden South Kensington Cann Hall Russell Hill Ratcliff North Hillingdon Risley Close Stratford Marsh Coldharbour Sutton New Cross Brondesbury Park Kensington Little Ilford New Eltham Bromley Park Castelnau Catford West Harrow Upton Pinner Clayhall Lee Ruislip Gardens Hillingdon Parsons Green North End Ealing Brentford End King's Cross Chelsfield Chalk Farm Upper Sydenham Covent Garden Elephant and Castle Holloway Barkingside Bellingham Hornsey Vale Creekmouth Hackney Central Becontree Heath Putney South Bromley Bowes Park Lessness Heath Old Oak Common Seven Kings North Wembley Hither Green Cheam Hayes End Horn Park Dudden Hill Brockwell Park Hadley Wood Bow St John's Wood Earl's Court Harefield Grove Clapham Park Spring Park Higham Hill Holborn Southborough Furzedown Woodford Dagenham Islington Waddon Little Stanmore Bloomsbury Gants Hill Tooting Graveney London Unity Place St George in the East Kingsland Northumberland Heath Bopeep Tulse Hill Headstone Tottenham Manor Park Finsbury Park Brixton Queensbury St Luke's Ruislip Hatch End Arpley Square Highgate East Dulwich Alperton Kevingtown Kingston Vale Carshalton Frank Whipple Estate Motspur Park Crofton Heston Dulwich Village Crystal Palace Hacton Harold Hill Barking Wharf Square Totteridge Strawberry Hill Sands End Streatham Vale Havering-atte-Bower Tolworth Chingford Hatch Addington Clapham Staples Corner West Heath Carshalton on the Hill Acton Green Upper Tooting Maypole Mottingham Harlesden Brockley Yiewsley Forty Hill Leaves Green Arnos Grove Kensal Town Brent Cross Kingston upon Thames Temple Enfield Highway Eden Park Turnpike Lane Repton Park Highlands Village Colham Green Finchley Harefield South Acton Chingford Green Bromley Merton Bullsmoor Blackwall Burnt Oak Parliament Hill Canary Wharf Sudbury North Ockendon Coldfall Tower Hill Longford Roundshaw Newbury Park West Kensington South Wimbledon Globe Town Leyton Belmont Neasden Hayes College Park Tooting Bec Common Camberwell Bedford Park Marylebone Clerkenwell Emerson Park Fullwell Cross Lambeth Edgware Kennington Ham Crayford Hampton Wick Collier Row Coney Hall Temple Fortune Oakleigh Park East Bedfont North Southwark West Ruislip Friern Barnet Hadley Childs Hill Clock House Wallington Square Berry's Green Hatton Little Woodcote Angel St John's Bayswater Elstree Park Harrow on the Hill Limehouse Ruxley Perivale Stroud Green South Ruislip Oakwood Grange Park Northwood Bounds Green Hillingdon Heath Southgate Friday Hill Berrylands Abbey Wood West Dulwich Ponders End Hampstead World's End Thamesmead West Hackney Manor House Hackney Marsh Ladywell Upper Edmonton Deptford Wandsworth Bromley Common Purley Norwood New Town Gipsy Hill Southbury Highams Park East Finchley Chiswick Golders Green Green Street Green Woodcote Green Poverest Shirley Pentonville Kidbrooke Leamouth Sydenham Hill Chingford Goddington Seething Wells Blackfen South Woodford The Hale Park Langley Upminster Bridge Spitalfields Rayners Lane Whitehall Single Street Rushmore Hill Cambridge Heath Horns Green Battersea Wealdstone Holland Park Broom Hill Crofton Park Stoke Newington Putney Vale Denham Avery Hill Middle Park Feltham Aldwych Fairlop Luxted Vale of Health Yeading Honor Oak Plumstead Whetstone Regent's Park South Norwood Dalston Cudham Woodlands Poplar New Addington Strand Walworth Knightsbridge Park Royal Hill End Chase Cross Alexandra Park Paddington North Feltham Camden Town Leyton Marshes Hornsey Clapton Park St Giles West Wickham Belsize Park Greenhill Albany Park Summerstown Barking Bostall Woods Enfield Lock Chipping Barnet Hackney Cowley Peachey Mill Meads Denmark Hill Ardleigh Green Riddlesdown Upper Holloway Blackheath Royal Standard Plumstead Common Isle of Dogs Northwood Hills Brook Green Hackbridge Maitland Park West Brompton Hounslow Heath Wandle Park Elm Park Cranham Wandsworth Common Cyprus North Sheen Beckenham Upper Shirley Grove Park Stepney Benhilton West Ealing Forestdale East Ham Homerton Kingsbury South Street Eastcote South Hampstead Southend Foxbury Farnborough Tower Gardens Hampstead Garden Suburb Custom House Bexleyheath Church End Lamorbey New Charlton Lower Belvedere Alderwood Terrace Sidcup Bermondsey Freezy Water Petts Wood Derry Downs Hale End Tottenham Hale Hoxton Aperfield Crouch End Walthamstow Forest Newington Mill Hill Woodside West Norwood Hampton Bostall Heath Brompton Ickenham Barnes Central Parade Norbiton Cricklewood Wimbledon Tottenham Green Monken Hadley Colyers Rainham North Acton Enfield St Johns Addiscombe Locksbottom Mile End Hampton Hill Old Ford Selhurst Wembley Park Charing Cross Roehampton Colney Hatch Harrow Weald Hitchin Square Earlsfield West Acton Enfield Island Village Merton Park Lower Morden Sanderstead North Cray Nine Elms Corbets Tey Underhill North Greenwich Penge Southborough Shooters Hill Grahame Park Maryland Coulsdon Hampton Court Eel Pie Island Widmore Hackney Wick Fulham Streatham Park De Beauvoir Town Dollis Hill Highbury Westcombe Park Woodside Park Lower Edmonton New Barnet Worcester Park Gospel Oak South Harrow Barnes Cray Plashet Primrose Hill Mortlake Tooting Plaistow Chinbrook Farringdon Cockfosters Victoria Lea Bridge St Margarets Wanstead Keston Noak Hill Walthamstow Hainault Woodcote Chelsea Downe Hendon Woolwich Noel Park Frognal Petersham North Woolwich Becontree Preston Barnsbury Mitcham South Hackney Chinatown Welling Rise Park Rowley Green Shadwell Bexley East Sheen Osterley Bethnal Green New Malden Chessington Dulwich Soho Barnet Grove Park Gallows Corner Belmont South Croydon Lewisham Isleworth South Lambeth Greenwich Muswell Hill Westbourne Green Streatham Hill Harmondsworth West Kilburn The Wrythe Arkley Wembley Southwark Leytonstone Barnet Gate Welsh Harp Kingston Hill Lisson Grove Broad Green Bell Green Lower Place Shortlands St Pancras Carshalton Beeches Uxbridge Brondesbury Slade Green Little Venice Willesden Green Ramsden Chadwell Heath Church End Bushey Mead Putney Heath Pinnerwood Park Croydon East Acton Falconwood Ducks Island Whitton Kensal Rise Morden Park Finsbury Crossness Anerley Holders Hill Hanworth Biggin Hill West Ham Morden Upminster Bankside West Green Southfields Harringay Belvedere Kew Little Britain Thornton Heath Colindale Vauxhall Union Mews North Finchley Fulwell Chelsfield Silvertown Crook Log Mayfair Crooked Billet Roxeth Queen's Park Brimsdown Nunhead Poynders Parade Highwood Hill North Hyde Keston Mark Barnehurst Hampstead Heath Stockwell Wapping Hazelwood The Hyde Hornchurch Coldblow Tooting Bec Canons Park The Burroughs South Harefield Strand on the Green Beckton Hammersmith West Drayton