Train Station Advertising in East Wickham

Get in touch

Advertising in Train Station in East Wickham

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in East Wickham

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in East Wickham gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in East Wickham

The cost of railway adverts in DA16 3 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in East Wickham reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover East Wickham (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Lower Clapton South Norwood Poplar Welling Somers Town Harlington Upper Walthamstow Woodford Green Bayswater Yeading Old Oak Common Seething Wells South Bromley Coldblow Highlands Village North Cheam Rise Park White City Catford Hackney Central Arnos Grove Lower Feltham Southall Erith Northwood Hills Barnes Cray Victoria Castle Green Tolworth Wealdstone Highwood Hill Bellingham Spring Grove Shortlands St Luke's Higham Hill Tooting Bec Honor Oak Park South Harefield Primrose Hill Hale End Bow Hadley Chalk Farm Hacton Covent Garden Hatton Castelnau Alderwood Terrace Merton Park Acton Green Maitland Park Tottenham Green Upper Sydenham Alperton Rush Green Cann Hall Harrow St Mary Cray Bickley Union Mews Hackbridge West Ealing Widmore Bermondsey Harefield Grove Hyde Park Corner Kingston upon Thames Fulwell Hadley Wood Aperfield North Feltham Ruislip Old Coulsdon Upper Elmers End Barnes Carshalton on the Hill Woodlands Clapham Common Broad Green Friern Barnet Old Bexley Cudham Park Langley Longlands Stoke Newington Brondesbury Blackfriars King's Cross Honor Oak Upminster Stepney Knightsbridge Aldersbrook Swiss Cottage Frognal Cranbrook Newyears Green East Acton Woodcote Green Willesden Bulls Cross Lessness Heath Friday Hill Monken Hadley Upper Holloway Whitechapel Little Venice South Woodford Kenley Tufnell Park Maida Vale Lesnes Abbey Festubert Place Strawberry Hill Clerkenwell Albany Park Colindale Anerley Upminster Bridge Trinity Buoy Wharf Oval Old Ford Beckenham Wormwood Scrubs Stanmore Knight's Hill Cranford Southborough Norwood New Town Chingford Green Kilburn West Brompton Shadwell Fairlop Gipsy Hill Pinnerwood Park North End Homerton Clayhall Abbey Wood Coulsdon Elmers End Bell Green Sanderstead Hainault West Drayton Hill End Addington St Paul's Cray Stroud Green Chase Cross Biggin Hill Brixton Holborn Plaistow South Street South Kensington Soho Lower Edmonton West Wickham Wanstead Flats Southfields Fullwell Cross Hampton Wandsworth Common Sudbury Rosehill Crook Log Canons Park Crews Hill Greenwich Clock House Canonbury Church End Stratford Marsh Uxbridge Lewisham Tottenham Hale Rotherhithe Walham Green Pinner Well Hall Bromley North Greenwich Plumstead Common East Ham Cubitt Town Highbury Barkingside Tooting West Norwood Tulse Hill Petersham North Southwark Keston St Margarets Silvertown Cole Park Isleworth Dulwich Arkley Bush Hill Park Harlesden Ruislip Manor Ducks Island Muswell Hill Chelsea Harmondsworth Lower Belvedere New Eltham Eastcote Village Hampstead Garden Suburb Risley Close Plumstead Queensbury Brockwell Park Beddington Corner Falconwood Coney Hall Riddlesdown Twickenham Highams Park Hounslow Hayes Blackwall East Dulwich Roehampton Belgravia Foots Cray Canning Town Haggerston Coldfall Keston Mark Harold Hill Emerson Park Elstree Park Mill Hill Forestdale Hayes End Upper Shirley West Ruislip Walthamstow Village Sipson Osterley Newington East Sheen West Harrow Thamesmead Belmont Fulham Coombe Bromley Common Forest Hill Seven Kings Becontree South Harrow Brent Park Becontree Heath North End Gospel Oak Norwood Green North Ockendon Hampton Wick Forty Hill Kentish Town Tokyngton Blackheath Park Blackheath Wapping Sutton Bostall Woods St John's Wood Westcombe Park The Wrythe Burnt Oak Ponders End Welsh Harp Highgate Lower Place Lamorbey St John's Shacklewell Eastcote Denham Broom Hill Grange Park De Beauvoir Town Berrylands Kensal Green West Hendon Bostall Heath Bloomsbury Park Royal St Pancras Benhilton Elephant and Castle Hayes West Hampstead Woodford Wells Frank Whipple Estate Parsons Green Plashet East Barnet Bow Common Upper Norwood Wimbledon Common Willesden Green Barnsbury Wimbledon Park Tottenham Chingford Fitzrovia Arpley Square Colney Hatch Charlton Limehouse Peckham Harefield Wembley Park Kingsland Edgware Mayfair Eden Park Downe The Burroughs Hampstead Heath Chislehurst West Bexleyheath West Kensington South Acton Upper Belvedere Bankside Ardleigh Green Chislehurst Deptford Collier's Wood Alexandra Park Mile End Shirley Earlsfield Creekmouth Barnet Gate Wandle Park Bedford Park Brent Cross Cranham St George in the East Carshalton Coldharbour Feltham Ham New Beckenham South Hornchurch Manor Park Little Ilford Holders Hill Whitton Barking Wharf Square Blendon Finchley Perivale Ladywell Streatham Upper Tooting Manor House Harrow on the Hill Hillingdon Heath Roxeth Shoreditch Crofton West Heath Summerstown North Sheen Upton Park Waddon Nash Dartmouth Park Unity Place Carshalton Beeches Morden Park Kingston Vale Bandonhill Putney Barnehurst Hornchurch North Wembley North Woolwich Upper Ruxley Bopeep South Tottenham Cowley Peachy Queen's Park Downham Spitalfields Temple Parliament Hill Roundshaw Wandsworth East Bedfont West Acton Old Malden Little Heath Horns Green North Finchley Wimbledon Belsize Park Bethnal Green Redbridge Angel New Addington Ealing North Hillingdon Sands End Havering-atte-Bower Aldborough Hatch Berry's Green Woodside Park Noak Hill Farringdon Hockenden Chelsfield Selhurst Gunnersbury Tavern Quay Lee Wallington Square Lampton Lower Holloway Stonebridge Finsbury Park Merton Childs Hill Tower Hill Plaistow Leamouth Eel Pie Island Cheam Whetstone Elmstead Hazelwood Tooting Bec Common Woodford Bridge Kensal Town Walthamstow Forest London Brompton Collier Row Orpington Hackney Marsh Wanstead Hampton Hill Yiewsley Morden Norbury Clapton Park Belvedere Holland Park Selsdon Vauxhall Islington Chinbrook Holloway Barking Riverside Neasden Woodford St Helier Streatham Park Southbury Lower Morden Cockfosters Streatham Vale World's End Botany Bay Southborough Dollis Hill Ickenham Upper Clapton Mottingham Sydenham Hatch End New Charlton Tooting Graveney Bromley Putney Heath Single Street Romford Teddington Maypole Hoxton East Finchley Little Woodcote Harold Wood Chessington Putney Vale Mitcham St James's Temple Fortune Barbican Dagenham Crayford Battersea Lea Bridge Westminster Brimsdown Hanworth Cranley Gardens North Hyde Temple Mills Horn Park Rushmore Hill Clapham Junction North Harrow Herne Hill Golders Green Rayners Lane Rainham West Green Hampstead Forest Gate Kenton North Kensington Beddington Goodmayes Coalmakers Wharf South Hampstead Noel Park Brentford End Blackheath Royal Standard Fortis Green Kingston Hill Leytonstone Chelsfield Hounslow West West Barnes Crouch End Grahame Park Aldwych Sydenham Hill The Borough Mortlake Sundridge Southgate Dalston Foxbury Stockwell New Cross Gate Snaresbrook Chingford Hatch Headstone Little Britain Wembley Locksbottom Woodcote Colyers Northolt Crystal Palace Little Stanmore Belmont Stamford Hill Denmark Hill Hayes Town Upton Woolwich Nunhead New Cross Whitehall Kidbrooke Harold Park Canary Wharf Norbiton Bowes Park Camberwell Docklands Church End Staples Corner Acton Hallsville Quarter Kingsbury Slade Green South Lambeth Uxbridge Moor Wallend Palmers Green Middle Park Leyton Hornsey Green Street Green South Wimbledon Ruislip Gardens Kevingtown South Hackney Hendon Lambeth Crooked Billet Croydon Hornsey Vale Ramsden Ilford Blackfen Shooters Hill Addiscombe North Acton Loxford Hackney Wick Beckton Longford Copse Hill Stratford New Town Winchmore Hill New Malden Spring Park Pinner Green St Giles Ratcliff Enfield Wash Finsbury Greenford Cowley Peachey Kew Mill Meads Newbury Park Upper Edmonton Stratford Preston Shepherd's Bush Streatham Hill Rowley Green Chiswick The Hyde Richmond Edmonton Pimlico Southend Cambridge Heath Brownswood Park New Barnet Monks Orchard Cowley Marylebone Chadwell Heath Edgware Bury Hither Green Ruxley Ruislip Common College Park Osidge Turnpike Lane Hillingdon Dudden Hill Oakwood Greenhill Camden Town Elm Park Cricklewood Crofton Park Cyprus West Thamesmead Custom House Avery Hill Hitchin Square Chase Village Walthamstow Westbourne Green Penge Furzedown Marks Gate Leaves Green Notting Hill Dormer's Wells Paddington Eltham Hampton Court Southwark Chinatown South Ruislip Wood Green Corbets Tey Grove Park North Cray Northumberland Heath West Ham Freezy Water Surrey Quays Goddington Tower Gardens Bushey Mead Fairlawn Cottage Dulwich Village Hackney Maryland Crossness Seven Sisters Brondesbury Park East Wickham Farnborough Thornton Heath Walworth Globe Town St Johns Maze Hill Luxted Sidcup Regent's Park New Southgate Gallows Corner Raynes Park Repton Park Royal Arsenal West Chipping Barnet Barking Strand on the Green Isle of Dogs Strand Clapham Park Grove Park Northwood Hounslow Heath Brunswick Park Bromley Park Totteridge Petts Wood Craven Walk Barnet Millbank South Croydon Charing Cross Brockley Hanwell Motspur Park Kensal Rise Purley Gants Hill Hook West Dulwich Malden Rushett Worcester Park Wennington Archway South Beddington The Mews Wallington Cottenham Park Enfield Town Russell Hill Bullsmoor Vale of Health Pratt's Bottom Clapham Kennington West Hackney Lower Sydenham Woodside Bounds Green Leyton Marshes Lisson Grove Central Parade West Kilburn Surbiton Aldgate Enfield Nine Elms Enfield Lock Oakleigh Park Colham Green Enfield Highway Underhill Brentford Bexley Enfield Island Village Hammersmith Pentonville Harringay Brook Green Harrow Weald Poynders Parade Earl's Court Gidea Park Derry Downs Millwall Balham Heston Farthing Street The Hale Kensington Poverest