Train Station Advertising in Kimberley

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Advertising in Train Station in Kimberley

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

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What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Kimberley

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

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1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Kimberley gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Kimberley

The cost of railway adverts in NR18 9 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Kimberley reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

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If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

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Other locations available for train station advertising
Rush Green Northrepps Upper Street Gooderstone Hempstead East Carleton Pulham Market North Earlham Costessey Park Eau Brink Shotesham Frost Row Croxton North Lynn Kerdiston South Green Wicken Green Village Brandon Parva Sutton Mulbarton Watton Green Little Cressingham King Row Carleton Forehoe Browston Green Mundesley New Sprowston Trunch Houghton Roughton Muckleton Stalham Green Congham Broom Green Hockwold cum Wilton Tunstead Dickleburgh Moor West Newton Southwood Ashill Langley Street Wood Street North Barsham Little Melton Panxworth Beighton St James' End Titchwell Fritton Suffield California The Heath Edgefield Catton Grove Shepherds' Gate Emneth Egmere Briston Haveringland Fundenhall Upton Red Pits New Catton Rockland St Peter Tasburgh Highgate Barmer Walpole St Andrew South Runcton Mundford Ormesby St Michael Wereham Reepham Norton Hill Little Plumstead Bunwell Hill Harpley Sheringham Geldeston Wiggenhall St Mary the Virgin Alburgh Street Hemsby St Olaves Beeston Narborough Ingleborough Buxton Silver Green Sloley Clippesby Limpenhoe Hill Thurlton Links Newtown Wramplingham Saxlingham Nethergate Swanton Abbott Great Ryburgh Crowgate Street RAF Coltishall Caston Knapton Great Hautbois Burnham Market North Barningham West Earlham Florence Walk Ringstead Bellmount West Tofts Guestwick Green Tilney cum Islington Wiggenhall St Germans Hilborough Felbrigg Hempstead Sustead Woodgate Great Moulton Tyby Horstead West Poringland Brandon Bank Dockeney Mautby Tacolneston Cley next the Sea Bramerton Brooke Swafield Hunt's Corner Newtown Fiddler's Green Moorgate Fairstead Barnham Broom Thorpe St Andrew Narrowgate Corner Salle Penny's Green Saxlingham Thorpe Cliftonville Weeting Holt Hopton on Sea Castle Acre Hardingham Croxton Southtown Belton Barton Bendish Broomholm Harper's Green Pockthorpe Hunstanton Trowse Millgate Welborne Common Roydon Burgh next Aylsham Lower Gresham Runham Edgefield Street Burgh Castle Eastmoor Rackheath Cockthorpe Eccles on Sea Aslacton Beckhithe Larling Heacham Little London How Hill Burgh St Margaret Snettisham Waterden Puddledock Foulden Hunworth Wickhampton Weston Green West Barsham Broome Street Bastwick Hindringham Potter Heigham Aylsham Shouldham Freeland Corner Burston Scole Long Stratton New Rackheath South Acre Feltwell Haverscroft Street Walpole Cross Keys Thorpe Ridlington Hingham Old Lakenham Larlingford Stow Bridge Great Green Spooner Row Eastgate Hempnall East Rudham Wolterton High Common Cangate Peaseland Green Little Ryburgh Little Thornage Brakefield Green Stokesby The Common Heggatt Street Blakeney Tower End Winterton-on-Sea Colton Workhouse Common Waxham Burnham Overy Staithe Lynford Brettenham Cantley South End Paradise Saham Hills Low Common South Denes Little London Marsham West Lexham Great Massingham Black Carr North Pickenham Mundham Waterheath Foundry Corner Boughton Postwick Grub Street Tharston Heigham Grove Thorpland Tilney Fen End The Banks Arminghall Great Yarmouth Ellingham Beachamwell Brandiston Great Witchingham Northwold Bintree Fring Moulton St Mary Happisburgh Common Thorpe End Upton Green Haddiscoe West Head Woodrising Smallworth Blofield Swaffham Briningham Irstead Street Cromer Ludham Mattishall Burgh Heckingham Flitcham Runcton Holme Browick Calthorpe Street Seething New Buckenham North Wootton Beetley Gimingham Suton Bridge Green Bow Street Gayton Godwick Stibbard Gaywood Brinton Little Green Barney Pudding Norton Scottow Toftrees Burgh Stubbs Tumbler Hill Cobbler's Green Pott Row Nordelph Great Dunham Broome Walcott Sidestock Little London Blackwater Little Barwick Goose Green Wickmere Burlingham Green Waterloo Kirby Cane Great Bircham Brock's Watering Tilney St Lawrence Itteringham Thorpe Hamlet Crossdale Street Blofield Corner East Walton Cat's Corner Clint Green Fakenham Skeyton Corner Rockland St Mary Frans Green Toprow Bawburgh Bexfield Withergate Wroxham Pilson Green Sporle Stanford Worstead Little Dunham Upper Guist Wiggenhall St Peter Wacton Westgate Crowshill Paston Green Terrington St Clement Hempnall Green Carleton St Peter Bircham Newton Litcham Loddon Forncett St Mary Lyngate West Harling Thetford Little Fransham Brundish Little Hale Nogdam End Watlington Cockley Cley Grimston Holly End West Walton East Wretham Stockton West Lynn Thurlton Southgate Wighton Butcher's Common Workhouse Common Gorleston-on-Sea Melton Constable Sisland Sea Palling Thursford Pettywell Barford Kirby Green Westwick Edingthorpe Green Antingham Pentney Kirstead Green Burgh St Peter Caister-on-Sea Deopham Stalland Hethel Lyng Easthaugh Catfield Great Melton Etling Green Kirby Bedon Shingham Road Green Strumpshaw Fen Street Topcroft Boyces Bridge Nordelph Corner Kettlestone Mile Cross Twyford Garvestone Hassingham Frenze Old Buckenham Witton Bridge Hardwick Beckett End Diss Wymondham Mattishall Saxthorpe Tittleshall Hilgay Westfield Ringland Morningthorpe Caudlesprings The Close Low Common Misery Corner Mount Pleasant Colby Corner Runhall West Raynham Cess High Street Wretton Warham Costessey West Somerton Bengate Forncett End Southrepps Rollesby Thurne Southery Bodham Anchor Corner Bressingham Middleton Old Hall Street Drabblegate Alby Long Row Badersfield Neatishead Attlebridge Brumstead North Runcton Garlic Street Hockering Tivetshall St Mary Honingham Merton Whitwell Low Street Dumpling Green Cranwich Gayton Thorpe Dam Green Beeston St Lawrence Lakenham St John's Fen End Letheringsett Bessingham Howe South Lynn Spa Common Tottenhill Row High Kelling Suspension Bridge Foxley Emneth Hungate Wimbotsham Greensgate Stubbs Green Anmer Tilney All Saints Forncett St Peter Bradenham Easton Bracon Ash Pennygate Brockdish Runham Vauxhall Lower Street Rushall Frankfort Wolferton Old Brigg Upper Street Primrose Green Horning Fair Green Erpingham Poringland Thrigby Cantley Corner Walpole St Peter Foundry Hill Gresham Richmond Hill Framingham Earl Newgate Belaugh Damgate Saddle Bow Little Barningham Reedham Shereford Hockering Heath Lundy Green Scoulton Little Ellingham Earlham Arlington Westgate Street Hales Marshland St James Whittington West Beckham Hall Green Scarning Earsham Fengate Scratby Tyegate Green Westbrook Green Skeyton Upgate Street Morley St Botolph Needham Lenwade Wells-next-the-Sea Cat's Common Church Field Hyltons Crossways Hellington Rockland All Saints Lyng Tuckswood Old Hunstanton Hempton Bressingham Common Upgate Carleton Rode Stradsett Drymere Great Plumstead Primrose Corner Swanton Novers King's Lynn Helhoughton South Walsham Tottington Dam Brigg Breckles Woodton Orange Row Smallburgh Old Catton Scole Common Pollard Street North Creake Syderstone Hemblington Clippings Green Horsey Corner Southgate Gateley Horsham St Faith Gissing Town Green Little Marsh Besthorpe Field Dalling Great Fransham Yelverton South Green Bird's Corner Bull's Green Deopham Lushbush West End Little London Caistor St Edmund Harleston Bergh Apton Burgh Common Barton Turf Crownthorpe Plaw Field Cake Street Thickthorn Hall Fersfield Hungry Hill Marlingford New Costessey Three Holes Coxford Hamrow Wreningham New Holkham Thurgarton Hickling Middle Harling Hillington Filby Heath Fersfield Common Stalland Common Harling Road Fordham Hemblington Corner Stoke Ferry Stalham Spixworth Heartsease Stiffkey Foulsham Shropham Sparhamhill Wacton Common Quidenham Fritton Tattersett Foxhole West Rudham Flaxlands Bridgham Guestwick Cargate Common Hindolveston Edingthorpe Broadflash Potthorpe Limpenhoe Raveningham George Hill Copy's Green Low Street Dunton Norton Corner Hapton Horsey Flordon Chequers Corner Brisley Upper Hellesdon Leziate Wendling Runham Colney Brewers Green Carbrooke Thornage Colegate End The Arms South Pickenham Dunburgh Deopham Green Oulton Worthing Fritton Lower East Carleton Ten Mile Bank Wellingham South Green Pulham St Mary Overstrand Whinburgh Baynard's Green Stanfield Thursford Green Ridlington Street Waterloo Burnham Deepdale Low Tharston Ditchingham Dam Hedenham Gas Hill Ingham Corner Gillingham East Beckham Shadwell Brancaster Cranworth Ingoldisthorpe Welney Sandringham Wereham Row West End Newton Wood Dalling Shipdham Mileham Redenhall South Creake West Runton Roydon Ivy Todd Aldborough Neaton Filby Salters Lode Mount Pleasant Thorpe Marriott Cucumber Corner Runcton Bottom Witton Dowe Hill Lamas Ingham West Dereham Whitlingham Broadmoor Weybourne South Raynham Thelveton Stow Bardolph Norton Subcourse Hickling Heath Felmingham Bowthorpe North Walsham Thompson Swanton Hill Toftwood Waterloo Great Walsingham Woodbastwick Lower Bodham Irstead Cringleford Crostwight East Winch Eaton Rise Watton Hickling Green Claxton Martham Newgate Corner Broomhill Whitwell Street Baconsthorpe Darrow Green Oxnead Bedingham Corner Wolferd Green Denver Redcastle Furze Pound Corner Ashwicken Dunston Surlingham Whimpwell Green Upper Street Fustyweed Plumstead Heydon East Ruston Piccadilly Corner Setchey Rougham Salhouse Daffy Green Saham Toney Tibenham Reymerston Aylmerton Wiggenhall St Mary Magdalen Silvergate Walton Warren The Green Hargate Alpington Calthorpe Lordsbridge Snetterton Heath Salthouse Hanworth Banham Little Walsingham Itteringham Common Sneath Common The Street East Raynham Oulton Street Burnham Norton Castle Rising Southburgh Cawston Cordwell Ovington Crostwick Eccles Road North Denes Tivetshall St Margaret Thurning West End South Wootton Welborne Downham Market Blo' Norton Bush Green Ranworth Wood Norton Lingwood Pristow Green Shimpling Little Massingham Ashwellthorpe Downham Themelthorpe Blofield Heath Sidestrand Barroway Drove Three Cocked Hat High Green Shelfanger Billingford Bacton Shepherd's Port Weston Longville Thorpe Market Brookville Wattlefield Bunwell Bottom West End Eaton Nethergate Broomsthorpe West Winch Snow Street Outwell Mill Hill Baconsthorpe Wilney Green Thuxton Saham Waite Shernborne Colkirk North End Hawes' Green Ashby St Mary Mustard Hyrn Oby Fen Street Methwold Hythe Lyngate Damgate Wilby Frogshall Oxborough Longham Little Snoring Snetterton Craymere Beck Ingworth Tunstall Glandford Wicklewood Metton Blackborough End Thorpe Marriot Alby Hill Meeting House Hill Letton Green Lessingham East Lexham Earlham Rise Hales Street Pottergate Street Fodderstone Gap Saxlingham Green Silfield Aldeby Stanhoe West Bilney Colby Roudham Newton St Faith Kenninghall Heath Stonebridge Thunder Hill Lakes End Plumstead Green Attleborough Lower Stow Bedon Horningtoft Danemoor Green Lyon's Green Holme Hale Hackford Stratton Strawless Langham Walcot Green Dickleburgh Blackmoor Row Chapelfield Grove Chedgrave Keswick East Somerton Hellesdon Tilney High End The Ling Swardeston Docking Kidd's Moor Paston West Acre Thorpe Row Fundenhall Street The Lings Marham Horsford Threxton Hill Northall Green Bedingham Green Crane's Corner Bagthorpe Furze Green Clenchwarton Hoe Felthorpe Stow Bedon Houghton St Giles Didlington Shouldham Thorpe Corpusty The Grove Barningham Green Lower Thurlton Maypole Green North End Billockby Fulmodeston Bodney Great Cressingham Manson Green Cobholm Island Dunton Patch Podmore Fincham Upper Stoke South Lopham Hainford Terrington St John Babingley Illington Sparrow Green Guilt Cross Lower Street Little Hautbois Drayton Griston Morton Shelton Stratton St Michael Bradfield East Runton Bush Estate Ickburgh Pockthorpe Bunwell The Drove Sedgeford Balsam Field Gasthorpe Langmere Swainsthorpe Bittering Temple Bar Bale Queen's Hills Pockthorpe Great Barwick Wash Dyke Necton Happisburgh Rushford Matlaske Frettenham Tottenhill Great Ellingham Low Common Bustard's Green Brandon Creek Keswick Topcroft Street Swanton Morley Upgate Street Kirby Row North Green Mundham Common Crabgate Garboldisham Guist Little Witchingham Park Common Kimberley Lower Street White Horse Common Pockthorpe Banningham Gunthorpe Stacksford Lot's Bridge Easthaugh Trowse Newton East Harling Tuttington Bircham Tofts Holme next the Sea Winfarthing Lower Tasburgh Toft Monks New Hainford Bawsey Low Common Buckenham Great Hockham Thurton Boyland Common Walpole Highway Taverham Witton Brundall Wheatacre Stody Upper Sheringham Ormesby St Margaret Burnham Overy Town Harris' Green Tungate Saxlingham Starston Hengrave St John's Highway Coston Newton Flotman Sharrington Weasenham All Saints Mill Green Mill Street North Green Anchor Street Yaxham Denton Billingford Norwich Beeston Regis North Burlingham Highoak Whissonsett Gressenhall East Tuddenham Long John's Hill Trimingham Hevingham Swannington Old Beetley St James Threehammer Common Kenninghall Booton Ditchingham Binham Pockthorpe Little London Emorsgate South Burlingham Loddon Ingloss Great Green Acle Elsing Tatterford Sculthorpe Shammer Bradwell Mill Common Little London Wiveton Burnham Thorpe Sco Ruston Sharp Street Hardley Street Morley St Peter Walpole Marsh Framingham Pigot Holkham Newport Hardwick Gaultree North Lopham Thorpe Abbotts East Bilney North Elmham Collett's Br Dersingham Honing Suton Street Sparham Sprowston Johnson Street Suffield Park Stoke Holy Cross Dilham Bawdeswell Wortwell Bexwell North Tuddenham Coslany Blickling Short Green Ashmanhaugh Kelling Hoveton Jordan Green Bawburgh Hill Upgate Fiddlers' Green Repps Northacre Lower Easton Weasenham St Peter Thwaite St Mary Freethorpe Briggate Great Snoring Halvergate Alburgh Crimplesham Intwood Thornham Wormegay Hellington Corner Coltishall Pooley Street Upper Brandon Parva Brampton Sheringwood Methwold Morston East Barsham Ragmere Ketteringham Hethersett Alderford Walton Highway Walcott Green Drury Square Pedham Bushy Common Oxwick Dereham West Caister Brancaster Staithe Blackwater Upwell Burnham Westgate