Bus Advertising in Kimberley

Get in touch

Bus Marketing in Kimberley

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Kimberley - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Kimberley - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Kimberley- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Kimberley - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Kimberley (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Temple Bar Alby Hill Pockthorpe South End Bircham Tofts Topcroft Thorpe Marriott Aslacton Little London Silfield Bexwell Cordwell Woodton Coston Little Hautbois Clenchwarton Hempton Runhall Whimpwell Green Skeyton Hockwold cum Wilton Burgh St Margaret Saham Hills Paradise Hindolveston Bastwick Hickling Green Emorsgate Little London The Green West End Blofield Heath West Runton Suspension Bridge Thurton Frenze Shadwell Jordan Green Salle Thompson Lower Gresham Stockton Ridlington Street Westbrook Green Lower Thurlton Stow Bridge Wiggenhall St Mary Magdalen Mundham Common Anchor Street Boyland Common Drymere Leziate St Olaves Shimpling Thorpe End Hockering Heath Mill Common Scole Wiggenhall St Mary the Virgin Frettenham Ingham Corner Trowse Newton Shelfanger Whittington Morley St Peter Runcton Holme New Holkham Old Buckenham Croxton Road Green Gas Hill High Green Lower Easton Baconsthorpe Heigham Grove North Wootton Caistor St Edmund Bessingham Westgate Street Belton Calthorpe Street Upton Green Pulham Market Heckingham Thuxton Plumstead Stow Bardolph Strumpshaw Hempstead Holly End Dunburgh Garboldisham Welborne Common Westgate Saxlingham Thorpe Costessey Park Wortwell Litcham Hemblington South Pickenham Stratton Strawless Brakefield Green Hyltons Crossways Swanton Hill Crane's Corner Norton Subcourse Burnham Overy Staithe Woodbastwick Walpole St Peter Gresham Colkirk North Creake Bunwell Bottom Piccadilly Corner Yaxham Daffy Green Harpley Silver Green Necton Easton Hall Green Workhouse Common Ashby St Mary Crostwick Smallworth Bunwell Brancaster Black Carr Mount Pleasant Caudlesprings West Harling Wash Dyke Blackmoor Row West Beckham Didlington Swafield Muckleton Whissonsett Horning Westfield Stibbard Stubbs Green Upwell Bircham Newton Nogdam End Shotesham Stody Frankfort Stratton St Michael Ranworth Downham Market Fen Street Hempstead Thrigby Bressingham Common Mundford Ragmere Arminghall Upgate Furze Green Colby Barmer Carbrooke Hengrave Ingoldisthorpe Little London Cess Thorpe Marriot St John's Fen End Wendling Dersingham Danemoor Green Norton Corner Intwood Costessey Thursford Church Field Blackborough End Sparham Bull's Green Newtown Ashill Weeting North Runcton East Harling Little Barwick Wiggenhall St Peter Weasenham St Peter Nordelph Larling Shernborne The Ling Hardwick Thorpland Beeston Filby Pristow Green Honingham Rockland St Mary Orange Row Wimbotsham Eccles on Sea Hillington Egmere Kenninghall Heath Shouldham Sharp Street Spooner Row Broome Hapton Low Common The Common RAF Coltishall Bunwell Hill Potter Heigham Dunton Fodderstone Gap Topcroft Street Hethel Pentney Mautby Besthorpe South Raynham Colby Corner Wickmere Keswick Horstead Hales Bengate Hempnall Green Panxworth Kirby Green Fiddler's Green Old Lakenham Fring Reymerston Whitlingham West Poringland Tunstead Flordon Barnham Broom Booton East Rudham The Grove Sneath Common Kelling Low Common New Rackheath Foundry Corner Wheatacre Primrose Corner Bittering West Walton Coslany Newtown Stoke Holy Cross Northall Green Buckenham South Burlingham Howe Red Pits Silvergate Weston Green Fincham Swainsthorpe Cucumber Corner Harleston Aylmerton Little London Holt West Lynn South Lopham Thorpe Market Morton Clippings Green Hedenham Scratby Shepherd's Port Morley St Botolph Goose Green Cromer Grimston Tibenham Darrow Green Brampton Fordham Langley Street Tottenhill Row Brock's Watering Upper Guist Alburgh Blackwater Colney Watlington Raveningham Ten Mile Bank Tottington Walpole St Andrew How Hill Letton Green Glandford Denver Wells-next-the-Sea Witton Bagthorpe Mundesley Lower Bodham Castle Rising Outwell Saxlingham North Barsham Bale Puddledock Methwold Hythe Cobbler's Green Holme next the Sea Thelveton Little Dunham Sidestrand Banningham Ormesby St Margaret Cargate Common East Beckham Freeland Corner Great Green Hellesdon Tilney High End South Acre Little Hale Highgate Terrington St Clement Hickling Great Dunham Bressingham Tharston Stanfield Toftwood Lamas Pooley Street Wickhampton Brisley Potthorpe Bradfield Griston South Creake Wormegay Sparrow Green Limpenhoe Hill Sandringham Mount Pleasant Little Ellingham Upper Hellesdon Thwaite St Mary East Wretham Forncett St Peter Swanton Abbott Field Dalling Flaxlands Hassingham Lower Street Hickling Heath Scottow Tivetshall St Margaret Gressenhall White Horse Common Low Common Ingworth Welborne The Drove Earlham Rise Felbrigg Newton St Faith Thurgarton Upper Brandon Parva Baynard's Green Burgh Stubbs Brundish Briningham Buxton Tyby Broom Green Tivetshall St Mary Johnson Street Little London East Runton Wattlefield Hunstanton Pettywell Frans Green Plaw Field Haveringland Beckhithe Edingthorpe Green Gaultree Nethergate North End St James' End Tilney All Saints Martham Great Green Knapton Thunder Hill Cockley Cley Halvergate Ringland Sparhamhill Little Cressingham Guist Guestwick Green Bedingham Green Aldeby Whitwell Street Three Holes Upper Street Repps Earsham South Green West Head Primrose Green Sco Ruston Wereham Little Ryburgh Sedgeford Southgate Walton Warren East Winch Broomsthorpe Freethorpe Edgefield Burnham Norton Great Barwick Frogshall Dereham Horsham St Faith West Barsham Foxley Alderford Honing North Denes Beeston St Lawrence Eaton Eccles Road Trunch Peaseland Green Bacton Tasburgh Little Snoring Moorgate Langmere North Burlingham Suffield Sloley Burnham Overy Town Browick Eastgate Seething West Earlham Barford Tunstall Wood Norton Wiveton Wacton Salthouse Plumstead Green Greensgate Great Bircham Wereham Row Oulton Old Catton Hamrow Erpingham Hainford Southwood King Row Wicklewood Tumbler Hill Northwold Spixworth Watton Green Bawburgh Hill Cantley Runham Vauxhall Kirby Bedon Middle Harling New Catton Walpole Cross Keys Runham Tatterford Low Tharston Chequers Corner Waxham Mattishall Burgh Suton Street Ovington Thurne Highoak Scoulton Low Street Drayton Keswick Rockland St Peter Whinburgh Runcton Bottom High Common West End Horningtoft Nordelph Corner Paston Green Threxton Hill Reedham Upgate Street Blofield Bridge Green Woodgate Great Hockham Sidestock Smallburgh Barningham Green Heydon Longham Broadmoor Burgh Common Little Green Brundall Stow Bedon Ashmanhaugh Dunton Patch Saxlingham Green Great Melton Garvestone Titchwell Shereford Billingford Ingleborough West Lexham Toftrees Walcott Long John's Hill Witton Bridge Aldborough West Tofts Spa Common Blofield Corner South Green Cantley Corner Rockland All Saints Mill Hill Burgh next Aylsham Itteringham West Bilney Fritton Newport Foundry Hill New Buckenham Foulden Little Plumstead Kirby Cane Short Green Broomholm Skeyton Corner Dunston Briston Little Barningham Limpenhoe Themelthorpe Lessingham Saxlingham Nethergate Claxton Southgate Oulton Street Brandon Parva Bawburgh Helhoughton Edingthorpe Crimplesham Fair Green Shouldham Thorpe Wellingham Norton Hill Scole Common Bow Street Hethersett Alby Kirby Row Postwick Mile Cross Coltishall Long Stratton Stoke Ferry Brockdish Catfield Little Marsh Barney Workhouse Common Surlingham Harling Road King's Lynn Hilborough High Kelling Belaugh Cangate Pilson Green Mill Green The Close The Arms Colegate End Thorpe Abbotts Suffield Park Foulsham Tower End Park Common Reepham Newton Podmore Hellington Corner Pottergate Street Stokesby Barton Turf Hargate Worthing Withergate Crowshill Shelton Beetley Thurlton Middleton Misery Corner Bustard's Green Manson Green Hackford Horsford Balsam Field Florence Walk Great Massingham Burlingham Green Redenhall High Street Twyford California Upper Street Bawdeswell Mustard Hyrn Cat's Corner North Earlham Pedham Upgate Oby Anmer Holkham Gillingham Pound Corner Irstead Street Framingham Earl Shepherds' Gate Taverham Pollard Street Emneth Hungate Wolferd Green Cley next the Sea Broadflash Craymere Beck Dickleburgh Moor Burnham Market Swardeston Sustead Great Ryburgh Sheringwood Saham Waite Pulham St Mary Yelverton Bradwell Oxborough Marshland St James Swanton Morley Scarning Kidd's Moor Sheringham Hindringham Butcher's Common Morningthorpe Loddon Ingloss Burgh Castle Thorpe Row Dickleburgh Bawsey Bodham Lyng Southburgh Paston Pockthorpe Little London Wacton Common Stalham Great Moulton Fen Street Stanhoe Thornage Sutton New Hainford Haddiscoe Chapelfield Grove Langham Hungry Hill Hoveton Terrington St John Ringstead Burnham Thorpe Boughton Emneth Gayton Thorpe Cat's Common North Tuddenham Houghton St Giles Billockby Lushbush Cobholm Island Low Common Wretton New Costessey Merton Woodrising Beighton New Sprowston Lordsbridge Clippesby Wighton Brookville Waterloo Mattishall Warham Stiffkey Wymondham The Street Bird's Corner Lot's Bridge Dumpling Green Rush Green Brinton Oxwick Stonebridge Witton Gateley Corpusty Easthaugh Barroway Drove Little Massingham Chedgrave Sporle Shammer Clint Green Ketteringham George Hill North Walsham Rollesby Itteringham Common Waterden Baconsthorpe Maypole Green Damgate Crostwight Caston Wilney Green Southrepps Congham Bowthorpe Little Fransham Forncett St Mary Newgate Corner Poringland Ditchingham Dam Happisburgh Common Wicken Green Village Swanton Novers Fairstead Great Fransham Burgh St Peter Brooke Larlingford Badersfield Westwick Thorpe Hamlet Forncett End Guilt Cross Oxnead Great Plumstead West Raynham Brandon Bank Toft Monks Thurning Croxton Little Melton Ashwicken Broomhill Aylsham Stanford Weybourne St John's Highway Bush Green Roydon Thursford Green Great Walsingham Guestwick Lynford Narborough Cawston Southery Great Ellingham Holme Hale Roydon Bramerton Northacre Wroxham Tuckswood Pockthorpe Whitwell Grub Street South Green Kettlestone West Somerton Antingham Bexfield Pennygate Queen's Hills Wilby Heartsease Wolferton Blakeney West End Deopham Green North Elmham Edgefield Street North Lopham Wiggenhall St Germans Harris' Green Gunthorpe Carleton St Peter Mulbarton Snetterton Gayton Northrepps Hopton on Sea Happisburgh Bushy Common Walpole Marsh Bergh Apton Saham Toney Bellmount Needham Walton Highway Fersfield Common Upper Sheringham Hales Street Earlham Tittleshall South Wootton Blo' Norton Lyng Easthaugh West Dereham Garlic Street Babingley West Winch Upper Street Letheringsett Sprowston Stalham Green Cringleford East Bilney Fulmodeston Binham Meeting House Hill Breckles Pudding Norton Upton Hockering Feltwell Thetford South Lynn South Runcton Salhouse Pockthorpe Hardwick Foxhole Walcott Green Haverscroft Street Drabblegate Moulton St Mary Pockthorpe East Lexham South Walsham Waterloo Lower Tasburgh Shipdham Stacksford Dockeney Lower East Carleton Hunt's Corner Framingham Pigot South Denes West Caister Beeston Regis Beachamwell Weston Longville Fiddlers' Green Melton Constable Snettisham Welney Coxford Threehammer Common Newton Flotman West Newton Shingham Upper Stoke Narrowgate Corner Swaffham Lakenham Saddle Bow Brewers Green Gissing Walpole Highway Gooderstone Mill Street North Lynn Swannington Little Thornage Acle Denton Copy's Green Alpington Bodney Irstead Horsey Corner Caister-on-Sea Morston Cranworth Boyces Bridge Southtown Rushall Great Witchingham Ashwellthorpe Lundy Green Quidenham Fritton Rushford Ludham Thurlton Links West Rudham Wreningham Sea Palling Gorleston-on-Sea Wramplingham Bracon Ash Cranwich Flitcham North Pickenham Horsey The Banks Tacolneston Fersfield Dam Green Hawes' Green Attlebridge Dam Brigg Eau Brink Damgate Browston Green Old Hall Street Winterton-on-Sea Methwold Cockthorpe Tuttington Ickburgh Fundenhall Brancaster Staithe Suton Hemsby Tilney Fen End Kimberley Brandiston Brettenham Heacham Setchey Houghton Docking West End Ormesby St Michael Colton Metton Overstrand Hemblington Corner Dilham Loddon Elsing East Walton Wolterton Alburgh Street Stradsett Burnham Deepdale St James Arlington Little Walsingham Tilney St Lawrence Lower Street Three Cocked Hat Walcot Green Ivy Todd Neatishead Redcastle Furze Ditchingham Thickthorn Hall Bridgham Penny's Green Fakenham Sisland Winfarthing Drury Square Bedingham Corner Thorpe East Barsham Hellington Marsham Ellingham Bintree Watton Cliftonville Diss Eastmoor Hunworth Hardley Street Little Witchingham Hardingham Worstead Weasenham All Saints Pott Row Castle Acre Mundham Illington Crabgate Anchor Corner Great Snoring Runham Blackwater Great Hautbois Crownthorpe Great Cressingham Billingford Dowe Hill Barton Bendish Deopham Fustyweed North End Salters Lode Gimingham Stalland Common Geldeston Tyegate Green Lenwade Deopham Stalland Sculthorpe East Raynham Town Green Hingham Toprow Brandon Creek Richmond Hill Collett's Br Carleton Rode Low Street Newgate Godwick West Acre Bush Estate Lyngate Syderstone Sharrington Marham Mileham Blickling Snow Street Tungate Rackheath Hoe Marlingford East Carleton Roughton Fundenhall Street Lakes End Beckett End Matlaske Lower Street Felthorpe Harper's Green Old Hunstanton Old Beetley North Green Neaton Trimingham Thornham Etling Green Carleton Forehoe Hempnall Ingham Filby Heath Lyngate Bradenham Wood Dalling Waterheath Hilgay The Lings Ridlington Calthorpe Lyon's Green Gaywood Heggatt Street Cake Street The Heath East Tuddenham Burston Fritton Kenninghall Downham Catton Grove Burnham Westgate Great Yarmouth Crossdale Street Tattersett Attleborough Upgate Street Broome Street Gasthorpe Tilney cum Islington Saxthorpe Norwich Frost Row Kirstead Green Old Brigg Trowse Millgate Felmingham Fengate Crowgate Street Rougham Wood Street Briggate Long Row North Barningham East Somerton Waterloo Banham Hanworth Brumstead North Green Roudham Snetterton Heath Eaton Rise East Ruston Starston Kerdiston Shropham Lingwood Thorpe St Andrew Tottenhill Lower Stow Bedon Hevingham