Train Station Advertising in Kidlington

Get in touch

Advertising in Train Station in Kidlington

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Kidlington

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Kidlington gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Kidlington

The cost of railway adverts in OX5 2 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Kidlington reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Kidlington (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Oxford Spires Park Kingstone Winslow Delly End Shrivenham South Moreton Harwell Ashbury Burdrop Twyford High Cogges Hailey Charlbury Cholsey Great Coxwell Bushey Ground Filchampstead Walton Manor Middle Assendon Milton Common Murcott Bayworth Florence Park Stoke Lyne Widford Chiselhampton Bladon West Lockinge Radley Park Brize Norton Hinton Waldrist Field Assarts Chastleton Postcombe Shorthampton Adwell Freeland Chipping Norton Sandford St Martin Water Eaton Binsey West Adderbury Foscot Path Hill Denchworth Shiplake Row Bicester Piddington Lyneham Rack End Gallowstree Common Asthall Oakley Glympton Alvescot Ducklington Rokemarsh Horley Risinghurst Bure Park Mapledurham Duns Tew Chinnor Albury Play Hatch Upton Bould Russell's Water Cowley Campsfield Hook End Launton Hanwell Middle Barton Chalgrove Finstock New Osney Chimney-end Enstone Brookend Stonor Bampton South Leigh Lower Assendon Bridge End Wallingford Sparsholt Upper Milton Long Hanborough Lower Tadmarton Whistlow Shores Green Long Wittenham Leafield Charlton-on-Otmoor Sutton Caldecott Milton-under-Wychwood Kidlington Highfield Gagingwell Harpsden Heights Chilson Shippon Highmoor Cross Milton Longcot Curbridge Blackbird Leys Westcott Barton Bruern Abbey Old Woodstock Park Corner Pusey Woodfield Chesterton Hampton Gay Hopcroft's Holt Carswell Marsh Ascott Earl Greenend Newbridge Cutteslowe Goring Cothill Barton Woodeaton Garden City Kelmscott Whitchurch Hill Lower Arncott Broadwell Clattercote West Challow North Moreton Middle Aston Fifield Coscote Sandford-on-Thames Oddington Winterbrook Hensington Great Tew Ramsden Well Place Lower Shiplake Lodge Hill Mollington Upperton Golden Balls South Hinksey Drayton St Leonard Mount Skippett Dunsden Green Cornwell Bessels Leigh Alkerton Camp Corner Waterstock Greenfield Wootton Village Claydon Oxford Down End Lew Cold Harbour Woodway Hailey Witney Grandpont Watlington Blewbury Merton Lidstone Gibralter Woodgreen Bucknell East Ginge Scotland End Hook Norton Eynsham Aston Upthorpe Woodcote Henwood Trench Green Emmington Crocker End Baldon Row Standlake Wigginton Heath New Headington Denton Holton Millend Hill Bottom Marcham Church Hanborough Baulking Neat Enstone Idbury Ascott-under-Wychwood Deddington Caulcott Marsh Baldon Frilford Bradwell Grove Broughton Lower Wolvercote Longworth Heathfield Village Noke Stoke Talmage Fewcott Horton-cum-Studley Farmoor Asthall Leigh Childrey Huntercombe End Ipsden Islip Warborough Sonning Common Wendlebury East Adderbury Wootton Didcot Little Heath Summertown Steeple Barton Maidensgrove Great Milton Burford Dry Sandford Fyfield West Hanney Newton Purcell Filkins Gozzard's Ford Kingwood Common Cote West End Over Kiddington Shiplake Bottom Cuddesdon South Newington Barton Abbey Baynard's Green Williamscot Hardwick Rose Hill Oakley Wood King's End Langford Littleworth Pishill Bank Holwell Headington Quarry Buckland Shillingford Berrick Salome Lower Highmoor Somerton Moulsford Nether Worton Wolvercote Northmoor West Hendred Charlton Tadley Nettlebed Mongewell Headington Hill Little Wittenham Souldern Ledwell Westwell Crowsley Overy Moreton Fringford Sutton Courtenay Langford Village Lower Heyford Juniper Hill Tackley North Aston Meadside Grove Charney Bassett Howe Hill Upper Heyford Kingham Westhall Hill Minster Lovell Cuxham Wroxton Frilford Heath Aston Rowant Godington Wheatley Clifton Hampden Wilcote Boars Hill Sonning Eye Nuffield Chimney Aston Buckland Marsh Churchill Highmoor Rowstock Letcombe Regis Appleton Knighton New Marston Harpsden Hatford Shutford Ardley Neithrop Abingdon-on-Thames Watchfield Stadhampton Upper Wolvercote Warpsgrove Coleshill Hempton Binfield Heath Peppard Hill Thrupp Sibford Gower Peachcroft Newtown Bicester Village Fernham Idstone Yarnton Hardwick Ascott d' Oyley South Stoke East Hanney Cumnor Hill Shellingford Fulwell Milton Heights Chadlington East End Sunningwell Catslip Shilton Chawley Ambrosden Cleveley Wildmoor Crawley Radcot Sandhills Belmont Slade End Woodstock Kingston Bagpuize New Yatt Crowell Ewelme East End Headington Little Rollright Wytham Henton Kiddington Enslow Berinsfield Balscote Cray's Pond Culham Easington Little Haseley Buscot Thame Taston North Stoke Crowmarsh Gifford Weald Exlade Street Shiplake Milton Sibford Ferris Heythrop Clare Bourton Stonesfield Dunthrop Barford St John Clanfield Rotherfield Peppard Woolstone Bainton Drayton North Leigh Satwell Appleford-on-Thames Foxcombe Hill Faringdon Ardington Shipton-on-Cherwell Goring Heath Radley Combe Roke Swinbrook Nuneham Courtenay Steeple Aston Preston Crowmarsh Northcourt Dean Brighthampton Great Rollright Over Worton Bix Gosford Townsend Broadplat West Hagbourne The Green Cleeve Wantage Tiddington Wigginton Church Enstone Stoke Row Waterperry Marston Begbroke Grimsbury East Hagbourne Cookley Green Littleworth Ardington Wick Hempton Wainhill Nethercote Radford Cane End Whitchurch-on-Thames Lower Radley Cropredy Jericho Church End Salford Hethe Heath End Gainfield Chazey Heath Southcombe Wardington Pishill Kingston Stert Eastend Great Holcombe Kencot Little Minster Adderbury Taynton Kirtlington Blackthorn Compton Beauchamp Newnham Murren East Hendred Brightwell-cum-Sotwell Sarsden Horspath Harcourt Hill Kingston Lisle Upper Arncott Stratton Audley Hardwick Calthorpe East End Littlestead Green Radfordbridge Newington Worsham Great Haseley Uffington Kingston Blount Littlemore Stanton Harcourt Barford St Michael Draycot Greenwood Tusmore Rotherfield Greys Eaton Fawler Milton Hill Letcombe Bassett Shipton-under-Wychwood Great Bourton Tokers Green Sunnymead Tadmarton Spelsbury Swinford Garsington Epwell Fordwells Hornton Goosey Temple Cowley Iffley Banbury Tetsworth High Meadow View Chilton Fencott Nuney Green Lyford Fulbrook Lewknor Fawler Steventon Dane Hill Whiteoak Green Toot Baldon Towersey Shotover Hill Shifford Broughton Poggs Swerford Fritwell Bradwell Signet Clifton Swalcliffe Cassington Finmere Bletchingdon Britwell Salome Collins End Eaton Hastings Upper Wardington Pishill Bottom North Newington Middleton Stoney Poffley End Townsend Dean Court Henley-on-Thames Checkendon Wootton Chalkhouse Green Dorchester Bloxham Benson Blackditch Southmoor Cumnor Black Bourton Crowell Hill Grafton Upton Rousham Carterton Forest Hill Garford Bodicote Shirburn Charterville Allotments Woodleys Norham Manor Barnard Gate Easington Little Faringdon New Botley Netherton Caversfield Weston-on-the-Green Mackney Shepherd's Green Shenington Cottisford Oakley Court Park Town Pyrton North Hinksey Village Ruscote Tubney New Hinksey Stanford in the Vale Hampton Poyle Little Tew Mixbury Brookhampton Harpsden Bottom Christmas Common Southrop Brightwell Baldwin Lower Wainhill Worton Yelford Beckley Botley Cogges Newland Aston Tirrold Kennington Moreton East Challow Little Milton South Weston Over Norton West Ginge Little Bourton Sydenham Little Coxwell Lower Bourton Buscot Wick Cowleaze Corner Elsfield Westcot Little Chesterton Sarsden Halt Bunkers Hill Old Chalford Little Clanfield Milcombe Drayton Westend Burcot Osney Stanton St John Kidmore End Blenheim East Lockinge Greys Green Witheridge Hill