Train Station Advertising in Fairmile

Get in touch

Advertising in Train Station in Fairmile

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Fairmile

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Fairmile gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Fairmile

The cost of railway adverts in KT11 2 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Fairmile reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Fairmile (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
St Ann's Hill Staines-upon-Thames Felthamhill Littleton Addlestonemoor Littleton Wyke Bagshot Heath White Post Send Downside Dogkennel Green Ashtead Bunce Common Runfold South Nutfield Holmwood Corner Ashford Crowhurst Albury Heath Guildford Giggshill Maybury Peasmarsh The Wells Gomshall New England Nutfield Ash Vale Shrubs Hill Shepperton Green Wasp Green Crowhurst Lane End York Town Moorhouse Bank Heatherside Chobham Forest Green Leigh Fetcham Chattern Hill Wood Street Village Sheerwater East Ewell Lane End Ash Estates Whitmoor Vale Brook Westhumble Birtley Green Brookwood Tadworth St Ann's Heath Abinger Hammer West Clandon Penton Hook Hamm Moor Brockham Walliswood Royal Holloway Kingswood Chiddingfold Munstead Heath Compton Holmethorpe West End Stonebridge Trumps Green Beasley's Ait Isle of Wight Reigate Heath Pitland Street Subrosa Leatherhead Wisley Knowle Hill Church Town Anglefield Corner Knowle Grove Send Grove Worcester Park Hatchford End Wormley Mead Vale Tilford Reeds Pagewood Whiteley Village Felbridge Bisley Camp Newlands Corner Ottershaw Kempton Park Onslow Village Friday Street Hatton Hill Woodmansterne Sandy Cross West Horsley Row Town Peartree Green Keeper's Corner Farnham East Molesey Brick Hill Coldharbour Oxshott Fredley Hockering Estate Waterloo Ramsnest Common Newchapel Shackleford Redhill Pachesham Park Hersham Woldingham Wray Common Hatchford Skimmington Catteshall Crownpits South Earlswood Chilworth Tower Hill Mugswell Claygate Godstone Pains-Hill Lower Bourne Abinger Common Ashley Park Great Burgh Claremont Park Thursley Ripley Old Woking Great Enton Penny Pot Egham Hythe Hurst Green Wotton Stanwell Moor Tongham Farncombe Bramley Brockham Park Crawley Hill Westcott Horsell Birch Limpsfield Russ Hill Sutton Green Slyfield Sidlow Cranleigh Rowly Field Common Westfield Dockenfield Lower Eashing Domewood Laker's Green Livingstone Park Shellwood Cross Bletchingley Whitmoor Bottom Wey Meadows Loxhill Upper Hale Felcourt Wheelerstreet Leatherhead Common Blindley Heath Haslemere Thorpe Bowlhead Green South Holmwood Seale Stroude Peaslake Chaldon Kingfield Wrecclesham Lingfield Lucas Green St George's Hill Guildford Park Hog Hatch The Chart Mid Holmwood Dormans Park Tatsfield Outwood Walton on the Hill Fan Grove Okewood Hill Worplesdon Millbridge Little London Titsey Abinger Bottom Bushy Hill Westbrook Donkey Town Broadham Green Farleigh Towpath Warwick Wold Mytchett Place Limpsfield Common Merle Common Beare Green Mount Hermon Meath Green Cobham Shortfield Common Ash Green South Park Esher Norney Batt's Corner Brewer Street Englefield Green Flexford Weybridge Elm Corner Albury Horley Rose Hill Burgh Heath Dunsfold Common Compton Longcross Hawk's Hill North Looe Ashtead Common Enton Green Horne Ripley Springs Hurtmore Fetcham Grove West Byfleet Woodcote Hurst Park Broadmoor Epsom Downs Pot Common Woodbridge Hill Tilford Gatton Blackbrook Hindhead Ridgebridge Hill Gatwick Martyr's Green Polesden Lacey Langley Vale Hamhaugh Island East Shalford Weston Green May's Green East Horsley Critchmere Sunbury-on-Thames Tilford Common Stanford Common Lightwater Shamley Green Headley North Holmwood Pyrford Green West Bedfont Thames Ditton Pyle Hill Elstead Stanners Hill Lordshill Common Wanborough Greatpark Newdigate St Johns Holloway Hill Betchworth Rydens Churt Sandhills Paynes Green Holmbury St Mary Hooley Fairlands Nutcombe Charlwood Haxted Long Ditton Park Barn Norwood Hill Grafham Deepdene Brook Place Frimley Ridge Hale Whitewood Lingfield Common Brooklands Weybourne Merstham The Bourne Upper Eashing Sunbury Common Littlefield Common Pitch Place Tyrell's Wood Warlingham Clark's Green Bellfields Thorpe Lea Whyteleafe South Merstham Wonersh Byfleet Pray Heath Henley Park Wentworth Burrowhill Hurlands Ewell Whitebushes Pyrford Virginia Water Tuesley Kingswood Warren Oatlands Park Chertsey Bishopsgate Dormansland Windlesham Box Hill Deepcut Ewhurst Green Great Bookham Fisher's Hill Boundstone Stanwell Frimley Palmers Cross Hoe East Clandon Almshouse Common Artington Hogden Bottom Mogador Shottermill New Haw Grayswood Puttenham Highstreet Green Mousehill Milford Middle Bourne Mickleham Willey Green Banstead Pirbright Tyler's Green Hinchley Wood Burstow Dunsfold Frimley Green Godalming Cartbridge Farley Green Cramhurst Crosswater Smoky Hole Holland Alfold Crossways Shere Burpham Smallfield Frith Hill Lower Green Eashing Busbridge Lower Kingswood Blackheath Rowledge Tandridge Send Marsh Merrow West Ewell Walton-on-Thames Mimbridge Combe Common Woking Knaphill Chipstead Shepherd's Hill Pyrford Village Reigate Sutton Abinger Frensham Farleigh Court Shortheath Burwood Park Lyne Givons Grove Ranmore Common Mayford Smart's Heath Hookwood Egham Hook Heath Hascombe Chelsham Mayes Green Upper Halliford Lower Halliford Margery Westborough The Sands Povey Cross Broadford Dippenhall Rowhill Bagshot Fairmile Chertsey Meads Whitfield Court Runnymede Hermitage Woods Estate Sunbury Castle Green Doversgreen Bisley Normandy Ash Stroud Common Manor Park Shalford Ansteadbrook Netherne on-the-Hill Spreakley Limpsfield Chart Ockley Peper Harow Hambledon Littlewick Elmbridge Village Pharaoh's Island Witley Hamsey Green Salfords Weatherhill Parkgate Hydestile Abbotswood Buckland Woldingham Garden Village Logmore Green Woodham Harpesford Little Bookham Shepperton Stonehill Effingham Tyrrell's Wood Addlestone Coles Meads Effingham Common Knowle Green Nork Dawesgreen Woolmer Hill Rydeshill Norley Common Thorncombe Street Charlton Ewhurst Dennisville Ashford Common Stoneleigh Burrows Cross Capel St John's Green Cross Thorpe Green Beacon Hill Horsell Sheet's Heath Hamm Court Estate Buckland Fickleshole Binscombe Strood Green Cudworth Gadbrook Stoughton Jacobs Well Heath End Culmer Caterham Ellen's Green Pirbright Camp Ridge Green Irons Bottom Egham Wick Rushmoor Camberley Dorking Lock Island Ockham Epsom Mytchett Stoke D'Abernon Woodhatch Grove Heath Abbey Mead West Molesey The Ridge Oxted Lower Ashtead Ockford Ridge Alfold Littleton Common Birch Green Charleshill Brook Nalderswood Pixham Aaron's Hill West End Badshot Lea Laleham Upper Ifold Burntcommon Dunsfold Green South Godstone