Train Station Advertising in Brockmoor

Get in touch

Advertising in Train Station in Brockmoor

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Brockmoor

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Brockmoor gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Brockmoor

The cost of railway adverts in DY5 3 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Brockmoor reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Brockmoor (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Summerford Place Brades Village Reddicap Heath Yardley Fields Minworth Newbridge Coventry Old Hill Little London New Oscott Ladywood Priestfield Darby End Lode Heath Lye Kingswinford Castle Vale Low Hill Parting of the Heaths Halesowen Mount Pleasant Withymoor Village Walker's Heath Boldmere Hasluck's Green Kates Hill Goldthorn Hill Palmers Cross Coundon Ladywood Bournville Horseley Heath Leighswood Spon End Old Swinford Gornalwood Lyndon Green Lodge Green Church Hill Bradley Grove Vale Walsgrave on Sowe Palfrey Lower Bradley New Town Row Netherwood Heath Salter Street Pelsall Wood Rood End Tividale Hurst Green Stone Cross Woods Bank Soho Longbridge Bristnall Fields Great Heath Finham Dickens Heath Hayley Green Marston Green Allesley Shelfield Packwood Gullet Catchems Corner Yew Tree Black Lake Roseville Bordesley Green Nechells Highter's Heath The Delves Russell's Hall Eve Hill South Yardley Short Heath Hamstead Roughley Streetly Amblecote Queslett Norton Merry Hill Lambert's End Fen End Perry Barr Coombeswood Daisy Bank Packwood Chapel Fields Burnt Tree Chadwick End Bartley Green Tidbury Green Wightwick Pheasey West Heath Gibbet Hill Hall End Northfield Shire Oak Pedmore New Invention Round's Green Merry Hill Shepwell Green West Smethwick Kingshurst Foxford Darlaston Green Springs Mire Garrets Green Beech Lanes Woodcock Hill Friar Park Holbrooks Showell Green Balsall Blowers Green Harvest Hill Griffin's Hill Meer End Scott's Green Sutton Coldfield West Coseley Sheldon Birchfield Three Maypoles Ulverley Green Stoke Edgbaston Stockland Green Oxley Hill Little Bloxwich Ryecroft Thimble End Norton Green Brownhills Bordesley Green East Catshill Yardley Brookfields Hateley Heath Gilbertstone Ashmore Park Priory Frankley Pendeford Hall Green Canley Springfield Hawne Wollaston Cradley Heath Hurst Hill Lodge Hill Smethwick Oldbury Harden Moseley Birchills Solihull Lodge Dudley Monkspath Wood Hayes Newbolds Brownshill Green Neachells Eastcote Old Dock Rotton Park Quarry Bank Knowle Grove Vauxhall Monks Park Bradnock's Marsh Wergs Shirley Churchfield Walsal End Witton Bunker's Hill Caldmore Fallings Heath Chapel Green Flint's Green Brown's Green Greets Green Handsworth Wood Blackheath Aldridge Rubery Spring Vale Barston Toll End Bradmore Lanesfield Hill Top Coundon Green Royal Sutton Coldfield Shard End Wollescote Langley Green Hollyberry End The Coppice Heronfield Tipton Green Ocker Hill Cotteridge Grace Mary Estate Winson Green Harvills Hawthorn Ryders Green Upper Witton Rough Hay Rotten Row Loxdale Portobello Parkfield Brandhall Stubber's Green Falcon Lodge Hill Hook Tettenhall Wood Mill Green Garretts Green Vicarage New Cross County Bridge Bentley Brandwood End Whitmore Reans Tibbington Colehall Woodgate Scotlands Small Heath Hampton in Arden Stockwell End Ladymoor Little Heath Tyseley Holly Bank Bloomfield Cawney Hill Brownhills West Pype Hayes Wood Green Copt Heath Elmdon Westwood Gardens Blakenhall Eaves Green Holly Hall Wyken Green Fallings Park Balsall Heath Catherine Cross Summerfield Park Swan Village Maney Newton Red Hill King's Hill Buckland End Wednesbury Fordhouses California Willenhall Kirby Corner Albion Brockmoor Mesty Croft Ridge Hill Woodcross Westwood Heath Bramford Old Oscott Wyken Oakham Claregate Berkswell Carol Green Yardley Wood Heath Town Bacon's End Barr Common Binley Swan Village Goldthorn Park Compton Monmore Green Whoberley Ten Acres Whitley Bishopgate Green Moseley Rowley Regis Moor Green Bordesley Cape Hill Shirley Street Pinley Whitehouse Common The Chuckery New Town Darlaston Darley Green Longford Pinley Gardens Perry Beeches Wall Heath Greenleighs Moseley Village Spring Bank Fordbridge Coal Pool Selly Oak New Town Coseley Hockley Lozells Elston Hall Hill Wood Finchfield Lutley Short Heath Upper Gornal Gravelly Hill Tippity Green Pickford Green Stoke Park Dudley Port Tower Hill Wallbrook Pensnett Henley Green Sandwell Cinder Hill Walmley Handsworth Primrose Hill Elmdon Heath Alderman's Green Wootton Green Lane Head Deritend Lee Bank Heath End Tat Bank Ruiton Clayhanger Old Fallings Wake Green Stambermill Princes End Lower Gornal Draper's Fields Freezeland Gosford Green Tipton Bentley Heath Doe Bank Wood End Kingstanding Digbeth Deepfields Golds Hill Middle Bickenhill Four Oaks Allesley Green Great Bridge Little Bromwich West Bromwich Hockley Cannon Hill Pinkett's Booth Millison's Wood Oakeswell End Wednesfield Willenhall Sharmans Cross King's Norton Wood End Penn Fields Ley Hill Earlsdon Balsall Street Green Lane Great Barr Baptist End Springfield Lyndon Golds Green Birmingham Alum Rock New Dock Knowle Woodsetton Bescot Tollbar End Hall Green Waring's Green Beechwood Hill and Cakemore Cradley Woodway Park Hilltop Black Patch Blossomfield Springfield Hillfields Box Trees Brierley Hill Hockley Heath Foleshill Dixon's Green Tilehouse Green The Flatts Ridgacre Haden Cross Tile Cross Meriden Wylde Green Catherine-de-Barnes Millfields All Saints Castlecroft Bournbrook Mayer's Green Middle Stoke Short Cross Solihull Balls Hill Upper Eastern Green Netherton Dudley Wood Wordsley Chester Road Acocks Green Darby's Hill Bell Green Mushroom Green Tudor Hill Pelsall Hardwick Billesley Warstock Ashmore Lake Stivichall Rowley's Green Walsall Tettenhall Four Oaks The Manor Gib Heath Beechwood Gardens Bearwood Brickhouse Farm Illshaw Heath Greet Perry Streetly Wellington Place Saltley Church End Ettingshall Park Watford Gap Rushall Bilston Whitmore Park Hay Mills Olton Cofton Common Bowling Green Moxley Portway Wednesbury Oak Upper Stoke Hall Green Ward End Guns Village Aldersley Kineton Green Billesley Common Washwood Heath Balsall Common Highgate Wallington Heath Cheswick Green Edgwick Castle Bromwich Daw End Titford Lime Tree Park Court House Green Nechells Green Wolverhampton Whitlock's End Rough Hills Harborne Temple Balsall Aston New Town Bourne Vale Stourbridge Cheylesmore Manor House Sedgley The Straits Benton Green Windmill End Batmans Hill Merridale Hodgehill Stoke Heath Langley Bromford Summer Hill Mere Green Oscott Shirley Heath Canley Gardens Dudley's Fields Walsall Wood Chad Valley Penn Glebe Farm Underhill Sparkbrook Dorridge Blakenall Heath Parkes Hall Potter's Green Hart's Hill Green Lanes Erdington Stockfield Four Oaks Park Nordley Hill Ettingshall Tyburn Sedgemere Radford Rumbush Bushbury Illey Stoke Aldermoor Leamore Woodgate Valley Stow Heath Shenley Fields Aston Banners Gate Birches Green Weoley Castle New Mills Fishley Hall Green Stirchley Wren's Nest Perry Common Chelmsley Wood Woodside March End Vigo Bloxwich Moor Hall Upper Ettingshall St Chads Sparkhill Hawkes End Bickenhill Londonderry Lifford Newtown Warley Woods Stechford The Woods Highfields Tile Hill The Lunt Pleck Dibdale Whiteheath Gate Dunstall Hill Lower Stoke Goscote Bromley Charlemont Oxbarn King's Heath Selly Park Lower Eastern Green Alcester Lane's End Stow Lawn Lea Hall Spring Vale Blakeley Green Woodshires Green Lapal Tansley Hill Tividale Hall London Fields Reeves Green Kitt's Green Keresley Oldwich Lane Bushbury Hill The Leys Pickford Hasbury Paradise Park Village The Knowle Hawkesley Causeway Green Gospel Oak Turves Green