Train Station Advertising in Heyshott Green

Get in touch

Advertising in Train Station in Heyshott Green

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Heyshott Green

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Heyshott Green gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Heyshott Green

The cost of railway adverts in GU29 0 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Heyshott Green reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Heyshott Green (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Borden Eartham Cocking Causeway Hillgrove Cocking Codmore Hill Bedlam Street Keynor Estate North Mundham Minsted Lambs Green Chorley Common Rotherbridge Durfold Wood Aldwick East Kingston Fisher Coldwaltham Parbrook West Itchenor Westhampnett West Lavington Barlavington Rapkyns Marley Heights West Green Handcross Cote The Haven Bepton Highleigh Windfallwood Common Bury Common North End Elsted Lumley Southwick Warninglid Merston Bucks Green Whitemans Green Smithbrook Down Park Trotten Marsh Westergate Coneyhurst Sutton End Lower Beeding South Lancing Waterbeach Singleton North Stoke Heath End Upper Wardley Gay Street Henley Common Halecommon Ashurst Wood Bury Mackerel's Common Brook Street Woodend Colgate Upwaltham Partridge Green Woodmancote Tullecombe Rose Green Halnaker Tinsley Green Five Oaks Fishbourne West Kingston Bedham Fontwell Aldsworth Sayers Common Forge Wood Hawkhurst Court Two Mile Ash Poynings Chownes Mead Little Haven Tangmere West Chiltington Norton West Chiltington Common Selham Warminghurst Twineham East Ashling Eastergate Apuldram Slinfold East Hampnett Abingworth Burpham West Town Earnley Elbridge Topleigh Broomer's Corner Funtington Byworth Crabbet Park Gorehill Duncton Stonequarry Greatham Mid Lavant Nepcote Linchmere Inlands West Tarring Manor Royal Riverhill Kingsley Green Lindfield Tillington Kirdford Compton Gospel Green Ashfold Crossways Langley Whitehall Itchingfield Rowhook Woodmansgreen Racton Balcombe Lane Westerton Hickstead Lancing Horsemere Green Hardham Nyewood Blackstone Crouchers Balcombe Nutbourne Worth Horsted Keynes Lowfield Heath Walderton Street End Breach Wick Coombes Hammerpot Wineham East Marden North End Shipley West Durrington Monk's Gate Cinder Hill Bignor Doomsday Green Habin Lidsey Shermanbury Three Bridges Nutbourne Yapton Crawley Down Redford County Oak Fernhill Cootham Churchwood Chithurst Chidham Almodington Wisborough Green Durrington-on-Sea Sta Billingshurst Thakeham Sidlesham Common Woodcote Walberton West Hoathly Crawley Coates Boxgrove Treyford Salvington Bolnore Village Ferring Southwater Didling Dumpford Nursted Tilgate Forest Row Broadford Bridge Smock Alley West Dean Ifieldwood Stubbermere Little London Steyning West Thorney Flansham Commercial Square Bepton Common Ford Trotton Northgate East Dean Bognor Regis Midhurst Fulking West End Wheatsheaf Common Ashurst Walstead Prinsted Foxhill Atherington Bolney Sullington Stopham Birdham Navant Hill Kingston Gorse Slindon High Salvington Cowfold West Grinstead River Storrington Easebourne Pickhurst Angmering Southgate Southbourne Slough Green Oving Camelsdale Heyshott Fittleworth Worthing Flathurst Forestside Ifield Lodsworth Langley Green Up Marden Runcton Strood Green Pound Hill Donnington Upper Cokeham Albourne Street Rowfant Brooks Green Hangleton Durleighmarsh Adversane Baldwins Hill Albourne Green Slindon Common Newtimber Gossops Green Edburton Dial Green Lickfold Cuckfield Elmer Norton Pyecombe Goose Green Lyminster Hooksway Pease Pottage Black Corner Faygate Burleys Wood Woldhurst Hurst Wickham Dragons Green Wepham Crockerhill Sompting Abbotts Lurgashall Elsted Marsh St John's Common Little Bognor Arundel Burgess Hill Pulborough Highbrook Clapham Slaugham Titty Hill Colworth Shipley Bridge Snow Hill Stockbridge Terwick Common Climping Upper Beeding World's End Amberley Lordington Ifold West Worthing Nuthurst Loxwood Northchapel Leggatt Hill Sunnyside Goring-by-Sea Patching Hampers Green East Beach Lower Fittleworth Tyler's Green South Bersted Lodsworth Common Fox Hill Buchan Hill Fyning White's Green Lower Horncroft Hambrook Newpound Common Beggars Bush Castle Town Crosspost Hammer Sharpthorne Hatch Farm Hill Kingston by Sea Furnace Wood Ashington New Town Woodgate Copthorne Shillinglee Poling Binsted Broomershill Shripney Upper Norwood Westlands Balls Cross North Lancing Worth Abbey Trotton Marsh Fernhurst Hassocks Rustington Strettington Warnham Pagham Broadfield Broadbridge Heath Deanlane End Alfold Bars Shopwyke Small Dole Hunston Selsey North Bersted Nutbourne Common Tortington Halfway Bridge Ansty Avisford East Wittering Crossbush Henley West Ashling Fisherstreet Roundstreet Common Summersdale Coolham Hurstpierpoint Turners Hill Abbotsford Copsale East Harting Bexleyhill Somerley Scayne's Hill Poling Corner Rock Portfield Twineham Green Marehill Graffham Fox Lea Keymer Wiston East Grinstead Withypitts Ifield Green Bilsham Hole Street Bosham Hoe Holbrook Brookpits Charlton Lickfold North Heath Mannings Heath Church Norton Ebernoe Westbourne Sutton Shoreham Beach Broadwater Goddards' Green Dial Post Toddington Bewbush Rogate Stedham East Worthing Lower Cokeham Bines Green Rackham The Common Shoreham-by-Sea Iping Petworth Ingrams Green Findon Gunter's Bridge West Lavant Balls Green Staplefield Crabtree Nyetimber Maudlin North End Barnham Henfield Upperton West Marden Woodmancote Warningcamp Adsdean Rusper Horsham Ardingly Whyke Southwater Street Plummers Plain Plaistow West Wittering Staples Hill Andrew's Hill South Ambersham Blackwell Bramber Clayton Rudgwick Madehurst Furnace Green East Lavington Sidlesham Tilgate Washington Chilgrove Nep Town Kingsfold South Mundham Old Shoreham Maidenbower Saddlescombe Woolbeding Birchgrove Bury Hollow Quags Corner Queen's Corner Shopp Hill South Harting Thorney Island Robins Maplehurst Tower Hill West Harting Haslingbourne Rookwood West Burton Green Street Kent Street Findon Valley Hoyle Dell Quay Broadbridge Elmers Marsh Shipton Green Littleworth Ancton Barns Green Aldingbourne East Preston Stoughton Chichester Haywards Heath Middleton-on-Sea Bolnore Botolphs Franklands Village Heyshott Green Lyoth Common West Stoke High Cross Milland Selsfield Common Sompting Cross Gate Burndell Houghton Offham Bosham Lagness The Close Nyton Littlehampton Oakhill Rake Watersfield Felpham Little Heath Bracklesham West Barnham Wiggonholt Marylands Park South Stoke East Lavant Albourne Sullington Warren Roffey North Marden Tisman's Common