Train Station Advertising in Shipley Bridge

Get in touch

Advertising in Train Station in Shipley Bridge

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Shipley Bridge

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Shipley Bridge gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Shipley Bridge

The cost of railway adverts in RH6 9 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Shipley Bridge reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Shipley Bridge (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Runcton Birdham Commercial Square Broadwater Tilgate Abingworth Lodsworth Shopwyke Smithbrook Southgate East Preston Lowfield Heath Southbourne Findon Valley Sompting Gay Street Botolphs East Worthing Fittleworth South Bersted Fernhurst Wheatsheaf Common Slindon Common West Lavington Henley Horsted Keynes Sunnyside South Harting Westbourne Rackham Woodgate Balcombe West End Terwick Common Halecommon Tangmere Nepcote Staplefield West Dean Worth Stoughton Nuthurst Leggatt Hill Eartham Loxwood Wiggonholt Sutton End Pagham Southwater Street Minsted Bosham Gossops Green Iping Arundel Wineham Westlands Thakeham Slinfold Bexleyhill Bewbush Heyshott Apuldram Goring-by-Sea Northchapel Clapham High Cross Trotten Marsh Marley Heights Lower Beeding Little Bognor West Chiltington Bepton Common South Lancing Middleton-on-Sea Crosspost Upper Beeding Whyke Broadford Bridge Nutbourne Common Copsale Burgess Hill Patching Bognor Regis Shermanbury Brooks Green Twineham Buchan Hill East Lavington Langley Green Burleys Wood Lindfield East Lavant Shipley Littlehampton Poynings Funtington Lyminster Lickfold Sidlesham Albourne Ashurst Keymer Crabbet Park Climping Rookwood Durleighmarsh Quags Corner Breach Handcross Sullington Warren Hambrook Bepton Boxgrove Smock Alley Wiston Westhampnett Warningcamp Down Park Ashurst Wood Bignor Roundstreet Common West Marden North Stoke Lurgashall Coates Dial Post Little London Balcombe Lane Lidsey Faygate Franklands Village Rogate East Kingston Blackstone East Wittering Chithurst Petworth Mannings Heath Stopham Byworth Fisherstreet Lyoth Common Rake Green Street East Ashling Old Shoreham Colworth Furnace Wood Woodcote Cuckfield Prinsted Merston Southwater Rudgwick Gunter's Bridge Stonequarry Slaugham Elsted Rusper Oakhill Strettington Rose Green Racton Worthing Withypitts Scayne's Hill Lumley Barns Green Bolnore Village Whitemans Green Lodsworth Common West Chiltington Common Tillington Street End Sompting Abbotts Heath End East Marden Nyton Rustington Ford West Ashling Barnham Singleton Burpham Hammerpot West Itchenor East Harting Compton Upper Norwood Hooksway Queen's Corner Rapkyns County Oak Camelsdale Mid Lavant Staples Hill Dell Quay Partridge Green West Green The Close Newtimber Norton Storrington Stockbridge Flathurst Burndell Inlands Slindon Flansham Newpound Common Doomsday Green Cootham South Ambersham South Stoke Steyning Slough Green Itchingfield Aldingbourne Stubbermere The Common Lordington Elsted Marsh Three Bridges White's Green Church Norton Offham Chilgrove Cote Hurst Wickham Amberley Edburton Deanlane End Rowhook Northgate Marylands Park Nyewood Westerton Barlavington Codmore Hill Tisman's Common Binsted Bines Green Cowfold Lower Cokeham Ashfold Crossways Andrew's Hill Strood Green Shoreham-by-Sea Tortington Sutton Almodington Little Haven Goose Green West Grinstead Dial Green Black Corner West Durrington West Burton Atherington Robins Crockerhill Hangleton North End Bury Common Stedham Cocking Crawley Bury Gospel Green Bolney Riverhill Abbotsford Madehurst Toddington Easebourne Five Oaks Bedham Worth Abbey Shoreham Beach Sayers Common Wick West Worthing Ebernoe St John's Common Kingston Gorse Manor Royal Forestside Goddards' Green Nep Town Walberton Parbrook Bucks Green Elmer Hassocks Maidenbower West Town Foxhill Washington Furnace Green Fyning Churchwood Elbridge Cinder Hill Titty Hill Upwaltham South Mundham Coneyhurst Linchmere Habin Copthorne Haywards Heath Ifieldwood Lancing Langley Poling Corner Hammer Hickstead Crawley Down Aldsworth Up Marden Cross Gate Haslingbourne Borden Coombes Norton Halfway Bridge Navant Hill West Barnham North End Crossbush Balls Green Rowfant Houghton New Town Crabtree West Kingston Adsdean Beggars Bush Hole Street Ansty Forge Wood Trotton Marsh Bedlam Street Kingston by Sea West Thorney Warninglid Greatham Mackerel's Common Small Dole Brookpits North Heath Watersfield West Harting Wepham West Hoathly Kirdford River Turners Hill Shipley Bridge North End Dumpford Bosham Hoe Southwick Thorney Island West Lavant Broadbridge Highleigh Kent Street Plummers Plain Durfold Wood Fontwell Hunston Sullington Whitehall Ardingly Sharpthorne Lower Horncroft Avisford Two Mile Ash Gorehill Hurstpierpoint Selsey Shripney Maudlin East Beach Fisher Tullecombe Billingshurst Didling Ifield Green Little Heath Portfield Poling Pulborough Ifold Shillinglee Colgate Duncton Saddlescombe Fernhill Ancton Marehill Pease Pottage Aldwick Salvington Upperton Lagness Nutbourne Chichester Selsfield Common Woodmancote Woodend Broomershill Upper Wardley Fishbourne Bramber Lambs Green Fulking Blackwell Shipton Green Sidlesham Common Horsemere Green Cocking Causeway Fox Lea East Hampnett Topleigh Broadbridge Heath Warnham Henfield East Dean Halnaker Findon Trotton Albourne Street Lower Fittleworth Coldwaltham Hardham Rotherbridge North Mundham Woldhurst Milland Chownes Mead West Wittering Hampers Green Woodmansgreen Twineham Green Eastergate Henley Common Hawkhurst Court Dragons Green Maplehurst Tower Hill Coolham Waterbeach Birchgrove Balls Cross Tinsley Green West Tarring Shopp Hill Windfallwood Common Albourne Green East Grinstead Pound Hill Tilgate Forest Row Horsham Bracklesham Brook Street Kingsley Green Pyecombe Rock Broomer's Corner Felpham Lickfold Nutbourne Plaistow Fox Hill Woolbeding Hatch Farm Hill Walderton Keynor Estate West Stoke Yapton Chorley Common Broadfield Wisborough Green Donnington Hoyle Ashington Baldwins Hill Durrington-on-Sea Sta Clayton Warminghurst Ingrams Green Snow Hill Selham Bilsham Kingsfold Pickhurst Holbrook Westergate Walstead Summersdale Redford Nyetimber Tyler's Green Littleworth Bury Hollow Alfold Bars Crouchers Chidham Treyford Charlton World's End Bolnore North Marden Upper Cokeham Midhurst Somerley Oving Earnley Nursted Roffey Elmers Marsh Monk's Gate The Haven Highbrook North Lancing Graffham Heyshott Green Woodmancote Ferring Hillgrove North Bersted Angmering Ifield Castle Town High Salvington Adversane