Lorry and Truck Advertising in Houghton Park

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Advertising on Trucks in Houghton Park

Truck advertising (also known as trailer or lorry advertising) is an often overlooked form of outdoor advertising. 

It simply involves using commercial Heavy goods vehicles (HGVs) owned by independent haulage companies across the country to effectively brand and promote products, goods, or services. This is effectively a mobile billboard that can be seen by thousands daily across a wide geographical area.

Our teams can arrange local campaigns along certain routes and national and even international campaigns. Contact us today for more information.

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What is Truck Advertising?

Basically, a truck advertising campaign is the branding of trucks and lorries to carry promotional artwork, logos and messaging, in order to promote brands, services and products. 

These vehicles often drive long distances and are, in essence, a form of moving billboard, meaning that these adverts are potentially seen over a wide geographical range, on a national and sometimes even international level. They are a form of marketing that isn't particularly targeted but the amount of people they are exposed to, who are both socially diverse and wide-reaching, makes it a good option for any marketing campaign. There are also stand-alone and static options.  

What Are the Best Truck and Lorry Advertising Options?

The various formats offered are outlined below but for more information get in touch:

  • Full Wraps - we believe nothing beats a fully wrapped truck at getting your company or brand noticed across the UK or regionally, as over 55,000 highly receptive people can see them on a daily basis. A wrap encompasses using both sides of the truck and the rear doors. They are essentially an eye-catching moving billboard on roads and motorways and when fully wrapped the messages can't be ignored. 

  • Truck Sides - our advertisers love the huge branding potential of truck sides, its impressive size is equivalent to a 96 sheet billboard in many cases. 3D graphics can make your artwork pop out of the truck and attract attention to your brand. Truck side adverts are seen by drivers, passengers and people at the side of a road. 

  • Truck Rears - it’s hard to beat the dwell time offered by a truck rear advertising campaign - it is 48 seconds on average! Imagine a busy main road, following a truck with your advert on, that’s the power of truck advertising; the inability of the audience to look away as they have to look ahead to drive! It's an ad you can't escape. 

For more information about these mobile billboards and a free quote, contact our team today.

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Truck Advertising Benefits

The main benefits are: 

  1. Wide-reaching - truck advertising is popular with a wide range of advertisers across various industries. This is due to the wide demographic who have the opportunity to see it in action; it has mass-market appeal. It is ideal for getting brands noticed - find out more on this here - as well as being popular with general business marketing, retail and fashion, and the finance sector.   

  2. Captive audience - one of this form of marketing's main benefit is that it reaches an audience in a space currently unreachable with conventional mediums (apart from radio). Also, research shows that drivers are highly responsive and aware of the ads - due to the repetitive and boring nature of driving. They are especially ineffective in traffic jams or when stuck behind lorries as there is nothing else to look at. 

  3. Value for money - as an advertiser, you can get fantastic value for money on all formats of truck and lorry advertising, including full wraps, sides or rear only campaigns. It should be noted that currently truck and van advertising is one of the most cost-effective advertising platforms across the UK, costing less than £0.75 per thousand people who see it.

We have carefully selected media buyers in our outdoor marketing teams who work with specialists in this area, enabling you to relax safe in the knowledge that our teams are crafting your campaign to maximise the results and effectiveness. Also with truck advertising campaigns in Houghton Park, they can GPS tracked for accountability, giving you instant access to live GPS data and a monthly GPS report detailing where your campaign has been. Full design is included as standard to ensure you benefit from our expertise.

What Are The Costs for Truck Advertising in Houghton Park?

The costs for truck advertising in LU5 5 varies depending on several factors, these are mainly: 

  • Size of the vehicle (which therefore affects the size of the advert) - a bigger advert is more expensive to design, print and install, obviously a large lorry is going to be more expensive than a smaller truck. 

  • Length of the cycle - how long you want the advert to be on the side of the trick for? Are you looking for a few weeks or something more long-term?

  • Mileage and coverage that the vehicle will cover. The wider the area the truck will cover can increase the cost. 

For more information drop us a message today. We will talk through what you are looking for, budget and target market. 

Truck Advert Facts - Did You Know?

Some interesting facts about these brilliant mobile billboards and carrying out a truck advertising campaign ...:

  • 91% of vehicle occupants actively notice truck adverts at the time of exposure. Over 35% of these then study these messages at a later date online.

  • 97% of vehicle occupants can recall specific campaign weeks after seeing it.

These are striking facts, so could this form of marketing for you? Either as a stand-alone advertising option or part of a wider marketing campaign?

Contact Us

If you are interested in a truck advertising campaign or lorry advertising in Houghton Park for your company, business or product, fill in the contact form on this page, and one of the team will be in touch to take you through the various options and set the wheels in motion!

We look forward to hearing from you.

We cover Houghton Park (Bedfordshire)

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Other locations available for lorry and truck advertising
Caddington Pulloxhill Kempston Church End Lower Stondon Green End Barton-le-Clay Sevick End Church End Marston Moretaine Duck's Cross Oldhill Wood Salford Duloe Church End Upper Shelton Hatch Renhold Lower End Arlesey Round Green Workhouse End Eversholt Streatley Limbury Chaul End Old Linslade Turvey Stanbridgeford Green End Stanbridge Scald End Thorn Flitwick Wick End Wood End Chadwell End Park Town Dunstable Stopsley Common Millow Felmersham Little Billington Upton End Woodbury Pinfoldpond Kempston Wigmore Upper Dean Stanford Chapel End Stotfold Ickwell Totternhoe Higher Rads End Church End California Water End Birchmoor Green New Mill End Colworth Ho Battlesden Beeston Emmaus Village Carlton Chalton Hulcote High Town Salford Ford Little Barford Girtford Bedford Flitton Woburn Tempsford West End Green End Bletsoe Steppingley Radwell Church End Bidwell Water End Lower Caldecote Fancott Old Warden Keysoe Brook End Wardhedges Little Staughton Hall End Chalgrave Meppershall Chapel End Cliton Manor Newton Bromswold Linslade Thurleigh Luton Farley Hill Ampthill Colmworth Greenfield Aspley Guise Wixams Fenlake Wrestlingworth Bushmead North End Brickhill Lewsey Farm Apsley End Dunton Hollington Aspley Heath Tithe Farm Green End Wyboston Podington Milton Ernest Langford Eastcotts Stewartby Haynes Wilden Hall End Duck End Churchend Stotfold Common Church End Shillington Willington Clapham Green Potsgrove Tingrith Marsh Farm Upper Caldecote Caulcott Farndish Pilgrims Rest Sutton Gossard's Green West Hyde Pegsdon Clapham Staploe Church End Whipsnade Stratford Bourne End Pepperstock Stopsley Higham Gobion Chellington Box End Sheeplane Sharpenhoe Oakley Heath and Reach New Town Bougton End South End Biggleswade Cockayne Hatley Upper Gravenhurst Moor End Cranfield Hillfoot End Higher Berry End Bromham Blunham Littleworth Moggerhanger Toddington Sandy Thrales End Keysoe Row Keeley Green Deadman's Cross Souldrop Harrold Chawston Biscot Top End Pavenham Slip End Sewell North End Biddenham Great Barford Upper Sundon Upper Stondon Knotting Green East End Putnoe Church End Herring's Green Tartlett End Bourne End Stagsden Eaton Bray Great Denham Haynes Church End Cleat Hill Holme Downside Kempston West End Bott End Woodside Wood End West End Bury End Sharnbrook Southill Roxton Campton Backnoe End Chicksands Wootton Green How End East Hyde Sundon Park Snow Hill Lower Sundon Wharley End Woodmer End Odell Houghton Regis Eggington Broom Speedwell Stipers Hill Staughton Moor Someries Eyeworth Middle End Gibraltar East End Billington Milton Bryan Astwick Kempston Hardwick Wootton Broadmead Chapel End Kensworth Warden Street Broad Green Beadlow Upper Staploe Bury End Brogborough Lower End Ravensden Wootton Little Wymington Thorncote Green Beecroft Winsdon Hill Stagsden West End Wymington Riseley Colesden Wood End Cardington Everton Queen's Park Wilstead Yelden Fox Corner Goldington Henlow Lower Shelton Elms Farm Clifton Warden Hill Ireland Cotton End Millbrook Salph End South End Bolnhurst Knotting Shortstown Potton Wingfield Bury Park Appley Corner Tilsworth Haynes West End Melchbourne Ickwell Green Coffle End Leighton Buzzard Clophill Seddington Cople Aley Green Chiltern Green Rootham's Green Shefford Wood End Northill Edworth Kensworth Lynch Lower Dean Church End Hinwick Chalton Harlington Woodside Mill End Little Odell Harrowden Elstow Tyrells End Mount Pleasant Houghton Park Bramingham Park Husborne Crawley Newton Pertenhall Carlton Holwellbury Swineshead Hart Hill Parkside Holywell Studham Channel's End Leedon Honeydon Houghton Conquest Westoning Ridgmont Maulden Tebworth Honeywick Chalk Hill Rushmere Lower Gravenhurst Water End Hanscombe End Wootton Bourne End Farleygreen Cross End Lidlington Leagrave Shelton Silsoe Stevington Hockliffe Well Head West End West End