Lorry and Truck Advertising in Donington le Heath

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Advertising on Trucks in Donington le Heath

Truck advertising (also known as trailer or lorry advertising) is an often overlooked form of outdoor advertising. 

It simply involves using commercial Heavy goods vehicles (HGVs) owned by independent haulage companies across the country to effectively brand and promote products, goods, or services. This is effectively a mobile billboard that can be seen by thousands daily across a wide geographical area.

Our teams can arrange local campaigns along certain routes and national and even international campaigns. Contact us today for more information.

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What is Truck Advertising?

Basically, a truck advertising campaign is the branding of trucks and lorries to carry promotional artwork, logos and messaging, in order to promote brands, services and products. 

These vehicles often drive long distances and are, in essence, a form of moving billboard, meaning that these adverts are potentially seen over a wide geographical range, on a national and sometimes even international level. They are a form of marketing that isn't particularly targeted but the amount of people they are exposed to, who are both socially diverse and wide-reaching, makes it a good option for any marketing campaign. There are also stand-alone and static options.  

What Are the Best Truck and Lorry Advertising Options?

The various formats offered are outlined below but for more information get in touch:

  • Full Wraps - we believe nothing beats a fully wrapped truck at getting your company or brand noticed across the UK or regionally, as over 55,000 highly receptive people can see them on a daily basis. A wrap encompasses using both sides of the truck and the rear doors. They are essentially an eye-catching moving billboard on roads and motorways and when fully wrapped the messages can't be ignored. 

  • Truck Sides - our advertisers love the huge branding potential of truck sides, its impressive size is equivalent to a 96 sheet billboard in many cases. 3D graphics can make your artwork pop out of the truck and attract attention to your brand. Truck side adverts are seen by drivers, passengers and people at the side of a road. 

  • Truck Rears - it’s hard to beat the dwell time offered by a truck rear advertising campaign - it is 48 seconds on average! Imagine a busy main road, following a truck with your advert on, that’s the power of truck advertising; the inability of the audience to look away as they have to look ahead to drive! It's an ad you can't escape. 

For more information about these mobile billboards and a free quote, contact our team today.

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Truck Advertising Benefits

The main benefits are: 

  1. Wide-reaching - truck advertising is popular with a wide range of advertisers across various industries. This is due to the wide demographic who have the opportunity to see it in action; it has mass-market appeal. It is ideal for getting brands noticed - find out more on this here - as well as being popular with general business marketing, retail and fashion, and the finance sector.   

  2. Captive audience - one of this form of marketing's main benefit is that it reaches an audience in a space currently unreachable with conventional mediums (apart from radio). Also, research shows that drivers are highly responsive and aware of the ads - due to the repetitive and boring nature of driving. They are especially ineffective in traffic jams or when stuck behind lorries as there is nothing else to look at. 

  3. Value for money - as an advertiser, you can get fantastic value for money on all formats of truck and lorry advertising, including full wraps, sides or rear only campaigns. It should be noted that currently truck and van advertising is one of the most cost-effective advertising platforms across the UK, costing less than £0.75 per thousand people who see it.

We have carefully selected media buyers in our outdoor marketing teams who work with specialists in this area, enabling you to relax safe in the knowledge that our teams are crafting your campaign to maximise the results and effectiveness. Also with truck advertising campaigns in Donington le Heath, they can GPS tracked for accountability, giving you instant access to live GPS data and a monthly GPS report detailing where your campaign has been. Full design is included as standard to ensure you benefit from our expertise.

What Are The Costs for Truck Advertising in Donington le Heath?

The costs for truck advertising in LE67 2 varies depending on several factors, these are mainly: 

  • Size of the vehicle (which therefore affects the size of the advert) - a bigger advert is more expensive to design, print and install, obviously a large lorry is going to be more expensive than a smaller truck. 

  • Length of the cycle - how long you want the advert to be on the side of the trick for? Are you looking for a few weeks or something more long-term?

  • Mileage and coverage that the vehicle will cover. The wider the area the truck will cover can increase the cost. 

For more information drop us a message today. We will talk through what you are looking for, budget and target market. 

Truck Advert Facts - Did You Know?

Some interesting facts about these brilliant mobile billboards and carrying out a truck advertising campaign ...:

  • 91% of vehicle occupants actively notice truck adverts at the time of exposure. Over 35% of these then study these messages at a later date online.

  • 97% of vehicle occupants can recall specific campaign weeks after seeing it.

These are striking facts, so could this form of marketing for you? Either as a stand-alone advertising option or part of a wider marketing campaign?

Contact Us

If you are interested in a truck advertising campaign or lorry advertising in Donington le Heath for your company, business or product, fill in the contact form on this page, and one of the team will be in touch to take you through the various options and set the wheels in motion!

We look forward to hearing from you.

We cover Donington le Heath (Leicestershire)

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Other locations available for lorry and truck advertising
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Harcourt Newbold Brentingby Cold Overton Normanton Nether End Anstey Husbands Bosworth Hungarton West Langton Shellbrook Holwell Allexton Shepshed Melton Mowbray Desford Thurlaston Goadby Marwood Burrough on the Hill Bondman Hays Barkby Leire Greenhill Ab Kettleby Wanlip Harston Humberstone Lutterworth Barkby Thorpe Spring Cottage Agar Nook Harby Brascote John O'Gaunt Claybrooke Parva Market Harborough Rotherby Dunton Bassett Sapcote Cold Newton Diseworth Knighton Keythorpe South Croxton Market Bosworth Frisby on the Wreake Coleorton Swannington Asfordby Hill Aylestone Long Whatton Staunton Harold Fleckney Newton Burgoland Oaks in Charnwood Primethorpe Aylestone Park Muston Lubenham Castle Donington Dadlington Willoughby Waterleys Bescaby Billesdon Wilson Fosse Park Bruntingthorpe Rothley Upton Cropston Thurnby Moira Belgrave Stonesby Croft Little Twycross Nailstone Woodhouse Eaves Little Stretton Griffydam Osgathorpe Barrow upon Soar New Parks Scalford Swithland Ashby-de-la-Zouch Farm Town Nevill Holt Lockington Woolrooms Peatling Parva Orton-on-the-Hill Frolesworth Kibworth Beauchamp Marefield Gumley Coalville Thorpe Satchville Mountsorrel Sketchley Old Village Belton Snarestone Waltham on the Wolds Stoneygate Medbourne Ibstock Barlestone Horninghold Saddington Ashby Magna Gaulby Garthorpe Appleby Magna Old Dalby Stoke Golding Coston Wellsborough Rushey Mead Belcher's Bar Battram Swinford Bottesford High Cross Cotesbach Croxton Kerrial Seagrave Peckleton Congerstone New Swannington Stretton en le Field Littlethorpe Wyfordby Wymondham Newtown Unthank Earl Shilton Ullesthorpe Bringhurst North Evington Norris Hill Oadby Countesthorpe Higham on the Hill Ashby Woulds Church Yard Hathern Birstall Odstone Sheepy Parva Breedon on the Hill Gartree Witherley Lount Theddingworth Markfield Donisthorpe Shelthorpe Walton Hunt's Lane Bufton Three Gates Shearsby Twycross Wartnaby Walton on the Wolds Narborough Leicester Forest East Blaby Kirby Fields Newbold Verdon Woodhouse Ratcliffe on the Wreake Syston Nether Hall Barsby Houghton on the Hill Wymeswold Hose Potters Marston Upper Bruntingthorpe Prestwold Long Clawson Illston on the Hill Sutton in the Elms Bitteswell Upper End The Crescent Western Park Kirby Bellars Twyford Great Stretton Boundary Rowley Fields Barkestone-le-Vale Cavendish Bridge Tugby Packington Normanton le Heath Gelsmoor Sewstern Swepstone Stockerston Appleby Parva Ratby Eastwell Bardon Claybrooke Magna Great Dalby Burton Overy East Goscote Thurcaston Peggs Green Thringstone Knipton Loughborough Saxelbye Normanton Turville Bilstone Crown Hills Shawell Shoby Saxby Rolleston Buckminster Bagworth Halstead Chilcote Aston Flamville Ravenstone Boothorpe Humberstone Garden Whetstone Thrussington Wistow Stonton Wyville Withcote South Knighton Old Ingarsby Queensway Old Dalby Shangton Hoton Noseley Dishley Ringing Hill Eaton Ragdale Wycomb Knossington Newtown Linford Norton-Juxta-Twycross Wigston Parva Groby Smockington Sinope Sketchley Hallaton Burbage Worthington Lowesby Stapleford Great Easton Leicester Forest West Goadby Westcotes Misterton Acresford Foston Cossington Little Dalby East Langton Slawston West Knighton Bushby Sibson Edmondthorpe Pickwell Isley Walton Laughton Six Hills Osbaston New Found Pool Branston Rearsby Smeeton Westerby Barwell Skeffington Sheepy Magna Carlton Curlieu Freeby Copt Oak Queniborough Braunstone Town Stapleton Highfields Ellistown Cosby Church Langton Coleorton Moor Peatling Magna Wigston Magna Huncote King Street Buildings Great Bowden Launde Abbey Brooksby Burton on the Wolds Beaumont Leys Eyres Monsell The Brand Walcote Snibston Merry Lees Elmesthorpe Knighton Fields Little Bowden Black Friars Kilby Kirkby Mallory South Kilworth Burton Lazars Thorpe Acre Broughton Astley Tilton on the Hill Botcheston Scraptoft Heather Hollycroft Kilby Bridge Chadwell Saltby King's Norton Barton in the Beans Rothley Plain Glooston Gaddesby Braunstone Frith Kimcote Leesthorpe Nanpantan Hinckley Newbold Shackerstone Southfields