Lorry and Truck Advertising in South Moreton

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Advertising on Trucks in South Moreton

Truck advertising (also known as trailer or lorry advertising) is an often overlooked form of outdoor advertising. 

It simply involves using commercial Heavy goods vehicles (HGVs) owned by independent haulage companies across the country to effectively brand and promote products, goods, or services. This is effectively a mobile billboard that can be seen by thousands daily across a wide geographical area.

Our teams can arrange local campaigns along certain routes and national and even international campaigns. Contact us today for more information.

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What is Truck Advertising?

Basically, a truck advertising campaign is the branding of trucks and lorries to carry promotional artwork, logos and messaging, in order to promote brands, services and products. 

These vehicles often drive long distances and are, in essence, a form of moving billboard, meaning that these adverts are potentially seen over a wide geographical range, on a national and sometimes even international level. They are a form of marketing that isn't particularly targeted but the amount of people they are exposed to, who are both socially diverse and wide-reaching, makes it a good option for any marketing campaign. There are also stand-alone and static options.  

What Are the Best Truck and Lorry Advertising Options?

The various formats offered are outlined below but for more information get in touch:

  • Full Wraps - we believe nothing beats a fully wrapped truck at getting your company or brand noticed across the UK or regionally, as over 55,000 highly receptive people can see them on a daily basis. A wrap encompasses using both sides of the truck and the rear doors. They are essentially an eye-catching moving billboard on roads and motorways and when fully wrapped the messages can't be ignored. 

  • Truck Sides - our advertisers love the huge branding potential of truck sides, its impressive size is equivalent to a 96 sheet billboard in many cases. 3D graphics can make your artwork pop out of the truck and attract attention to your brand. Truck side adverts are seen by drivers, passengers and people at the side of a road. 

  • Truck Rears - it’s hard to beat the dwell time offered by a truck rear advertising campaign - it is 48 seconds on average! Imagine a busy main road, following a truck with your advert on, that’s the power of truck advertising; the inability of the audience to look away as they have to look ahead to drive! It's an ad you can't escape. 

For more information about these mobile billboards and a free quote, contact our team today.

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Truck Advertising Benefits

The main benefits are: 

  1. Wide-reaching - truck advertising is popular with a wide range of advertisers across various industries. This is due to the wide demographic who have the opportunity to see it in action; it has mass-market appeal. It is ideal for getting brands noticed - find out more on this here - as well as being popular with general business marketing, retail and fashion, and the finance sector.   

  2. Captive audience - one of this form of marketing's main benefit is that it reaches an audience in a space currently unreachable with conventional mediums (apart from radio). Also, research shows that drivers are highly responsive and aware of the ads - due to the repetitive and boring nature of driving. They are especially ineffective in traffic jams or when stuck behind lorries as there is nothing else to look at. 

  3. Value for money - as an advertiser, you can get fantastic value for money on all formats of truck and lorry advertising, including full wraps, sides or rear only campaigns. It should be noted that currently truck and van advertising is one of the most cost-effective advertising platforms across the UK, costing less than £0.75 per thousand people who see it.

We have carefully selected media buyers in our outdoor marketing teams who work with specialists in this area, enabling you to relax safe in the knowledge that our teams are crafting your campaign to maximise the results and effectiveness. Also with truck advertising campaigns in South Moreton, they can GPS tracked for accountability, giving you instant access to live GPS data and a monthly GPS report detailing where your campaign has been. Full design is included as standard to ensure you benefit from our expertise.

What Are The Costs for Truck Advertising in South Moreton?

The costs for truck advertising in OX11 9 varies depending on several factors, these are mainly: 

  • Size of the vehicle (which therefore affects the size of the advert) - a bigger advert is more expensive to design, print and install, obviously a large lorry is going to be more expensive than a smaller truck. 

  • Length of the cycle - how long you want the advert to be on the side of the trick for? Are you looking for a few weeks or something more long-term?

  • Mileage and coverage that the vehicle will cover. The wider the area the truck will cover can increase the cost. 

For more information drop us a message today. We will talk through what you are looking for, budget and target market. 

Truck Advert Facts - Did You Know?

Some interesting facts about these brilliant mobile billboards and carrying out a truck advertising campaign ...:

  • 91% of vehicle occupants actively notice truck adverts at the time of exposure. Over 35% of these then study these messages at a later date online.

  • 97% of vehicle occupants can recall specific campaign weeks after seeing it.

These are striking facts, so could this form of marketing for you? Either as a stand-alone advertising option or part of a wider marketing campaign?

Contact Us

If you are interested in a truck advertising campaign or lorry advertising in South Moreton for your company, business or product, fill in the contact form on this page, and one of the team will be in touch to take you through the various options and set the wheels in motion!

We look forward to hearing from you.

We cover South Moreton (Oxfordshire)

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Ambrosden Lewknor Norham Manor Idbury King's End Jericho Shifford East Lockinge Nuffield Godington Bourton Sutton Lower Tadmarton Hook Norton Hook End Rose Hill Hinton Waldrist Gainfield Cane End Culham Baldon Row Brize Norton Kingham West Challow Drayton Blenheim Dean Hethe Cuddesdon Meadside East Hanney Binsey Freeland Islip Upper Heyford Nethercote Kingwood Common Bradwell Ewelme Dean Court Tetsworth Easington Clifton Wootton Lower Highmoor Littlestead Green Uffington Mackney East End Broadwell Thame Barton Abbey Foxcombe Hill Westend Shotover Hill Frilford Heath Hempton Wainhill Ardington Wick Denton Bushey Ground Tusmore Lower Assendon Woodfield Maidensgrove Radford Calthorpe Delly End Witheridge Hill Longcot Mount Skippett Postcombe South Leigh Ashbury Clanfield Goosey Neithrop Asthall Leigh Charlton-on-Otmoor Stanford in the Vale Bletchingdon Worton Little Milton Buckland Over Norton Grafton Cleeve Park Corner Barford St John Watlington Newton Purcell Baulking East Ginge Bessels 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Village Shores Green Rowstock Appleford-on-Thames Rousham Sparsholt Hopcroft's Holt Waterperry Westcott Barton Down End Pishill Bottom Walton Manor Cogges Merton Shrivenham Sonning Eye Moreton Farmoor Yarnton Lower Heyford Hanwell Clare Chastleton Little Chesterton Bould Crocker End Hardwick Wootton Mixbury Bladon Middle Aston Upton Middle Assendon Milton-under-Wychwood Glympton Southrop Sutton Courtenay Hardwick Horley Chadlington Cowleaze Corner Holton Summertown Lew Slade End Gallowstree Common Dane Hill Upper Milton Draycot Sarsden Halt West Hagbourne Watchfield Kiddington West End Shiplake Murcott Burcot Overy Little Clanfield Elsfield Cote Littleworth Spelsbury Marcham Balscote Tadley Newtown Great Rollright Fewcott Exlade Street Brookend Temple Cowley Northmoor Old Woodstock High Meadow View Appleton Barton Sunningwell Pishill Bank Kingston Lisle Knighton Ledwell Fyfield North Moreton Idstone Cookley Green Horton-cum-Studley Swinford Dry Sandford Hornton Shirburn Fawler 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