Media Planning in Sawley

Get in touch

Media Planners in Sawley

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in NG10 3 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Sawley for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Sawley

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Sawley (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Crowdicote Bullbridge Arthurs View Stoke Hardwick Hundall Warrencarr Mercaston Millers Dale Stoneheads Upper Loads New Smithy Hobroyd Netherseal Rose Hill Loscoe Hockerley Buxworth Woolley Overton Nether Heage Chapel-en-le-Frith Glutton Bridge Belper Idridgehay Oxton Rakes Little Eaton Risley Foston Moorend Deepclough Ingmanthorpe Markham Vale Crowhole Dunsa Broadmeadows Over End Cokhay Green Kniveton Leaden Knowl Nether End Sawley Eaves Knoll Whaley Thorns Cowhill Greenwich Biggin Bellevue Owler Bar Lilypool The Forties Swanwick Longcliffe Wash Bolehill Northedge Higher Buxton The Holmes Chaddesden Dimple Thurvaston Hodthorpe Milltown Elmton Netherthorpe Hilcote Beeley Burbage Matlock Bath Fallgate Butterley Commonside Ockbrook Chinley Milehill Borrowash Waldley Priestcliffe Williamthorpe Clowne Brookside Tansley Chelmorton Stainsby Ravensnest Riddings Matlock Dale Langley Common Winster Brightgate Long Eaton Sunny Hill Hatton Fields Shirley Boythorpe Woodhead Matlock Green Apperknowle Sutton on the Hill Whaley Bridge Bolsover Woodhouse Litchurch The Elms Ambaston Upper Midway Shuttlewood Short Heath Bonsall Buxton Rowland Toadhole Furnace Ambergate Pilhough Holmgate Mickley New Sawley Millington Green Shirland Wormhill Alkmonton Ballidon Hargatewall Littlemoor Pilsley Gowhole Castle Gresley Brook Bottom Brampton Rowthorne New Whittington Hepthorne Lane Gamesley Barrow upon Trent Aldercar Leadmill Aston Henmoor Repton Birley Smalley Common Birleyhay Smalley Green Windmill Mackworth Blackbrook Upper Biggin Smithfield Cowers Lane Church Gresley Mickleover Bolehill Calow Denby Bottles Dunston Wyaston Lower Birchwood Mickley Troway Dethick Turnditch Whaley Calow Green Carr Vale Stanley Moorfield Eastmoor Upper Hartshay Gallows Inn Plaistow Green Snape Hill Tideswell Hare Edge Osleston Alderwasley Acre Ridge Estate Burrfields Cubley Common Monsal Head Glapwell Inkersall Green Shireoaks Allestree Hathersage Dale Abbey Pilsley Bamford Spitalhill Darley Dale Upper Hackney Pinxton Rawson Green Gorseybank King's Newton Kedleston Ridgeway Moor Foremark Lower Dinting Alport Spondon Egstow Draycott Shottlegate Canholes Brimington Eyam Duffield Rumbling Street Heathcote Lower Kilburn Parkhouse Green Mount Pleasant Darley Bridge Normanton Holbrook Mercaton Taxal Edensor Farnah Green The Bungalows Hillcross Newton Farley Lea Hill Top Hartshorne South Wingfield Palmer Moor Stonebroom Tintwistle Milford Holmley Common Bowden Head Doveridge Brindwoodgate Stone Edge Sutton Scarsdale Nether Burrows Peakley Hill Emmett Carr Newton Solney Kirk Langley Carsington Melbourne Weston Underwood Grindsbrook Booth Compton Rise End Dale End Stony Houghton Perryfoot Coton Park Boylestonfield Potter Somersal Conksbury Dalbury Birchover Hollington Ashgate Heath Hidebank Upper End Heath End Baslow Millers Green Barber Booth West Hallam Hognaston Barlow Langwith Staden Spinkhill Upperwood Earl Sterndale Boothgate Marsh Lane Edale Unstone Langwith Junction Oakwood Bradbourne Cock Alley Lowgates Shelton Lock Annwell Place Brockhurst Starkholmes Hales Green Chunal Tomthorn Dove Head Wardlow Mires Lumsdale Codnor Breach Holbrook Moor Washgreen Sterndale Moor Whitfield Park Upper Langwith Old Glossop Hasland Windley Crowden Newgate West Broughton Malcoff Shottle Darley Abbey Morley Smithy Shardlow Monyash Little Chester Stenson Twyford Derby War Memorial Village River's Vale Harpur Hill Peak Forest Blackbrook Darley Hillside Upperthorpe Pentrichlane-end Smisby Highgate Little Hucklow Bradley Egginton Common Wheatcroft Woodnook Little Bolehill Greenhillocks Hallowes Marston on Dove Etwall Common Duffieldbank Pratthall Pride Park Ault Hucknall Stanhope Bretby Great Hucklow Limekiln Field Pear Tree Ford Codnor Gate Sleet Moor Sparrowpit Holmesdale Hilton Little Hallam Willington Higher Chisworth Hollingwood Estate Higher Gamesley Leabrooks Cockyard Denby Village Wensley Plaistow Mastin Moor Gosforth Valley Woodthorpe Tibshelf Lullington Shacklecross Castleton Tissington Somersal Herbert Hallfield Gate Stoneyford Church Town The Leys Pikehall Calton Lees Muggintonlane End Hearthstone Newbold Crewton Codnor Mill Green Ironville Swarkestone Barrow Hill Upper Booth Newbold Moor Thulston Trentlock Brockwell Spital Knockerdown Lydgate Sapperton Nithen End Woodville Edale End Walton-on-Trent Lower Gamesley Steeple Grange Calver Common Side Hardwick Wood Castle View Newlands Shaw Newmarket Marston Montgomery Longfordlane Loundsley Green Openwoodgate Priestcliffe Ditch Litton Mill Danesmoor Peak Dale Pentrich Park Nook Osmaston Inkersall Thorpe Friden Yeaveley Matlock Cliff Padfield Whitwell Common Oaks Green Wilmorton Woodseats New Zealand Somercotes Middlecroft South Normanton Shatton Derby Fenny Bentley Over Burrows Alsop en le Dale Roston Marehay Lower Pilsley Ogston Cromford Hopton King Sterndale Millthorpe Hillclifflane Aldwark Alvaston Elvaston Markeaton Ilkeston Junction Hathersage Booths Lower Hartshay Heage Bakewell Tapton Clay Cross Whitwell Bowshaw Foolow Brookfield Rowsley Freebirch Winsick Pilsbury Riber Shipley Common Wardlow Scropton Bretton Glossop Sheldon Nether Handley Netherthorpe Hadfield Unstone Green Ridgeway Nether Green Ilkeston Horsleygate Charlestown Coplow Dale Robin Hood Toadmoor Walton Stanton in Peak Old Dam Ladygrove Calke Smalley Barton Blount Hammersmith Lower Crossings Longway Bank Mount Pleasant Longford Offerton Nether Loads Nether Biggin Lower Thurvaston Brushfield Hague Bar Linton Church Wilne Stonegravels Hulland Ward Makeney Pilsley Green Callow Wadshelf Park Head Hazelwood Newhaven Nether Chanderhill Heanor Gate Ashover Hay Godfreyhole Dalebank Boulton Chinley Head Higher Crossings Thornhill Bankwood Gate Longlane Bridgeholm Green Quarndon Breckend Upper Birchwood Sinfin Smalldale Nether Booth Weston-on-Trent Stockley Stanton Lees Dinting Vale Newtown Morley Park Cowlow Clifton High Lee Furness Vale Boulton Moor Cherrytree Hill Ireton Wood Froggatt Morley Little Cubley Westthorpe Cowdale Langley Farhill Abney Upper Newbold Horsley Hollingwood Parsley Hay Osmaston Chisworth Hargate Hill Yeldersley Hollies Wirksworth Moor Lees Congreave Clay Mills Burntheath Nether Sturston Great Wilne Upper Padley Hope Townend Chevinside Little Longstone Stainsby Common Larklands Lane Head Leam Hilltop North Wingfield Lower Midway Crich Carr Harehill Astwith Calver Sough Cinderhill Over Leigh Thornsett Bramley Vale Grangemill Summerley Moorwood Moor Hartington Mount Pleasant Atlow The Gutter Mapperley Youlgreave Bretby Bridge End Penny Green Parwich Brailsford Dale Moor Trusley New Stanton Long Duckmanton Thurvaston Ticknall Church Broughton Far Laund Bole Hill Snitterton Arkwright Town Stanton-by-Dale Cross Hill Rylah Cotes Park Combs Little Hayfield Fernilee Marlpool Chesterfield Barlborough Curbar Porterhouse Bramley Ollerbrook Booth Sandiacre Slackhall Brassington Whittington Moor Oakerthorpe Eckington Dronfield Hulland Village Kilburn Farlands Booth Nether Moor Temple Normanton Norbury Lee Head The Brushes Snelston Pleasley Vale Newhall Moravian Settlement Gorsey Leys Bridgehill Coxbench Bargate Horwich End Stanton Gate Tupton Wilday Green Flagg Poolsbrook Churchbalk Blackwell Rowarth Coal Aston Langley Mill Caldwell Slatepit Dale Breadsall Hilltop Idridgehay Green Street Lane New Horwich Handley Brackenfield Rodsley Buckland Hollow Whitehough Head Flaxholme Doehole Scarcliffe Middleton Woodlinkin Hull End Ashopton Hill Somersal Creswell Scotches Matlock Bridge Birch Vale Heathtop Elton Smithy Moor Cowley The Park Breaston Unthank Over Haddon Tunstead Nuttals Park Bradwell Slaley Tetron Point Renishaw Boylestone Coldeaton Linton Heath Tansley Knoll Ridgeway Old Tupton Kirk Ireton Spitewinter Eagle Tor Hardstoft Hollins Green Oversetts Crich Radbourne Common Bridgemont Uppertown Sheepbridge Bacon's Spring Fallinge Grassmoor Two Dales Cressbrook St Augustines Denby Common Hayfield Ripley Brimington Common Bradwell Hills Golden Valley Spout Batham Gate Cotmanhay Cartledge Alton Bakestone Moor Churchtown Tunstead Milton Stretton Belph Matlock Dronfield Woodhouse Fritchley Litton Dowry Yeldersley Old Brampton Sudbury Ible Summerwood Top Dalbury Hollow Mugginton Holmewood Greenside Oxcroft Heanor Bullhurst Hill Higher Dinting Codnor Park Wingfield Park Egginton Grindleford Bagshaw Spancarr Nether Padley Wigley Swathwick Bolsover Owlcotes Etwall Brand Side Hassop White Moor Hady Cropper West End Ashgate New Bolsover Dove Holes Morton Moorhall Holestone Woolley Moor Blackwell Aston-on-Trent Stanfree Littleover Smithy Houses Kirk Hallam Culland Pleasley Lane Ends Upper Town Killamarsh Corbriggs Low Leighton Smalldale Hardstoft Common Middle Handley Church Hill Hallam Fields Wingerworth Aston Heath Middleton Horsley Woodhouse Palterton Kelstedge Cross o' th' hands Cutthorpe Press Morleymoor Shipley Birdholme Hemming Green Crist Bubnell Holymoorside Stanton by Bridge Butterley Wessington Milton Harlesthorpe Stoney Middleton Lodge House Surface Mine Westhouses The Flourish Biggin Hollington Grove Stanley Common Slack Oxcroft Estate New Mills Matlock Bank Coddington Goseley Dale Whatstandwell Doe Lea Rosliston Ingleby Torr Top Radbourne Stanton Taddington Charlesworth Common Side Ashleyhay Dicklant Ednaston Chapel Milton Mapleton Duckmanton Hatton New Houghton Allenton Sinfin Moor Coton in the Elms Alfreton Quarndon Common Edlaston Holloway Norwood Brailsford Green Great Cubley Great Longstone Waingroves Overseal Peasehill Whitehough Old Matlock Grindlow Shirebrook Findern West Handley Staveley Snelston Common Breadsall West Edge Shepley Street Ashover Ladmanlow Whitfield Ashford in the Water Hulland Moss Tinkersley New Brimington Northwood Broadholm Pomeroy Hollins Riddings Chellaston Higham Swadlincote Brough Hillstown Upper Town High Peak Junction Aston Holmesfield Sawmills Burnaston Belper Lane End Wakebridge Lightwood Wirksworth New York Warmbrook Calver Low Pye Bridge Hangingbridge Wheston Oaker Ashbourne Simmondley High Cross Bank Old Whittington Harper Hill