Media Planning in Little Bromley

Get in touch

Media Planners in Little Bromley

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in CO11 2 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Little Bromley for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Little Bromley

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Little Bromley (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Great Claydons Swan Street Abbess Roding Nuper's Hatch Friars Mead Blackmore Keysers Estate Thorpe Bay Ashingdon Burrsville Park Duck End Little Baddow Daw's Cross Welshwood Park Rowney Corner Lower Sheering Theydon Bois Ballards Gore Pig Street East Gores Ovington Samuel's Corner Chapel End Swallows Cross Bardfield End Green Baddow Park Chelmsford Housham Tye Building End Oxen End Tolleshunt Knights Pledgdon Green Purfleet-on-Thames Horne Row Minnow End Janke's Green Westley Heights Watch House Green Chitts Hills South Green The Ryes Debden Cole End Sewardstonebury Clapgate Foster Street Toppesfield Wormingford Northend Gernon Bushes Cold Norton Cutlers Green Lower Pond Street Far Thorpe Green Gubbion's Green Kirkby-le-Soken Colliers Hatch The Hythe Basildon Norton End Little Waltham Heybridge Gore Pit Latchmore Bank Little Walden Duckend Green Beggar Hill Green Street Sheering Little Hallingbury Billericay Great Waltham Widford Fordham Heath Parney Heath Clifftown Stroud Green Bromley Cross Oxley Green Lane End Stickling Green Woodhatch Bentley Sumners Dutch Village Helions Bumpstead Hemp's Green Pond Street Pepper's Green Queen's Park Tilty Woodham Walter Coggeshall Margaretting Tye Hadleigh Windmill Hill Goldhanger Writtle Bardfield Saling Lippitts Hill Ramsey Island Hallsford Bridge Tendring Moreton Steventon End Prittlewell Rushley Green Harlow Common Bedlar's Green Mill End Little Warley Langham Wick Stock Thorpe Cross Woodhill Pedlars End Langenhoe Barrow Hill Great Canfield Ashdon Armigers Orsett Tye Green Southfields Newlands Beacon End Bamber's Green South Stifford Mill Green Tye Common Further Ford End Keelars Tye Lexden Monk Street Halstead Stocking Green Mark Hall South White Notley High Beech Uppend Roundbush Chatham Green Cripple Corner Runwell North Fambridge Thorpe-le-Soken Deer's Green Little Oakley Paglesham Churchend West Thurrock Canvey Village Blackcat Birchhall Corner Hope's Green Row Green Bulmer Alphamstone Tolleshunt D'Arcy Stoneyhills Colne Engaine Frating Beazley End Althorne Olmstead Green Mount Bures South Hanningfield Littlebury Bovinger Wimbish Green Aythorpe Roding Broad's Green Sewards End Greensted Farnham Green Stambourne Green Warley Great Oxney Green Skye Green Herongate Rank's Green Surrex Finkle Green Margaret Roding Great Bromley High Laver Tylerscross Wickham Bishops Bustard Green Nether Street Hill Green Heckfordbridge Moulsham Thorrington Claverhambury Green Street Pilgrims' Hatch Boose's Green Stockstreet Inworth Elder Street Knowl Green Workhouse Hill Cambridge Town Chipping Ongar Starling's Green High Roding The Birches Hallingbury Street Chelmer Village Great Stambridge Abberton Chadwell St Mary Churchgate Street St Vincent's Hamlet Bran End Robinhood End Coggeshall Hamlet Liston Potter Street Ugley Chafford Hundred High Park Corner Horsley Cross New England Ford End Burnt Heath Great Baddow Easthorpe Cock Clarks Asheldham Farmbridge End Piercing Hill Long Green Galleyend Chapelend Lindsell Rawreth Wix Long Green Wimbish Wivenhoe Salcott-cum-Virley Cannon's Green Mountnessing Shotgate Tollesbury Elkins Green Stanford-le-Hope Brewer's End Ost End Wethersfield Brookend Great Yeldham Frenches Green Ridgewell Langham Moor Molehill Green Ramsden Heath West Mersea Pipps Hill King Street Reader's Corner Duddenhoe End Walton-on-the-Naze Craig's End Great Dunmow Lamb Corner Sibley's Green White Colne Roydon Hazel End Padham's Green Broad Green Mucking Burton End Lee Chapel North Eastwood Mill Green Audley End Mark Hall North Foxearth Borley Green Shoeburyness New Thundersley Sand Hill Bocking's Elm Great Easton Young's End Strethall Brookend Hadstock Nazeing Long Green East Mersea Ulting Frinton-on-Sea Gooseberry Green Woodside Green Rayne Wickham St Paul Shalford Green Point Clear Butt's Green Roundbush Green Elmstead Heath Shrub End Nazeing Clacton-on-Sea Broomfield Coopersale Common Heybridge Stocks Green Brookstreet Onslow Green Thornwood Common Holder's Green Westcliff-on-Sea Little Parndon Chatter End Baythorne End Abridge Waterhales Little Cambridge Lamarsh Pentlow Mistley Fordstreet Hare Street Great Burstead Willows Green Boxted Fox Street Little Totham Coopersale Street Burton's Green Wiggens Green Stanway High Garrett Duck End Taverners Green Almshouse Green Tiptree Heath Ghyllgrove Fordham Lambourne Eversley Little Wigborough Rettendon Old Harlow High Easter Katherines Corringham Holland-on-Sea Paslow Wood Common Roydon Hamlet Black Notley Heybridge Basin South Woodham Ferrers Little Leighs High Street Green Fingringhoe Brock Hill Sandon Ingrave Lee Chapel South Bowers Gifford Kirby-le-Soken Upper Green Bocking Greenstead Green Tip's Cross Thaxted Rotchfords New Mistley Stebbing Green Chalvedon Magdalen Laver Buttsbury Stones Green Chignall St James Fanner's Green Stondon Massey Bobbingworth Wendens Ambo Thurrock Park Langham Fobbing Norton Heath Elsenham Sta Great Sampford Fryerning Mundon Bacon End Roast Green Great Henny Radwinter Messing Barling Grass Green Norwood End Berden Hawkspur Green Woodgates End Shelley Whiteash Green Radley Green Little Yeldham Little Burstead Howlett End Forrey Green Coopersale Crockleford Hill Hockley Woodend Green Bonhunt Water Hatfield Peverel Maggots End Little Wakering Gallows Green Bentfield Bury Harrowcross Birdbrook Howe Street Waltham Abbey Birch Green Berners Roding Middleton Butts Green Clatterford End Little Bentley Cupid's Corner Chalk End Tumbler's Green Toot Hill Totham Plains Baconend Green Tendring Heath Bunting's Green Stewards Stebbing Tinkers Green Miller's Green Parkeston Breach Barns Noak Hill Chappel Dovercourt Mulberry Green Chignall Smealy Steeple Bumpstead Layer Breton Rotten End Coxtie Green Wix Green Little Braxted Pigstye Green Smith's Green Smythe's Green Frogs' Green Howe Green Woodham Mortimer Greenhill Stapleford Tawney Bridge End Stow Maries Don Johns Level's Green Countess Cross Bell Common Crockleford Heath St Lawrence Matching Willingale Tilkey Biggin Loughton Mile End Lucking Street Rowhedge Nine Ashes Catmere End Grays Braiswick Park Green Hardy's Green Handley Green Pleshey Kelvedon Outer Part of Town Eastward Sturmer Castle Hedingham Feering Ardleigh Heath Netteswell Tiptree Shalford Rawreth Shot Gransmore Green Ramsden Bellhouse Little Dunmow Thorpe Green Bumble's Green Porters Town Chigwell Row Bigods Upshire Man's Cross Tillingham Blasford Hill Fuller's End Mill End Mistley Heath Threshers Bush Henny Street Brentwood Steeple Southchurch Broad Green Ringtail Green Wyatt's Green Dedham Good Easter Great Bentley Little Clacton Wickford Lower Green Oak Corner Chigwell Wakes Colne Stafford's Corner Roost End Faulkbourne Great Chesterford Fryerns Horsleycross Street Chalkwell Quendon Watton's Green Terling Mount Pleasant Pebmarsh Sucksted Green Mount End Folly Green Cherry Green Howegreen Stanford Rivers Tilbury Green Doddinghurst Upper Green Langford Debden Green Powers Hall End Great Leighs Stanbrook Mallows Green Greenstead Raven's Green Tendring Green Seawick Cobbs Fenn Little London Purleigh North End Woodend Curtismill Green Dry Street Molehill Green Pitsea Bradfield Littlebury Green Great Warley Cressing Brick House End Bartholomew Green Pinnacles Latchingdon Hickford Hill Great Saling Southey Green Canvey Island Ford End Eight Ash Green Broad Street Green Epping Green Landermere Wellstye Green Mashbury Curling Tye Green Keeres Green Cooksmill Green Rivenhall End Great Canney Boxted Cross Monkey Street Coalhill Navestock Common Great Maplestead Hobbs Cross Pattiswick Barstable Little End Danbury Little Henham Lanham Green Church Langley Puttock End Runsell Green Oaker Hill Great Wigborough Ardleigh Gallows Green Great Wakering Gaston Green Clay Hills North Stifford Temple End Bath Side Gilwell Park Brightlingsea Church End Mayland Elmdon Northend Chrishall Vange Start Hill Latton Bush Cornish Hall End Little Common Epping Upland Little Easton Manningtree Courtsend Tilekiln Green Rook End Chickney Broad Green Howe Green Doddinghurst Common Matching Green Orsett Heath Southend-on-Sea Bulmer Tye Tye Green Beacon Hill Harwich St Osyth Long Gardens Upper Pond Street Great Totham Copford Clavering Great Bardfield Boyton End Witham Cross End High Houses Balstonia Tye Green West Horndon Blackheath Dewes Green Great Malgraves Duton Hill South Heath Wrabness Purton End Manuden Great Hallingbury Layer-de-la-Haye Brick End Ardley End Cobbler's Green Barnston Cowey Green Little Chesterford Loyter's Green Loves Green Bentfield Green Roxwell St Osyth Heath Langdon Hills Bulphan Lee Chapel Bradwell Wick Bocking Churchstreet Blackmore End Bradwell Southfields Paternoster Heath Bannister Green Great Berry Bishop's Green Grange Hill Hatfield Heath Boreham Water End Steeple View Church End Philpot End Campions Mill End Green Little London Panfield Kelvedon Hatch Tarpots Great Horkesley Matching Tye Stapleford Abbotts Hutton Mount Dobb's Weir Leaden Roding Outer Part of Town Westward Harlow Gestingthorpe Felsted Gamble's Green Little Henny Tye Green Burnham-on-Crouch Waltham's Cross Norton Mandeville Tolleshunt Major Takeley Street Suttons Greensted Green Sunnymede Weeley Blake End Marden Ash Elsenham West Hanningfield Alresford Mott's Green Berechurch Abbess End Greenwoods Margaretting Jack's Hatch Hornells Corner Leigh Beck Gaunt's End Hazeleigh Navestock Heath Hawkin's Hill Liston Gardens Cooper's End Leigh-on-Sea Woodham Ferrers Brandy Hole Shenfield Elmstead Market Radwinter End Colchester Saffron Walden Ashen Little Laver Debden Green Kingswood Howe Street Church End Gainsford End Frating Green Stisted Pharisee Green Mount Bovers Garnetts Broadley Common Lower Nazeing Epping Hawbush Green The High Tyler's Green Cock Green Little Thurrock Manwood Green Beauchamp Roding Upper Dovercourt Little Sampford Stambourne Danbury Common Osea Island Hare Street Rayleigh Linford Rickling Smith's Green High Beach Southminster Bradwell on Sea Breeds Ramsey Little Horkesley Eastend Goose Green Cobler's Green Hastingwood Noak Bridge Hartford End Flack's Green Laindon Row Heath Langley Holyfield Hawkwell Tye Green Ugley Green Shellow Bowells Black Horse Corner Henham Rose Green Marks Tey Sunken Marsh Silver End Maple End Harknett's Gate Belchamp St Paul Clapdog Green Bradwell Waterside Bridge Green Little Maplestead Wakes Colne Green East Hanningfield Needham Green Aveley Bournes Green Tye Green Church End Little Tey Morris Green Hullbridge Hempstead Brays Grove Downham Wicken Bonhunt Sabine's Green Pentlow Street Great Parndon Old Mead Wesley End Arkesden Daws Heath Baker Street Fyfield Clatterford End Hobbs Cross Rivenhall Galleywood Hutton Battlesbridge Brickkiln Green Downhall Beach Estate Felmore East Tilbury Horseman Side Kingsmoor Meadowend Fox Hatch Bush End Nounsley Birch Dengie Sible Hedingham White Roding Great Braxted Rochford Great Tey Gay Bowers Aldham Nazeing Gate Twinstead Delvin End Pale Green Malting Green Paglesham Eastend Brook Street Newport Lawford Theydon Mount Peartree Green Horkesley Heath Foxash Estate Ivy Chimneys Hook End Horndon on the Hill Crow's Green Canewdon Tilegate Green Audley End Stagden Cross Jaywick Ingatestone Hellman's Cross Purfleet Newtown Finchingfield Borley Abbey Field Bradfield Heath Boyton Cross North End North Benfleet Steward's Green Beaumont Edney Common Fairstead Lower Green Halls Green South Ockendon Creeksea Braintree Corner Netteswell Cross The Green Lower Green Childerditch Montsale Little Bardfield The Common Copthall Green Navestock Side Tilbury Juxta Clare Stonebridge Rush Green Ostend Galley's Corner Churchend Coryton Lower Bobbingworth Green Pannel's Ash Rickling Green Sewardstone Little Mascalls Farther Howegreen Kirby Cross Parson's Heath Totham Hill Springfield Great Clacton Lambourne End East Horndon Little Canfield School Green Rudley Green Causeway End Fuller Street Burnt Mills Maylandsea Peldon West Tilbury Layer Marney Twinstead Green Goose Green Passmores Tilbury Dedham Heath Nazeing Mead Weeley Heath Earls Colne Tindon End Newman's End South Weald Salmon's Corner Hope End Green Little Oxney Green Low Street High Ongar Takeley Great Notley Cranes Bicknacre Milch Hill Little Bromley Hare Green West Bergholt Crays Hill Crow Green Copford Green Maldon Richmond's Green Aingers Green Crawley End Lee-over-Sands Seven Star Green South Fambridge Farnham Littley Green Puttock's End North Weald Bassett Belchamp Walter Old Heath Great Holland Cripplegate Hamperden End Gosfield Chipping Hill Nevendon Killem's Green South Benfleet Dyer's End Mowden Clatterford End Thundersley Glen Faba Temple Fields Carter's Green Winter Gardens Braintree Theydon Garnon Aimes Green Broxted Hornestreet Birchanger Stondon Green Newney Green Hyde Chase Stansted Mountfitchet Fiddlers Hamlet Jasper's Green Tye Green Havering's Grove Passingford Bridge Belchamp Otten Widdington Four Wantz Buckhurst Hill North Shoebury Mill End Perry Green Great Oakley Hatfield Broad Oak