Media Planning in Kimbridge

Get in touch

Media Planners in Kimbridge

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SO51 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Kimbridge for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Kimbridge

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Kimbridge (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Peartree Green Brook Hill Bisterne Close Rafborough Twyford Upper Clatford Court Corner Woodside West Dean Tilly Down Newtown Exbury Whitway Marchwood Woodend Park Gate Weston Patrick Shedfield Bevois Town Portsea Island Bradley Chandlers Green Liss Darby Green Hill Park Worlds End Tipner Up Nately Dibden Purlieu Wherwell Northbrook Pilley East Cholderton Woolston South Hayling South Ham Pardown Swelling Hill Owslebury Worthy Down Kitwood Brockenhurst Abbotts Ann Quarley Old Netley Charlwood Compton End Wimble Hill Fair Cross Kilmeston Warren Corner Blissford Michelmersh Durns Town Lepe St Austins West Heath Port Solent Pamber Green Forton Southampton Stonyford Southington The Butts Harbridge Green Bidden Lower Farringdon St Mary's Prince's Marsh Up Somborne Whitenap Stony Batter Bishop's Sutton Winnall Moulsham Green Newtown Banister's Park Drayton Northington Broadgate Upper Froyle Brook Heathfield Stroud Smannell Totton Ratlake North Camp West Common Bishop's Green Hollington Cross Mead End Bashley Park Ossemsley Thornhill Park Woodington Red Rice Bassett Green Hounsdown Chineham Barton Stacey Hartley Wintney Overton Woodlands Stockheath Itchen Bishopstoke Stony Heath Locks Heath Battramsley Crookham Village West Worldham West End Green Mount Pleasant Rowlands Castle Dunley Medstead Pound Street Coxford Outwick Upper Enham Hunton Mengham Awbridge East Tisted Fisher's Pond Tote Hill Woodgreen Havant Dean Ashford Hill Glebe Roughdown Palestine Langley Hatchet Gate Powntley Copse Worting Sparsholt North Street Horseport Wallington Hook Brook Botley Sholing Common Axford Wecock Houghton Eversley Cross Highfield Wymering Calshot Easton North Boarhunt St Giles's Hill Bransbury Vernham Street Horris Hill Fritham Swampton Clayhall Tinkers Cross Custards Over Wallop Sholing Meonstoke Gobley Hole Spearywell North Waltham Otterwood Bentworth Ashfield Privett Charlton Fullerton Popley Andover Spanish Green Milford on Sea Church Oakley Lower Exbury Waltham Chase Peel Common Hammond's Green Bramley Long Sutton Baffins Laverstoke Hedge End Bucks Horn Oak Bagmore Bramshill Highbury Funtley Coombe Water End Bisterne Linkenholt Bramley Corner Yateley Wishanger Common Lower Turmer Little London Hatchet Green South Farnborough East Wellow Hursley Cold Ash Hill Kingston Brokenford Empshott Winchester Middleton Great Shoddesden Durrants Street End Ramsdell Steep Marsh Wheat Hold Wildhern Elson Upper Canterton Upton Winchfield Hurst Park Corner Dibden Furzey Lodge Godwinscroft Farlington Hatherden Dummer Broadmere South Wonston Southrope Corhampton Woodside Shootash Hightown Picket Piece Woodlands Swaythling Frost Hill East Woodhay Upham North Ripley East Stratton Bunstead Lower Burgate Cufaude Cadnam Little Shoddesden Polhampton King's Somborne Goose Green Buckland Chilworth Nichols Town Cosham Badger Farm Shamblehurst Ellingham Brockbridge Crow Crosshouse Hawthorn Timsbury East End Nutley Odiham Sherborne St John Foxdown South Warnborough Wigley Stoke Chapel Mockbeggar Titchfield Park Dundridge Hattingley Chalton Battramsley Cross Boarhunt Allum Green Lower Daggons Heather Row Mattingley Sheet Newtown Kent Gritnam Harefield Boorley Green Furzley Hollington Kingston Netherton Old Burghclere Keeping Moortown Tidpit Lower Bullington Stonehills Newtown Bailey Green Woodmancott Bailey's Hard Bashley Malshanger Kingsclere Woodlands Harbridge Chilbolton Down The Withies Ropley Paulsgrove Greywell Cove Newtown Houndmills Ripley Frogmore Upper Farringdon Stanmore Shirley Park Stamshaw Burridge Weavers Down Mill Lane Headley Nately Scures Nashes Green Preston Candover Weston Colley Foxhall Mellishes Bottom Buddle Sarisbury Beckley Cheriton Abbotts Barton Bishop's Waltham Whiteley Hearn Critchell's Green Bleak Hill Compton Hangersley Chidden Newgrounds Lower Canterton Penton Mewsey Poulner Crookhorn South Weirs Avington Ashe Mill Green Burley Street Bitterne Park Swanwick Ashford Hook Park Lindford Polygon Headley Down Stratfield Saye Lower Bordean Hillstreet Newtown North Charford Axmansford The Frenches Egbury Stonymarsh Ann's Hill Bedenham Eastrop The Hangers Upper Burgate Old Portsmouth West Meon Abbotstone North End Sandy Down Hipley Wivelrod Monxton Aldershot Winklebury Abshot West Town Tadley Hill Finchdean Old Alresford The Hummicks Purbrook Carter's Clay West Hill Rye Common Longstock Bitterne Manor Forton Morestead Middle Wallop Nether Wallop Drayton Ashmansworth Latchmere Green Silchester New Alresford Rotherwick Lynch Hill Burkham Winslade North Oakley Bagnum Pucknall Hampton Park Wootton St Lawrence Eversley Centre Lower Common Damerham West Green Newbridge Little Holbury Rockbourne Salters Heath Hambledon Sherfield on Loddon Lower Wield Broad Oak Liss Forest Exton Ridgeway Parade Westwood Park Hatt Hill North End Dunbridge Tapnage Spitalhatch Lower Buckland Ropley Soke Curbridge Upper Shirley Lyde Green Harestock Lee Ground Vernham Row Crampmoor Boyatt Wood Pitt East Oakley Weston Murrell Green Lower Green Godshill Buttsash Danebury North Hayling Ashley Hartfordbridge Bighton Cowplain Anstey Lymington Ridge Common Titchfield Quidhampton East Dean Upton Grey Barton on Sea Andover Down Fordingbridge Bramley Green Burghclere Goodworth Clatford Ogdens Weyhill Burgates Blackwater Hill Head Sleaford Sherfield English Portswood Gunville Fleet Warborne Furzedown Sprat's Down Lee Fratton Knowle Turmer Upper Common Langrish Burley Lawn Fawley Linford Causeway Hinton Hensting Sea View Holt End Knights Enham Downend Hyde Cuckoo's Corner Headley Tufton Bar End Hound Green Hannington Selsmore Wadwick Whitsbury Fleetend Bramshott Rushington Emery Down Hurstbourne Tarrant Thorns Beach Ovington Walton Heath Warsash Minstead Picket Hill Flood Street Curdridge Sandy Balls Farnborough Old Basing Eastoke East Anton Rowner Soberton Heath Eling Hoe Crowdhill Highclere Seafield St John's Church Passfield Conford Netley Marsh Beech Hill Wimpson Bitterne Bowling Alley Godshill Wood Privett Anmore Hiltingbury Chilcomb Rake Common The Soke Hatch Bottom Upper Pennington Emsworth Upper Swanmore Bramshaw Stone Standford Eastney Upper Bullington Heckfield Somers Town Gilbury Hard Inhurst Bursledon North Weirs Pamber End Shalden Kings Furlong Wharf Hill Milton Newtown Hardley Walhampton Hocombe Portsea High Cross Newton Stacey Kent's Oak Copnor Ragged Appleshaw Bevois Mount Lowford Old Shirley Bordon Wyck Sopley Ibworth Brockhurst Martyr Worthy Stoke St Denys Shirrell Heath Itchen Stoke Kimpton Little Somborne East Hill Oliver's Battery West Tytherley North Stoneham New Town Droxford Cottonworth Warren Corner Mislingford Newfound Filmore Hill Wheatley Lasham East Worldham Brockhampton Lord's Wood Fair Oak Green Chilton Candover Appleshaw Crockerhill Black Dam Frogham Bank Regents Park Kimbridge Fulflood Heath End Burley Little Posbrook West Leigh Andwell Shobley Foulford Grayshott Woolton Hill Clarken Green Mullenspond Upper Kingston Thruxton Standon Bellevue Dilton Brickhill Selborne Froxfield Green Fleet Hatch Warren Ball Hill Duck Street Monkwood Winchfield Chilworth Old Village Southwood Kingsley Sydmonton Ewshot Enham Alamein Crawley Greatham Setley Buckskin Dogmersfield Hazeley Lea Mottisfont Highways Butlocks Heath Furze Hill Holybourne Oak Hill Toothill Winsor Neacroft Holt Pound Viables Hale Freemantle Wittensford Leckford Fair Oak Liphook Whitchurch Arford Shirley holms Furzeley Corner Lovedean Ashurst Bridge Ashton Minley Valley Park West Wellow North Warnborough Wonston Barford Sutton Scotney Wilsom Compton Everton Wootton Shipton Bellinger Upper Slackstead Wickham Common Summerlug Boldre Hurstbourne Priors Tunworth Kingsland Place Golden Pot Burley Beacon Crux Easton Bevois Valley Basingstoke Deane Canada Empshott Green Binsted Hundred Acres Purbrook Heath Deadwater West Ham Herriard Halterworth Newtown Townhill Park Bransgore Hollywater Portsmouth Lee-on-the-Solent Linwood Ibsley Newtown South View London Minstead Stratfield Turgis Bartley Canada Common Lord's Hill Rotten Green Ampfield Wildmoor South Town Foxcotte Chilbolton Frostlane Hightown Dipley Hilsea Popham Ashlett Stakes Abbots Worthy Well Merry Oak Four Marks Cuckoo Bushes Fair Oak Westley Forest Corner Elvetham Oakhanger Netley Hill West Liss Monk Sherborne Denvilles Stockbridge Nursling Shorley Criddlestyle Park The Holdings Mount Pleasant Shortheath Hill Grove Colden Common Tadley Bottom Tadley Farnborough Green Cricket Hill North Baddesley Norleywood Gosport Shirley Warren West Meon Woodlands Penton Corner Downton East Meon Tangley Ibthorpe Sway Wolverton Common Ringwood Clanfield Little Down Breamore Elvetham Heath Hillhead Stoke Charity Pooksgreen Up Green Oakridge Lordswood Phoenix Green Baybridge Egypt Fareham Applemore Northbrook Picket Post Durley Street Ower Row Ash Tiptoe Pilley Bailey Bramshott Chase North Gorley Bridgemary Meon Northfields Denmead The Mint Alton Turgis Green Turkey Island Stoke Common Waterditch Lower Swanwick Grateley Upper Wootton Beauworth Church End Blackfield Fox Lane Fyfield Foxhills South Gorley East Liss West Tisted Hazeley Bottom Blacknest North Town Hinton Ampner Chawton Swarraton Wickham Abbotswood Bossington Lane End Blackmoor Vernham Bank Southend Northam Westfield Shalden Green Sladen Green Crondall Tye Woodcott Lower Ratley Fairdown Whale Island Steep Steventon Buriton Alverstoke Anna Valley Holbury Bulbery Hatch West Stratton Warblington Beaulieu Brambridge Binley Martin Drove End Bentley Newtown Common Hook Park Estate Martin Colbury Silkstead Bedford Place Millbrook Langstone Petersfield Newtown Hawley Lane Itchen Abbas Upper Ratley Stoney Cross Waterlooville Gilbert Street Mapledurwell Thedden Segensworth Broughton New Cheriton Kings Worthy Maybush Bucklers Hard Heath End Cole Henley West End New Brighton Soberton Charter Alley Highcliffe Weston Corbett Ellisfield Wintershill Tichborne Beech Stanswood Gable Head Woodley Birchy Hill Bassett Lower Upham Wildern Buckland Lower Slackstead Adbury Hungerford Litchfield Frithend Blendworth Burghclere Common Catherington Anchorage Park Oakshott Church Crookham Upton Montgomery Lines Micheldever Soake South Baddesley Durley Wellow Wood Camdentown The Close Stuckton Widley Highbridge Pound Green Whitehill Earlstone Common Stubbington Weeke Ower Avon Cupernham Newtown Bedhampton Frogmore Portmore Kempshott Plaitford Green Hartley Mauditt Little London Sandford Ashe Warren North Sydmonton Griggs Green Leagreen Hythe Pikeshill Ladwell Hyde Hammer Bottom Redbridge Hoe Gate Southwick Lymore South Down Upper Wield Dowd's Farm Lopcombe Woodfalls Harefield Brighton Hill Faccombe Warnborough Green Lower Froyle Pennington The Common Testwood Daneshill Fryern Hill Brown Candover Racedown Landport Gundleton Hawkley North Kingston Hordle Ropley Dean Little Basing Nutburn Pamber Heath Little Ann Longparish North Houghton Newton Valence Romsey West End Allbrook Southsea Totford Farleigh Wallop Upper Street Kentsboro Lower Common Hawley Portchester East Aston North Poulner Colemore Holt Townsend Cliddesden Ashley Sleepers' Hill Penton Grafton Ashurst Lyndhurst Cocksford Down Lower Brook Farnborough Street Midanbury Nob's Crook Newnham Shirley Eastleigh Ramridge Park Oakley Hillpound Redbrook Blounce Gore End Little Hoddington Otterbourne Hill Brow Hazeley East End Brown Heath Titchfield Common Eastland Gate Weston Bramdean Broad Layings North End St Mary Bourne Baughurst Common Bull Hill Littleton Woodcot Horton Heath East Tytherley Bucket Corner Dora's Green Keyhaven Hartley Wespall Blashford Isington Warnford Horsebridge Potbridge Browninghill Green Goose Hill Couch Green Knapp Stoner Hill Hillyfields Vernham Dean Clanville Hill Mortimer West End East Boldre Redenham Ocean Village Baughurst Tot Hill Pondtail North Fareham West End Horndean Plastow Green St Cross Wolverton North Street Penwood Copythorne Aldermoor Netley Brock's Green Hook Amport Shawford Newtown Hazeley Heath Balmerlawn Swanmore Chandler's Ford Clatford Oakcuts Fleetlands New Milton Bowyer's Common Lockerley Calmore Kingsclere Braishfield Catisfield Rownhams Ramsdean East Martin Thorney Hill Lynch Freefolk Hound Heathfield Old Milton Redlands Soldridge Anthill Common Blackhill Frenchmoor Farnborough Park Colt Hill Northney Hill Top Bickton Lower Green Three Ashes Lower Pennington Kingsmead West Heath Ecchinswell Sandleheath Springvale North End Leigh Park Hamble-le-Rice Belbins Rockford Dean Pheonix Green Neatham Headbourne Worthy Thornhill