Train Station Advertising in Kimbridge

Get in touch

Advertising in Train Station in Kimbridge

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Kimbridge

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Kimbridge gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Kimbridge

The cost of railway adverts in SO51 0 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Kimbridge reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Kimbridge (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Lower Bordean Wherwell Netley Marsh Plastow Green Fleetlands Lower Farringdon Spanish Green Ashe Warren Blissford Kimpton Crow Preston Candover Wilsom Water End Hazeley Bottom Little Hoddington Lee-on-the-Solent Plaitford Green Portmore Frogham Blackmoor Silkstead Blacknest Brockenhurst Martin Drove End East End Newtown Otterbourne Blackhill Bransbury Abbotts Ann Farnborough Green New Brighton Exbury Oakridge Holybourne Mattingley Blackfield Hearn Stonymarsh Stonehills Sprat's Down Selsmore Winsor Long Sutton Deadwater Holt Pound Hook Blackwater Shortheath Black Dam St Austins Woodlands Isington Street End Ashton Golden Pot Sandy Balls Camdentown Redbridge Holt End Headley Highbridge Locks Heath Thedden Upper Bullington Highbury Foxhall Bordon Halterworth Northbrook Hollington Cross Compton Picket Post Wheatley Townhill Park Morestead St Mary Bourne Ropley Dean Southampton Lyndhurst Forton Park Eastrop East Wellow Dunbridge Mottisfont Allbrook Nutburn North Street Broadgate Eversley Centre Popley The Butts Baybridge Hook Mockbeggar Ashmansworth Newtown Common Newtown Worlds End Bull Hill The Hangers Middle Wallop Pamber Green Over Wallop Heath End Furzeley Corner Little Somborne Blendworth Bramley Corner Bramley Green Summerlug St Mary's Paulsgrove Woodside Fox Lane Vernham Bank Bentworth Damerham Hatch Warren Spearywell Clatford Oakcuts Farlington Woodend Rye Common Crampmoor Ogdens Portsea Blashford Bellevue Hazeley Heath Newtown Highclere Up Nately Monxton Hamble-le-Rice Monk Sherborne Bransgore Whitehill Ashley Sherborne St John Balmerlawn Lower Green Hurstbourne Tarrant Four Marks Longstock Exton Hurstbourne Priors Dibden Lasham St Denys Kingsley Brown Heath Frogmore Bitterne Cove Clayhall Hill Grove Redenham North End Burghclere Whiteley Sherfield English Wildmoor Toothill Pound Street Turkey Island Griggs Green Wildern Ropley Soke Stamshaw Whitway Tapnage South Ham Sleepers' Hill Tote Hill Weston Patrick Sutton Scotney Hatch Anmore Picket Hill Broadmere Great Shoddesden Standford Upham Winchfield Curdridge Nichols Town Bashley North Gorley Quidhampton Canada Wolverton Common Weston Colley Sladen Green Selborne Bucks Horn Oak Godwinscroft Titchfield Foxdown North Poulner Lower Common Harestock Sandy Down West Stratton Shirley Park Titchfield Park Warborne Crawley Sandford Bulbery Grateley Martyr Worthy Furzley Bailey's Hard Butlocks Heath Widley Itchen Penton Mewsey Axmansford Allum Green Wonston Millbrook Rafborough Wadwick Sparsholt Bramshaw Lower Swanwick Darby Green Wootton Farleigh Wallop Poulner Waltham Chase Little Down Hill Head Lockerley Heckfield East Liss Burley Lawn Birchy Hill Old Burghclere Horseport Ragged Appleshaw Upper Wield South Hayling Oakley Ecchinswell Viables Stoney Cross Church Oakley Minstead The Frenches Gable Head Enham Alamein Godshill Winslade St Cross Lower Pennington Lower Wield Lower Daggons Lymington Furze Hill Soberton Downton Flood Street Hyde Hambledon Penton Corner Winklebury Itchen Stoke The Mint Up Green Stony Heath Thorney Hill East Hill Hedge End Fairdown Dean Fordingbridge North End Medstead Brook Binley Chidden Nursling Bickton Thorns Beach Liss Forest The Hummicks Pooksgreen Wallington Bradley Lynch Little Posbrook North Sydmonton Eastland Gate West Heath Warnford Moortown Weston Portsmouth Regents Park Houghton West Tytherley Bentley Ashfield Duck Street Hawthorn Cole Henley North Warnborough Hatchet Green West Heath Hartley Wintney East Tisted East Stratton Kingsland Place Walton Heath Gilbert Street Coombe Kingston Crowdhill Valley Park Hollywater Knights Enham Landport Woodside East Martin Stanswood Battramsley Dilton Hook Park Winchester Picket Piece Denvilles New Alresford Mellishes Bottom Foxcotte Newton Valence Hollington Newtown Avington Upper Canterton Wittensford Segensworth Crondall Kentsboro Cosham New Cheriton South Warnborough Stockbridge Swanmore Ellingham Stockheath Fulflood Custards Shedfield Quarley Linford Upton Ladwell Hillstreet Sandleheath North Houghton Hale Bishop's Green Stratfield Saye Chilworth Old Village Hungerford Pikeshill Charter Alley Newtown Leagreen Clanfield Keeping Ashford Hill Dipley Mead End Stoke Hook Park Estate Hoe Hightown Palestine Barton on Sea Tiptoe Prince's Marsh Fisher's Pond Pitt Sydmonton Brock's Green Waterditch Wootton St Lawrence Lower Exbury North Boarhunt Boldre Ovington Monkwood Upper Farringdon Andover Steep Marsh Stroud South Down Lovedean Daneshill Upper Shirley Little Holbury Odiham Knapp Compton End Worthy Down Lee Couch Green Hunton Elvetham Heath Hound Green Ashlett Cowplain Fullerton Upper Ratley Langstone Tye Hinton Ampner Whitenap Totford Newtown Bitterne Park Redlands Shirrell Heath Walhampton Bossington Herriard Bashley Park Causeway South Farnborough East Oakley Mill Lane Sholing Common Furzedown Holt Oakshott Upper Street Wintershill Penton Grafton Timsbury Eastney West Ham Tot Hill Cadnam St John's Church Basingstoke Browninghill Green Lower Burgate Shirley Warren Ampfield Winnall Micheldever Shootash Laverstoke Old Netley Buttsash Standon Newtown Mill Green New Town Hipley Cliddesden Anna Valley Sherfield on Loddon Gobley Hole Yateley Ibworth Old Milton Woodgreen Bramshott Copythorne Northbrook Lee Ground Headbourne Worthy Farnborough Street West End Peartree Green North Weirs Stonyford Brambridge Lower Turmer Brown Candover Neatham Montgomery Lines Wickham Anstey Ashford Highcliffe Stuckton Soake Coxford Mortimer West End Kings Furlong Bedenham Old Alresford Tidpit New Milton North Baddesley Empshott Green Westley Court Corner Knowle Redbrook Park Gate Northfields Brickhill Hatchet Gate The Soke Gundleton Shalden Green Whitsbury Portswood Headley Tunworth Copnor Egbury Shamblehurst Oakhanger Cottonworth Hardley Dean Grayshott Drayton Leckford Upton Grey Gore End Maybush Froxfield Green Fair Oak Bleak Hill Bagmore Minley Red Rice Purbrook Heath Rockford Hartfordbridge Lower Buckland Barford Farnborough Park Durns Town Hinton Ower Durley East Cholderton Stanmore Hounsdown Abbotstone Harefield Lower Upham Crux Easton Tipner Ower West Dean West Tisted Rake Common Freefolk Woodcot Pilley Crookham Village Cold Ash Hill Warren Corner Sholing Baughurst Appleshaw Portsea Island Springvale Horsebridge Sway The Withies Heathfield Park Corner Baughurst Common Newton Stacey West Hill Gosport Sopley Hill Park Fleet Hillhead Nutley Ann's Hill Chilbolton West End Green London Minstead Danebury Newtown Tufton Setley West Meon Woodlands Upper Wootton Ibsley Gunville West Wellow Rushington East Boldre Stakes Longparish Roughdown Meonstoke Weston Corbett Ball Hill Hazeley Lea East Woodhay Lane End Bursledon Northney Newfound Heather Row Netley Hill Bank Cufaude Lower Slackstead Colemore Hillyfields Amport Wimble Hill Breamore Fratton Latchmere Green Brighton Hill Dundridge Malshanger Swampton Privett Linwood Forest Corner Thruxton Crosshouse Ashe Woolston North Hayling Bucket Corner Lynch Hill East Worldham Pilley Bailey Popham Bighton Warnborough Green Warsash Dowd's Farm Well Stoke Common Awbridge Wolverton Marchwood Ratlake Langrish Michelmersh Bridgemary Little Shoddesden Dummer West End Gritnam East Tytherley Emery Down Woolton Hill Forton Shipton Bellinger South Town Newbridge Pardown Anthill Common Horton Heath Worting Downend Pondtail Goodworth Clatford Vernham Dean Netley Durley Street Faccombe Egypt Mullenspond Woodlands Lymore Binsted Drayton Cheriton Stratfield Turgis Hannington Anchorage Park Lord's Wood Rowner Wymering Finchdean Upper Kingston Whale Island Fair Cross Eastleigh Shalden Bramdean Kent South View Silchester Cocksford Down Droxford Boorley Green Lord's Hill Crookhorn Goose Hill Eling Arford Ramsdell Brockhurst Heath End Stony Batter Ashurst Bridge Fair Oak Fawley Rotherwick Hythe Hensting Chilworth Hampton Park Burghclere Common Dunley Hawkley Eversley Cross The Close Hound Swaythling Cuckoo Bushes St Giles's Hill Portchester Kingsclere Woodlands Hatherden Foxhills Bowyer's Common Old Shirley Bevois Mount Carter's Clay Bramshott Chase Inhurst Mapledurwell Swelling Hill West Worldham Newtown West End Bagnum King's Somborne Applemore Swarraton Vernham Street Stoke Nob's Crook Turmer North Kingston Calshot Fareham Warren Corner Easton Row Ash North End Three Ashes Hilsea Chandlers Green Broad Layings Lower Canterton Conford North Waltham Broughton Frogmore Pucknall North Ripley Upper Enham Durrants Rotten Green Vernham Row Passfield Battramsley Cross Wellow Wood Bucklers Hard Upton Southend North Fareham Furzey Lodge Upper Common Overton Upper Slackstead Southington Buckland Crockerhill Kimbridge Littleton Cuckoo's Corner Westfield Pheonix Green North Town Hangersley Burgates Stubbington Wickham Common Hiltingbury Chilcomb Purbrook The Holdings Aldershot Little Basing Cupernham Hattingley South Baddesley Avon Wecock Turgis Green Brockbridge Abbots Worthy Hill Top Linkenholt Ropley Fair Oak Green Badger Farm Weyhill Corhampton Greatham Boarhunt Emsworth West Common Litchfield Catisfield Liphook Cricket Hill Midanbury Stoke Charity Potbridge Privett Murrell Green East Anton Critchell's Green Rowlands Castle Bishop's Waltham Oak Hill Lowford Shirley Milton Abshot Shobley Catherington Thornhill Hill Brow Greywell Upper Froyle Newtown Tinkers Cross Lopcombe Townsend Weeke East Aston Buriton Blounce Dibden Purlieu Mount Pleasant Tilly Down Burley Beacon Woodfalls Havant Stone Fryern Hill Ellisfield Elvetham Kent's Oak Buckland Dogmersfield Brook Charlton South Weirs Mislingford Belbins Wheat Hold Hartley Wespall Mount Pleasant Gilbury Hard Otterwood Eastoke Hordle Ossemsley Dora's Green Hundred Acres Chineham Little Ann Calmore Hightown North Oakley Old Portsmouth Newnham Lower Bullington Southrope Leigh Park Tadley Foulford Harefield Southsea Mengham Bramley Neacroft Bunstead Newtown Norleywood Axford Botley Chalton Horris Hill Clarken Green Beckley Outwick Nashes Green Wimpson Lower Green Elson Sea View Adbury West Meon Bowling Alley Little London West Leigh Ibthorpe Weston Merry Oak Chandler's Ford Burkham Nether Wallop Kingsmead Denmead Alverstoke Beaulieu Bramshill Woodmancott Bisterne Keyhaven Horndean Warblington Sheet Whitchurch Andwell Aldermoor Newgrounds Pamber End North Stoneham Netherton North Charford Hawley Lane Bevois Valley Hammond's Green Headley Down West Liss Kilmeston Bassett Southwick Tichborne Highways Bar End Romsey Hammer Bottom Burley Bailey Green Nately Scures Upper Pennington Kitwood Empshott Barton Stacey Bedford Place Canada Common Hill Boyatt Wood Tadley Bottom Abbotswood Hartley Mauditt Ashley Broad Oak Holbury Shorley Peel Common Middleton Beauworth Hursley Langley Totton Ramsdean Braishfield Harbridge Green Church Crookham Phoenix Green Burridge Kingston Westwood Park Woodington Curbridge Chilbolton Down High Cross Lower Ratley Lepe Brokenford Stoner Hill Port Solent East Meon South Gorley Somers Town Farnborough Spitalhatch Rockbourne Rownhams Colbury Twyford Bidden Hyde Wyck Shirley holms Ramridge Park Upper Swanmore Petersfield Goose Green South Wonston Liss Lyde Green Frostlane East Dean Bedhampton Upper Burgate Alton Freemantle Lordswood North End Thornhill Park Powntley Copse Milford on Sea Lower Brook West Green Beech Hill North Street Wishanger Common Seafield Filmore Hill Sarisbury Tadley Hill Funtley Salters Heath Penwood Burley Street Polygon Wivelrod Ocean Village Beech Old Basing Hocombe Fleet Testwood Buckskin Fleetend Bisterne Close Wharf Hill Deane Charlwood Chawton Houndmills Frenchmoor Kempshott Baffins Woodley Swanwick Wildhern Colt Hill Hatt Hill Southwood Woodcott Upper Clatford Kingsclere Brockhampton Northington Harbridge East End Weavers Down Soldridge Bishopstoke Soberton Heath Little London Glebe Shawford Oliver's Battery Steventon Ashurst Fritham Hawley Kings Worthy Chilton Candover Sleaford Martin Steep Bevois Town Abbotts Barton Racedown Earlstone Common Chapel Winchfield Hurst Ripley Pennington Wigley Titchfield Common Newtown Church End Bassett Green Lower Froyle Heathfield Clanville Bitterne Manor Bartley Northam Ridge Common Pound Green West Town Compton Owslebury Colden Common Lower Common Frithend Pamber Heath Ridgeway Parade Tangley Hoe Gate Hazeley Ringwood Fyfield Criddlestyle Andover Down Itchen Abbas Meon Polhampton Everton Lindford Hillpound Highfield Frost Hill Godshill Wood Moulsham Green Bishop's Sutton Banister's Park Smannell Up Somborne Waterlooville Brook Hill Buddle Ewshot The Common North Camp Hatch Bottom