Media Planning in Westhope

Get in touch

Media Planners in Westhope

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in HR4 8 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Westhope for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Westhope

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Westhope (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Brockmanton Ridge Hill Pembridge Old Gore Broadway Lands Auberrow Dukes Barton Court Bosbury Clencher's Mill Lower Harpton Shobdon Tretire Stapleton Llanwarne Walterstone Common Belmont Altbough Rushock Widemarsh Shirl Heath Bircher Horseway Head Westfield West Town Little Hill Baron's Cross Bobblestock Lower Wootton Goodrich Ross-on-Wye The Broad Clifford Marlbrook Bolstone Stoke Lane Cold Green Eastnor Clodock Hill Hole Docklow Pipe and Lyde Hegdon Hill Marlow King's Acre Upper Welson Totnor Luston Tarrington Poolmill Kymin Hendre The Hundred Newton Yarkhill Pict's Cross Felton Brockhampton Monkland Glewstone Sutton Lakes Ruxton Hampton Bishop Dilwyn Biddlestone Stockton Bodenham Moor The Riddle Hom Green Hardwicke Lower Todding The Forge Great Brampton Credenhill New Street Stretton Sugwas Aston Floodgates Ledgemoor Weston Allensmore The Wymm Wofferwood Common Ashton Netherton Upper Colwall Hungerstone Ganarew Birley Much Dewchurch Stowfield Upperton Kingsland Whitton Much Birch Vowchurch Wetmore Burley Gate Brilley Mountain Crumpton Hill Lea Letton Wormelow Tump Winter's Cross Sapey Common Newtown Burcher Ivington Old Wharf Burmarsh Llangrove Buckcastle Hill Nextend Pool Head Greytree Lower Town Barrelhill Green Sutton St Michael Portway Hopley's Green Edvin Loach Pencraig Munderfield Row Hill Gate Breinton Common Marston Carey Symonds Yat West Bowley Town Penrhos Howle Hill The Marsh Fownhope The Parks Trelough Goose Pool Chickward Coughton Mahollam Preston Marsh Grafton Coddington Upper Wellington Brimfield Norton Canon Bishon Common Newton Hereford Dinedor Cross Dancing Green Kingswood Aston Crews Bringsty Common Bridge Sollers Penguithal Pencoyd Risbury Weobley Marsh The Cleaver Hoarwithy Bailey Lane End Wilson Colwall Stone Woonton Becknell Llandinabo Brookfield Bicton Ocle Pychard Harewood End Pentre-Jack Rodd Hurst Tedstone Wafer Perton Waller's Green Foxley Ridgeway Cross Chance's Pitch Kinnersley Common Hill Clock Mills Stretton Grandison Stoke Lacy Stansbatch Dinedor Urdimarsh Holme Lacy Hawkersland Cross Acton Green Sunset Upper Maes-coed Moccas Golder Field Eau Withington Munsley Waterloo Hope under Dinmore Nupton Woonton Ash Welsh Bicknor Whyle Venn's Green Lea Line Ryelands Aylestone Hill Kimbolton Hyde Ash Woonton Bush Bank Dorstone Munsley Green Field's Place Wigmore Moreton Jeffries Bacton Humber Byford Common Panks Bridge Sallys Green Crize Leinthall Starkes Preston on Wye Wayend Street Canon Bridge Upper Town New Town Upper Buckenhill Broad Green Acton Beauchamp Byford Nunnington Wood End Crozen Pen-allt Kingsfield Middleton on the Hill Kenchester Putson Orcop Adforton Archenfield Holme Marsh Ashley Moor Staunton on Wye Grantsfield Clehonger Ryelands Sellack Boat Staplow Blakemere Burrington Lewis Wych The Bage Trewen Ballsgate Common Munderfield Stocks Donnington Bowley Lane St Margarets Aymestrey Hildersley Sollers Dilwyn Sarnesfield Wormsley Upper Kinsham Westfields Stretford Court Rodd Shenmore Bredenbury White Stone The Knapp The Weaven College Hill Cradley Checkley Llanveynoe Portfields Moorcot Stony Cross Weobley Ruxton Green Ebnall Crow Hill Lower Kinsham Monnington on Wye Orcop Hill Michaelchurch Escley Gilfach Leysters Scotland Bank Bringewood Forge Broad Oak Wylde Wolferlow Lulham Marlas Fromes Hill Woolhope Cockshoot Nutfield Westhope Newtown Bull's Hill Larport Stanley Hill Bleak Acre Thornbury Perrystone Hill Kingstone Willersley Bagwyllydiart Grittlesend Upper Hill Merrivale Ruckhall Lower Maes-coed Almeley Tillington Halmond's Frome Bycross Ludstock Swainshill Cophill Millhalf Knapton Green Whitney-on-Wye Stony Cross Hill-field Mathon Aconbury Wynn's Green Wormbridge Common Luntley Rowlestone Lower Bullingham Franklands Gate Haven Linton Hill Little Cowarne Pikestye Elmdale Pontshill Comberton Whitbourne Goodrich Cross Covender Combe Moor Tudorville Dorstone Tidnor Lawton Lower Broxwood Newtown Ailscroft Bridstow Downton on the Rock Llanrosser Lower Hergest Buckton Leys Hill Wyson Crossway Bishops Frome Kingstone Castle Frome Limebrook Crowmoor Brilley Stowe Urishay Common Kinton Much Marcle Walford Colwall Green King's Caple Cornett Lower Welson Fiddler's Green Birtley Woods Eaves Nash Hillhampton Burghill Meadow Green Lower Egleton Trumpet Lower Lye Great Doward Crocker's Ash Pixley Brick End Lucton Netherton Amberley Newton Farm Monmarsh Ladyridge Lower Breinton Leysters Pole Turnastone Calver Hill Kerry's Gate Yarsop Upper Hamnish Flintsham Gorsley Common Rotherwas Byton Todding Stoke Prior Claytons Pen-pwll-sond Holywell Cock Gate Winnal Upton Bishop White Cross Kington Wharton Maund Bryan Titley Ballingham Hill Richards Castle Upper Lyde Archenfield Clouds Putley Bromyard Ledicot Woolhope Three Crosses Dulas Little Garway Enmore Field Upton Crews Upper Hergest Walford Huntington Crick's Green Garway Moreton Little Merthyr Brimfieldcross Isle of Rhea Hunderton Stony Cross Hurstley Leinthall Earls Little Dewchurch Newman's Place Whitchurch Tupsley Lower Rabber Ashfield Upper Dormington Ham Green Elms Green Rowland's Green Snodhill Pen-y-Park Shelwick Green Wellington Heath Stoneyard Green Ullingswick Winforton Combe Foy Lugg Green Garway Hill Mansell Gamage Pencombe Brinsop Eyton Fawley Chapel Hagley Brinsop Common Thruxton Bradnor Green King's Pyon Craswall Mortimer's Cross Abbey Dore Cross Llyde Moorfields How Caple Leominster Hatfield Crizeley Marden Lower Green The Leys Twyford Common Fromington Cabal Broadmoor Common Staunton on Arrow Steen's Bridge Dormington Stretford Turkey Tump Treaddow The Heath Birchend Munstone Rushall Edwyn Ralph Yazor Whitechurch Maund Little Brampton Little Doward Marston Stannett Haven Crossway Sutton Marsh Weston under Penyard Ryeford Bredwardine Portway Little Marcle Priory Wood Much Cowarne Bartestree Newton Eardisley Alder's End Wootton Moreton on Lugg Woodbrook Dodmarsh Hinton Coldharbour Falcon Evendine Brampton Bryan Bromsash Madley Wormbridge Trolway Leintwardine Longtown Withington Marsh Elton Cusop Tyberton Aston Ingham Welsh Newton Batchfields Brampton Abbotts Stoke Edith Putley Common Pudleston Loxter Middleton Michaelchurch Lower Bearwood Hope's Rough Sugwas Pool Weirend Didley Cobhall Common Beavan's Hill West Hill Norbridge Park Gate Little Hereford Walker's Green Elton's Marsh Lyne Down Kynaston Headland Upper Wootton Letton Coxall Veldo Ongar Street Portway Moorend Cross Red Rail Upper Egleton Callow Bredward Wellington Llangarron Three Ashes Broomy Hill Upper Sapey Colwall Lower Grove Common Stagbatch Westhide Lower Buckenhill Blackmarstone Tillington Common Hill of Eaton Orleton Common Collington Kilpeck Middle Maes-coed Norton Wood Brierley Sutton St Nicholas Huntington Hamnish Clifford Kivernoll Lower Southfield Birchall Sapey Bridge Lyonshall Kentchurch Even Pits Rudhall Stocking Llancloudy High Lane Bromyard Downs Callowside Grendon Green Upper Lye Baysham Canon Pyon Stoke Cross Weston Beggard Hope Mansell Tumpy Lakes Pontrilas Merbach Brelston Green St Weonards Bodenham Bank Eastwood Callow Marsh White Rocks Brobury Ashperton Linton Wacton Parkway Cholstrey Bearwood Wellington Marsh West Lydiatt Upper Broxwood Withington Ewyas Harold Tarrington Common Easthampton Streamford Bradlow Strangford Aylton Evesbatch Little Birch Nokelane Head Mansel Lacy Litmarsh Vowchurch Common Upper Hardwick Ballingham Bishopstone Brinkley Hill Swinmore Common Aulden Wilton Hales Wood Storridge Lugwardine Yatton Lower Hardwick Saffron's Cross Byton Hand Almeley Wootton Hartleton Meer Common Deerfold King's Thorn Lingen Bowley Stretford Eaton Flaggoners Green Knill Linley Green Pow Green Adley Moor Parkway Stockingfield Eardisland Eign Hill Mordiford Marstow / Llanmartin Ford Little Common Little Gorsley Putley Green Headbrook Sellack Upper Marston Pontshill Marsh Welshman's Lane Holmer Newton Welsh Newton Common Shelwick Trereece Little Tarrington Shutton Westmoor Prior's Frome Arrow Green St Owen's Cross Poolpardon Common Bach Overross Beggars Ash Old Country Peterchurch Durlow Common The Vauld Wynds Point Westbrook Sandyway Pipe Aston Grendon Bishop Catley Southfield Stanford Bishop Walterstone Tedstone Delamere Canon Frome Upper Breinton Symonds Yat The Moors Bartonsham Red Hill The Fording Logaston Jug's Green Peterstow Old Forge Cobnash Five Bridges Hales Bank Yarpole Bellamore Little London Newton Portway Llanrothal Upper Grove Common Preston Wynne Upcott Uphampton Moor Park Fine Street Winnal Common Howton Rhydspence Sollers Hope Bullinghope Monkhide Green Lane Lower Burton Greenhill Cockyard Eaton Bishop Hole-in-the Wall Kerne Bridge Moorhampton Shawl Ledbury Phocle Green Bodenham Newlands Shucknall Dinedor Camp Orleton Lyde Cross