Education Marketing in Westhope

Get in touch

Education Sector Advertising in Westhope

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Westhope but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in HR4 8

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Westhope (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Little Tarrington Wofferwood Common Easthampton Pikestye Brelston Green Claytons Edwyn Ralph Cholstrey Common Hill Stony Cross Clehonger Weobley Pipe Aston Dodmarsh Ashfield Brampton Bryan Crozen Lower Wootton Orcop Hill Cabal Walker's Green Meer Common Field's Place Pudleston New Town Poolmill Rudhall The Leys Shucknall Nextend Parkway Ryelands Sunset Clencher's Mill Lower Town Hegdon Hill Park Gate Cobhall Common Upperton Putley Millhalf The Bage Pontshill Bull's Hill Baron's Cross Veldo Madley The Heath Tillington Common Bredwardine Cold Green Little London Kivernoll Woolhope Cockshoot Cornett Westhope Eyton Golder Field The Forge Munsley Crossway King's Thorn Stowfield Deerfold Haven Lucton Leysters Lower Bullingham Byford Common The Hundred Brookfield Dancing Green Nokelane Head The Fording Upper Wellington Leominster Ruxton Totnor Newton Adforton Rhydspence Llanwarne Covender Bromyard White Rocks Ford Brick End Uphampton Turkey Tump Widemarsh Stocking Upper Hill Lower Green Holmer Cusop Yarpole Didley Stretford Wormsley Batchfields Whitbourne Tidnor Edvin Loach Brilley Mountain Stoke Cross Aylton Luntley Little Marcle Hatfield Lulham Adley Moor Upper Welson The Cleaver Upper Grove Common Tudorville Biddlestone Calver Hill Grendon Green Tedstone Wafer Foy Ham Green Hales Wood Callowside Fawley Chapel Newton Brobury Winter's Cross Becknell Hill-field Venn's Green Larport Moreton Jeffries Linley Green Dulas Allensmore Putley Common Yazor Meadow Green Little Garway Monkland Knill Pool Head Fromes Hill Kerry's Gate Monnington on Wye Carey Rodd Hurst Bobblestock Weston under Penyard Aymestrey Lugwardine Munsley Green Dormington Clifford Little Hereford Burley Gate West Town Jug's Green Upper Colwall Michaelchurch Lower Bearwood Hartleton Sellack Boat Barrelhill Green Pencraig Aston Crews Pict's Cross Steen's Bridge Woolhope Castle Frome Litmarsh Lower Hardwick Grittlesend Rushall Ebnall New Street Wellington Wellington Heath Craswall Cophill Welshman's Lane Hereford Sutton Lakes Shirl Heath Brockhampton Titley Old Country Wacton Loxter West Hill Merrivale Trolway Whitchurch Hungerstone Turnastone Michaelchurch Escley Little Birch Winforton Aston Ingham Checkley Belmont Old Forge Upper Kinsham Little Common Fiddler's Green Ballingham Hill Whitton Ullingswick Lugg Green Luston Canon Bridge Woonton Ash Wigmore The Vauld The Knapp Sutton St Michael Mansel Lacy Preston Marsh Arrow Green St Owen's Cross Woonton Stoke Lane Preston Wynne Pontshill Marsh Llanrothal Mathon Hendre Grafton Ledicot Dorstone Bearwood Portway Much Marcle Bowley Town Trereece Hagley Elmdale Walford High Lane Sarnesfield Fromington Pembridge The Weaven Archenfield Bailey Lane End Hope under Dinmore White Cross Ledgemoor Nupton Ashley Moor Nutfield Hill of Eaton Portfields Staunton on Arrow Lower Harpton Newton Ongar Street Hom Green Symonds Yat Broad Green Halmond's Frome Upper Marston Aconbury Winnal Common Wynn's Green Even Pits Perrystone Hill Marlbrook Walterstone Common Birley Norbridge Sallys Aulden Crick's Green King's Pyon Colwall Phocle Green Pontrilas Three Ashes Richards Castle Gorsley Common Sutton St Nicholas Stretton Grandison Kerne Bridge Leys Hill Brilley Grantsfield Wormelow Tump Chickward Clodock Hillhampton Pen-allt Bishops Frome Colwall Green Lower Maes-coed Kingstone Little Doward Birchall Orleton Ballsgate Common Leysters Pole Hope Mansell Cradley Hill Gate Westhide Welsh Newton Common Broad Oak Tumpy Lakes Bartonsham Ailscroft Shutton Pencoyd Norton Canon Peterchurch Altbough Elton Upper Wootton Stanley Hill Red Rail Bush Bank Dilwyn Callow Marlow Beggars Ash Bodenham Moor Bolstone Stockton Broomy Hill Foxley Birchend Bradnor Green Crocker's Ash Upper Hamnish Buckton Gilfach Ridge Hill Llangarron Pipe and Lyde Nunnington Wetmore Rowland's Green Kington Stapleton Bodenham The Marsh Kenchester Ledbury Fine Street Clouds Newton Upper Egleton Wellington Marsh St Weonards Much Birch Hampton Bishop Archenfield Westfield Howton Mortimer's Cross Sellack Bridstow Collington Brampton Abbotts Tupsley Almeley Kingsfield Donnington Upper Town Elms Green Leinthall Starkes Glewstone Leinthall Earls Alder's End Marden Little Cowarne King's Acre Stoke Edith Perton Wharton Hyde Ash Ashton Burghill Blackmarstone Goose Pool Ashperton Little Merthyr Upton Crews Linton Bellamore Newton Middleton Wootton Mahollam Eardisley Stretton Sugwas Brinkley Hill Storridge Lower Breinton Longtown Peterstow Portway Bacton Welsh Bicknor Horseway Head Prior's Frome Middleton on the Hill Hunderton Newtown Moorhampton Burmarsh Ivington Mordiford Munderfield Row Catley Southfield Great Doward Lea Franklands Gate Kentchurch Hurstley Bowley Lane Bodenham Bank Hinton Woodbrook Bringewood Forge Flintsham Upton Bishop Netherton Stoke Prior Lower Todding Brierley Westfields Baysham Coxall Panks Bridge Kingsland Floodgates Lower Southfield Overross Eastnor Kinton Old Gore Abbey Dore St Margarets Newman's Place Little Dewchurch Holme Lacy Tedstone Delamere Lewis Wych Canon Pyon Portway Kinnersley Ewyas Harold Bridge Sollers Lower Egleton Llangrove Eaton Bishop Lower Burton Newton Farm Coldharbour Llancloudy Dorstone Tyberton Weston Beggard King's Caple Limebrook Dinedor Upcott Barton Court Elton's Marsh Strangford The Parks Llanveynoe Kingstone Moreton on Lugg Kimbolton Sollers Dilwyn Byton Hand Grendon Bishop Crossway Llanrosser Orcop Lea Line Maund Bryan Crow Hill Little Brampton Upper Hardwick Tarrington Upper Sapey Ladyridge Three Crosses Lyonshall Wylde Sapey Common Moor Park Welsh Newton Combe Moor Preston on Wye Brimfield Auberrow Kynaston Bringsty Common Common Bach Bromsash Vowchurch Common Vowchurch Swinmore Common Brinsop Bishon Common College Hill Wynds Point Treaddow Stretford Headbrook West Lydiatt White Stone Ocle Pychard Ballingham Lower Welson Yarsop Breinton Common Brinsop Common Parkway Middle Maes-coed Rowlestone Ruxton Green Blakemere Lyne Down Dukes Putley Green Brockmanton Yarkhill Upper Maes-coed Coughton Upper Lye Moorcot Broadmoor Common Eign Hill Scotland Bank Wormbridge Sugwas Pool Merbach Knapton Green Falcon Rodd Shawl Penrhos Brimfieldcross Streamford Hill Hole Crizeley Bromyard Downs Goodrich Cross Poolpardon Lower Lye Comberton Huntington Tillington Woonton Amberley Lower Kinsham Munstone Greenhill Monkhide Downton on the Rock Ludstock Thornbury Flaggoners Green Withington Marsh Hoarwithy Dinedor Camp Sollers Hope Symonds Yat West Priory Wood Urishay Common Pen-y-Park Stansbatch Eastwood Newtown Huntington Buckcastle Hill The Wymm Hawkersland Cross Stony Cross Lower Rabber Munderfield Stocks Wyson Little Hill Enmore Field Orleton Common Risbury Shenmore Burcher Monmarsh Holywell Little Gorsley Marlas Moreton Stanford Bishop Snodhill Felton Almeley Wootton Stretford Court Pentre-Jack Stowe Portway Cock Gate Logaston Humber Crowmoor Waterloo Shelwick Colwall Stone Trumpet Stagbatch Hamnish Clifford Moccas Bicton Ryelands Whyle Lingen Marston Stannett Clock Mills Bowley Upper Hergest Putson Walford Combe Isle of Rhea Acton Green Moorend Cross Bredenbury Bosbury Dinedor Cross Beavan's Hill Rotherwas Letton Hales Bank Shelwick Green Wilton Whitechurch Maund Howle Hill Trewen Waller's Green Hildersley Winnal Eardisland Byford Yatton Letton Llandinabo Kilpeck Kymin Bleak Acre Aylestone Hill Staunton on Wye Whitney-on-Wye Kingswood Urdimarsh Trelough Withington Cockyard Bartestree Crumpton Hill Newlands Newtown Wayend Street Mansell Gamage Green Crize Hardwicke Upper Breinton Garway Hill Bradlow Broadway Lands Bullinghope Much Cowarne Twyford Common Durlow Common The Broad How Caple Callow Marsh Stoneyard Green Canon Frome Ross-on-Wye Tarrington Common Wormbridge Common Pen-pwll-sond Westbrook Hope's Rough Pixley Upper Lyde Hopley's Green Lyde Cross Docklow Netherton Lower Broxwood Weston Bredward Pencombe Leintwardine Saffron's Cross Penguithal Evendine Pow Green Evesbatch Bircher Wolferlow Upper Broxwood Stony Cross Staplow Bishopstone Norton Wood Sapey Bridge Great Brampton Lower Grove Common Coddington Wood End Birtley Marstow / Llanmartin Nash Aston Wilson Lower Hergest Greytree Swainshill Hole-in-the Wall Linton Hill Stoke Lacy Tretire Green Lane Willersley Eaton Shobdon Ryeford Red Hill Fownhope Rushock Lower Buckenhill Acton Beauchamp Harewood End Walterstone Stockingfield Garway Weirend Holme Marsh Todding Westmoor Cross Llyde Chance's Pitch Bagwyllydiart Byton The Moors Ganarew Much Dewchurch Moorfields Goodrich Eau Withington Cobnash Sandyway Upper Buckenhill Burrington Ridgeway Cross Weobley Marsh Sutton Marsh Thruxton Headland Woods Eaves Old Wharf Marston Haven Five Bridges Ruckhall Bycross Credenhill Upper Dormington The Riddle Lawton