Media Planning in Ealing

Get in touch

Media Planners in Ealing

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in W5 5 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Ealing for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Ealing

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Ealing (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Blackfen East Finchley Golders Green Westbourne Green Kingsbury Elstree Park Royal Arsenal West Croydon South Wimbledon Erith Eden Park Wood Green Lewisham Temple Fortune Harrow Weald Hadley Parsons Green Blackheath Park Biggin Hill Tooting Upper Elmers End Avery Hill Bermondsey Southall South Bromley Upper Sydenham Welsh Harp St Luke's Ponders End Spring Grove Elmers End Derry Downs Bowes Park Hackbridge East Ham Hornchurch Mottingham Limehouse Chingford Green West Hampstead Finsbury Hayes White City Arnos Grove Twickenham Oakleigh Park Bow Brockwell Park Hallsville Quarter Chadwell Heath Putney Heath Manor Park Grove Park Sidcup Hither Green North Cray Little Heath Woodside Park Knightsbridge Stepney Streatham Morden Park Headstone Chinatown Winchmore Hill Repton Park Sipson Aldersbrook Dulwich Village Upper Tooting Belmont Rush Green Penge Bandonhill Anerley Woodford Wells West Norwood Pinnerwood Park Holloway Goddington Plaistow Chelsea Havering-atte-Bower South Tottenham Kingston upon Thames Brondesbury Hatch End Ickenham Bell Green West Hendon Chessington Archway Creekmouth Rayners Lane Harmondsworth Charlton Tufnell Park Bellingham Uxbridge Moor Thornton Heath Crayford Fairlop Upper Edmonton Tokyngton Norbiton Cranford Stoke Newington Grange Park Upper Ruxley Ham Church End Lambeth Woodford Green Notting Hill Hadley Wood Cyprus Cockfosters Totteridge Tottenham Green Elephant and Castle Northwood Hills Poynders Parade Welling The Wrythe Harefield Grove Waddon Unity Place Mitcham Craven Walk Marylebone West Ealing Bostall Woods Temple Ealing Canning Town Hainault South Harrow Hackney Wick Broad Green Beckenham Hampstead Garden Suburb Southfields Spitalfields Somers Town Battersea Cowley Peachy The Hale Lea Bridge Cubitt Town Old Coulsdon Hoxton Fulham Shepherd's Bush Brixton Hornsey Morden Deptford Foxbury Plumstead Muswell Hill Upper Clapton East Sheen Ratcliff Kenley Hornsey Vale Plaistow Barking Crews Hill Riddlesdown Kingsland Dormer's Wells Cottenham Park Hampton Court New Eltham Rotherhithe Whitton Shacklewell West Thamesmead Woodford Bridge Noak Hill Crook Log Colyers The Hyde Bromley Common Peckham Middle Park Balham Mayfair Lampton Primrose Hill Brentford Seven Sisters West Hackney Barnes North Wembley Westcombe Park Leamouth Roundshaw Preston Mill Meads West Kensington Malden Rushett Colindale Fortis Green Queensbury Whitechapel Wembley Park Holders Hill Stratford Horn Park Sanderstead Park Royal Lower Place Edgware Wealdstone Rosehill Beckton Camberwell Barkingside Brent Park Tolworth Brownswood Park Bexley Green Street Green Beddington Tooting Bec Belmont Petersham Furzedown Isle of Dogs Upper Belvedere Seething Wells Wandsworth Common Cheam Wennington Ramsden New Southgate Hacton Broom Hill Tavern Quay Chalk Farm East Dulwich Hook Bromley Brockley Herne Hill Hackney Northolt Tottenham Hale Upper Walthamstow Dudden Hill Hockenden Chipping Barnet Central Parade Seven Kings Bostall Heath Union Mews College Park Castle Green Osidge Lamorbey Worcester Park Wanstead South Harefield Pratt's Bottom Edgware Bury South Street Hayes Town Hounslow West Isleworth Clock House Copse Hill Noel Park Harold Wood Becontree Heath Blendon Grove Park Farthing Street New Cross Blackwall Streatham Hill Walthamstow Forest Alderwood Terrace Chase Cross Beddington Corner Shadwell Tooting Bec Common St John's Hampstead Kensal Town Clerkenwell Roxeth Lesnes Abbey Lower Feltham Aperfield Greenford Festubert Place Upton Barnet Gate Kilburn Farnborough Enfield Pinner Risley Close Harefield Rise Park Ducks Island Dulwich Berrylands North Hillingdon Clapham Park Marks Gate Charing Cross Foots Cray Northumberland Heath Russell Hill Forest Gate Whetstone Elmstead Hillingdon Heath Canonbury Burnt Oak Honor Oak Bullsmoor Collier's Wood Brook Green Little Venice Harrow North Harrow Bromley Purley Southgate Bow Common Barnehurst Albany Park St Mary Cray Little Stanmore Maitland Park South Croydon Ardleigh Green Surrey Quays Coombe Rainham Holborn West Brompton Chingford Ruislip Common New Charlton Horns Green New Barnet Pinner Green Cudham Gipsy Hill Corbets Tey Dartmouth Park Hanwell Higham Hill New Cross Gate Southwark Wimbledon Cranham East Bedfont New Beckenham Chiswick South Norwood Barnsbury Ladywell Selsdon Whitehall Putney Kentish Town Wallington Square Wimbledon Park Redbridge Surbiton Chase Village Hatton Clapham Junction Hampton Hill Brunswick Park Greenhill Old Oak Common Blackheath Royal Standard Hillingdon Globe Town Barbican Bopeep North End Kennington Underhill Highgate West Ruislip Yeading Hackney Central Nunhead Harringay Lower Sydenham Regent's Park Colney Hatch Southend Forest Hill Cowley Crofton Park Cambridge Heath St Margarets Mile End Perivale Lower Clapton Belvedere Bexleyheath Willesden Green Kensington South Acton Honor Oak Park Fitzrovia Wallend Brompton Hampton Eastcote Village Staples Corner Hackney Marsh Forestdale North Acton North End Homerton Sydenham Single Street Temple Mills Silvertown Gallows Corner St Paul's Cray Blackheath Kingston Hill South Ruislip Bayswater Belsize Park Merton Park West Green West Ham Carshalton on the Hill Maze Hill Hammersmith Freezy Water Chelsfield Ruislip Manor Cole Park The Mews World's End Chelsfield Woodcote Green Paddington Swiss Cottage Bulls Cross North Kensington Acton Docklands Barking Riverside West Harrow Ruislip Gardens Gospel Oak Nine Elms Norbury Eel Pie Island North Greenwich Trinity Buoy Wharf Leyton East Acton Shortlands Uxbridge Harlington St Giles Canons Park Well Hall Gidea Park South Beddington Brentford End Aldgate South Lambeth Castelnau New Addington Walham Green Tower Hill Streatham Park Spring Park Brimsdown North Ockendon De Beauvoir Town Clapton Park Coldharbour West Wickham Stonebridge Harlesden Sands End Clapham Gunnersbury Coney Hall Snaresbrook Teddington Lower Morden Fairlawn Cottage Rowley Green Highwood Hill South Hackney Shoreditch Frank Whipple Estate Arpley Square South Woodford Bethnal Green Coalmakers Wharf Hounslow Hayes End Queen's Park Earl's Court Fulwell Fullwell Cross Maypole Highams Park Maida Vale Barking Wharf Square Denmark Hill Harrow on the Hill Enfield Town Hitchin Square Clapham Common Strawberry Hill Widmore Wembley Dagenham Hill End Motspur Park Selhurst Upper Norwood St Pancras Aldborough Hatch Keston Thamesmead Lee Leaves Green Loxford St James's Stockwell Upper Shirley Feltham St Helier Denham Camden Town Old Bexley Strand Carshalton Willesden Custom House Elm Park Earlsfield Newington Farringdon Alexandra Park Sudbury Church End Downe Woolwich Stratford Marsh Cricklewood Bickley Bloomsbury Coulsdon Goodmayes Hale End Ilford Emerson Park Romford Crouch End Haggerston Plumstead Common Carshalton Beeches Finsbury Park Wandsworth Chinbrook Rushmore Hill Knight's Hill Walworth Cowley Peachey Cranbrook Kevingtown Eltham Victoria Crooked Billet Leytonstone Southborough Upper Holloway Bankside Norwood New Town Falconwood West Acton Pentonville Stratford New Town St George in the East North Hyde Mill Hill Harold Park Plashet West Heath Slade Green Oakwood Wimbledon Common Upminster Bridge West Dulwich Grahame Park Mortlake Sutton Woodlands Hampton Wick Frognal North Sheen Eastcote Roehampton Kensal Rise Wandle Park Dollis Hill Wanstead Flats The Borough Park Langley Forty Hill Osterley Enfield Wash St Johns Little Britain Enfield Highway Wallington Belgravia Soho Tower Gardens Hampstead Heath Kenton Poverest Summerstown Tottenham Barnet Highlands Village Harold Hill Hazelwood Cann Hall Old Malden Lessness Heath North Finchley Little Woodcote Becontree Finchley Coldfall Crystal Palace Kew Wormwood Scrubs Alperton Bromley Park King's Cross Clayhall Enfield Lock Addiscombe Vale of Health South Kensington Merton Pimlico Gants Hill South Hampstead East Barnet Bushey Mead West Barnes Enfield Island Village Islington Kensal Green Vauxhall Hounslow Heath Upminster Neasden Tulse Hill Millbank Shooters Hill Coldblow Lower Belvedere North Feltham Catford Stanmore Brent Cross North Woolwich Norwood Green Strand on the Green Kingston Vale Chislehurst West Arkley South Hornchurch Crossness Maryland Old Ford Woodside Childs Hill Locksbottom Heston Collier Row New Malden St John's Wood Putney Vale Richmond Shirley Highbury Ruislip Chingford Hatch Nash Dalston Botany Bay Monken Hadley Aldwych Leyton Marshes Newyears Green Palmers Green West Drayton Ruxley Downham Blackfriars Southbury Friern Barnet Stroud Green Hendon Southborough Cranley Gardens Barnes Cray Benhilton The Burroughs London Friday Hill Turnpike Lane Edmonton East Wickham Addington Crofton Wapping Little Ilford Covent Garden Angel Acton Green Longlands North Cheam Longford Stamford Hill Hyde Park Corner Luxted Streatham Vale Petts Wood Bounds Green Brondesbury Park Upton Park West Kilburn Lower Holloway North Southwark Hanworth Keston Mark Orpington Hayes Walthamstow Woodcote Bush Hill Park Raynes Park Parliament Hill Manor House Walthamstow Village Newbury Park Chislehurst Berry's Green Yiewsley Holland Park Monks Orchard Northwood Kidbrooke Lower Edmonton Bedford Park Poplar Greenwich Canary Wharf Tooting Graveney Millwall Woodford Sydenham Hill Lisson Grove Westminster Abbey Wood Sundridge Colham Green Oval