Charity Marketing in Ealing

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Ealing are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Ealing?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Ealing is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in W5 5

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Ealing or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Ealing (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Blendon Stepney Tooting Graveney Camberwell Woolwich Dollis Hill Crooked Billet Underhill Hanworth Single Street Sipson Hyde Park Corner Silvertown Bromley Tooting Bec Common Oakleigh Park Hanwell Petersham Blackfen Putney Heath Pentonville Lower Clapton St Margarets Kingsbury Brixton Ruislip Slade Green Thornton Heath Royal Arsenal West Eel Pie Island North Feltham Crook Log Brent Park Blackheath Park Finsbury Park Welsh Harp Greenhill Upminster Ham Roxeth Westminster Kingston Hill Hockenden Temple Mills Willesden Ruislip Common Peckham Highams Park Kingston upon Thames South Street Woodford Wells Streatham Park Kingsland Hayes End Streatham Hill West Hackney Whitechapel Dulwich Elephant and Castle Elm Park The Burroughs Rowley Green West Wickham Acton Green Nunhead Spitalfields Bankside Upper Clapton West Harrow Friday Hill Bulls Cross Enfield Island Village Paddington Arkley Holland Park Ponders End West Ealing Chelsea Queensbury Chalk Farm Ruxley Denham Teddington Yiewsley Hayes Town Bowes Park Crofton Enfield Town Lambeth Cranford Blackheath Little Heath Cowley Peachey New Barnet Avery Hill Chinbrook Staples Corner Mortlake Southall Spring Park Kensal Rise Kensal Green Hallsville Quarter Kenley Old Ford Forest Gate Hoxton St John's Wood Notting Hill Brownswood Park Cambridge Heath Southwark Streatham Vale Preston Eden Park Primrose Hill Eltham North Cray Millbank New Addington Clerkenwell Sutton Snaresbrook Risley Close Upton Park North End Sundridge Kingston Vale Goodmayes Bostall Woods Stonebridge New Beckenham Colney Hatch Covent Garden Wallington Hainault Church End Upper Walthamstow Edgware Bury The Hale Enfield Shacklewell Upper Belvedere Stamford Hill Woodcote Green Lower Morden Seething Wells Summerstown Grahame Park Vale of Health Selsdon Belgravia Chadwell Heath Fitzrovia Orpington Welling Bethnal Green Bow Becontree Heath Battersea Norwood New Town New Southgate Ruislip Gardens Bandonhill Crossness Clapton Park Creekmouth Honor Oak Park Shirley Bell Green Angel South Bromley Cyprus Hornchurch South Hornchurch Bromley Park Upper Elmers End Aperfield South Lambeth Old Bexley Hayes Bedford Park Carshalton Putney Vale Leaves Green Brondesbury Park Pimlico Rushmore Hill Penge Headstone Surbiton St Giles Kensal Town Greenwich Hornsey Shepherd's Bush Elmers End Canning Town Upminster Bridge Bushey Mead Little Woodcote Central Parade North Hillingdon West Brompton Highgate Shooters Hill Purley South Wimbledon Longford Anerley Brockley Norwood Green Green Street Green Hampstead Forestdale East Finchley South Ruislip Marks Gate Cricklewood West Hendon West Drayton Sydenham Hill Highbury Hendon Farnborough Erith Plumstead Lower Holloway Hitchin Square Ramsden St Helier Cockfosters Bexley Upper Tooting Grange Park Coney Hall Lower Edmonton Balham Pinner Green Hazelwood Wealdstone Chase Village Brentford Merton Park Thamesmead Emerson Park Benhilton Goddington Chase Cross Tulse Hill East Wickham Totteridge Addiscombe Hornsey Vale Temple Fortune Northumberland Heath Grove Park Stratford Stoke Newington Harringay Unity Place Blackwall Beckenham Waddon Arnos Grove Maze Hill Stratford Marsh Belvedere Bullsmoor Dormer's Wells Oval South Beddington Clayhall Repton Park Sidcup Cole Park Shadwell Holloway Finsbury Holders Hill Mill Meads Ilford Tooting Bec Hook New Malden Brockwell Park West Ham East Barnet Lewisham Trinity Buoy Wharf Wembley Park Lower Sydenham Southborough Swiss Cottage Copse Hill Crystal Palace Northwood Woodford Lamorbey St Johns Botany Bay Limehouse Chingford Hatch Harrow Gunnersbury Motspur Park Alperton Keston Clapham Common Walthamstow Village Tower Hill Palmers Green Woodford Bridge North Woolwich Cudham The Wrythe The Borough Church End Chingford Green Hounslow Chislehurst West Old Oak Common Clapham Junction South Acton Brondesbury Grove Park Barnes Uxbridge Moor Upper Holloway Hounslow Heath Maitland Park Golders Green Wandle Park Perivale Walthamstow Forest Arpley Square Charlton Eastcote Cranham Gipsy Hill West Barnes King's Cross South Harrow Frognal Riddlesdown Poplar Barking Wharf Square Roundshaw Wanstead Lower Feltham Upper Norwood Barnes Cray Noak Hill Castle Green Widmore East Acton Wandsworth Common Dartmouth Park Burnt Oak Southbury New Eltham Whetstone Parliament Hill Lee Stroud Green Harlesden Aldborough Hatch Dalston Hackney Wick South Tottenham Newbury Park Redbridge Bounds Green Archway Spring Grove Forty Hill Poynders Parade Chiswick Harold Park St Luke's Custom House Sydenham Highlands Village Maida Vale Hampton Hampton Hill Richmond Stockwell Aldgate Ducks Island Bellingham Kennington Knight's Hill Southfields Strand Canonbury West Heath East Bedfont Cubitt Town Pratt's Bottom Rainham Fullwell Cross Clapham Hillingdon Enfield Wash Homerton Hale End Temple Downham Chislehurst Gallows Corner Stanmore Gospel Oak College Park Bow Common Kevingtown Little Venice Turnpike Lane Wimbledon Park Royal Berry's Green Upper Shirley Rush Green Newington Barnehurst Chingford Feltham Millwall Honor Oak Cottenham Park Bermondsey Docklands North Ockendon Old Coulsdon Russell Hill Freezy Water Alexandra Park Fortis Green Walthamstow Hillingdon Heath Leamouth Hadley Finchley Kilburn Middle Park New Cross Gate Strawberry Hill St Paul's Cray Barnet Gate West Dulwich Hampton Court Knightsbridge Derry Downs Cann Hall Elmstead Pinner Lesnes Abbey Cheam Lampton Hatch End Coldharbour North Greenwich Brompton Soho Collier's Wood Mottingham Lower Belvedere World's End Dagenham Westcombe Park Kidbrooke Well Hall Norbiton Eastcote Village Plaistow Highwood Hill Earlsfield The Hyde Dulwich Village Vauxhall Lessness Heath Chelsfield West Hampstead Malden Rushett Collier Row West Thamesmead North Kensington Victoria St George in the East Woodlands North Sheen Somers Town South Croydon Clock House South Harefield North Southwark Aldersbrook Coombe The Mews Camden Town Crofton Park Merton Kentish Town Foxbury West Green Barking Riverside North Wembley Harlington Enfield Lock Maypole Colindale Wallend Seven Kings Luxted Higham Hill Broad Green Kenton Chinatown Mayfair Becontree Roehampton Ickenham Hill End Osidge Mitcham Parsons Green Longlands Tufnell Park Rise Park Abbey Wood South Hackney Fulwell Brunswick Park Ardleigh Green Hampton Wick Chessington Wembley Cranbrook Harrow Weald Edmonton Islington Downe Leytonstone Rosehill West Ruislip Edgware Sands End Rotherhithe Wimbledon Park St Mary Cray Nash Ladywell Stratford New Town Globe Town Walworth Twickenham Leyton Marshes Catford Worcester Park Herne Hill Morden Park Fairlop Whitton Walham Green Beckton Friern Barnet Pinnerwood Park Norbury Chipping Barnet Locksbottom Selhurst Whitehall Shoreditch North Finchley Crayford Park Langley Canons Park Regent's Park Hayes Hackney West Acton Tottenham Green Harold Wood Mill Hill Queen's Park Childs Hill Hampstead Garden Suburb Biggin Hill Streatham Woodside Park Foots Cray West Kilburn Plaistow Wood Green St James's Strand on the Green Farringdon Heston Tolworth Haggerston South Kensington Hackney Marsh Yeading Wennington Surrey Quays Isle of Dogs Crews Hill Monken Hadley Upper Sydenham Elstree Park South Norwood Forest Hill Hither Green Noel Park Brentford End Belsize Park Havering-atte-Bower Sanderstead Little Stanmore Bostall Heath Croydon Hackney Central Cowley Peachy Isleworth Aldwych Deptford St Pancras Gidea Park Barbican Wallington Square Lisson Grove Nine Elms North Harrow Denmark Hill Barking New Cross East Sheen Manor Park Little Ilford Cranley Gardens North Acton Bromley Common Ruislip Manor Acton East Dulwich Brimsdown Woodcote Plashet Monks Orchard Blackfriars Seven Sisters Southgate Berrylands New Charlton Castelnau Kew Craven Walk Festubert Place Morden Coalmakers Wharf Woodford Green Oakwood Neasden Wanstead Flats Petts Wood Northolt Wimbledon Common Raynes Park Union Mews Southborough Tower Gardens Belmont Horns Green Hounslow West Lea Bridge Gants Hill Osterley Harefield Grove Newyears Green Crouch End Kensington Harold Hill Belmont Albany Park Hammersmith Clapham Park North Hyde Barkingside Southend Alderwood Terrace De Beauvoir Town Blackheath Royal Standard Upper Edmonton Coldfall Hadley Wood Falconwood London Earl's Court Holborn Marylebone Little Britain Northwood Hills Beddington Frank Whipple Estate North End Addington Sudbury Dudden Hill Westbourne Green Muswell Hill Tottenham Hale Canary Wharf Shortlands Cowley Enfield Highway Furzedown North Cheam Carshalton on the Hill Chelsfield Hatton Brent Cross Carshalton Beeches Fairlawn Cottage West Kensington Wormwood Scrubs Upton Bickley East Ham Tooting St John's Brook Green Corbets Tey Woodside Keston Mark Willesden Green Wandsworth Charing Cross South Hampstead Colham Green Romford Manor House Tottenham Maryland Bopeep Hampstead Heath Rayners Lane Colyers Old Malden Bush Hill Park Coldblow Poverest Ealing Loxford Fulham Coulsdon Bexleyheath Leyton Putney Farthing Street Ratcliff West Norwood Bromley Uxbridge Tokyngton Upper Ruxley Harrow on the Hill Mile End Horn Park Wapping Harmondsworth Bayswater Harefield South Woodford Lower Place Hackbridge Barnet Bloomsbury Broom Hill Barnsbury Hacton White City Beddington Corner Greenford Tavern Quay Plumstead Common Winchmore Hill