Education Marketing in Ealing

Get in touch

Education Sector Advertising in Ealing

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Ealing but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in W5 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Ealing (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
New Cross Upton Park Bexleyheath Stratford New Town Corbets Tey Canonbury Bostall Heath Highams Park Maryland Gunnersbury Frank Whipple Estate Carshalton on the Hill Willesden Hitchin Square Preston Bromley Crossness South Norwood Cann Hall Pinner Chadwell Heath Erith Hoxton Brondesbury Park Noel Park Woolwich Plaistow Hackney Wick Ruislip Manor Strawberry Hill Fairlawn Cottage Avery Hill East Dulwich Catford West Green Merton Park Ealing Beddington Corner Farthing Street Hadley Grahame Park Harmondsworth Old Oak Common West Barnes Hayes End Hayes Leyton Marshes Gospel Oak Derry Downs Botany Bay Blackfriars Chingford Hatch Millwall Alexandra Park Fulham Westminster Gipsy Hill Blendon Oakleigh Park Bickley Ducks Island Blackfen Hyde Park Corner Hatton Hayes Brockley Tooting Bec Cole Park Wimbledon Park Goodmayes Cranbrook Festubert Place Trinity Buoy Wharf West Norwood Charlton Blackheath Church End Grange Park Northwood Hills Eastcote Village Dormer's Wells Upper Tooting Covent Garden Friday Hill Ham Streatham Vale Russell Hill Tottenham Hale Putney Heath West Thamesmead Aldborough Hatch Luxted Pimlico South Wimbledon Cottenham Park Wanstead Flats Mile End South Lambeth Walworth Hanworth New Barnet Castle Green Hayes Town Mill Meads Maida Vale West Harrow New Beckenham Walthamstow Forest Brentford End Keston Bandonhill Southall Monks Orchard Fulwell Homerton Hill End Kennington West Acton Tavern Quay Raynes Park Cowley Peachey St Mary Cray Angel Harlesden Finsbury Park Finchley Swiss Cottage Stockwell West Brompton North Cray Regent's Park Canons Park Lisson Grove Perivale Fairlop St Johns Aperfield Hampton Hill Keston Mark Brent Cross Eastcote Poplar Barnet Gate Little Britain Aldersbrook Eltham Putney Vale Totteridge Sudbury Widmore Upminster Bridge New Charlton Aldgate South Harrow Broom Hill New Addington Wallend The Hale Kenton Romford Wallington Square Streatham Barking Wharf Square Forest Hill Rosehill Sipson Chinatown Kingston Vale Rush Green College Park Belgravia Shoreditch Petersham Plumstead Common Clayhall Arkley Palmers Green Maze Hill Brownswood Park St Margarets Bromley Mill Hill Freezy Water Berrylands Leaves Green Tooting Graveney Upton South Hornchurch Castelnau Upper Ruxley Wembley Docklands Motspur Park Belmont Harefield Farnborough Westcombe Park Poverest Barking Riverside Headstone Elephant and Castle Fitzrovia Bushey Mead Hook Horns Green Downham Northwood South Harefield Kensal Town Greenwich Wembley Park Brook Green Addington Hither Green Grove Park Blackheath Royal Standard Chelsfield Foxbury Shooters Hill Wimbledon Primrose Hill Edgware Strand Denham Shortlands Osidge Acton Green Upper Edmonton Little Woodcote Kentish Town Fullwell Cross St Giles Emerson Park Old Malden West Ruislip Sutton Hockenden Uxbridge Wormwood Scrubs Roxeth Upper Sydenham East Sheen Brixton Spring Park Woodford Wells East Wickham Crayford Temple South Acton Brimsdown Highgate Bullsmoor St Helier Blackheath Park Vauxhall Stonebridge South Street Cowley Peachy Upper Clapton Norwood New Town Purley Millbank Lower Belvedere Newbury Park Gallows Corner Queen's Park Bush Hill Park Bloomsbury Redbridge Aldwych Ratcliff Coalmakers Wharf Stanmore Green Street Green Brentford Cranley Gardens Hounslow West Morden Park Upper Holloway Staples Corner Hackbridge Wealdstone Hampstead Garden Suburb Wandsworth Notting Hill Wallington South Hampstead Dulwich Greenford Maitland Park Malden Rushett North End Herne Hill Stoke Newington Coombe Kidbrooke Hainault Lamorbey Shadwell Wood Green Tower Hill Blackwall Parliament Hill Acton Holloway North Wembley Frognal Forest Gate New Cross Gate Spitalfields Cricklewood Woodside Park Lea Bridge Single Street Bopeep Kingston Hill Upminster Noak Hill Kenley North Finchley Archway Bromley Common Bermondsey Seething Wells East Ham Chinbrook Kensington Colindale Coldfall Sands End Coney Hall Southend Ladywell Hampton Court Bankside Chingford West Heath Ickenham Little Heath Little Stanmore Pinnerwood Park Sydenham Hill North Harrow Ruislip Common Earl's Court Alperton Crofton Tufnell Park Harrow Weald Tottenham Battersea Upper Elmers End Woodford Bridge Rotherhithe Plashet Northolt Knight's Hill Stamford Hill Isleworth Addiscombe Hackney Marsh Edgware Bury Edmonton Willesden Green Upper Norwood Kevingtown Feltham Balham Middle Park Whitechapel Somers Town Colney Hatch Elmers End Biggin Hill Enfield Highway Havering-atte-Bower Bedford Park Kingston upon Thames Enfield Town Park Langley Tottenham Green Greenhill Uxbridge Moor Ardleigh Green Golders Green Ruislip Camden Town Longford Harrow on the Hill East Acton The Hyde Risley Close Temple Mills Orpington Canary Wharf Albany Park North Feltham Lee St Pancras North Hyde Lower Feltham Hornsey Vale Cowley Denmark Hill Little Venice Plumstead Muswell Hill Surbiton Harlington Becontree Crooked Billet Holders Hill North Greenwich Clerkenwell Brunswick Park Bowes Park Bellingham Little Ilford Finsbury Bow Clapham Junction Cheam Hazelwood Tooting Welling Lewisham Abbey Wood Sanderstead Alderwood Terrace Vale of Health St Paul's Cray North Hillingdon Old Bexley Petts Wood Leytonstone Grove Park Longlands Teddington New Malden Pentonville Northumberland Heath Colyers South Kensington Whetstone Woodcote Green Ponders End Limehouse Enfield Lock Queensbury Highlands Village Roundshaw Wanstead Wennington Hallsville Quarter South Tottenham Cranford Tower Gardens Manor Park Holland Park Crystal Palace Winchmore Hill Chase Cross Clapham Lessness Heath Arpley Square Pratt's Bottom Collier's Wood Benhilton Sundridge Broad Green East Bedfont Chalk Farm Rowley Green Canning Town Kilburn Barbican Monken Hadley Knightsbridge White City Neasden East Barnet Parsons Green Dartmouth Park West Hackney Ramsden Hendon Copse Hill Cranham Kensal Green Kensal Rise De Beauvoir Town Seven Kings Dulwich Village Nash Southgate Bell Green London Elm Park Brondesbury Burnt Oak West Hendon Harringay Eden Park Mottingham Snaresbrook Woodside Arnos Grove Beckenham Stratford Marsh Cambridge Heath Whitton Southborough Nine Elms Ruislip Gardens Highbury The Borough Chase Village Clapham Common Poynders Parade Honor Oak St John's Woodcote South Ruislip Hampton Wick Barnehurst Hatch End Royal Arsenal West Holborn Harrow Soho Croydon Twickenham Clapham Park Newington Enfield Wash Chelsea Pinner Green Custom House Lower Sydenham Spring Grove Whitehall Lampton North Cheam Shacklewell Hornchurch Brockwell Park West Drayton St George in the East Coulsdon Crook Log Shirley Stroud Green Seven Sisters Strand on the Green Brompton Barnet Deptford Upper Walthamstow Oval St James's Lambeth Maypole Downe Woodford Green Dudden Hill New Southgate Coldblow Hounslow Foots Cray Norbury Manor House Chessington Waddon Hackney Central Cockfosters Kew Sidcup Stepney Marks Gate Brent Park Norwood Green South Bromley Falconwood Elmstead Yiewsley Stratford Hackney South Woodford Marylebone South Croydon Hornsey Barnes Shepherd's Bush Surrey Quays Park Royal Union Mews Belmont Isle of Dogs Southfields Horn Park Gants Hill North End Harefield Grove West Kilburn North Acton Forty Hill Upper Belvedere Goddington Cyprus Higham Hill Ruxley West Hampstead Barkingside Old Ford West Wickham Bayswater Upper Shirley Barnsbury Mayfair West Dulwich Barnes Cray Enfield Island Village Selhurst Ilford Southbury Hampstead Heath North Ockendon Selsdon Globe Town North Southwark Harold Hill Barking Bostall Woods Lesnes Abbey North Woolwich Putney Dalston Tulse Hill Chipping Barnet Woodford Bow Common Thamesmead North Sheen Turnpike Lane Dagenham Nunhead Hanwell Hadley Wood Rayners Lane Hacton Summerstown The Burroughs Central Parade Harold Wood Kingsland Loxford Collier Row Rise Park Honor Oak Park Southborough South Hackney Crews Hill World's End Harold Park Slade Green Mortlake Clapton Park North Kensington South Beddington Tolworth Chingford Green Coldharbour Enfield Craven Walk Chelsfield Belvedere Hammersmith Paddington Chislehurst Westbourne Green Penge The Mews Fortis Green Gidea Park Lower Place Walham Green Leamouth Childs Hill Lower Holloway Hillingdon Lower Edmonton Temple Fortune Repton Park Anerley West Ealing Old Coulsdon Elstree Park Carshalton Beckton Locksbottom Becontree Heath Cudham St John's Wood Lower Morden Hounslow Heath Tooting Bec Common Plaistow Osterley The Wrythe Chislehurst West East Finchley Forestdale Richmond Streatham Hill Riddlesdown Belsize Park Walthamstow Village Eel Pie Island Rainham Well Hall Berry's Green West Ham Yeading Camberwell Silvertown Wandsworth Common Hillingdon Heath Tokyngton Thornton Heath Carshalton Beeches Roehampton West Kensington Cubitt Town Victoria Hale End Unity Place King's Cross Leyton Merton Chiswick Peckham Crouch End Colham Green Bethnal Green Beddington Islington Rushmore Hill Friern Barnet Walthamstow Earlsfield Bounds Green Woodlands Kingsbury Wapping Creekmouth Wandle Park Farringdon Crofton Park Furzedown Morden Oakwood Hampton Norbiton Underhill Bexley Dollis Hill Newyears Green New Eltham Mitcham Haggerston Lower Clapton Welsh Harp Streatham Park Heston Bulls Cross Southwark Highwood Hill Wimbledon Common Clock House Bromley Park St Luke's Sydenham Charing Cross Church End Worcester Park Hampstead