Media Planning in Hodgefield

Get in touch

Media Planners in Hodgefield

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in ST6 8 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Hodgefield for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Hodgefield

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Hodgefield (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Little Saredon Outwoods Newborough End Acton Trussell Pye Green Copmere End Cowley Joiner's Square Whitehurst Etruria The Quarry Hill Top Ecton Doxey Enson Fole Butt Lane Beffcote Milldale Chesterton Overley Morridge Side Barlaston Common Upper Cotton Braddocks Hay Ashley Dale Porthill Garshall Green Stonefield Longridge Hoften's Cross Callingwood Townhead Robin Hill Mile Oak Littlewood Creighton Harriseahead Field Sandonbank Belgrave Jack Hayes Knowl Bank Radmore Wood Offleyrock Norton Green Offleymarsh Rushton Spencer Shelton under Harley Billington Totmonslow Springwood Norbury Junction Heath Hayes Rue Hill Gnosall Heath Haunton Seisdon Westbeech Chebsey Cheddleton Kerry Hill Shutlanehead Sandford Hill Hollies Common Pitts Hill Cracow Moss Blore Stoke-on-Trent Winnothdale Dove Bank Nurton Hill Fegg Hayes Whitgreave Blackfords West Chadsmoor Bednall Head Water Eaton Colton Sneyd Green Walton Creswell Green Newchurch Bowers Pillaton Middle Madeley Withystakes Moreton Okeover Leomansley Heron Cross Hanchurch Trentham Tunstall Brewood Barton-under-Needwood Harper's Gate Burntwood Green Whitehill Cross Heath Lightwood Bucknall Shobnall Waterfall Withington Ball Green Muckley Corner Middleport Cellarhead Overmoor Birch Cross Clayton Hillcroft Park Hazlecross Oldfurnace Newton Whittington Gunstone Cookshill Loxley Green Dosthill The Leys Stourton Alton Stonnall Dam Mill Cheadle Common Darnford High Town Dagdale Ryecroft Gate Wolstanton Lower Knightley Norton Bridge Kingsley Holt Sandyford Newtown The Wharf Allimore Green Cotton Chatcull Gospel End Four Ashes Bemersley Green Winkhill Rodbaston Cowall Moor Yarnfield Milwich Knutton Audley Balterley Rock End Upper Hatton Longbridge Hayes Upper Hulme Wigginton Tithebarn Cornhill Stadmorslow May Bank Above Church Admaston Kingsley Moor Deadman's Green Church Eaton Longport Bednall Fisherwick Knightley Packmoor Bobbington Oak Hill Stanley Moor Brookhay Gailey Sandfields Commonside Almington Weston Coyney Westwood Stallington Hanford Colshaw Great Wyrley Great Moor Shallowford Knightley Dale Dresden Prestwood Westcroft Nurton Combridge Stubwood Coltstone Trysull Barton Turn Great Chell Waggersley Fenton Low Middle Hill Four Ashes Normacot Park End Upper Ellastone Six Ashes Roche Grange Pasford Hollins Oulton Burton upon Trent Smestow Boscomoor Lask Edge Amerton Coton Clanford Olive Green Longdon Green Browns Lane Roughcote Poolfields Borough Park Baddeley Green Halfpenny Green Hyde Lea Ash Bank Fulford Weston-under-Lizard Moreton Knenhall Moorend Gailey Wharf Crackley Churnet Grange Dimsdale Bloreheath Clifton Campville Stone Heath Carmountside Seighford Coven Lawn Coldmeece Berry Hill Abbey Green Denford Brockton Tatenhill Burntwood Colwich Wetley Rocks Breretonhill Calf Heath Greenhead Bradley Hazelslade Bowsey Wood Coton Ravenshall Beasley Perry Crofts Basford Green Longnor Stapenhill Waterhouses Ellastone Bromley Hall Etchinghill Boundary Tuppenhurst Acton Gate Cats Edge Coppenhall Gorstyhill Woodhouse Green Rolleston on Dove Hollington Whitmore Baddeley Edge Charnes Longdon Mobberley Bagnall Cold Norton Summerhill The Brampton Beam Hill Blakelow Blithbury Mill Green Cannock Wood Springfields Farley Levedale Upper Elkstone Hockley Aston Prospect Village Slitting Mill Buddileigh Stonywell Wootton Biddulph Moor Rocester Lower Ellastone Kingston Hill Barton Green Trescott Norton-in-the-Moors Leyfields Armitage Little Ingestre Coombesdale Foxt Fradley South Ribden Woodlane Common Side Ford Quarry Heath Oldfallow Streethay Gratton Upper Landywood Bolehall Wigginstall Kingswood Common Fenton Church Fields Broomhill Draycott in the Moors Red Street Smallthorne Little Sugnall Ball Haye Green Hednesford Pattingham Elmhurst Carroway Head Winnington Hixon Little Bridgeford Milton Dales Green Stanshope Meerbrook Haregate Springhill Lichfield Huntington Hoar Cross Woodend Coven Heath Stone Meaford Chasetown Westlands Teanford Clough Hall Shirleywich Spot Acre Bignall End Littleworth Lea Heath Whiston Biddulph Hansley Cross Poolfold Queensville Landywood Woodwall Green Boney Hay Shut Heath Painleyhill Shawfield Anslow Common Ounsdale Back o'th' Brook Long Compton Adbaston Sutton Shutt Green Heighley Kingstone Horsebrook Hollybush Newchapel Ford Green Talke Cannock Hopton Knighton Greensforge Blakeley Birches Head Chadsmoor Brookhouses Napley Heath Wombourne Broomyshaw Knowle Style Beechcliff Wetwood Hodgefield Anslow Gate Bottom House Wood Lane Heaton Thornes Hanley Hill Top Otherton Gospel Ash Newfield Warslow Hawks Green Marston Little Wyrley Bitterscote Knighton Blackwaters Fairoak Lane Green Hatherton Bradwell Red Hill Essington Lapley Sidway Hints Acton Leese Hill Coton Hayes Woodshutts Woodcock Heath Newtown Offleyhay Baldwin's Gate Lower Stonnall Marston Endon Bank Giggetty Bromstead Lawnhead Lutley Willslock Stanley Cranberry Norton Canes Overton Longshaw Smallrice Haselour Moneystone Drointon Alrewas Bromley Wood Fawfieldhead Consall Crossgate Anslow Bradshaw Marchington Great Haywood Hookgate Forsbrook Lower Elkstone Newtown Fauld Townend Bridgtown Baswich Newtown Coven Millmeece Woollaston Loggerheads Windy Harbour Salt Lupin Lordsley Chapel Chorlton Blundies Winshill Bradeley Efflinch Little Stoke Hartshill Littleworth Rownall Turnhurst Brinsford Rawnsley Silverdale Oulton Grange Fradley Lowe Hill Abbey Hulton Bromstead Heath Goosemoor Green Burybank Oxford Florence Sideway Halmer End Handsacre The Bratch Cheadle Park Kidsgrove Forton Calton Blymhill Lawns Rickerscote Ilam Dunwood Rudyard Blithfield Godstone Gillway Meretown Christ Church Brown Edge Orgreave Hilltop Eccleshall Four Crosses Newstead Slade Heath Betley Dayhills Hill Chorlton Hulme Stoke-upon-Trent Heatley Hardings Booth Armsdale Highfields Stretton Beaconside Little Aston Elford Heath Swynnerton Wallbridge Park Mixon Congleton Edge Little Onn Bentilee Perton Shraleybrook Penkhull Hillsdale Garmelow Nethertown Walton Dunstal Gospel End Village Great Saredon Coton Farm Godleybrook Fradley Junction Derrington Marchington Woodlands Hinksford Ranton Tixall Chestall Blackbrook Church Eaton Green Coton in the Clay Bridge End Oulton Heath Ravenhill Shelton Blackbrook Gayton Stanley Moss Sharpley Heath Cotonwood Cotes Heath The Shruggs Weeping Cross Brineton Hartwell Meir Acres Nook Hulme End Hardings Wood Keele Comberford Longnor Miles Green Warstone Brocton Grindon Edial Tadgedale Wilnecote Cold Well Wychnor Dunkirk High Onn Wharf Plardiwick Chell Heath Boothen Newlands Trinity Fields Tatenhill Common Tittensor Oultoncross Blymhill Common Shenstone Stowe-by-Chartley Ellenhall Brereton Mosslane Amington Leadendale Onneley Green Heath Wetton Kinver Bramshall Rowley Park Alsagers Bank Stockwell Heath Little Haywood Kettlebrook Stramshall Knotbury The Rookery Weston Tutbury Cresswell Coton End Lawns Wood The Lymes Balance Hill Rangemore Ubberley Great Chatwell Aspley Moddershall Butterton Adderley Green Sugnall Horninglow Butters Green Sturbridge Weeford Hamstall Ridware Western Downs Burston Rising Brook Hobble End Church Mayfield Ridgeway Denstone Mill Green Lynn Haughton Walford Knowl Wall Hadley End West Hill Hanbury Woodend The Laches Lightwood Coxgreen Broadeye Gipsy Green Sandyford Mavesyn Ridware Wrinehill Norton East Beamhurst Lane Finney Green Red Bull Endon Alders Standeford Dunsley Yoxall Woodhouses Brazenhill Kingsford Blakeley Lane Blythe Bridge Stableford Stockton Brook Seabridge Lower Leigh Cheslyn Hay Saverley Green Swinscoe Hawthorns Footherley Gentleshaw Shaffalong Woodhouses Orslow Uttoxeter Beamhurst Gerrard's Bromley Dunstall The Handfords Bank Top Wall Featherstone Wimblebury Whitley Heath Norbury Blackwood Hill Bowers Bent Mossgate Dapple Heath High Offley Scounslow Green Two Gates Cat's Hill Cross Tillington The Hollies Little Chell Longsdon Cheadle Old Perton Rushton Bank Lower Penn Bishton Butterton Lower Nobut Windmill Bank Caverswall Barton Gate Hanbury Blore Hill Ridware Rileyhill Light Oaks Mount Pleasant Abbots Bromley Bishops Wood Bradley in the Moors Stafford Blackshaw Moor Newborough Stonydelph Ashley Crakemarsh Morrey Dods Leigh Cobridge Fradswell Churchbridge Podmore Bond End Iverley Ashmore Brook Northwood Blackbrook Chesterfield Brund The Raikes Bromstead Common Brown Lees Moorside Upper Tean Threapwood Holt Hill Owen's Bank Stretton Little Hay Werrington Whittington Armshead Knypersley Mayfield Milford Newton Hurst Holmcroft Prestwood Wardlow Upper Mayfield Springhill Cheddleton Heath Glascote Barnfields Washerwall Gratwich Brickbridge Penkridge Dilhorne Curborough Ashwood Wheaton Aston Church Hill The Blythe Spath Coton Himley Hilton Netherland Green The Potteries Coton Bickford Burslem Aston-by-Stone Rough Close Leek Elford Cauldon Threelows Standon Whitemoor Mitton Flash Stowe Barlaston Alstonefield Fazeley Hademore Latherford Rugeley Harlaston Walton-on-the-Hill Rake End Coton Green Bilbrook Horton New Wood Hilderstone Drayton Bassett Apedale Quixhill Chase Terrace Dunston Willoughbridge Whitecross Shareshill Goosemoor Cauldon Lowe Farewell Butter Bank Whittington Hammerwich Blount's Green Somerford Alder Moor Burton Manor Aldershawe Hem Heath Balterley Green Shenstone Woodend Rumer Hill Little Heath Kingsley Huntley Castletown Doley Freehay King's Bromley Codsall Blymhill Hales Stanton Aston Blythe Marsh Tamworth Oakamoor Woodgate Oulton Pipehill Broad Meadow Croxall Highwood Wain Lee Onecote Ranton Green Townsend Glascote Heath Edingale Blurton Pershall Meir Heath Southlow Mucklestone Hazles Sandon Checkley Crateford Birchall Newpool Rakes Dale Betley Common Ramshorn Goldenhill Wightwick Manor Lower Tean Millend Maer Spring Hill Kiddemore Green Middleton Green Weaverslake Little Madeley Compton Draycott in the Clay Ipstones Ingestre Middle Mayfield Redhill Cross Green Newcastle-under-Lyme Woodseaves Poolend Wildwood Orton Colton Hills Croxden The Rowe Wereton Whitfield Enville Rakeway Woottons Forebridge Leacroft Woodcroft Branston Sheen Basford Tunstall Croxtonbank Moss Pit Hill Top Laney Green Bonehill Trent Vale Cliff Vale Parkgate Sandborough Meir Hay Croxton Broughton Boley Park The Bodnets Pipe Ridware Chorley Boon Hill Hartley Green Gnosall Beech Bradnop Little Burton Jugbank Hazles Cross Newton Upper Longdon Whiston Grindley Hopedale Napley Oaken Birchendale Gorstey Ley Coalpit Hill Wootton Middle Cliff Hopwas Froghall Swindon High Onn Weston Jones Apeton Scot Hay Codsall Wood Longton Tompkin Gillow Heath Far Hoarcross Lower Loxley Newtown Leekbrook Thorncliffe Stonehouses Upper Leigh Wychnor Bridges The Heath Slindon Stanfield Highfields Bishops Offley Foxley Morrilow Heath Loynton Madeley Park Ashley Heath Cotwalton Thorpe Constantine Needwood Pasturefields Wheatlow Brooks Lower Drayton Oakley Bank Top Nether Stowe Talke Pits Shebdon Lower Hatton Hollinsclough Hollins Parkside Madeley Huddlesford Madeley Heath Great Bridgeford Dunston Heath Church Leigh Creswell Great Gate Woodmill Cotes Yarlet Congreve Burnhill Green Outlands Dogingtree Estate Upper Nobut Outwoods Brereton Cross Leycett Hilliard's Cross