Luxury Brand Advertising in Hodgefield

Get in touch

Luxury Brand Marketing in Hodgefield

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Hodgefield

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in ST6 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Hodgefield

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Hodgefield

True luxury need not be directly communicated but instead experienced.

Consumers in Hodgefield like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Hodgefield

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Hodgefield (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Dagdale Foxt Gipsy Green Churnet Grange Rock End Wigginton Ranton Green Hulme End Fegg Hayes Pattingham Congleton Edge Oulton Goldenhill Bradshaw Newstead Boney Hay Betley Common Wychnor Blythe Bridge Sheen Birchall Rue Hill Hem Heath Leadendale Kingsley Woodcroft Norbury Haselour Colton Hills Great Chell Dogingtree Estate Woodhouse Green Walton Acton Trussell Newchurch Butterton Townhead Slitting Mill Cresswell Willoughbridge Holt Hill Townend Butt Lane Brineton Alders Kiddemore Green Blackbrook Basford Longshaw Swindon Harlaston Highfields Perton Shelton under Harley Bromley Wood Ford Totmonslow Blithfield Saverley Green Tittensor Newtown Ball Green Bridge End Stonydelph The Leys Thornes Townsend Fradley Junction Burntwood Little Ingestre Queensville Coton Hayes Pipe Ridware Coton Farm Knightley Dale Sandon Shutt Green Oulton Heath Lower Stonnall Lichfield Betley Spot Acre Blackbrook Uttoxeter Hollins Tompkin Tamworth Hademore Cross Green Overley Milford Bradley in the Moors Blymhill Common Water Eaton Harriseahead Garshall Green Barlaston Common Burston Wimblebury Tadgedale Rocester Sneyd Green Sandonbank Comberford Great Wyrley Moorend Longport Bagnall Audley Whitecross Mosslane Chesterton Mucklestone Holmcroft Knutton Poolend Penkridge Prestwood Windmill Bank Hinksford Wilnecote Godleybrook Upper Ellastone Beasley Madeley Heath Blackshaw Moor Rileyhill Lower Nobut Great Haywood Little Burton Wardlow Browns Lane Stockton Brook Clough Hall Sidway Rolleston on Dove Waterfall Talke Pits Goosemoor Green Hollinsclough Hartley Green Rawnsley Admaston Amerton Meretown Ramshorn Dunston Otherton Abbey Hulton Bromstead Stapenhill Gerrard's Bromley Old Perton Bishops Offley Milwich Hanford Woollaston Cobridge Fisherwick Longridge Commonside Creighton Rakes Dale Stone Heath Rudyard Little Aston Clayton Six Ashes Hopedale Norbury Junction Sugnall Wetton Dunstall Wychnor Bridges Birchendale Alton Balterley Quixhill Abbots Bromley Ashwood Outwoods Cellarhead Halfpenny Green Curborough Wolstanton Longdon Back o'th' Brook Anslow Common Blakeley Lane Middleport Essington Somerford Belgrave Wereton Sandyford Wallbridge Park Biddulph Loxley Green Napley Heath Hanley Bemersley Green Ash Bank Bishops Wood Pershall Wood Lane Barton Gate Greenhead The Rookery Stanley Coltstone Ashmore Brook Abbey Green Handsacre Tutbury Chadsmoor Trentham The Raikes Hamstall Ridware Coxgreen Adbaston Breretonhill Dove Bank Little Hay Gailey Wharf Lynn Red Hill Weeping Cross Billington Marchington Coton Pipehill Upper Elkstone Draycott in the Clay Ellenhall Hilderstone Glascote Heath Dunsley Salt Hanbury Blackwood Hill Knighton Armsdale Woodhouses Fradswell Seighford Lower Ellastone Brewood Lutley Etruria Glascote Meir Hay Field Amington Butters Green Compton Branston Rickerscote Huntley Blackfords Mount Pleasant Huntington Leomansley Stockwell Heath Gillway Gayton Gnosall Heath Heighley Middleton Green Dam Mill Hulme Broadeye Wootton Shareshill Two Gates Dresden Haregate Lower Hatton Codsall Winkhill Leyfields Dunston Heath Haughton Aspley Brinsford Whitley Heath Gunstone Whiston Woottons Church Mayfield Tithebarn Marchington Woodlands The Shruggs Little Haywood Millend Drayton Bassett Heaton Stourton The Wharf Hopton Fenton Little Wyrley Lower Leigh Little Sugnall Cannock Wood Upper Nobut Stonywell Packmoor Oak Hill Werrington Hazlecross Acton Newton Congreve Stanley Moss Sandyford Cracow Moss Whitehurst Plardiwick Leek Whitmore Okeover Bucknall Withystakes Perry Crofts Meaford Hill Top Kinver Park End Silverdale Cauldon Boon Hill Enville Whitemoor Windy Harbour Apedale Rakeway Fauld Beaconside Heron Cross Kidsgrove Croxton Fairoak Hoar Cross Tunstall Creswell Green Cold Norton Overton Bradley Ford Green Newton Hurst Oldfurnace High Onn Wharf Bowers Bent Offleyhay Oaken Winnington Newcastle-under-Lyme Brund Elford Ecton Robin Hill Parkside Wigginstall Knenhall Denford Streethay Heath Hayes Madeley Bilbrook Stretton Littleworth Newtown Smallrice Endon Bank Coldmeece Woodshutts Loggerheads Great Moor Baddeley Green Poolfields Blakeley The Rowe Armshead Ridgeway Netherland Green Chorley Lordsley Ingestre Offleymarsh Gnosall Bolehall Draycott in the Moors Stableford Springwood Foxley Four Ashes Woodcock Heath Knowle Style Chesterfield Aston Orgreave Wetley Rocks Podmore Warslow Above Church Scounslow Green Kingswood Common Beamhurst Lane Himley Bentilee Basford Green Bottom House Gospel Ash High Offley Ounsdale Onecote Cowall Moor Yoxall Ryecroft Gate Bank Top Newchapel Springhill Hollins Biddulph Moor Hints Fenton Low Hednesford Blurton Shebdon Stoke-upon-Trent Boley Park Cotes Heath Cotwalton Penkhull Middle Madeley Butterton Whiston Longdon Green Stonehouses Grindon Bednall Northwood Cookshill Allimore Green Gorstey Ley Goosemoor Balance Hill Braddocks Hay Middle Cliff Great Gate Smestow Great Saredon Endon Birch Cross Oakley Newton Laney Green Harper's Gate Dales Green Tixall Withington Coton Green Bradnop Blymhill Lawns Berry Hill Aston-by-Stone Roche Grange Drointon Woodhouses Waterhouses Consall Norton East Mitton Hartshill Hatherton Church Leigh Broad Meadow Bramshall Ranton Sideway Cats Edge Castletown Oakamoor Blundies Summerhill Nethertown Enson Lane Green Buddileigh Burybank Hill Top Hill Top Hansley Cross Callingwood Brocton Cowley Cornhill Chebsey Knotbury Barton Green Halmer End Cotton Blithbury Chapel Chorlton Brereton Porthill Barnfields Bishton Upper Longdon Seisdon Joiner's Square Acres Nook Burnhill Green Levedale Bobbington Little Stoke Hyde Lea Longsdon Cheadle Common Mavesyn Ridware Aldershawe Kingsley Moor Hollybush The Potteries Freehay Norton-in-the-Moors Moneystone Redhill Coalpit Hill Horton Red Street Dunkirk Bignall End Nether Stowe Hillcroft Park Poolfold The Heath Dimsdale Fazeley Hobble End Spring Hill Whittington Hanbury Woodend Bradeley Forebridge Swinscoe Trysull Birches Head Shallowford The Lymes Swynnerton Newlands Hodgefield Threelows King's Bromley Shraleybrook Stowe Rising Brook Brickbridge Christ Church Burton upon Trent Church Eaton Woodgate Tatenhill Common Great Chatwell Boundary Thorpe Constantine Dunstal Walton Doxey Moreton Yarnfield Alstonefield Kingston Hill Ipstones Boothen Anslow Gate Upper Hulme Brockton Light Oaks Stanley Moor Thorncliffe Beffcote Baddeley Edge Crackley Bonehill Whittington Tunstall Leese Hill Lawnhead Hazelslade The Laches Cross Heath Upper Tean Cold Well Turnhurst Spath Armitage Mill Green Warstone Eccleshall Rugeley Stubwood Ravenhill Madeley Park Oulton Knypersley Lower Loxley Deadman's Green Cheadle Park Maer Shobnall Weston Jones Rownall Bowers Highfields Lask Edge Bloreheath Westwood Rushton Spencer Oxford Hadley End Brookhay Stone Lower Knightley Mossgate Ashley Heath Longnor Springfields Crossgate Elmhurst Rowley Park Hockley Chestall Kettlebrook Ashley Dale Waggersley Southlow Rodbaston Newtown The Hollies Bromstead Common Carroway Head Beamhurst Croxtonbank Hill Chorlton Lightwood Painleyhill Checkley Wall Bridgtown Chell Heath Churchbridge Coven Hollies Common Nurton Threapwood Woodmill Trescott Winshill Copmere End Forsbrook Upper Cotton Stafford Landywood Blackbrook Church Fields Almington Beech Morrilow Heath Parkgate Four Crosses Wetwood Weston Knowl Wall Calton Blount's Green Woodseaves Barlaston Heatley Ball Haye Green Forton Radmore Wood Hollington Blymhill Stonnall Chasetown Pillaton Lightwood Walford Green Heath May Bank Croxden Lower Tean Latherford Nurton Hill Cotonwood Church Hill Ubberley Whittington Creswell Mill Green Croxall Jugbank Hilltop Combridge Sharpley Heath Whitgreave Kerry Hill Trinity Fields Gratwich Hazles Cross Shawfield Pitts Hill Longton Bromley Hall Bradwell Bromstead Heath The Brampton Smallthorne Hilliard's Cross West Chadsmoor Blythe Marsh Scot Hay Weston Coyney Hazles Moss Pit Hillsdale Hixon Dods Leigh Quarry Heath Coton Mile Oak Napley Onneley Whitehill Kingsford Iverley Stretton Whitfield Cheddleton Clifton Campville Butter Bank Horninglow Little Onn Gorstyhill Little Saredon Leacroft Crakemarsh Garmelow Common Side Middle Hill Far Hoarcross Leycett Sandford Hill Stanshope Hardings Wood Gillow Heath Marston Edingale Huddlesford Stadmorslow Walton-on-the-Hill Cheddleton Heath Burton Manor Derrington Cauldon Lowe Gailey Knowl Bank Newborough End Washerwall Cotes Olive Green Meir Heath Woodlane Milton Ilam Wildwood Tillington Little Heath Norton Canes Pasford Anslow Wheatlow Brooks Rangemore Lapley Normacot Needwood Longnor Coombesdale Blore Sturbridge Bednall Head Newtown Red Bull Brown Lees Westcroft Blore Chatcull Shenstone Coton Greensforge Bank Top Stonefield Stramshall Lowe Hill Hales Shaffalong Stanfield Blakelow Wootton Fradley Muckley Corner Gospel End Yarlet Norton Bridge Meir Shelton Burntwood Green The Bratch Kingstone Orslow Highwood Knightley Shirleywich Boscomoor Long Compton Ellastone Moddershall Codsall Wood Dosthill Outlands Cranberry Rake End Littleworth Stoke-on-Trent Roughcote Hardings Booth Ashley Prospect Village Newborough Aston Shenstone Woodend Giggetty Bickford Willslock Pye Green Upper Leigh Cliff Vale Oldfallow Brazenhill Miles Green Woodwall Green Springhill Western Downs Cannock Trent Vale Mixon Chase Terrace Hoften's Cross Gratton Rough Close Coven Lawn Hookgate Gospel End Village Westlands Balterley Green Church Eaton Green Mayfield Charnes Weaverslake Pasturefields Lea Heath Baldwin's Gate Lower Drayton Mobberley Godstone Dunwood Flash Rushton Bank Fradley South Barton Turn West Hill Hartwell Stanton Dayhills Weston-under-Lizard Hawthorns Fulford Froghall Newtown Coppenhall Stowe-by-Chartley Knighton Seabridge Slade Heath Offleyrock Talke Morridge Side Bowsey Wood Middle Mayfield Sutton Alsagers Bank Lower Penn Leekbrook Alder Moor The Bodnets Caverswall Sandfields Carmountside Lawns Wood Fawfieldhead Baswich Beechcliff Borough Park Cheslyn Hay Burslem Milldale Wain Lee Millmeece Loynton High Onn Kingsley Holt Featherstone Bitterscote Apeton Upper Landywood Florence Farley Sandborough Hopwas Westbeech Tuppenhurst Calf Heath Shut Heath Overmoor Teanford Prestwood Coton Clanford Owen's Bank Woodend Beam Hill Orton Efflinch Little Chell Newpool Blackwaters Newfield Little Bridgeford Moreton Great Bridgeford The Blythe Crateford Outwoods Rumer Hill Morrey Winnothdale Hammerwich Barton-under-Needwood Jack Hayes Brereton Cross Littlewood Slindon Colwich Darnford Dapple Heath Brown Edge Fole Hawks Green Horsebrook The Quarry Cat's Hill Cross Colshaw Meerbrook Haunton Farewell Standon Keele Adderley Green Oultoncross Wightwick Manor Marston Wheaton Aston Upper Mayfield Hanchurch Coven Heath Etchinghill Tatenhill Brookhouses Edial Ribden Weeford Denstone Grindley Shutlanehead Hill Ridware Dilhorne Coton End Four Ashes High Town Wrinehill Hilton Bond End Lower Elkstone Broomhill Alrewas Colton Broughton Elford Heath Footherley Coton in the Clay Moorside Broomyshaw Cheadle Finney Green Doley New Wood Norton Green Standeford Acton Gate Gentleshaw Longbridge Hayes Wombourne Little Madeley Oulton Grange Ravenshall Stallington Upper Hatton Lupin The Handfords