Radio Advertising in Hodgefield

Get in touch

Radio Station Advertising in Hodgefield

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all! We look at radio advertising rates and the benefits of radio ads in general.

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost of radio adverts are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in ST6 8?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Hodgefield?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Hodgefield, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in ST6 8. 

We cover Hodgefield (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Dagdale Foxt Gipsy Green Churnet Grange Rock End Wigginton Ranton Green Hulme End Fegg Hayes Pattingham Congleton Edge Oulton Goldenhill Bradshaw Newstead Boney Hay Betley Common Wychnor Blythe Bridge Sheen Birchall Rue Hill Hem Heath Leadendale Kingsley Woodcroft Norbury Haselour Colton Hills Great Chell Dogingtree Estate Woodhouse Green Walton Acton Trussell Newchurch Butterton Townhead Slitting Mill Cresswell Willoughbridge Holt Hill Townend Butt Lane Brineton Alders Kiddemore Green Blackbrook Basford Longshaw Swindon Harlaston Highfields Perton Shelton under Harley Bromley Wood Ford Totmonslow Blithfield Saverley Green Tittensor Newtown Ball Green Bridge End Stonydelph The Leys Thornes Townsend Fradley Junction Burntwood Little Ingestre Queensville Coton Hayes Pipe Ridware Coton Farm Knightley Dale Sandon Shutt Green Oulton Heath Lower Stonnall Lichfield Betley Spot Acre Blackbrook Uttoxeter Hollins Tompkin Tamworth Hademore Cross Green Overley Milford Bradley in the Moors Blymhill Common Water Eaton Harriseahead Garshall Green Barlaston Common Burston Wimblebury Tadgedale Rocester Sneyd Green Sandonbank Comberford Great Wyrley Moorend Longport Bagnall Audley Whitecross Mosslane Chesterton Mucklestone Holmcroft Knutton Poolend Penkridge Prestwood Windmill Bank Hinksford Wilnecote Godleybrook Upper Ellastone Beasley Madeley Heath Blackshaw Moor Rileyhill Lower Nobut Great Haywood Little Burton Wardlow Browns Lane Stockton Brook Clough Hall Sidway Rolleston on Dove Waterfall Talke Pits Goosemoor Green Hollinsclough Hartley Green Rawnsley Admaston Amerton Meretown Ramshorn Dunston Otherton Abbey Hulton Bromstead Stapenhill Gerrard's Bromley Old Perton Bishops Offley Milwich Hanford Woollaston Cobridge Fisherwick Longridge Commonside Creighton Rakes Dale Stone Heath Rudyard Little Aston Clayton Six Ashes Hopedale Norbury Junction Sugnall Wetton Dunstall Wychnor Bridges Birchendale Alton Balterley Quixhill Abbots Bromley Ashwood Outwoods Cellarhead Halfpenny Green Curborough Wolstanton Longdon Back o'th' Brook Anslow Common Blakeley Lane Middleport Essington Somerford Belgrave Wereton Sandyford Wallbridge Park Biddulph Loxley Green Napley Heath Hanley Bemersley Green Ash Bank Bishops Wood Pershall Wood Lane Barton Gate Greenhead The Rookery Stanley Coltstone Ashmore Brook Abbey Green Handsacre Tutbury Chadsmoor Trentham The Raikes Hamstall Ridware Coxgreen Adbaston Breretonhill Dove Bank Little Hay Gailey Wharf Lynn Red Hill Weeping Cross Billington Marchington Coton Pipehill Upper Elkstone Draycott in the Clay Ellenhall Hilderstone Glascote Heath Dunsley Salt Hanbury Blackwood Hill Knighton Armsdale Woodhouses Fradswell Seighford Lower Ellastone Brewood Lutley Etruria Glascote Meir Hay Field Amington Butters Green Compton Branston Rickerscote Huntley Blackfords Mount Pleasant Huntington Leomansley Stockwell Heath Gillway Gayton Gnosall Heath Heighley Middleton Green Dam Mill Hulme Broadeye Wootton Shareshill Two Gates Dresden Haregate Lower Hatton Codsall Winkhill Leyfields Dunston Heath Haughton Aspley Brinsford Whitley Heath Gunstone Whiston Woottons Church Mayfield Tithebarn Marchington Woodlands The Shruggs Little Haywood Millend Drayton Bassett Heaton Stourton The Wharf Hopton Fenton Little Wyrley Lower Leigh Little Sugnall Cannock Wood Upper Nobut Stonywell Packmoor Oak Hill Werrington Hazlecross Acton Newton Congreve Stanley Moss Sandyford Cracow Moss Whitehurst Plardiwick Leek Whitmore Okeover Bucknall Withystakes Perry Crofts Meaford Hill Top Kinver Park End Silverdale Cauldon Boon Hill Enville Whitemoor Windy Harbour Apedale Rakeway Fauld Beaconside Heron Cross Kidsgrove Croxton Fairoak Hoar Cross Tunstall Creswell Green Cold Norton Overton Bradley Ford Green Newton Hurst Oldfurnace High Onn Wharf Bowers Bent Offleyhay Oaken Winnington Newcastle-under-Lyme Brund Elford Ecton Robin Hill Parkside Wigginstall Knenhall Denford Streethay Heath Hayes Madeley Bilbrook Stretton Littleworth Newtown Smallrice Endon Bank Coldmeece Woodshutts Loggerheads Great Moor Baddeley Green Poolfields Blakeley The Rowe Armshead Ridgeway Netherland Green Chorley Lordsley Ingestre Offleymarsh Gnosall Bolehall Draycott in the Moors Stableford Springwood Foxley Four Ashes Woodcock Heath Knowle Style Chesterfield Aston Orgreave Wetley Rocks Podmore Warslow Above Church Scounslow Green Kingswood Common Beamhurst Lane Himley Bentilee Basford Green Bottom House Gospel Ash High Offley Ounsdale Onecote Cowall Moor Yoxall Ryecroft Gate Bank Top Newchapel Springhill Hollins Biddulph Moor Hints Fenton Low Hednesford Blurton Shebdon Stoke-upon-Trent Boley Park Cotes Heath Cotwalton Penkhull Middle Madeley Butterton Whiston Longdon Green Stonehouses Grindon Bednall Northwood Cookshill Allimore Green Gorstey Ley Goosemoor Balance Hill Braddocks Hay Middle Cliff Great Gate Smestow Great Saredon Endon Birch Cross Oakley Newton Laney Green Harper's Gate Dales Green Tixall Withington Coton Green Bradnop Blymhill Lawns Berry Hill Aston-by-Stone Roche Grange Drointon Woodhouses Waterhouses Consall Norton East Mitton Hartshill Hatherton Church Leigh Broad Meadow Bramshall Ranton Sideway Cats Edge Castletown Oakamoor Blundies Summerhill Nethertown Enson Lane Green Buddileigh Burybank Hill Top Hill Top Hansley Cross Callingwood Brocton Cowley Cornhill Chebsey Knotbury Barton Green Halmer End Cotton Blithbury Chapel Chorlton Brereton Porthill Barnfields Bishton Upper Longdon Seisdon Joiner's Square Acres Nook Burnhill Green Levedale Bobbington Little Stoke Hyde Lea Longsdon Cheadle Common Mavesyn Ridware Aldershawe Kingsley Moor Hollybush The Potteries Freehay Norton-in-the-Moors Moneystone Redhill Coalpit Hill Horton Red Street Dunkirk Bignall End Nether Stowe Hillcroft Park Poolfold The Heath Dimsdale Fazeley Hobble End Spring Hill Whittington Hanbury Woodend Bradeley Forebridge Swinscoe Trysull Birches Head Shallowford The Lymes Swynnerton Newlands Hodgefield Threelows King's Bromley Shraleybrook Stowe Rising Brook Brickbridge Christ Church Burton upon Trent Church Eaton Woodgate Tatenhill Common Great Chatwell Boundary Thorpe Constantine Dunstal Walton Doxey Moreton Yarnfield Alstonefield Kingston Hill Ipstones Boothen Anslow Gate Upper Hulme Brockton Light Oaks Stanley Moor Thorncliffe Beffcote Baddeley Edge Crackley Bonehill Whittington Tunstall Leese Hill Lawnhead Hazelslade The Laches Cross Heath Upper Tean Cold Well Turnhurst Spath Armitage Mill Green Warstone Eccleshall Rugeley Stubwood Ravenhill Madeley Park Oulton Knypersley Lower Loxley Deadman's Green Cheadle Park Maer Shobnall Weston Jones Rownall Bowers Highfields Lask Edge Bloreheath Westwood Rushton Spencer Oxford Hadley End Brookhay Stone Lower Knightley Mossgate Ashley Heath Longnor Springfields Crossgate Elmhurst Rowley Park Hockley Chestall Kettlebrook Ashley Dale Waggersley Southlow Rodbaston Newtown The Hollies Bromstead Common Carroway Head Beamhurst Croxtonbank Hill Chorlton Lightwood Painleyhill Checkley Wall Bridgtown Chell Heath Churchbridge Coven Hollies Common Nurton Threapwood Woodmill Trescott Winshill Copmere End Forsbrook Upper Cotton Stafford Landywood Blackbrook Church Fields Almington Beech Morrilow Heath Parkgate Four Crosses Wetwood Weston Knowl Wall Calton Blount's Green Woodseaves Barlaston Heatley Ball Haye Green Forton Radmore Wood Hollington Blymhill Stonnall Chasetown Pillaton Lightwood Walford Green Heath May Bank Croxden Lower Tean Latherford Nurton Hill Cotonwood Church Hill Ubberley Whittington Creswell Mill Green Croxall Jugbank Hilltop Combridge Sharpley Heath Whitgreave Kerry Hill Trinity Fields Gratwich Hazles Cross Shawfield Pitts Hill Longton Bromley Hall Bradwell Bromstead Heath The Brampton Smallthorne Hilliard's Cross West Chadsmoor Blythe Marsh Scot Hay Weston Coyney Hazles Moss Pit Hillsdale Hixon Dods Leigh Quarry Heath Coton Mile Oak Napley Onneley Whitehill Kingsford Iverley Stretton Whitfield Cheddleton Clifton Campville Butter Bank Horninglow Little Onn Gorstyhill Little Saredon Leacroft Crakemarsh Garmelow Common Side Middle Hill Far Hoarcross Leycett Sandford Hill Stanshope Hardings Wood Gillow Heath Marston Edingale Huddlesford Stadmorslow Walton-on-the-Hill Cheddleton Heath Burton Manor Derrington Cauldon Lowe Gailey Knowl Bank Newborough End Washerwall Cotes Olive Green Meir Heath Woodlane Milton Ilam Wildwood Tillington Little Heath Norton Canes Pasford Anslow Wheatlow Brooks Rangemore Lapley Normacot Needwood Longnor Coombesdale Blore Sturbridge Bednall Head Newtown Red Bull Brown Lees Westcroft Blore Chatcull Shenstone Coton Greensforge Bank Top Stonefield Stramshall Lowe Hill Hales Shaffalong Stanfield Blakelow Wootton Fradley Muckley Corner Gospel End Yarlet Norton Bridge Meir Shelton Burntwood Green The Bratch Kingstone Orslow Highwood Knightley Shirleywich Boscomoor Long Compton Ellastone Moddershall Codsall Wood Dosthill Outlands Cranberry Rake End Littleworth Stoke-on-Trent Roughcote Hardings Booth Ashley Prospect Village Newborough Aston Shenstone Woodend Giggetty Bickford Willslock Pye Green Upper Leigh Cliff Vale Oldfallow Brazenhill Miles Green Woodwall Green Springhill Western Downs Cannock Trent Vale Mixon Chase Terrace Hoften's Cross Gratton Rough Close Coven Lawn Hookgate Gospel End Village Westlands Balterley Green Church Eaton Green Mayfield Charnes Weaverslake Pasturefields Lea Heath Baldwin's Gate Lower Drayton Mobberley Godstone Dunwood Flash Rushton Bank Fradley South Barton Turn West Hill Hartwell Stanton Dayhills Weston-under-Lizard Hawthorns Fulford Froghall Newtown Coppenhall Stowe-by-Chartley Knighton Seabridge Slade Heath Offleyrock Talke Morridge Side Bowsey Wood Middle Mayfield Sutton Alsagers Bank Lower Penn Leekbrook Alder Moor The Bodnets Caverswall Sandfields Carmountside Lawns Wood Fawfieldhead Baswich Beechcliff Borough Park Cheslyn Hay Burslem Milldale Wain Lee Millmeece Loynton High Onn Kingsley Holt Featherstone Bitterscote Apeton Upper Landywood Florence Farley Sandborough Hopwas Westbeech Tuppenhurst Calf Heath Shut Heath Overmoor Teanford Prestwood Coton Clanford Owen's Bank Woodend Beam Hill Orton Efflinch Little Chell Newpool Blackwaters Newfield Little Bridgeford Moreton Great Bridgeford The Blythe Crateford Outwoods Rumer Hill Morrey Winnothdale Hammerwich Barton-under-Needwood Jack Hayes Brereton Cross Littlewood Slindon Colwich Darnford Dapple Heath Brown Edge Fole Hawks Green Horsebrook The Quarry Cat's Hill Cross Colshaw Meerbrook Haunton Farewell Standon Keele Adderley Green Oultoncross Wightwick Manor Marston Wheaton Aston Upper Mayfield Hanchurch Coven Heath Etchinghill Tatenhill Brookhouses Edial Ribden Weeford Denstone Grindley Shutlanehead Hill Ridware Dilhorne Coton End Four Ashes High Town Wrinehill Hilton Bond End Lower Elkstone Broomhill Alrewas Colton Broughton Elford Heath Footherley Coton in the Clay Moorside Broomyshaw Cheadle Finney Green Doley New Wood Norton Green Standeford Acton Gate Gentleshaw Longbridge Hayes Wombourne Little Madeley Oulton Grange Ravenshall Stallington Upper Hatton Lupin The Handfords