Media Planning in Barnby

Get in touch

Media Planners in Barnby

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in NR34 7 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Barnby for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Barnby

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Barnby (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Kirkley Stanningfield Eriswell Wattisfield Bramford Badwell Ash Barnby Athelington Willingham Sapiston Lackford Wingfield Hacheston Barley Green Wissington Combs Ford Rendham Cargate Woodside View Heckfield Green Winston Green Cove Bottom Peasenhall North Warren Icklingham Cockfield Wyverstone Green Round Maple Norton Little Green Lower Falkenham Hobbles Green St Cross South Elmham Gedgrave Hall Tuddenham Bleach Green Framsden Little Cornard Cratfield Baxter's Green Cocks Green Stoke-by-Clare Sicklesmere Polstead Denham Corner Sackers Green Stoke Thelnetham Reydon Huntingfield Boyton Thwaite Brome Fornham St Genevieve Studlands Park Great Cornard Beck Row Mendlesham Green Tostock Foals Green Temple End Hawstead Denston Cross Green Sutton Street Wickhambrook Gibraltar Mildenhall Chimswell Hundon Boardy Green Barsham Cow Green Saxtead Little Green Snape Watering Barton Mills Kingshall Street Cranley Potash Gromford Hunston Green Newthorpe Easton Green Woolpit Green Henley Clements California Boulge Winston Withersdale Street Boxted Bower House Tye Falkenham Akenham Boot Street Bradfield St George Gedgrave Exning Saxtead Bottom Hanchett End Hinderclay Pitcher's Green Butley Rose Hill Edwardstone Oulton Hazel Stub Holton William's Green Bardwell Groton Assington Green Otley Green The Downs Yoxford Forward Green Cock Street Normanston Great Barton Stowlangtoft Chimney Street Chillesford Barking Tye Long Melford Hargrave Wyverstone Lower Street Upper Holton Lower Hacheston Beyton Creeting Hills High Street Gazeley Cross Green Little Welnetham Upper Street Harleston Southolt Lower Raydon Park Gate Somerton Mells Parkway Cotton Little Thurlow Green Fen Street Nedging Tye Dorking Tye North Green Chantry Stonecross Green Battlesea Green Stratford St Andrew Beyton Green Newmarket Tattingstone White Horse Camps Heath Duke Street Lady's Green Smithwood Green Sutton Base Green Earl Soham Little Wenham Thurston Planche Barnardiston Gipsy Row Erwarton Dandy Corner Creeting St Mary Capon's Green Daisy Green Wilby East End Nayland Collipy's Green Middlewood Green Old Felixstowe Chevington Button Haugh Green Owl's Green Lower Holbrook Thornham Magna Wentford Hadleigh Little Green Wattisham Stone Dagworth Warren Heath Pea Porridge Green Onehouse Chilton Street Naughton Bedingfield Assington Acton Place Stratford St Mary Bell's Cross Bawdsey Little Livermere Chelmondiston Middleton Moor Upper Street Wickham Green Norton Rendlesham Great Wenham Bird Street Drakestone Green Rodbridge Corner Butley High Corner Oulton Broad Ash Corner Earl's Green Crackthorn Corner Ford's Green Harrow Green Wixoe Brackenham Priory Heath Wrentham West End Monks Eleigh Offton Clopton Corner Stone Street Bedingfield Street Maidenhall Somerleyton Mettingham Earl Stonham Westleton Coldfair Green Friday Street Thorington Street Crowfield Stansfield Stanstead Bradfield St Clare Blackthorpe Hagmore Green Brabling Green Tannington Place Capel Green Meeting Green Lowestoft Monewden Grimstone End Monk Soham Green Risby Slough Hill Friston Broke Hall Weston Cock and End Bobby Hill Bull Green Stow's Hill Clopton Green Four Ashes Castle Hill Southwold Cookley Green Little Finborough Shingle Street Wetherup Street Mellis Green Lound Oldhall Green Little Blakenham Farley Green Bury St Edmunds Badwell Green Coddenham Green Wickham Street Felsham Homersfield Tan Office Green Trimley Lower Street Mill Street Gunton Debach Monk Soham Alderton Whitton Culfordheath Freckenham Horham Gisleham East Bergholt Heveningham Middleton Kelsale Chelsworth Audley End Redisham Maypole Green Shipmeadow Raydon Denham Brundon Clopton Little London North Green Belstead Wootten Green Great Finborough Acton Elmsett Sproughton Washbrook Cay Hill Stutton Worlington Kettleburgh Sutton Common Cobblers Corner Depden Denham End Milden Ellough Stowmarket Great Common Parliament Heath Willisham Tye Fakenham Magna Cookley Street Broad Green Crownland Dennington Hall Frizzeler's Green Fressingfield Battlies Green Knaves Green Cherrytree Green Nedging Kersey Tye Mill Hills Church End Stowupland Hintlesham Cox Common Whitestreet Green Trimley St Martin Mole Hill Oaks Tye Shimpling Street Cuckold's Green Little Knowles Green Higham Cock & End Charles Tye Melton Linstead Parva Grundisburgh Bromswell Heath Flowton Walton Barningham Allwood Green East Green Halesworth High Street Poystreet Green Bromeswell Oakley Park Tunstall Wherstead Brown Street Newtown Great Glemham Hulver Street Bruisyard Worlingworth St Nicholas South Elmham Bradfield Combust Polstead Heath Wicker Street Green East Green Smallwood Green Ballingdon Claydon Lampardbrook Stoke Park Swan Green Mile End Walpole Monks Eleigh Tye Leiston Nettlestead High Rougham Oak Hill Hanningfields Green Stanwell Green Rishangles Cross Green Felixstowe Mellis Leavenheath Palgrave Needham Street Windsor Green Coopers Corner Thorpe Green Copdock Darmsden Almshouse Green Gainsborough Hillside Hitcham Ubbeston Kersey Bridge Street Kesgrave Brockley Green Botesdale Wetherden Bicker's Heath Wales End Depden Green Santon Downham Great Wratting Mount Pleasant Barrow Westbourne Moulton Wattisham Easton Bavents Yaxley Herringfleet Thorndon Cransford Crown Corner Barham Clopton Green West Street Fingal Street Burgh Lawshall Hanchett Village Ramsholt Fornham St Martin Hog's Corner Sharpstone Street Hunston Cattishall Shotley Common Otley Thornham Parva Dennington Horringer Marlesford Blundeston Higham Little Whittingham Green Honington Ipswich Barnham Priory Green Westhorpe Gulling Green Eastbridge Chattisham Upsher Green Saxtead Green Cattawade Pettistree Weybread Street Benhall Street Kersey Upland Upper Town Waldringfield Tuddenham St Martin Sudbourne Nowton Mickfield Drinkstone White Horse Corner Kenton Shotley Felixstowe Ferry Scotland Street Darsham Lavenham Babel Green Otley Bottom Wetheringsett Maidensgrave Thorney Green Broom's Barn Shimpling Creeting St Peter North Cove Brome Street Gedding Coltsfoot Green Greenwich Pettaugh Harkstead Oakley Apsey Green Bloodman's Corner Upper Layham Cowlinge Denham Green Stanton Falkenham Sink Uggeshall Calford Green Holywell Row Broadgrass Green Bentley Carlton Culpho Brundish Street East End Little Waldingfield Lindsey Tye Water Run Eyke Hopton Coddenham Sudbury Rattlesden Stubbing's Green Canham's Green Wilde Street Hollesley Cross Street Long Thurlow Burthorpe Blacksmith's Green Ampton Dorley's Corner Bacton Toad Row Bures Green Lower Layham Dennington Corner Laxfield Wangford Timworth Green Ash Street Little Saxham Great Welnetham Blaxhall Calais Street Troston Baylham Carlton Colville Magpie Green Ingham Mendlesham Ward Green Black Street Woolpit Heath Aldringham Elmswell Methersgate Waldringfield Heath Kenton Corner Holbrook Landwade Badingham Market Weston Bell's Corner Gosbeck Stackyard Green Upper Weybread Stores Corner Chediston Green Mill Green Redgrave Knettishall Kettlebaston West End Denham Street Hestley Green Russel's Green Great Ashfield Tattingstone Woolverstone Martlesham Rumburgh Annis Hill Tan Office The Port of Felixstowe Metfield Hengrave Orford Bildeston Colton Rotten End High Street Green Shelland Hemingstone West Stow Chalkstone Withersfield Martlesham Heath Red Lodge Thurston End Brightwell Withermarsh Green Reydon Smear Upper Street Covehithe Woolpit Henstead Maypole Green Kessingland Flempton Stanton Street Drybridge Hill Ringshall Stocks Crowfield Green Kentford Back Street Bures Bacton Green Frostenden Corner Barnaby Green Upthorpe Humble Green Swilland Benhall Green Capel St Mary Brockford Street Herringswell Clopton Green Hightown Green Levington Thorpeness Church Common Stanway Green Castling's Heath Friday Street Rushmere Street Occold Duck Corner Attleton Green Spratt's Street Sibton Hemp Green East Barton Page's Green Button's Green Spexhall Willisham Hibb's Green Chedburgh Blackheath Cookley Wrentham Battisford Sotterley Shop Corner Great Bradley Earsham Street Friday Street Ixworth Semer Bramfield Dalham Capel St Andrew Wilsey Boyton End Stone Street Aldham Lattinford Hill Wenhaston Campsea Ashe Bacon's Green Glemsford Hartest Wickham Skeith Haverhill Town Street Stuston Saxtead Woodbridge Conyer's Green Redlingfield Stoke-by-Nayland Baylham Stone Westerfield Wyverstone Street The Woodlands Combs Blythburgh Kittle's Corner Blacksmith's Corner Walsham le Willows Easton Ashfield Green Dublin Westhall Shelley Wortham Ling Purple Hill Mill Green Brandeston Preston St Mary Snape Brook Green Longfield Green Nether Street Pound Green Pakenham Stonham Aspal Sherbourne Street Goddard's Corner Wangford Helmingham Ilketshall St Andrew Syleham Worlingham Little Glemham Undley Kirton Cranmer Green Rougham Pakefield Wordwell Gosland Green Timworth Langham St James South Elmham Borley Green Great Green Buxhall Ringsfield Corner Stradbroke Ashbocking Curlew Green Wetherden Upper Town Mill Common Mickley Green Hoxne Daisy Green Thrandeston Buxhall Fen Street Little Thurlow Thorns Flixton Saxham Street Sweffling Broad Street Letheringham Lower Common Grinstead Hill Butley Low Corner Ousden Eye Little Bradley Brundish Holton St Mary Thorpe Morieux Brockley Wainford Needham Market Stoven Bruisyard Street Lawshall Green Hartest Hill Cole's Green Fen Street Cuckoo Green Hoo Bush Green Ilketshall St Margaret Workhouse Green Lambfair Green Saxmundham Ilketshall St Lawrence Silverlace Green Finningham Westley Clare Braiseworth Whepstead Stockhold Green Brandon Sibton Green Old Newton Wick's Green Burstallhill Kingshall Green Thistley Green Candle Street Poslingford Birds End Wissett Colchester Green Witnesham All Saints' South Elmham Burgate Bucks Horn Place Malting End Denham Brettenham Brockford Green Woodbridge Walk Newbourne Theberton Great Green Bedfield Broadway Mill Green Wingfield Green Drinkstone Green Blyford Little Wratting Hawkedon Cornard Tye Genesis Green Beccles Burstall Stanton Chare Stoke Ash South Cove Battisford Tye Shottisham Great Blakenham Moats Tye Kedington St Margaret South Elmham Annesons Corner Great Bealings Dallinghoo Chelsworth Common Lower Green Hasketon Shotley Gate Farnham Rougham Green Mutford Pitmans Corner Creeting Bottoms Sotherton Corner Wenhaston Black Heath Freston Great Waldingfield Brantham Weybread Sotherton Honey Tye Hawstead Green Lakenheath Hepworth Mill Hole Mace Green Horner's Green Cuckoo Tye Wickham Market Stone Common Whatfield Boyden End Botesdale Green Wickham Street Silverley's Green Great Bricett Great Livermere Little Bealings Little Eriswell Chilton Parham Cavendish Ashfield Cum Thorpe Bowbeck Brightwell Heath Boxford Whelp Street Gipping Little Green Metfield Common Haughley New Street Washmere Green West Row Cook's Green Stradishall Lindsey The Heath Little Stonham Bungay Haughley Tannington Sowley Green Bredfield Kessingland Beach Pixey Green Rede Barking Shadingfield Brent Eleigh Kenny Hill Dunstall Green Rushmere St Andrew Poslingford Corner Hemley Great Saxham The Street Haughley Green Hessett Hoggard's Green Benacre Gislingham Charsfield High Street Great Thurlow Pinford End The City Chediston Aldeburgh Roman Hill Racecourse Trimley St Mary Fenstead End Newman's Green Ringsfield Common Newton California Corton Flixton Mendham Swingleton Green Frostenden Thorington Euston Weston Ditch Bedfield Long Green Debenham Brampton Street Ashfield Green Thorpe Street Bucklesham Chickering Elveden Hollybush Corner Playford Scotia Drift Coney Weston Fornham All Saints Brockley Corner Nacton Rushmere Rooksey Green Ufford Rushbrooke Hanningfield Green Alpheton Kennett End Clay Common Knodishall Iken St Peter South Elmham Mill Green Washbrook Street Walberswick Ringsfield Chilton Leys Melon Green Gosling Green Rickinghall Lidgate Sternfield Framlingham Hadleigh Heath Chapel Hill Wortham Aspall Sizewell Ixworth Thorpe Somersham Chippenhall Green Ringshall Culford Great Green Broad Green Thurston St Michael South Elmham Larks' Hill Dunwich Cretingham Little London Cavenham Linstead Green Brampton Stock Hill Rose Green