Media Planning in West Overton

Get in touch

Media Planners in West Overton

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SN8 4 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in West Overton for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in West Overton

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover West Overton (Wiltshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
The Pry Henfords Marsh Blackland Fox Hill Lyneham Mere Ansty Milton Lilbourne Even Swindon Redlynch Imber Marr Green Sedgehill Bulford Coulston Southend Serrington Ballard's Ash Chalford Southwick Avon Cotmarsh Bradford Leigh Chute Cadley Higher Pertwood Easton Royal Mount Sorrel Inmarsh Draycot Cerne Sutton Benger Gladstone Parade Walcot West The Common Malmesbury Calstone Wellington Ebbesbourne Wake Alderbury Old Dilton Birdbush Great Durnford Roundway Collingbourne Ducis Knapp Rowde Sherston Parva Brokerswood Mere Down Winterbourne Monkton Lower Wraxall Monkton Farleigh Wardour Little Ashley Longbridge Deverill Northbrook Milton The Pitts Farley Ugford Drynham Winterbourne Stoke Little Salisbury Staverton Hannington Wick Latton Hinton Parva Semington Easton Seend Rodbourne Bottom Hurdcott Quidhampton Draycot Foliat Heddington Tidcombe Barkers Hill Lower Seagry Lower Westwood Dunge Netherhampton Nettleton Green Wilson and Kennards Yard Brinkworth Cleverton Marridge Hill Lower Coombe Sunton Newbury New Town Redlands Boscombe Kingsdown Royal Wootton Bassett Aldbourne Bromham Wylye New Mill Hawkeridge Fonthill Gifford Giddeahall Maddington South Wraxall Chittoe Heath St Katharine's Startley Clyffe Pypard Penhill Church End Lockeridge Fonthill Bishop Norrington Common The Friary Seend Head Hoopers Pool South Newton Medbourne Great Chalfield Westbrook Church End Swallett Gate Whitepits Overtown Foxham Slaughterford Beechingstoke Chisbury Firsdown Sheldon Corner Sturford Knapp Hill East Stowell Burcombe Newtown Tidworth Potterne Wick Hyde Chapel Barton North Tidworth Charlton Ashley Mannington Worton Bowldown Bishops Cannings Ford Blunsdon St Andrew East Grimstead Okus Bemerton Heath Wolverton Littleton Lower Village Underhill Hanging Langford Allington New Town Chirton Town's End Greatfield Bulkington Southcott Burton East Kennett Barford St Martin Limpley Stoke Ham Baverstock Studley New Town Sutton Row Broadbush Clanville Upper Upham Grittleton Longstreet Hayes Knoll Westwood Broad Town Ludgershall Quemerford Gate Horsedown Chiseldon Woolley Green Keevil Nomansland Hackthorn Paxcroft Lavington Sands Sevenhampton Lower Blunsdon Allington Bar Cowesfield Gate Easton Grey Peckingell Baydon Upper Inglesham Compton Luckington Little Cheverell Allington Chilton Foliat Box Hullavington Gomeldon Middle Coombe Durley Chelworth Lower Green Fovant Hodson Donhead St Andrew Bratton Stormore Norton Ferris Fosbury Murcott Rodbourne Melksham Forest Wild Duck Mead Newton North Burcombe Larkhill Salterton East Town Cotswold Community Rivermead Preston Nursteed King's Corner Mead End Sedgehill Corner West Hill The Middles Dauntsey Lock The Prinnels Derry Fields Coombe Bissett Dinton Foxley Easterton Colerne Tisbury Freshbrook Calne Bapton Woodsend Clench Common Compton Chamberlayne Badbury Wick Manton Boyton Harnham Burton Hill Dilton Marsh Eastcourt Haydon Wick Nettleton Knowl Neston Lower Zeals Thingley Westrop Fifield Queen Street Orcheston Buttermere Ramleaze Fifield Bavant Ludwell Piccadilly Tytherton Lucas Lockeridge Dene Allington Churchfields Erlestoke Cricklade Woodminton Upper Pickwick Upper Wanborough Thornend Little Langford Strangways Chute Forest Rook Street Ivy Mead Upper Seagry Great Wishford Newtown Winterbourne Earls Corton The Rectangle Lower Moor Little Abbots Brixton Deverill Lye's Green Lower Studley Mid Wilts Way Little Bedwyn Heywood Wilsford New Town East Hatch Reybridge Chicklade North Wroughton Upton Lovell Horton Brooklands Horningsham Elm Cross Catcomb New Zealand Membury Cloatley End Rudge Stanton St Quintin Ditteridge Mooray Common Platt Martinslade Bonham Langley Burrell Littleton Panell Conkwell Hitcombe Bottom Milkwell Cuckoo's Knob Theobald's Green Hannington Holloway Eastcott Everleigh Townsend Crofton Westmead Westlea Bishopstone Brookside Bemerton West End Kington St Michael Upper Studley Lake Low Bridge Toothill Norton Marston Fyfield Ashton Keynes Sutton Mandeville Rollestone Camp Misselfore Winterbourne Dauntsey Upper Minety West Chisenbury Netheravon Rockley Amesbury Kilmington Windmill Hill Uffcott Croucheston Dursley Broad Hinton Rudloe Gutch Common Woolley Berwick St John Kinghay Salisbury Roughmoor Dertfords Woodlands Winterbourne Gunner Longhedge Upton Scudamore Higher Coombe Bewley Common All Cannings Tockenham Wick Stopper's Hill Charlton Calcutt East Everleigh Codford St Mary Elcombe Berwick St James West Gomeldon Minety Common Winsley Coate Thoulstone Ditchampton Chute Standen Lydiard Green Spirthill Long Dean Jockey Green Well Head Derry Hill Ogbourne Maizey Broad Blunsdon Milston Trowbridge Grittenham Lydiard Plain Huish Easterton Sands Eastrop Ford Tockenham Littleworth Little Chalfield Bleet Horpit Draycot Fitz Payne Badbury Market Lavington Alton Avebury Trusloe Henley Swallowcliffe The Ham Dogridge Gore Cross Bulford Camp Whaddon Walcot East Covingham Bottlesford Little Durnford Beanacre Townsend Castle Combe Leigh Wincombe Bradford-on-Avon Bullenhill Woodbridge Garsdon Maiden Bradley Upper Wraxall Buck Hill Tidworth Camp East Grafton Mile Elm The Square Notton Sherston Christian Malford West Yatton Whaddon Westrop East Sharcott New Town Gastard Brunton Manningford Bruce Idmiston Chitterne Plaitford Fittleton Blagrove Callow Hill Henley Middle Winterslow Collingbourne Kingston Yarnbrook Ramsbury East Chisenbury Froxfield Lower Chute New Town Wroughton Hampton Park Wingfield The Close Mildenhall Hisomley Hillmead Bisley Burton Gare Hill Clearwood Rollestone Cloatley Lydiard Tregoze Bishopstrow Winterbourne Bassett West Grimstead Bowden Hill Upper Castle Combe The Shoe Studley Green Upper Chute Hilcott Little Horton Knook Lydiard Millicent Moredon Castle Eaton Hilperton Marsh Westdown Camp Little Marsh Yatesbury Coate Bell Hill Chippenham Westcourt Woodcock Figheldean Temple West Kington Wick Stratford sub Castle Bradenstoke Old Town Sharcott Penleigh Brigmerston Petersfinger Hankerton Sem Hill Chapmanslade Ogbourne St Andrew Cowesfield Green Horsey Down Ogbourne St George Etchilhampton Box Hill Downton Wilton Bridgemead Broad Chalke Groundwell Whittonditch Sells Green Ash Brake Purton Stoke Charlton All Saints Woodborough Marston Meysey The Linleys Deptford Outmarsh Southbrook Old Wardour Warminster Common Faberstown Sopworth Quemerford The Marsh Upavon Ham Green Nettleton Shrub Landford Gorse Hill Clatford Kingshill Yarnfield Wilsford Enford Shalbourne Stanton St Bernard Inglesham Hook Street Lower Upham Hill Deverill Chapel Knapp Alvediston Whitbourne Springs The Stocks Homington West Kington Perry Green Monkton Deverill Corsley Portash Wilton Trowle Common South Marston Great Bedwyn Kellaways Huggler's Hole West Crudwell St Paul's Mount Cowdown The Fox The Gibb Semley Alton Barnes Straight Soley Lower Stratton Stanley Stockley Ablington Bishopdown Fox Holes Upper Stratton Lower Woodford Potterne Thornhill Kepnal Bodenham Ratford Seend Cleeve Marlborough Berryfield Tytherington Great Hinton Morgan's Vale Little Somerford Liden Laverstock South Tidworth Highworth North Bradley Lopcombe Corner Braydon Side Great Cheverell Bowerchalke Thickwood West Winterslow Devizes Turleigh Chapel Plaister Widbrook Blue Vein Fiddington Sands Crooked Soley Milbourne West Stowell Great Ashley Townsend Coped Hall Hilmarton Wilcot The Spa Crockerton Green East Tytherton Beckhampton Forewoods Common Swindon Chelworth Upper Green Littlecott Edington Townsend Crockerton Washwell Charlton Heath Britford Haxton West Overton Berwick St Leonard Brokenborough Porton Tollard Royal The Warren Knowle Donhead St Mary Easton Piercy Eastleaze Burbage Cold Harbour Green Hill Avebury Aughton Sutton Veny Ferne Heytesbury Poulshot Nunton Mountain Bower Wadswick Eysey Old Sarum Zeals Row Huntenhull Green Wootton Rivers Hamptworth East Gomeldon Vastern Hornbeam Grange Lacock Hailstone Hill Corsham Upton Warminster Kingston Deverill Wedhampton North Wraxall White Cross Widham Westwells Stoford Cholderton Calne Marsh Bishopstone West Hatch Clench Littleton Drew Steeple Langford Manningford Bohune Bremhill Stratton St Margaret Farleigh Wick Charlcutt Holt Westbury Leigh Manningford Abbots Bremhill Wick Milkhouse Water Honeystreet Sherrington Ridge Fugglestone St Peter Gasper Lackham Waterhay Chelworth Fisherton de la Mere Netton St Andrews Ridge Teffont Evias New Town Codford St Peter Homanton Newton Tony Whitbourne Moor Sodom Charlton St Peter Westwood Redstocks West End Lower Pertwood Durrington Short Street Pewsham Bushton Lower Chicksgrove West Lavington Alcombe Avoncliff Brook Waters Chilmark Lea Ratfyn Abbey Meads Marten Crudwell Bullock's Horn Upper Chicksgrove Pole's Hole Stapleford Lane End East Winterslow Westbury Corston Greenman's Lane Wanborough Sevington Coombe Swan Middleleaze Ragnal The Causeway Stert West Amesbury Limpers Hill Bowerhill Milford Cadley Swanborough Marden Liddington East Knoyle Leigh Delamere Odstock Heddington Wick Biddestone Lydeway Upper Town Dauntsey Stourton Oxenwood Charnage Goatacre Great Somerford Perham Down Upper Woodford Norton Bavant West Kennett Bohemia Shrewton Lawn Pitton The Green Whiteparish Barrow Street Lover Berwick Bassett Purton Common Eastrip Bulbridge Cherhill Little London Stratford Tony Minety Zeals Middlehill Chedglow Sutton End Stibb Green Chatter Alley Wick West Knoyle West Sharcott Norleaze Alderton Kilmington Common Yatton Keynell Rushall Lower Wanborough Eldene Rivar Park North Littlecott Alton Priors Lower Everleigh Castle Pewsey Wharf Chittoe The Splatts Stanton Fitzwarren Melksham Elston Tuckingmill Pewsey Nythe Preston Kington Langley Sandy Lane Ansty Coombe Hilperton Hudswell Greenhill West Ashton North End Wichelstowe Landfordwood Longfield Tilshead Stoke Farthing Cadley Oare Hindon Oaksey Stockton Purlpit Purton Rodbourne Dorcan Restrop Paxcroft Mead Corsley Heath Upper Westwood West Grafton Shute End Kingsdown Highway Ram Alley Wyndham Park Bagshot Chicksgrove Stitchcombe Seagry Heath Middle Woodford Pickwick Ashton Common Pinehurst Filands Cuckoo's Corner Shaw Normanton Clevancy Atworth Compton Bassett Foscote Pie Corner Conock Axford Pinckney Green Lower Stanton St Quintin Bourton Tanis Penknap Faulston Teffont Magna Wexcombe Murhill Patney Greenmeadow Urchfont North Newnton Broughton Gifford Hook Steeple Ashton Whitley Willesley Easton Town Hoggington