Brand Marketing in Bournmoor

Get in touch

Brand Advertising in Bournmoor

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in DH4 6?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Bournmoor by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Bournmoor (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Dalton-le-Dale Coundon Barnard Castle Aycliffe Village New Town Bearpark Blackhill Piercebridge New Shildon Lanehead East Howle Old Wingate Gilesgate High Forge Perkinsville Easington Colliery High Escomb East Kyo Plawsworth Gate Annfield Plain Brignall Roseworth East Blackdene Westlea High Urpeth The Dene Old Quarrington Summerhouse Iveston Sunnydale Castle Dene Byers Green Hilton Hart Scargill Woodhouses Old Stillington Sunderland Bridge South Cleatlam Crook Edmondbyers Eden Vale Northlea Eastbourne Langdon Beck Dent Bank Elton Tanfield Mount Pleasant Pierremont Oak Street Great Chilton Stillington West Butsfield Grange Villa Cold Hesledon Elm Tree East Law High Shincliffe Newfield Newsham Esperley Lane Ends Bridgehill Longhill Brotherlee Sockburn Dean Bank Morton Tinmouth Thringarth Leadgate South Pelaw Harrowgate Village Seaton Edmondsley Woodham Billy Row Merryoaks Thorpe West Park Hawthorn Cornsay Newton Hall Pontop Forest-in-Teesdale Belmont Wynyard Village Startforth Firth Moor Oxbridge Wackerfield New Hunwick Rookhope High Throston Waterhouses Dipton South Moor Trimdon Grange Queen's Park Holmside Ruffside High Grange Bellevue Chilton Lane South Side Ramshaw Gilmonby Houghall Coronation Tan Hills Woodstone Village Old Durham Middlestone Moor Town Head Hummerbeck Brandon Fir Tree Catchgate Old Thornley Hett Sunniside Etherley Moor Shotton Colliery Eldon Spennymoor Quaking Houses Bryan's Leap High Lands Bishopsgarth Mickleton Trimdon Beaumont Hill Red Hall Lonton Clough Dene Esh Coal Bank Regent Street Horsleyhope Stanley Crook Crimdon Park Beech Terrace West Sherburn Benfieldside Ramshaw Houghton Bank Mainsforth Bridge End East Butsfield Bishop Auckland High Etherley Coxhoe Brafferton Morley Burtree Ford Eastgate Leeholme Woodland Hunwick Lowe's Barn Westgate Canada Bishopton Whitesmocks Waskerley Quebec Faverdale New Brancepeth Bolam Nettlesworth Branksome Stainton Grove Sherburn House Pelton Fell Hobson Haverton Hill Low Westwood Middleton One Row Middleton Low Beechburn Western Hill Drinkfield Kimblesworth Kirk Merrington Beamish Redmarshall Foggy Furze West Pelton Boldron Tanfield Lea Kelloe Hope Town Kinninvie East Briscoe Monk Hesleden Archdeacon Newton Howden-le-Wear Rise Carr Merrybent The Sands Little Stainton High Dyke Preston-le-Skerne Cornsay Colliery Eggleston Coundongate Castle Eden Malton Kelton Neville's Cross Blackhall Colliery Urpeth Coppy Harelaw Whinny Hill West Kyo Westwick Walworth Gate Escomb Tudhoe Village Preston-on-Tees Quarrington Hill North Bitchburn Chilton Wolsingham Peterlee Lane Head Harperley Easington Brancepeth Townfield Eastlea Delves Great Stainton Hart Station Sherburn Grange Aukside Throston New Ho Crookhall Lintzgarth Witton Park Gray Street Templetown Greatham Thorpe Thewles Portrack Elvet Hill Urlay Nook Waldridge Coatham Mundeville Shildon Pittington High Handenhold Shotley Bridge Station Town Cockerton Bank Top Egglesburn Barley Mow Bournmoor Ushaw Moor Stanley Castleside Egglestone Abbey Hartlepool Hardwick High Beechburn White Kirkley South Stanley High Friarside Todhills Gilesgate Moor Skerne Park St John's Chapel Ferryhill Fulthorpe Haswell Plough Barningham Low Pittington Hurworth-on-Tees Craghead Tindale Crescent Evenwood Lynesack Sherburn Chester-le-Street Fishburn East Hedleyhope Denton California Sherburn Hill Tudhoe Aislaby South Church Gilpin Brown Shotton Hesleden Boltshope Park Knitsley Satley Sheep Hill West Auckland Ferryhill Station Parkside Sadberge Ragworth Low Etherley Greta Bridge New Kyo Stockton-on-Tees Stony Heap White-le-Head Binchester Blocks West Blackdene Embleton Ludworth Butterknowle Hutton Magna Shincliffe Middlestone Davy Lamp Rainton Gate High Pittington West Pasture Lintz Croft on Heugh Burnopfield Green Head Stainton Oakenshaw Briscoe Norton Cowshill Throston Grange Estate Garmondsway Littleburn Chester Moor Coundon Grange Port Clarence Medomsley Edge Thornley Tow Law Redford Lanchester Whorlton Bishop Middleham East Stanley Page Bank Gainford Rift House Middridge Cornforth Bradbury Houghton-le-Side Langley Moor West View Little Newsham Haswell Elm Terrace Close House Causey Stonebridge Hamsterley Mill Deaf Hill Laithkirk Eaglescliffe Black Banks Westerton High Haswell Wall Nook Broompark Billingham Horden Mowden Owton Manor Thwaite Lime Terrace Eldon Lane High Clarence Kip Hill Newton Ketton Stanhope Dawdon Deneside Cassop Craigside Wolviston Neasham Witton Gilbert Bildershaw Bowbank Pickering Nook Broom Hill Whitton Blackwell Hudegate Hill End Framwellgate Moor St Helen Auckland Medomsley Darlington Bollihope Hury Hedley Hill Newton Bewley Mordon Elstob Plawsworth No Place Church Kelloe Windlestone Great Burdon Royal Oak Woodham Village Running Waters East Hope Snaisgill Daddry Shield Killhope South Wingate Etherley Dene Browney Old Eldon Moorside Stranton Howlish Old Town Old Cassop Great Lumley Egglescliffe Metal Bridge Copthill Sunnybrow Crookgate Bank Langley Park New Coundon Carrville Haughton le Skerne Killerby Greencroft Grassholme Low Coniscliffe Carlbury Newton Aycliffe Town Kelloe Deanery View Elwick Trimdon Colliery Helmington Row Pelton St Ann's Hill Phoenix Row Heighington High Westwood Brandon Village Roddymoor Rowley Flint Hill Ebchester Leazes Little Thorpe Whessoe Wingate Muggleswick Graythorp Mountsett Cornriggs Binchester Hunstanworth Ouston Pity Me Newtown Winston North Close Low Lands Lane Head Oxhill Sandy Carrs Oak Tree Blackhall Rocks Merrington Lane Crossgate Moor Lintzford Ettersgill High Hesleden Lumley Thicks Redworth Toronto West Rainton Middleton-in-Teesdale Hurworth Place Foxton Langton Croxdale School Aycliffe Staindrop Burnhope Middle Side Shadforth Crawleyside Toft Hill Hurworth Burn Shield Row Fleming Field Walworth High Coniscliffe Leamside Newbiggin Harrowgate Hill Seaton Carew Cowpen Bewley Haswell Moor Consett Primrose Hill Newfield Barmpton Headlam Leasingthorne The Middles North End Hamsterley Lendings Lane Head South Hetton Heatherycleugh Witton-le-Wear Cockfield Albert Hill Brierton Sedgefield Middleton St George Willington Littletown Grindon Hummersknott Romaldkirk Hunderthwaite Mount Pleasant Healeyfield Whitehill Aykley Heads Dyke House High Stoop Low Dinsdale Frosterley Thornley Tursdale Sacriston Bowlees Hamsterley Cotherstone Ingleton Longnewton Hutton Henry Grangefield West Cornforth Lartington Allensford Seaham Hartburn Butterwick Meadowfield Whinfield Maiden Law Cleatlam Wycliffe Low Spennymoor Evenwood Gate Northgrain Lane Side Dalton Piercy Inkerman Newham Grange Esh Winning Durham Holwick Alum Waters Thorpe Larches Tudhoe Grange Bedburn Wheatley Hill Thinford Ornsby Hill Ireshopeburn Stockton Grange Bowes Woodside Copley Tantobie Wearhead Bowburn Raby Carlton Sheraton Rushyford Murton Ovington The Grove Brasside