Brand Marketing in Lane Side

Get in touch

Brand Advertising in Lane Side

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in DL12 0?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Lane Side by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Lane Side (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Monk Hesleden Evenwood Fleming Field Lynesack High Shincliffe West Pelton Leazes Woodham Burtree Ford Heatherycleugh Ouston Haswell Moor Toft Hill Craghead Holwick Castle Eden Evenwood Gate Hunstanworth Crossgate Moor South Stanley Shotley Bridge Harelaw Norton Sunderland Bridge Frosterley Staindrop Little Stainton Coxhoe Sedgefield New Ho Murton Hunwick Whorlton High Friarside Thringarth Willington Wolsingham Gilpin Brown Horden Cowshill Rainton Gate Woodstone Village Beech Terrace Eaglescliffe Winston Wall Nook Copthill Regent Street Chester-le-Street Ushaw Moor Shotton Colliery Preston-on-Tees Harrowgate Hill Tudhoe Village Bishop Middleham Littletown Newfield Nettlesworth Hedley Hill Merrybent East Hedleyhope Dent Bank Waskerley Grindon Dalton-le-Dale Binchester Blocks Billy Row Harrowgate Village Houghall Longhill Edmondbyers Lumley Thicks Langdon Beck Great Burdon Crook Metal Bridge Bollihope Whitehill Faverdale Windlestone Ingleton Oak Street Redmarshall Ramshaw Grassholme Portrack High Lands Framwellgate Moor Hobson New Brancepeth Woodham Village Cornsay High Hesleden Fishburn High Stoop East Howle Trimdon Grange Old Stillington Parkside Morton Tinmouth High Dyke Northlea Hamsterley Redford Brierton Edmondsley Thorpe Thewles Old Thornley Shadforth Todhills High Handenhold Hurworth Burn East Butsfield West Blackdene Kimblesworth South Wingate Page Bank Crimdon Park Merrington Lane Elm Tree Houghton Bank Egglescliffe Brandon Newton Bewley North Bitchburn Inkerman Whinfield High Coniscliffe East Briscoe Wearhead Coppy Billingham Brasside New Kyo Graythorp Phoenix Row Branksome Embleton Blackwell North Close Great Lumley Woodland Stonebridge Shotton High Escomb Brotherlee Pelton Pity Me Deanery View Hartburn Bearpark Hardwick Witton-le-Wear Forest-in-Teesdale Trimdon Haverton Hill Delves School Aycliffe Hummersknott Newfield California Wynyard Village Hartlepool New Hunwick Rise Carr Stony Heap Quaking Houses Queen's Park Newsham Alum Waters Oxhill Thorpe Larches Church Kelloe High Pittington Firth Moor Snaisgill Mainsforth Esh Winning Rift House Beaumont Hill Preston-le-Skerne Newton Ketton Pontop Gilesgate Low Coniscliffe East Law Shincliffe Hart Hummerbeck Bowbank Waldridge Sunniside Ettersgill Tanfield Bildershaw Healeyfield Hill End Blackhall Rocks Gray Street Mountsett Lonton Copley Red Hall Eastgate Hutton Henry Leadgate Deaf Hill Longnewton Croxdale Hesleden Egglestone Abbey West View St Ann's Hill Townfield Newbiggin Middleton Thinford Coronation Sockburn Coundon Seaton Carew Brancepeth Urlay Nook Bowlees West Park East Kyo Hunderthwaite Cornsay Colliery South Hetton West Auckland Cold Hesledon Newtown Old Cassop Mordon Green Head Lane Head Close House Newton Hall Haswell Lintzford Eggleston Boldron Barley Mow Hamsterley Mill Ragworth Sheraton High Westwood South Cleatlam Shield Row Running Waters Aislaby Bank Top West Pasture Walworth Greatham Stainton Hilton Brignall Barnard Castle Lintzgarth Bridge End East Stanley Old Town Wheatley Hill Killerby Harperley Little Thorpe Heighington Hudegate Greta Bridge Western Hill Cleatlam Pittington Black Banks Elstob Morley The Grove Hawthorn Westlea Horsleyhope The Middles Boltshope Park Peterlee Grange Villa Aycliffe Village Moorside Eastlea Rookhope High Grange Benfieldside Cornriggs Eden Vale Hurworth Place Tudhoe Roddymoor Consett East Hope Bridgehill Thornley Wycliffe Burnopfield Wingate Mount Pleasant Holmside Malton Whessoe Sandy Carrs Primrose Hill Sunnybrow Shildon Flint Hill Wackerfield Esperley Lane Ends Browney Low Westwood Durham Ramshaw Cockerton Neville's Cross Toronto North End Ludworth Annfield Plain Stanley High Beechburn Catchgate Headlam Lane Side Eldon High Haswell Croft on Heugh Egglesburn Whinny Hill Old Quarrington Foggy Furze Gainford Langley Park Witton Park Medomsley Iveston Middle Side Carrville Aykley Heads High Urpeth Sunnydale Low Dinsdale White-le-Head Deneside Tantobie Plawsworth Gate Clough Dene Royal Oak Lartington Foxton Middlestone Moor Romaldkirk Chester Moor Tow Law Quebec Hamsterley Throston Grange Estate Butterknowle Coundon Grange Stanley Crook Little Newsham Easington Garmondsway Old Durham Aukside Rushyford Lane Head Stillington Crookhall Westgate Ferryhill Briscoe No Place Fir Tree High Forge Haughton le Skerne Meadowfield The Dene South Moor Old Wingate Bolam Ferryhill Station Roseworth Summerhouse Daddry Shield Hope Town Lendings Eastbourne Urpeth Stockton-on-Tees Sherburn Ireshopeburn Beamish Wolviston Hart Station Tindale Crescent Dalton Piercy Carlton Raby Oakenshaw Neasham Dean Bank Dipton West Kyo Esh Maiden Law Low Beechburn High Etherley Newham Grange Elton Escomb Chilton Lane Pierremont Satley Tan Hills Thwaite Dawdon Belmont Pelton Fell Etherley Dene Chilton Cotherstone Houghton-le-Side Knitsley Rowley Low Spennymoor Stranton Davy Lamp Eldon Lane Redworth Killhope Perkinsville Stanhope Skerne Park Station Town Barmpton Tursdale Pickering Nook Coundongate Leeholme Grangefield Middleton St George Low Lands Coal Bank Fulthorpe Castle Dene Seaham Woodhouses Broom Hill Cornforth Oxbridge New Shildon New Coundon Whitton Sacriston Easington Colliery St Helen Auckland Throston Thorpe Ebchester St John's Chapel Oak Tree Gilesgate Moor Lanehead Cowpen Bewley Ovington Ornsby Hill Mowden Bishopton Laithkirk Leasingthorne Bowburn Cockfield Trimdon Colliery Westerton Denton Sheep Hill West Rainton Bedburn Byers Green Howden-le-Wear Bishopsgarth Owton Manor Hurworth-on-Tees High Throston Port Clarence Greencroft West Cornforth Lanchester Elwick Burnhope Crawleyside Kelton Hutton Magna Ruffside Town Kelloe Middridge Albert Hill Archdeacon Newton Blackhill Lintz Langton Middlestone Sherburn House Scargill Plawsworth Elm Terrace Brafferton Templetown Gilmonby Lane Head Old Eldon Walworth Gate Etherley Moor Bryan's Leap Muggleswick West Butsfield Bishop Auckland Quarrington Hill Binchester Merryoaks Cassop Kirk Merrington Newton Aycliffe Broompark Carlbury Whitesmocks Westwick South Church Witton Gilbert Drinkfield Low Etherley Great Stainton Kelloe Kinninvie Waterhouses Tudhoe Grange Thornley Hett Seaton Butterwick Kip Hill Lowe's Barn Castleside Darlington Dyke House Tanfield Lea Spennymoor Haswell Plough Helmington Row Blackhall Colliery Canada Bowes Causey Bournmoor New Town Middleton One Row West Sherburn Lime Terrace Coatham Mundeville The Sands Sadberge Startforth Northgrain Sherburn Hill Hury Woodside Leamside Great Chilton Allensford Elvet Hill South Pelaw Mount Pleasant High Clarence Brandon Village Piercebridge Sherburn Grange Howlish Town Head East Blackdene Littleburn Medomsley Edge Low Pittington Craigside Bellevue Stockton Grange South Side Barningham Langley Moor Bradbury Mickleton White Kirkley Stainton Grove Middleton-in-Teesdale Crookgate Bank