Brand Marketing in Cusworth

Get in touch

Brand Advertising in Cusworth

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in DN5 8?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Cusworth by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Cusworth (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Pilley Worsbrough Bridge Cricket Houses High Hoyland Banner Cross Swaithe West Green Low Stubbin Nutwell Catshaw Higham Warren Bridge End Carlecotes Woodside Cawthorne Loversall Tickhill Hangsman Hill Hollin Busk Low Laithes Howard Hill Bradway Bank Thornseat The Wheel Stainton Thurgoland Canklow Fosterhouses Dungworth Canal Side Thurnscoe East Birley Edge Fishlake Low Holdworth Aughton Higham Common Wheatley Hills Cantley Abdy Letwell Old Town Brinsworth Doncaster Common Burngreave Wood Willows Smithies New Rossington Bentley Rise Rossington Barnsley Hill Top Ecklands Tapton Hill Brampton en le Morthen Hooton Pagnell Bradway Ingbirchworth Harthill Upper Tankersley Wilsic Rollestone Windhill Carlton Snowden Hill Wombwell Highlane West Melton Slade Hooton Sutton Woodhouse Mill Hatfield Bullhouse Haywood Sunnyfields Dinnington King Edwards Holme Hyde Park Rivelin Glen Rostholme Conisbrough Bradgate Load Brook Pincheon Green Noblethorpe Hill Top Athersley North Marr Foldrings Mawson Green Clifton The Lings Totley Dropping Well Edderthorpe Park Head Grimesthorpe Silkstone Common Catcliffe Meersbrook Greystones Cliffe Sim Hill Shiregreen Sheffield Lane Top Carbrook Wortley Meadow Hall Armthorpe Highfield Beauchief Lea Brook Walkley Street Mexborough Broomhill Stairfoot Blacker Hill Highwoods Barrow Scholes Intake Brightholmlee Hollow Meadows High Bradfield Ughill Barnburgh Highfields Low Barugh Cadeby Normanton Spring Charltonbrook Little Sheffield Millhouse Green Aldwarke Waldershaigh Thorpe Hesley Fulwood Steel Bank Fullshaw Hazlehead Spring Vale Wadsley Denaby Main Scawthorpe Hall Broom Parkgate Wales Austerfield Staincross Carsick Howbrook New Village Goldthorpe Scout Dike Woodthorpe Estate Whirlow Laughton en le Morthen Wike Well End Oxspring Hexthorpe Wincobank Wisewood Hatfield Chase Jordanthorpe Wadsley Bridge Woodhouse Hoyland Common Harley Stainborough Upper Crabtree Townhead Upper Bradway Hallowmoor Parson Cross Handsworth Pogmoor New Lodge Hoylandswaine Hollins End Grimethorpe Sprotbrough Brightside Port Mahon Manor Estate Wybourn Bessacarr Aston Lidget Herringthorpe Dodworth Green Skelbrooke Hooton Levitt Waterthorpe Thurcroft Penistone Maltby Crookesmoor Holdworth Masbrough Gilroyd Roughbirchworth Thurlstone Soughley Gateway Plaza Lane End Nether Edge Little Hay Nooking Broom Highgate Hoober Lower Bradway Lakeside Village Lowfield Onesacre Shafton Kirk Sandall Sothall Long Sandall Horner House Wheatley Park Adwick le Street Nethergate Attercliffe Hill Top Midhopestones Westfield Milton Arksey Turnerwood Rotherham Norton Birdwell Plumbley Pitsmoor Greenside Instoneville Conanby Stainforth Carcroft Common Carr Haigh Manvers Hickleton Thorpe Salvin Grange Lane Wigtwizzle Parkhead Gawber New York Morthen Church Field Batemoor Moorends Smithy Moor Birkendale Hill Top Netherthorpe Netherthorpe Northfield Orchard Square Grenoside Burncross Wath upon Dearne Blaxton Lower Walkley Wharncliffe Side The Green Garden Village High Melton North Anston Brierholme Carr Thorpe in Balne Charnock Hall Thurnscoe Studfield Hill Neepsend Low Harley Beighton Fenwick Malinbridge Pismire Hill Longley Estate Keresforth Hill Belle Vue Woodlands East South Lane Ecclesfield Branton Dalton Firbeck Broomfield Causeway Head Bolehill Whiston Gleadless Townend Deepcar Herdings Cotterhill Woods Manor Park Billingley Edenthorpe Green Moor Adwick upon Dearne Mapplewell Thorn Hill Intake Whinney Hill Townhead Finningley Kimberworth Park West End Fairleigh Elm Tree Hill Handsworth Hill Carr Head Bawtry Kirk Bramwith Bow Broom Crow Edge Fir Vale Mosborough Bentley Crane Moor Blackburn Dolcliffe Common Slay Pits Newfield Green Platts Common Crosspool Oughtibridge Wales Bar Stocksbridge Hillsborough Hanging Water Upper Cudworth Stephen Hill Hardwick Sunnyside Worsbrough Village Holbrook The Manor Frecheville Bolton upon Dearne Nether Haugh Dunsville Doncaster Lindrick Dale Bracken Moor Four Lane Ends Deep Pit Gleadless Valley Kimberworth Normandale Hooton Roberts Long Line Royd Norton Woodseats Broomhill Richmond Eastwood Silkstone Endcliffe Crescent Hemingfield Belle Green Jordon Barugh Green Rawmarsh Loxley Bottom Dunscroft Tivy Dale Highfield Greenhill Westfield New Edlington Attercliffe Cundy Hos Pot House Hood Green Braithwell Hoyle Mill Shay House Den Bank Old Cantley Hill Top Ward Green Pinfold Hill Park Side Jordan Owlthorpe Cortworth Moss Carcroft Lowedges Newton South Anston Spink Hall Middlecliffe Norton Hammer Throapham Ryecroft Upper Whiston New Totley Spittal Houses Langsett Wadworth Boulder Hill Victoria Park Hill Measborough Dike Owlerton Hackenthorpe Arbourthorne Estate Shaftholme Hallam Head Hampole Walkley Bank Castle Green Stopes Greenland Goole Green Barugh Meadow Head Piccadilly Redbrook Cundy Cross Whitley Wormley Hill Scawsby Stumperlowe Berry Moor Upper Haugh Wheatley Clayton Town End Dalton Magna Royd Moor Lings Common Kendray Old Haywoods Almholme Endcliffe Edge Honeywell Stannington High Wincobank Stacey Bank Sykehouse Totley Brook Crookes Monk Bretton Little Norton Keppel's Column Clifton Great Houghton Old Denaby Ickles Sharrow Vale Far Bank Kine Moor Norton Sprotbrough Park Kilnhurst Nether Green Ranmoor Lundwood Wilthorpe Wingfield Philadelphia Woodall Brookhouse Maythorn Royston Richmond Hill Heeley Thorne Hermit Hill Waleswood Harden Arbourthorne Little Houghton Campsall Birley Estate Carsick Hill Barnes Hall Shirecliffe Netherthorpe Bromley Newhill Ewden Village Higher Stubbin Sandhill Woodlands Old Edlington Firth Park Knowle Top Askern Longley Ings Hill Top Eskholme Kiveton Park Edge Mount Lodge Moor Shafton Two Gates Worsbrough Dale Worsbrough Common Hayfield Green Upper Hoyland Worsbrough Harlington Upperthorpe Brincliffe Stubbin Low Wincobank Swallownest Listerdale Athersley South Stockbridge Hood Hill Base Green Hillfoot Hemsworth Knoll Top Thrybergh Cusworth Middlewood Moorgate Trumfleet Tankersley Ravenfield Ringinglow Sharrow Low Bradfield Whirlow Brook Woodland View Dore Four Lane End Ardsley Lewden Southey Green Sharrow Head Brecks Birley Carr Sheffield Park Swinton Swinton Bridge St Ann's Norton Lees Wickersley Cubley Common Side Flanderwell Chapeltown Greystones Barnby Dun Cudworth Common Dodworth East Whitwell Thorpe Common Lower Crabtree Kelham Island Gleadless Dean Head Brierley Upper Midhope Gildingwells Guilthwaite East Dene Wood Royd Pudding Hill Cudworth Jump Dunford Bridge Cat Hill Wentworth Hatfield Woodhouse Lydgate Potter Hill Brick Houses South Bramwith Tinsley Todwick Ulley Mortomley Eastfield Treeton Smithley Meersbrook Bank Bramley Orgreave Shaw Lands East Herringthorpe Wood Seats Backmoor Drakehouse Templeborough Finkle Street Worrall Halfway Braithwaite Hellaby Little Common Totley Rise Frickley Burghwallis Kirkhouse Green Warmsworth Littleworth Toll Bar Abbeydale Bramley Lings Hurl Field Greasbrough Bolsterstone Liberty Hill Carter Knowle Balby Sheffield Woodsetts Moorhole Low Valley Darton Sandygate Loxley Dodworth Bottom Bents Green Elsecar Pickburn Coldwell Abbeydale Park Hoyland Owston Millhouses Kexbrough Parkwood Springs Brodsworth Brampton High Green Dalton Parva Richmond Park Skellow Darnall Ecclesall Darfield Topham Storrs Fourlane Ends Under Tofts Ravenfield Common Hill Top Laughton Common Holmes Tilts Coisley Hill Summerfield Auckley Fall Bank Stone Waverley Micklebring