Brand Marketing in Palmers Cross

Get in touch

Brand Advertising in Palmers Cross

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in GU5 0?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Palmers Cross by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Palmers Cross (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Burpham Stanners Hill Royal Holloway Buckland Chelsham Hurtmore The Sands Keeper's Corner Bisley Camp Wood Street Village Walliswood Grayswood Elstead Byfleet Tower Hill Felcourt Cartbridge Great Enton Milford Tandridge Chobham Littleton Shottermill Abinger Bottom Hinchley Wood Whitmoor Bottom Whitebushes St Johns Kempton Park Englefield Green Boundstone Green Cross Burrowhill Newlands Corner Rydens Witley Leatherhead Shamley Green Limpsfield Chart Westborough Polesden Lacey Fredley Egham Hythe Whitewood Dawesgreen North Holmwood Worplesdon Limpsfield Common Ansteadbrook Fetcham Grove Hermitage Woods Estate Shere Crawley Hill Heath End Little Bookham Upper Halliford Ridge Green Brockham Crosswater Dunsfold Merrow Pains-Hill Downside Newchapel Rydeshill Nutcombe Lane End South Godstone Knowle Green Wey Meadows Penny Pot Leigh Knowle Grove Woking Shepherd's Hill Godstone Tilford Common Thursley Charleshill Stanwell Moor West End Sandy Cross Palmers Cross Mousehill Dippenhall Effingham Tyrrell's Wood Haslemere Stonebridge Knaphill Woodbridge Hill Churt Tongham Hascombe Ockham Hydestile Woodmansterne Horsell Dunsfold Common Wray Common Albury Mugswell Mid Holmwood Reigate Horley Donkey Town Ridgebridge Hill Holmethorpe Lingfield Coles Meads Ewhurst Green Hoe Effingham Common Caterham Ewell Field Common Banstead Flexford Netherne on-the-Hill Sunbury-on-Thames Broadham Green Norley Common Felbridge Enton Green Whyteleafe Stoughton Hawk's Hill Waterloo Ripley Springs Kingswood Warren East Ewell Lightwater Mytchett Place Highstreet Green Kingfield Brockham Park Harpesford Burstow Catteshall Henley Park Grafham Littlefield Common Headley Tadworth Cranleigh Ashford Castle Green Willey Green Knowle Hill Brook Place Shellwood Cross Lower Halliford Pyle Hill Chattern Hill Oxshott Wentworth Hatchford Chertsey Whitmoor Vale Titsey Burrows Cross Langley Vale Pitch Place Capel Pitland Street Hogden Bottom Dogkennel Green Lyne Woodham Wormley Westfield Peartree Green The Wells Lower Bourne Fetcham Burgh Heath Tilford Eashing Godalming Sidlow The Chart Longcross Maybury Chertsey Meads Bishopsgate Merle Common Frensham New England Burwood Park Walton-on-Thames Hamsey Green Tyrell's Wood Littleton Logmore Green Almshouse Common Abbey Mead Jacobs Well Lower Ashtead Frimley Ridge Forest Green West Horsley Rowhill Horne Hale Spreakley South Park Holmbury St Mary Cobham Brookwood Addlestonemoor Ockford Ridge Ewhurst Okewood Hill Runfold Weybridge Bletchingley Bowlhead Green Pirbright Camp Great Bookham Haxted Friday Street Bramley Stonehill Wisley Cramhurst Bisley Birtley Green Russ Hill Pachesham Park Thorpe Park Barn Rose Hill Grove Heath Farleigh Court Salfords Westbrook Blackheath Tatsfield Stanford Common Holland Normandy Westcott West End Wrecclesham Onslow Village Pharaoh's Island Broadford Charlwood Wasp Green Woldingham Munstead Heath Coldharbour Crowhurst Betchworth Bagshot Church Town Pagewood Thorncombe Street Slyfield Leatherhead Common Stoke D'Abernon Elmbridge Village Pyrford Village Norney Claremont Park Sunbury Alfold Ashtead Camberley Dorking Ash Sutton Abinger Felthamhill Stoneleigh Moorhouse Bank Rowly Wotton Compton Wheelerstreet East Molesey Pyrford Green Batt's Corner Fickleshole Lower Eashing Pray Heath Upper Hale Bellfields Shackleford Warlingham Rowledge Weston Green Old Woking Loxhill Shalford Bagshot Heath Mount Hermon Culmer East Shalford Littleton Common Holloway Hill Sunbury Common Livingstone Park Mickleham Egham Ash Estates Pirbright Addlestone Hindhead Oatlands Park Ellen's Green Long Ditton Bushy Hill Lower Green Dockenfield Birch Green Puttenham South Merstham Esher Stroud Common Isle of Wight Parkgate Hamm Court Estate Crownpits Walton on the Hill Hockering Estate Lucas Green Giggshill Dunsfold Green Fisher's Hill Ash Green Chaldon Compton Pot Common Merstham Hatton Hill Woolmer Hill Mayes Green Weybourne Pixham The Ridge Virginia Water Badshot Lea Millbridge Thorpe Green Paynes Green Gatton Norwood Hill Towpath Shortfield Common Subrosa Woodhatch Combe Common Wyke Littlewick Ottershaw Mogador Beare Green Greatpark Hurst Park East Horsley Windlesham Blindley Heath Povey Cross Strood Green Brooklands Hurlands Frimley Green Penton Hook The Bourne Brook Peasmarsh Dormans Park Whitfield Court Pyrford Fan Grove Send Marsh Lower Kingswood Martyr's Green Smallfield Ashford Common Critchmere Sandhills Gatwick Farleigh Beasley's Ait Farnham Elm Corner Seale Staines-upon-Thames Hookwood Hersham Heatherside Box Hill Peaslake Hurst Green Mytchett West Ewell Sheet's Heath Gomshall Farncombe Dennisville Tilford Reeds Sutton Green Lingfield Common Smoky Hole Broadmoor Limpsfield Egham Wick Chiddingfold Frith Hill Laleham Shortheath Claygate St Ann's Heath Gadbrook Ockley Abinger Hammer Manor Park Nutfield Abinger Common Thorpe Lea Sheerwater Binscombe Lock Island Weatherhill Upper Eashing Lordshill Common Albury Heath South Nutfield Hamm Moor Westhumble Givons Grove Worcester Park New Haw York Town Hambledon Abbotswood Domewood Deepcut Whiteley Village Doversgreen Dormansland Irons Bottom Runnymede Anglefield Corner Beacon Hill Meath Green Ash Vale Outwood Tyler's Green East Clandon Brewer Street Horsell Birch Great Burgh Deepdene Ashley Park Guildford Chilworth Clark's Green Wanborough Oxted Cudworth West Byfleet Bunce Common Ashtead Common Epsom Downs St Ann's Hill Hooley Stroude Hog Hatch Woldingham Garden Village Ramsnest Common Shepperton Fairmile Brook St George's Hill South Earlswood Hook Heath Peper Harow Hatchford End Skimmington Nork Mimbridge Shrubs Hill Holmwood Corner Row Town Blackbrook Fairlands Epsom Ripley White Post Busbridge Laker's Green Chipstead Ranmore Common Send Grove Newdigate St John's Mead Vale Mayford Tuesley Shepperton Green Stanwell Artington Reigate Heath Wonersh May's Green Smart's Heath Alfold Crossways Trumps Green Aaron's Hill Woodcote Little London Middle Bourne Frimley North Looe Rushmoor Charlton Guildford Park Upper Ifold West Bedfont Buckland Nalderswood Thames Ditton West Molesey South Holmwood Kingswood Burntcommon Crowhurst Lane End Redhill Brick Hill Farley Green Warwick Wold West Clandon Hamhaugh Island Send Margery