The Pros And Cons Of Press Advertising: A Comprehensive Guide By PromoMedia
01 Nov 2024 15:11
Brand Marketing in Scotlands
Get in touchBrand marketing is important so that the general public not only become aware of your business, products or services but that they are comfortable with it, like what it represents and subsequently have a high trust and engagement factor.
Our media teams, work with a wide cross-section of industries from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with it. At this point, we will then put together a marketing strategy to appeal to your target market to get your key messaging "out there" and your goods on the market.
For more information on our brand marketing services, simply fill in the contact form and we will get back to you as soon as possible with more information and free quotes.
What is Brand Marketing?
Put simply brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that it is seen favourably in the eyes of the general public. This, in turn, creates a positive outlook which leads to increased trust, demand and interest; then finally sales and return on investment.
Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy very positive word of mouth and high levels of recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also in making sure that brand marketing and advertising is careful curated so that messages are consistent across all platforms from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.
What Makes a Brand?
There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services; the personality behind a product.
Some of the basic factors which contribute to this include:
Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here.
Social media - social is a brilliant and powerful way to give insight into your company's work and personality. There is a range of different social platforms to choose from including Facebook, Youtube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house but this needs to be carefully done, as this is the outward voice of your company.
The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.
All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options contact us now.
What is The Right Branding For My Company?
There is not a simple answer; basically, you are all different!
How you want to be perceived will vary depending on the industry you are in and the product or service you are offering. When launching a new product it is important to get this right from the start, whilst established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.
As touched upon, some businesses like and need to appear "formal and authoritative" in their communications, examples of this would include:
It would be inappropriate to be anything else.
Others companies will want to be more chatty, informal. Examples of these can include:
Betting companies, shops and retailers
As you can imagine there are lots of different approaches that can be considered and implemented for a business in order to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then work backwards from that point, to go on the journey to create a perfect and effective image.
Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.
Brand Marketing Cost - A Guide
There are no set costs for brand marketing, it depends on how much work needs doing and what stage of development you are at.
Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else.
When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.
What are the Benefits of a Rebrand and Brand Marketing?
There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are:
Attracting new customers to your company
Creating a fresh look to keep existing ones engaged
Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes you may want a totally new look and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.
Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.
We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Scotlands by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both.
How to Rebrand Your Business
If you are looking for brand marketing or to rebrand your business, please follow the following steps:
Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start.
Research your competitors – what are they doing that you like and think works?
Contact our team using our enquiry form on this page and give us the information above.
Decide how you want your business to be presented.
Leave the rest to us and we will come back to you with some fresh and exciting ideas.
After that, we will put together some marketing strategies to talk your business forward.
Frequently Asked Questions about Brand Marketing
"What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market.
"Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers whilst an established one would want repeat custom and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.
Contact Us
At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.
We look forward to hearing from you and helping to create a new brand or freshen up your existing one.
We cover Scotlands (West Midlands)