Construction Industry Marketing in Scotlands

Building and construction is a hugely competitive industry and in today’s world of continual growth and re-development, it is important to stay ahead of the game and present your company in a positive way.

Brand image, company perception and customer satisfaction are now paramount to the success of any company operating in this competitive market. It’s fair to say that the “face” of the construction industry has changed over the years, becoming more personal and approachable, and construction and building marketing is now a key sector we work with at PromoMedia.

Whether you are a large scale developer of commercial or residential property, a building firm specialising in home renovations, loft conversions and improvements, or a company providing materials for the trade, your advertising needs to portray you in a way that is friendly, professional and modern.

At PromoMedia we are able to communicate these messages to attract new customers and improve your company image, using different and varied marketing techniques to get your business in the public eye, creating a positive perception about what you do and raising your profile in both the industry and with potential new customers.

If you are a company in the constructive, building or trade sector and are looking to increase your brand awareness, reputation and ultimately generate more sales, get in touch with us today to see how we can help you.

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What is Construction Marketing?

Put simply is the marketing of products, services or goods in the construction industry. This can range from:

• The selling of homes

• Building materials

• Home improvements

• Driveaways

• Loft conversions

• Conservatories

• Extensions

If you are a business operating in the above sectors and looking to attract new customers through cost-effective marketing, contact us today and we will send over more information and free quotes on a range of options to suit various budgets. 

Bespoke Marketing Campaigns for the Building Industry

Our experienced media planners create marketing campaigns for developers, suppliers and building firms all across the UK.

The main focus of these campaigns is often to:

• Build a strong brand foundation

• Reinforce a good reputation

• Improve a poor reputation

Ultimately we seek to increase company awareness in communities up and down the country and in turn, this exposure can lead to increased sales and revenue.

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Construction Advertising Options in Scotlands

We find that a mixture of marketing options work well for the building, housing and construction sector. Before putting an advertising campaign together our teams will call you to discuss your aims, ambitions and target markets. 

For home improvements or house builders/sellers strong local campaigns around where the housing or services are offered obviously work best. This is often done very successfully through strong local outdoor campaigns in Scotlands, regional radio and localised television advertising.

Generally in the housebuilding sector profit margins are high e.g. costs of a house, renovation, building parts are expensive but potentially lucrative, so in order to attract new customers, it is worth investing a good amount in marketing as the returns can be very favourable.

It is, therefore, no surprise that our building and trade clients often choose to invest in relatively expensive but high-impact marketing which hits millions of potential customers.

Also, as well as creating a strong corporate and brand image many of our clients like to get the message out about their environmentally conscious approach, showing a positive, personal and less commercial side to their organisation and how they seek to support and enrich communities. The balance of the commercial and personal is often key to a successful campaign and creating a positive image.

If you are looking for construction marketing in Scotlands contact our teams today for more information. 

Housing Market Advertising in Scotlands

The housing market continues to be a fast-growing and highly competitive niche.

We can provide a range of unique advertising services for this sector to help your business stand out from the rest. With a combination of online and social media advertising (including Facebook and Youtube ads), combined with traditional marketing, we’ll promote your brand to the right target audience.

There are so many ways to get your brand seen and our expert media buyers will do this in a way that is cost-effective and beneficial for you.

Trader Supplier Marketing

At PromoMedia we work with Trade and Building suppliers to advertise their goods to house-builders, independent labourers and local building companies.

• Major nationwide suppliers with large budgets obviously choose to market their products all across the UK and for these we look at strong national campaigns looking at major ITV advertising, radio and outdoor campaigns.

• For smaller more local based suppliers, we look at key outdoor in and around business parks or areas that are undergoing a large amount of regeneration, as well as press ads, leaflet and poster print distribution to really target the localities.

Trader Supplier marketing is important to portray that you are knowledgeable, affordable and experienced in what you are offering.

As with all marketing options, we can talk you through various options depending on your budget so get in contact today and tell us more about what you supply, your target area and we can put together a plan to target your customers.

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Home Renovation Advertising

The home renovations market, including loft conversions and conservatory fitting, continues to be a growing market as people look to utilise home space. With many experienced companies all across the UK marketing and advertising is one way to get your name and brand out there. It helps you stand out from the crowd.

By displaying your brand in public areas through billboards and posters, you’ll be noticed by lots more potential clients. There is also the opportunity to advertise through the press in relevant lifestyle magazines, national newspapers, printed leaflets and even ads on buses or other vehicles in key locations. The possibilities are endless as the market is so vast but our experienced team are here to help through each stage of the process.

Frequently Asked Questions about Construction Business Marketing

1. “We are a construction company with a new number of building sites across the UK, we are looking to formulate a nationwide marketing strategy. Currently, we do digital marketing, including email marketing and paid social media (as well as some search engine optimisation) but we are looking for a marketing plan to possibly incorporate some traditional methods. Can you help?” Yes, we can. We work with a number of construction companies and construction firms across the UK putting together varied advertising packages. It sounds as if you have your digital marketing and the lead generation under control but we would certainly recommend looking at some wider options such as outdoor (billboards) and even TV depending on the region. This would really allow you to reach out to a wide and diverse audience. Make sure you get in contact and we can draft up a few marketing strategies for you to consider.

2. “How much does construction marketing generally cost?” As you can imagine there is no set price as each construction company is different and each site tends to appeal to different target audiences. For example, a marketing strategy for a plot selling one-bed flats would be different from that of million-pound detached properties. Our teams can work up a few different marketing strategies for you to consider, these could include social media, print and content marketing, online and PPC, outdoor and even radio and TV. We can accommodate budgets to suit most construction projects.

Contact Us

If you are interested in the services we offer in marketing for the building and construction industry, feel free to get in touch today. We work with a number of construction companies and it would be great to see how we can help you. 

One of our expert advisors will be able to explain more about everything we do and help find the perfect strategies in Scotlands for your construction marketing campaign.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you.