Charity Marketing in West Horndon

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in West Horndon are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in West Horndon?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in West Horndon is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in CM13 3

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

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If you are looking to advertise your charity on either a local scale in West Horndon or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

Other locations available for charity marketing
Tilbury Juxta Clare Ingrave Great Notley Smythe's Green Pharisee Green Great Waltham Borley Green High Houses Crow Green Langham Wick Fobbing Church End Rickling Audley End Stambourne Welshwood Park The Common Epping Upland Bradwell Wick White Roding Grange Hill High Beech Upper Pond Street North Benfleet White Notley Wicken Bonhunt Latton Bush Cobbs Fenn Ramsden Heath Noak Hill Crockleford Heath Lower Green Farnham Workhouse Hill Northend White Colne Coalhill Copford Tilekiln Green Nazeing Mead Little Yeldham Hobbs Cross Canewdon South Hanningfield Knowl Green Southchurch Rose Green Tye Green Dyer's End Ugley Henham Chadwell St Mary Leaden Roding Duddenhoe End Burrsville Park Springfield Bradwell Waterside Hadstock Bentfield Bury Roydon Edney Common Bustard Green Stanford Rivers Church Langley Theydon Bois Little Hallingbury Chapel End Wickford Greenwoods Woodham Walter Woodhatch Duck End Shelley Tiptree Heath Smith's Green Water End Low Street Danbury Wickham St Paul Hatfield Heath Old Heath Bardfield End Green Stondon Green Sewardstonebury Orsett Heath Barrow Hill Great Canfield Earls Colne Fox Street Little Horkesley Sandon Bentley Walton-on-the-Naze Steward's Green Frating Green Finkle Green Folly Green Northend South Woodham Ferrers Berners Roding Woodham Mortimer Perry Green Little Henny Bobbingworth Toppesfield Birchanger Kirkby-le-Soken Berechurch Church End Newport New England Paglesham Eastend Fyfield Great Berry Brick End Chappel East Gores Row Green Smith's Green Baddow Park Lower Bobbingworth Green Gestingthorpe Seven Star Green Arkesden Great Easton Roxwell Layer Marney Chafford Hundred Lower Nazeing Cressing Mountnessing Little Oakley Pipps Hill Abbess Roding Cooksmill Green South Weald Waltham Abbey Nether Street Hyde Chase Gaston Green Man's Cross Baythorne End Woodhill Mount End Leigh-on-Sea Little Laver Dedham Bicknacre Bocking's Elm Foxash Estate Galley's Corner Willingale Hill Green Mill End Monk Street Little Thurrock Kirby-le-Soken Minnow End Burton End Hazeleigh Wendens Ambo Crockleford Hill Gilwell Park Canvey Village Lower Sheering Cold Norton Keelars Tye Cambridge Town Margaretting Oak Corner Pentlow The Hythe Inworth Little Warley Great Stambridge Raven's Green Claverhambury Maggots End Dutch Village Potter Street Little Waltham Ballards Gore Netteswell Cross Radwinter Blackmore End Nazeing Long Green Hemp's Green Belchamp St Paul Clifftown Upper Dovercourt Loves Green Shotgate Steeple Bumpstead Cock Green Beauchamp Roding Cock Clarks Boxted Katherines Chelmer Village Heybridge Mile End Langdon Hills Navestock Side West Bergholt Steventon End Ringtail Green Shenfield Purton End Mount Pleasant Lucking Street Curtismill Green Greenstead Green Ardleigh Heath Pilgrims' Hatch Bocking Broad's Green Stow Maries Great Dunmow Wimbish Matching Milch Hill Greensted Porters Town Feering Gainsford End Langham Moor East Mersea Belchamp Walter Bishop's Green Little Mascalls Powers Hall End Keeres Green Bradwell Lee Chapel North Gay Bowers Great Chesterford North Fambridge Eastwood Colliers Hatch Great Yeldham Hartford End Herongate Bartholomew Green Boyton Cross Bamber's Green Brook Street Ostend Tindon End Garnetts Barling Southfields Cobler's Green Lindsell Wickham Bishops Bran End Peartree Green Clapdog Green Tye Green Shrub End Long Gardens Ashen Burnt Heath Epping Green Howlett End Margaretting Tye Greenhill Frating Norton Mandeville Forrey Green Eastend Stock Littley Green Cowey Green Gooseberry Green Tip's Cross Salmon's Corner Olmstead Green Glen Faba Ingatestone Stapleford Tawney Hawkin's Hill Wix Green Upshire Little End Broomfield Stapleford Abbotts Coopersale Common Hobbs Cross Clay Hills Witham Elsenham Sta Bardfield Saling High Roding Barstable Messing Pond Street Brays Grove Thaxted Radley Green Great Burstead Puttock End Corringham Baker Street Eversley Little Wigborough Robinhood End Lambourne End Coggeshall Hamlet Southminster Purfleet Lawford Blackcat Hockley Woodend Howe Green Wyatt's Green Felmore Rawreth Shot Canvey Island Brandy Hole Wiggens Green Stroud Green Basildon Cripplegate Tilbury Horne Row Samuel's Corner Park Green Great Warley Great Sampford Cutlers Green Matching Tye Bacon End Weeley Stewards The Green Newlands Uppend Hornestreet Handley Green North End Row Heath Brentwood Mill End Wrabness Hatfield Peverel Harlow Common Clatterford End Brightlingsea Danbury Common Magdalen Laver West Thurrock Landermere West Hanningfield Salcott-cum-Virley Pigstye Green Great Maplestead Chatham Green Duckend Green Vange Great Braxted Langham Reader's Corner Little Sampford Gernon Bushes Bannister Green Newney Green St Vincent's Hamlet Clatterford End Molehill Green Bromley Cross Runsell Green Tilkey Barnston Burnt Mills Wix Tye Green Gamble's Green Little Burstead Rivenhall End Coggeshall Rowhedge East Tilbury Stanbrook Rickling Green Mark Hall South Hope's Green Whiteash Green Newman's End Peldon Hallsford Bridge Downhall Beach Estate High Ongar Great Bentley Strethall Mill Green Audley End Matching Green Holland-on-Sea Hutton Rivenhall Langley Lambourne Ramsden Bellhouse Halls Green Stebbing Broad Green Nounsley Little Totham Tollesbury Churchend Cooper's End North Stifford Montsale Sucksted Green Marks Tey Ford End Little Canfield West Horndon Farther Howegreen Blackmore Mistley Heath Colchester Fryerning Beacon Hill Aythorpe Roding Blasford Hill Stickling Green Building End Langenhoe Rudley Green Baconend Green Rank's Green New Thundersley Bedlar's Green Tye Green Epping Tolleshunt Major Harlow East Horndon Deer's Green Hastingwood Beggar Hill Hornells Corner Ashdon Quendon Paternoster Heath Galleywood Norwood End Biggin Little Tey Mallows Green Navestock Heath Little Bromley Little Parndon Chatter End Greensted Green North End Hope End Green Bonhunt Water Chrishall Bridge Green Little Leighs Delvin End Little Henham Woodham Ferrers Harrowcross Cherry Green Watch House Green Braiswick Temple End Littlebury Green Lamarsh Fanner's Green Broad Green Rook End Hutton Mount Silver End Horsleycross Street Holder's Green Sturmer Janke's Green Doddinghurst Common Berden Chalk End Churchgate Street Chickney Sewardstone Great Bromley Broad Street Green Fairstead Henny Street Rochford Long Green Tilty Childerditch Shellow Bowells Sunken Marsh Liston Gardens Stocking Green Bovinger Woodside Green Surrex Cannon's Green South Ockendon Maylandsea Catmere End Old Harlow Layer Breton Great Canney Pleshey Osea Island Mayland Farnham Green Ghyllgrove Skye Green Great Saling Ulting Coxtie Green Hallingbury Street Pannel's Ash South Fambridge Hickford Hill Tendring Great Henny Pattiswick Littlebury Finchingfield Lee Chapel South Horsley Cross Broadley Common Takeley Street South Stifford Layer-de-la-Haye Norton End Lexden Havering's Grove Kelvedon Hatch Mount Bures Langford Pig Street Dewes Green Starling's Green Roundbush Liston Chignall St James Great Leighs Howegreen Gallows Green Moulsham Cripple Corner Bell Common Chalvedon Cole End North Weald Bassett Kirby Cross Daw's Cross Mucking Brookend Aimes Green Little Wakering Steeple View Rotchfords Horkesley Heath Alphamstone Foster Street Runwell Lamb Corner Latchingdon Shoeburyness Little Dunmow Richmond's Green Ashingdon Passmores Bulmer Tye Holyfield Tye Green Great Wakering Far Thorpe Green Rawreth Little Walden Shalford Green Birch Buttsbury Colne Engaine Hare Street Hawbush Green Dedham Heath Parkeston Mistley Pledgdon Green Molehill Green Battlesbridge Eight Ash Green Bush End Theydon Garnon Temple Fields Stockstreet Young's End Faulkbourne Fuller Street Billericay The Birches Jack's Hatch Birchhall Corner Hadleigh Wakes Colne Green Castle Hedingham Sunnymede Padham's Green Thorpe-le-Soken King Street Little Clacton Moreton Great Malgraves Pale Green Birdbrook Prittlewell Stebbing Green Fordstreet Greenstead Jaywick Loughton Jasper's Green Gransmore Green Sabine's Green Harknett's Gate Great Totham Burton's Green Seawick Long Green Stocks Green Chelmsford Tilegate Green Ovington Thorpe Cross Don Johns Widdington Abbey Field Great Bardfield Elmstead Heath Horndon on the Hill Heybridge Basin Middleton Tye Green Nazeing Gate Rayne Clapgate Cobbler's Green Hook End Tendring Heath Brewer's End Green Street Mowden Black Horse Corner Queen's Park Orsett Butts Green Heckfordbridge The High Frenches Green Terling Church End Rotten End Kelvedon Black Notley Bridge End Great Claydons Wellstye Green Stondon Massey Nazeing Dovercourt Chipping Hill Brookstreet Fordham Burnham-on-Crouch Brick House End Little Bardfield Great Wigborough Great Holland Needham Green Bentfield Green Hawkwell Watton's Green Mundon Ramsey Island Flack's Green Oxley Green Coopersale Street Bunting's Green West Mersea Panfield Braintree Corner Brookend Pentlow Street Hellman's Cross Great Clacton Little Common Blake End Butt's Green Nuper's Hatch Writtle Abbess End Hatfield Broad Oak Abridge Mill End Rush Green High Laver Navestock Common Alresford Elsenham Daws Heath Thorpe Green Stambourne Green Roast Green South Heath Suttons Wormingford Ardleigh Frinton-on-Sea Creeksea Tarpots Windmill Hill Marden Ash Beaumont Onslow Green Almshouse Green Cross End Great Horkesley Kingsmoor Craig's End Linford Threshers Bush Frogs' Green Dobb's Weir Hawkspur Green Breeds Elder Street Theydon Mount Tylerscross Causeway End Chigwell Elmstead Market Noak Bridge Horseman Side Keysers Estate Borley Debden Green Duton Hill Great Oxney Green Fuller's End Fox Hatch High Beach Helions Bumpstead Gore Pit Netteswell Buckhurst Hill Tillingham Outer Part of Town Westward Broxted Breach Barns Southfields Nevendon Lippitts Hill Parson's Heath Aingers Green Willows Green Stanway Ugley Green Rushley Green Great Parndon Bowers Gifford Weeley Heath Wesley End Woodgates End Crawley End St Osyth Woodend Green Pebmarsh Chapelend Roundbush Green Warley Sible Hedingham Bradwell on Sea Althorne Ost End Morris Green Abberton Coryton Cupid's Corner Bocking Churchstreet Philpot End Tye Common East Hanningfield Point Clear Galleyend Piercing Hill Little Cambridge Brock Hill Armigers Clavering Tolleshunt Knights Little Chesterford Miller's Green Boxted Cross Sewards End Purfleet-on-Thames Copthall Green Further Ford End Southey Green Debden Gallows Green Monkey Street Ford End Swan Street Birch Green Chipping Ongar Elkins Green Thornwood Common Crays Hill Southend-on-Sea Little Bentley Bigods Stansted Mountfitchet High Garrett Heybridge Passingford Bridge Housham Tye Level's Green Thorpe Bay Westcliff-on-Sea Elmdon Pitsea Green Street Maldon Tolleshunt D'Arcy Paslow Wood Common Little Easton Bradfield Heath Oaker Hill Steeple Start Hill Stagden Cross Lower Green Tilbury Green Hardy's Green Debden Green Tinkers Green West Tilbury High Street Green Thundersley Dry Street South Benfleet Carter's Green Pepper's Green Good Easter Ivy Chimneys Sand Hill Little Baddow Hazel End Great Tey North Shoebury Newtown Howe Street Foxearth Mount Bovers Tyler's Green Halstead Harwich Gosfield Widford Totham Hill Saffron Walden Tendring Green Nine Ashes Mark Hall North Hullbridge Stanford-le-Hope South Green Boose's Green Countess Cross Stisted Boreham Margaret Roding Rowney Corner Wivenhoe Lane End Little London Malting Green Manuden Mulberry Green Hare Street Kingswood Wimbish Green Ridgewell Maple End Lee Chapel Winter Gardens Toot Hill Bumble's Green Loyter's Green Totham Plains St Osyth Heath Farmbridge End Clatterford End Fiddlers Hamlet Mashbury Roost End Clacton-on-Sea Manwood Green Curling Tye Green High Park Corner Great Baddow Thorrington Waltham's Cross Oxen End Upper Green Belchamp Otten Purleigh Bournes Green Old Mead Beazley End New Mistley Lower Green Easthorpe Campions Lee-over-Sands Lower Pond Street Fordham Heath Puttock's End Taverners Green Twinstead Green The Ryes Little London Bath Side Duck End Goose Green Bulphan Doddinghurst Blackheath Asheldham Tumbler's Green Brickkiln Green Bradfield Laindon Rayleigh Roydon Hamlet Hempstead Aveley Chigwell Row Pedlars End Friars Mead Cornish Hall End Gaunt's End Rettendon Fingringhoe Boyton End Goldhanger Broad Green Twinstead Wakes Colne Stoneyhills Mill Green Coopersale Sibley's Green Sumners Latchmore Bank Manningtree Braintree Great Oakley Upper Green Parney Heath Ardley End Ramsey Pinnacles Lanham Green Grays Goose Green Tye Green Grass Green Thurrock Park Balstonia Sheering Meadowend Howe Street Crow's Green Mott's Green Gubbion's Green Chitts Hills Little Braxted Shalford Mill End Green Wethersfield Four Wantz Courtsend St Lawrence Killem's Green Little Oxney Green Cranes Bulmer Norton Heath Beacon End Swallows Cross Hamperden End Takeley High Easter Felsted Leigh Beck School Green Waterhales Paglesham Churchend Stones Green Aldham Great Hallingbury Copford Green Westley Heights Dengie Stonebridge Tiptree Howe Green Church End Radwinter End Stafford's Corner Little Maplestead Outer Part of Town Eastward Chignall Smealy Chalkwell Downham Fryerns Hare Green