Media Planning in West Horndon

Get in touch

Media Planners in West Horndon

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in CM13 3 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in West Horndon for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in West Horndon

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover West Horndon (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
High Laver Great Easton Bradwell Wick Don Johns Langham Wick Debden Green Goldhanger Bonhunt Water Thorpe Bay Little Waltham Arkesden Ashen Seawick Howe Green Sible Hedingham Duckend Green Kirby-le-Soken Maylandsea Little Laver Craig's End Great Berry Steward's Green Duddenhoe End Creeksea Stondon Green Blackcat Saffron Walden Stewards Kirkby-le-Soken Southchurch Killem's Green Start Hill Dyer's End North Benfleet Stones Green Stickling Green Coalhill Folly Green Matching Level's Green Norwood End Water End Bran End Copford Green Ovington Ridgewell North Fambridge Westley Heights Nazeing Manningtree Bridge Green Brock Hill Rowhedge Paglesham Churchend Mallows Green Dedham Wivenhoe Little Easton Inworth Keeres Green Upper Green Breach Barns Hutton Dutch Village Great Dunmow Fiddlers Hamlet Church End Hornestreet Newlands New Thundersley Tolleshunt D'Arcy Stapleford Abbotts Parson's Heath East Horndon Braiswick Sumners Matching Tye Woodend Wickham St Paul South Heath Knowl Green Coggeshall Hamlet Frating Green Jasper's Green Four Wantz Shelley Low Street Foster Street Tilbury Green Lee-over-Sands Stanway Great Bardfield Gooseberry Green Feering Rayne Flack's Green Churchend Fordham Tilbury Chapel End Stisted Walton-on-the-Naze Little Burstead Stapleford Tawney Hobbs Cross Rickling Green Abberton Green Street Long Green Great Claydons Battlesbridge Mountnessing Upshire Dry Street Willows Green Chalkwell Lawford Forrey Green Aldham Leaden Roding Raven's Green Cannon's Green Warley Mott's Green Lower Green Belchamp St Paul Stansted Mountfitchet Langenhoe New England Pilgrims' Hatch Clavering Alphamstone Chadwell St Mary Dovercourt Bath Side Thurrock Park Pleshey Pentlow Wimbish Wellstye Green Janke's Green Northend Great Henny Wix Halstead Courtsend Chipping Hill Leigh-on-Sea Robinhood End Foxash Estate Tilbury Juxta Clare Kingswood Great Braxted Coryton South Woodham Ferrers Broad Street Green Tye Green Meadowend Hullbridge Gaston Green Newney Green Braintree Baythorne End Taverners Green Tiptree Heath Great Wakering Great Clacton Wickham Bishops Windmill Hill Fordstreet North End Little Dunmow Fryerning Great Holland Tyler's Green Quendon Langham Moor Seven Star Green Navestock Side Clatterford End Little Walden Broad Green Margaret Roding Chitts Hills Woodgates End Lee Chapel South Blackmore Parkeston Building End Brook Street Theydon Mount Loyter's Green Monk Street Frogs' Green East Hanningfield Hyde Chase Jack's Hatch Bridge End Coopersale Street Reader's Corner Cobbs Fenn Pinnacles Stonebridge Mundon Cobler's Green Purfleet-on-Thames Hope's Green Oxen End West Mersea Cripple Corner Herongate Gainsford End Broad's Green The Ryes The Green South Benfleet Aingers Green Howlett End Swallows Cross Fryerns Hare Street Borley Green Good Easter Clapdog Green Gore Pit Wickford Chafford Hundred Terling Dedham Heath Greenhill Little Clacton Lamarsh Matching Green Belchamp Walter Woodham Ferrers Horsley Cross Ramsden Bellhouse Fairstead Coxtie Green Little Thurrock High Roding Howe Green Duton Hill Northend Boyton Cross Roundbush Sabine's Green Tye Green Southfields Brandy Hole Horkesley Heath Maple End Mowden Clatterford End Bicknacre Dobb's Weir Rush Green South Fambridge Tarpots Mill End Navestock Heath Friars Mead Wyatt's Green Cobbler's Green Fobbing Chalvedon Chigwell Row High Street Green Passingford Bridge Church Langley Hallingbury Street Starling's Green Butts Green Church End High Garrett Clay Hills Tylerscross Langham Great Tey Norton End Lee Chapel North Bentley Steeple View Barstable Ivy Chimneys Gay Bowers Rank's Green Glen Faba Little Wakering Watch House Green Lower Bobbingworth Green Horne Row Orsett Heath Philpot End Grays Billericay Tendring Green Catmere End Hardy's Green Rose Green Gubbion's Green Panfield Laindon South Weald Elkins Green The High Manwood Green Milch Hill Bradwell Waterside Lamb Corner Cherry Green Surrex Abbey Field Brickkiln Green Handley Green Mill End Green Skye Green Noak Hill Paternoster Heath Cole End Wimbish Green Moreton Upper Dovercourt Bigods Hawkspur Green Cooksmill Green Broxted Old Mead Little London Queen's Park Countess Cross Broadley Common Delvin End Canvey Village Ingatestone Althorne Great Stambridge Sand Hill Havering's Grove Greenwoods Birchhall Corner Lower Green Rawreth Shot Lane End Chatter End Smith's Green Coggeshall Prittlewell High Ongar Colne Engaine Rivenhall End Kelvedon Buttsbury Weeley Great Wigborough Chelmsford Howe Street Moulsham Farnham Green Tindon End Steeple Widford Bocking Southey Green Armigers Brookend East Tilbury Temple Fields Bacon End Bedlar's Green Mount Bovers Boxted Stebbing Gallows Green Oaker Hill Further Ford End Waterhales Holland-on-Sea Ballards Gore Carter's Green Upper Green Sewardstone St Lawrence Little Canfield Paglesham Eastend Steventon End Hawbush Green Pepper's Green Black Horse Corner Hatfield Broad Oak Broomfield Burnt Heath Burton End Cranes Navestock Common Montsale Burrsville Park Wendens Ambo Tye Green Salcott-cum-Virley Ulting Elsenham Sunken Marsh Colchester Little Bentley Chatham Green Black Notley Bulphan Henny Street Marden Ash Daws Heath Nazeing Mead Great Totham Tye Green Ford End Rochford Green Street Shrub End Silver End Needham Green Peartree Green Lower Sheering Howegreen Marks Tey Little Totham Bradfield Heath Great Oakley Point Clear Great Horkesley Workhouse Hill Great Oxney Green Theydon Garnon Rushley Green Pig Street Shenfield Manuden Morris Green Hatfield Peverel Greenstead Green Bishop's Green Rayleigh Pannel's Ash Great Warley Rivenhall Earls Colne Shalford Church End Tilkey Beacon End Biggin Bocking's Elm Ramsey Island Asheldham Bardfield Saling Buckhurst Hill Barling Suttons Borley Roast Green Cock Clarks Littlebury Tilegate Green Loughton Hockley Takeley Brays Grove Chigwell Hornells Corner Malting Green Belchamp Otten Fuller Street Little Parndon Epping Upland Rotten End Foxearth Great Malgraves Great Yeldham Colliers Hatch Gilwell Park Stanford-le-Hope Harlow Cressing Edney Common Tumbler's Green Fyfield Felsted Writtle Chelmer Village Bartholomew Green Bamber's Green Bradfield Pigstye Green Epping Stocks Green Ugley Green Gransmore Green Grange Hill Chickney Southfields Chignall Smealy Hadleigh Berden Southend-on-Sea Horseman Side Stockstreet Uppend Bovinger Gamble's Green Frating Wix Green Stanford Rivers Rudley Green Goose Green Birch Bentfield Bury Burnt Mills Purleigh Hazeleigh Farmbridge End Eastwood Sewardstonebury Churchgate Street Kelvedon Hatch Basildon Mark Hall North Hickford Hill Mistley Keysers Estate Balstonia Fingringhoe Nevendon Lippitts Hill Mount Pleasant Loves Green Eversley Nazeing Long Green Little London Bunting's Green Church End Pitsea Audley End Cock Green Cupid's Corner Hare Green South Ockendon Thorpe Green Elder Street Norton Mandeville Elmstead Heath Great Leighs Layer-de-la-Haye Chappel Coopersale Gaunt's End Dengie Hadstock Stock Little Oxney Green Maggots End Curtismill Green Great Chesterford Long Green Sheering Langley Little Warley Hemp's Green Rook End Stambourne Stoneyhills Shalford Green Faulkbourne Bardfield End Green High Houses Totham Hill Tye Green Bush End Blake End Farnham Woodham Walter Greensted Layer Breton Epping Green Linford Great Waltham Little Common Downham White Roding Hill Green Abridge Great Baddow Great Canfield Little Sampford Downhall Beach Estate Roost End Frinton-on-Sea Hope End Green Lower Nazeing Nounsley Oak Corner Roxwell Little Tey Ramsey Sturmer Bradwell Powers Hall End New Mistley Bustard Green Cornish Hall End Vange Canewdon Waltham Abbey Strethall Theydon Bois North Stifford Berechurch Kingsmoor Langdon Hills Passmores Wesley End Fuller's End Heybridge Basin Stocking Green Great Bromley Greensted Green Berners Roding East Gores Stafford's Corner Runsell Green Pipps Hill Curling Tye Green Runwell Birchanger Weeley Heath Newtown Gosfield Harrowcross Twinstead Green Beacon Hill Pond Street School Green Tolleshunt Knights Lower Pond Street Halls Green Upper Pond Street Mill Green Birch Green Horndon on the Hill Boyton End Bulmer Great Maplestead Fanner's Green Aveley Keelars Tye Howe Street Mayland Outer Part of Town Eastward Mashbury High Park Corner Liston Gardens South Green Long Gardens Latton Bush Great Bentley Stondon Massey Messing Woodham Mortimer Aythorpe Roding Toppesfield Steeple Bumpstead High Beach Woodhill Mill End Little Maplestead Pattiswick Debden Green Rotchfords Cross End Bulmer Tye Brightlingsea Crow's Green Landermere Danbury Little Henny Mount End Little Leighs Park Green Birdbrook Bobbingworth Blasford Hill Woodside Green Pale Green Wrabness Little Bromley Cooper's End Cripplegate Mill End Stebbing Green Beazley End Watton's Green Hellman's Cross Duck End Stagden Cross Smythe's Green Margaretting Hallsford Bridge Kirby Cross Stroud Green Beaumont Sunnymede St Osyth Bocking Churchstreet Galleyend Molehill Green Great Burstead Ashdon Cold Norton Threshers Bush Ostend Heckfordbridge Lucking Street Beggar Hill Row Green Thaxted Braintree Corner Clapgate Witham Takeley Street Hempstead Thornwood Common Wakes Colne Chipping Ongar Rettendon Little Bardfield Sandon Stambourne Green Lee Chapel Latchmore Bank Littley Green Chrishall Langford Finkle Green Katherines Garnetts Daw's Cross Horsleycross Street Lanham Green Shellow Bowells Cowey Green Little Wigborough Canvey Island Mucking Rawreth Gernon Bushes Nazeing Gate Little Baddow Smith's Green Miller's Green Burton's Green Pledgdon Green Hamperden End Tilekiln Green Felmore White Colne Hobbs Cross Copthall Green East Mersea Ost End Mount Bures Danbury Common Tye Common Hartford End Little Mascalls North Shoebury Rowney Corner Goose Green Roydon Wakes Colne Green Welshwood Park Cambridge Town Ardleigh Chalk End Brentwood Little Oakley Hare Street Coopersale Common Baker Street Debden Little Braxted Crockleford Heath Great Sampford Mill Green Brick House End Sewards End St Osyth Heath Baconend Green South Stifford Pedlars End Radwinter End Tinkers Green Dewes Green Broad Green Claverhambury Lexden Lambourne Eight Ash Green High Beech Lindsell Mark Hall South Waltham's Cross Stow Maries Blackmore End Burnham-on-Crouch Bannister Green Corringham Easthorpe Puttock's End Crockleford Hill Causeway End Fox Street Harlow Common Boose's Green Duck End Willingale Crawley End Twinstead Clacton-on-Sea Little End South Hanningfield Galley's Corner Little Horkesley Ashingdon The Birches Springfield Nether Street Great Parndon Netteswell Cross Copford Rickling Tendring Heath Baddow Park Swan Street Parney Heath Salmon's Corner The Hythe Bromley Cross North Weald Bassett Bradwell on Sea Greenstead Harknett's Gate Brewer's End Orsett Noak Bridge Fox Hatch Great Hallingbury Totham Plains Row Heath Lower Green Bournes Green Winter Gardens Ardleigh Heath Liston Gestingthorpe Hazel End Tye Green Shoeburyness Great Saling Purfleet Thundersley Bell Common Tillingham Little Henham Harwich Brookstreet Barnston Netteswell Brick End Piercing Hill Little Hallingbury Monkey Street Pharisee Green Old Heath Middleton Ford End Butt's Green Littlebury Green Abbess End Tip's Cross Clatterford End Broad Green Boxted Cross Cutlers Green Great Canney Ramsden Heath Heybridge Molehill Green Great Notley Tendring Norton Heath Little Chesterford Radley Green Thorrington Castle Hedingham Woodhatch Hutton Mount Purton End Leigh Beck Mistley Heath Mulberry Green Radwinter Woodend Green Nuper's Hatch Elmdon Hawkin's Hill Hawkwell Fordham Heath Puttock End Minnow End Crays Hill Sibley's Green Roundbush Green Blackheath Peldon Almshouse Green Thorpe-le-Soken Paslow Wood Common Potter Street Frenches Green Newport Heybridge Tollesbury Far Thorpe Green Ardley End Hatfield Heath Osea Island Henham Ringtail Green North End Man's Cross Toot Hill Young's End Margaretting Tye Widdington Thorpe Cross Gallows Green West Thurrock Mile End Housham Tye Whiteash Green Beauchamp Roding Oxley Green Hook End Stanbrook High Easter Elsenham Sta The Common Magdalen Laver Crow Green Holder's Green Bumble's Green Alresford Maldon West Tilbury Grass Green Finchingfield Layer Marney Tiptree Nine Ashes Wethersfield Doddinghurst Pentlow Street Southminster Roydon Hamlet Onslow Green Bentfield Green Tye Green Helions Bumpstead Galleywood Samuel's Corner Temple End Porters Town Newman's End Padham's Green White Notley St Vincent's Hamlet Barrow Hill Tolleshunt Major Brookend Boreham Wiggens Green Clifftown Bowers Gifford West Bergholt Doddinghurst Common Eastend Abbess Roding Campions Chapelend Tilty Olmstead Green Chignall St James Wormingford Westcliff-on-Sea Latchingdon Hastingwood Little Yeldham Shotgate Childerditch Farther Howegreen Old Harlow Little Cambridge Breeds West Hanningfield Audley End Ugley Wicken Bonhunt Jaywick Aimes Green Perry Green Sucksted Green Pebmarsh Ghyllgrove Richmond's Green Elmstead Market Outer Part of Town Westward King Street Ingrave Holyfield Lambourne End Deer's Green West Horndon