Bus Advertising in West Horndon

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Bus Marketing in West Horndon

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in West Horndon - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in West Horndon - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in West Horndon- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in West Horndon - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Abbey Field Great Berry Crow Green East Tilbury Nounsley Downham Great Sampford Foster Street Rayne Chelmer Village Cooper's End Canvey Island Blackcat Chapelend Wiggens Green Chignall St James Ostend Fingringhoe Little Waltham Pebmarsh Cross End Welshwood Park Sand Hill Great Easton New Thundersley Grass Green Rayleigh Broad Green Ugley Green Roundbush Green South Heath Upper Green Fordham Widford Blackmore Childerditch Purton End Mowden Kirby-le-Soken Gamble's Green Northend Totham Hill Stocking Green Stisted Shrub End Gransmore Green Coxtie Green Shelley Cowey Green Hare Street Little Dunmow Rowhedge Hare Street High Garrett Great Stambridge The Common Greenstead Green Widdington Chipping Ongar South Hanningfield Great Warley West Thurrock Roundbush Steeple Matching Tye Green Street Fiddlers Hamlet Tolleshunt D'Arcy Thurrock Park Hutton Hockley Fox Hatch Gallows Green Lambourne Kelvedon Navestock Common Whiteash Green Aythorpe Roding Outer Part of Town Eastward Cressing Wakes Colne Little Burstead South Fambridge Foxearth Wickham St Paul Jack's Hatch Paglesham Churchend St Osyth Fox Street Weeley Heath Heybridge Clapdog Green Howlett End Hazel End Fordham Heath Alresford Causeway End Hatfield Broad Oak Craig's End Handley Green Cornish Hall End Philpot End Debden Green Balstonia Elmdon Panfield Clapgate Green Street Hickford Hill Burton End Great Totham Manningtree Ashen Toppesfield High Easter Nether Street Doddinghurst Common Gooseberry Green Tillingham Chignall Smealy Cripple Corner Foxash Estate Great Clacton Cobler's Green Stambourne Green South Benfleet Harknett's Gate Leigh-on-Sea Miller's Green Wickham Bishops Coggeshall Ashdon Shenfield Robinhood End Howegreen Ingrave Brentwood Hawkwell Layer Marney Little Hallingbury Sewards End Ramsden Heath Norton Mandeville High Ongar Stewards Piercing Hill Great Notley Pentlow Street Birchhall Corner Havering's Grove Little Bardfield Horsley Cross Birdbrook Broad's Green Burton's Green South Stifford Level's Green Tye Green Lee Chapel South Boxted Monkey Street Roydon Hamlet Sewardstone Ford End Bocking's Elm Lambourne End Ringtail Green Eight Ash Green Tindon End Thorrington White Notley Netteswell Paslow Wood Common Mundon Littlebury Green High Beech Little Mascalls Toot Hill Sunken Marsh Stafford's Corner Kirkby-le-Soken Horseman Side Mallows Green Wickford Danbury Billericay Chalk End Bulmer Tye Bedlar's Green Birch Green Mount Pleasant Abbess Roding Walton-on-the-Naze Tiptree Heath Nazeing Gate Coggeshall Hamlet Heybridge Chatham Green Daws Heath Tylerscross Rush Green Ridgewell Horsleycross Street Blackheath Lower Green Thorpe-le-Soken Little Totham Sibley's Green Rivenhall Roxwell Lane End Fuller Street Boreham Barnston Skye Green Boose's Green Sheering Radley Green Little Bentley Threshers Bush Long Gardens Gaston Green Jaywick Strethall Terling Hardy's Green Water End Aveley Stapleford Tawney Hastingwood Vange North End Bovinger Hallsford Bridge Duton Hill Althorne Copthall Green St Lawrence Gainsford End Frating Southend-on-Sea Cold Norton Smythe's Green Brick House End Colne Engaine Downhall Beach Estate Swan Street Hornestreet Brook Street Twinstead Green Goose Green Little Thurrock Fuller's End Wix Green Little Canfield Little Yeldham Armigers Little Henny Raven's Green Stonebridge Elsenham Sta Mulberry Green Great Maplestead Chipping Hill Padham's Green Lawford Wicken Bonhunt Henham Pale Green Matching Bamber's Green Clatterford End Birchanger Broadley Common Barstable South Weald North End Mount Bures Orsett Heath Pleshey Epping Green Great Tey Great Bardfield Little Laver Bentfield Green Church Langley Bridge Green Brookend Rickling Thorpe Green Feering Crockleford Heath Tendring Ugley Little Oakley Little Wakering Katherines Moulsham Bocking Churchstreet Tye Common Woodend Stroud Green Tye Green Herongate Further Ford End Mountnessing Perry Green Littlebury Debden Green Eastwood Bishop's Green Clavering Twinstead Church End Gubbion's Green Epping Upland Wix Easthorpe Porters Town East Horndon Tilty North Fambridge Langenhoe Wrabness Chelmsford Woodhatch Coopersale Great Yeldham Navestock Side Catmere End Salcott-cum-Virley Stondon Green Nine Ashes Cobbs Fenn Harwich Greensted Borley Green Mill End Bentfield Bury Harrowcross Greenwoods Farnham Green Springfield Cripplegate Ovington Church End Gosfield Greenstead Roost End Woodhill Great Hallingbury Tilekiln Green Cranes Great Saling Liston Gardens Copford Green Bradwell Tendring Green Upper Dovercourt Little Chesterford Rose Green Crawley End Taverners Green Temple Fields Molehill Green Fordstreet Seawick Ramsey Island Stickling Green Fryerning Westcliff-on-Sea White Roding Old Mead Great Oxney Green Brock Hill Roydon Shalford Kirby Cross Canvey Village Frogs' Green Arkesden Folly Green Southey Green Duddenhoe End Chafford Hundred Upper Pond Street Birch Dengie Pig Street Mistley Lee Chapel North Silver End Bradwell Waterside Ulting Bentley Lexden Sewardstonebury Elkins Green Dry Street Lindsell Southfields West Tilbury Crockleford Hill Langford Gilwell Park Heckfordbridge Brewer's End Oxley Green Dovercourt Little End Bradwell Wick Pigstye Green Little Bromley Campions Pentlow Hook End Rawreth Shot Great Burstead Langdon Hills Marden Ash Far Thorpe Green Thorpe Cross Bicknacre Littley Green Bulphan Borley Lucking Street Delvin End Daw's Cross Blasford Hill Bumble's Green Ardleigh Heath Hallingbury Street Tilbury Green Buttsbury Stanbrook Bush End Norton Heath Powers Hall End Bradfield Heath Gay Bowers Pedlars End East Hanningfield Burnt Heath Great Canney Langley Gaunt's End Butt's Green Henny Street Edney Common Gore Pit Bocking Greensted Green North Stifford Lamb Corner West Hanningfield Forrey Green Tumbler's Green Grange Hill Windmill Hill Barling Aimes Green Mount End Hyde Chase Holder's Green Stocks Green Harlow Breeds Tilkey Elmstead Heath Messing Blackmore End Rotten End Maple End Building End Creeksea North Weald Bassett Bournes Green Maldon Lower Green Nazeing Long Green Cole End West Bergholt Bell Common Quendon Takeley Street Finchingfield Milch Hill Sumners Boxted Cross Woodham Mortimer Warley Gallows Green Stapleford Abbotts Belchamp St Paul Netteswell Cross Dutch Village Hartford End Potter Street Beggar Hill Steeple View Burrsville Park Brick End Frinton-on-Sea Eastend Beazley End Great Waltham Temple End Bradwell on Sea Broomfield Sunnymede Witham Copford Rushley Green Loves Green White Colne Norwood End Chalvedon Abridge Cherry Green Castle Hedingham Hadleigh Bulmer The High Manuden Little Parndon Brays Grove Frenches Green Bran End Rivenhall End Ardley End Theydon Garnon Colliers Hatch Thaxted Low Street Bustard Green Langham Moor Chickney Kingsmoor Puttock's End Malting Green Lower Sheering Weeley Howe Street Little Henham Chadwell St Mary Hope's Green Newlands Puttock End Little Leighs Landermere Steeple Bumpstead Fobbing Curtismill Green Layer Breton The Green Thundersley Wendens Ambo Pepper's Green Winter Gardens Saffron Walden Great Henny Workhouse Hill Housham Tye Don Johns Lee Chapel Almshouse Green Middleton Steward's Green Baker Street Tolleshunt Knights Colchester Lippitts Hill Fairstead East Gores Helions Bumpstead Matching Green Howe Green Tolleshunt Major Kingswood Elder Street Cannon's Green Tye Green Janke's Green St Osyth Heath Hornells Corner Southfields Hadstock Gestingthorpe Prittlewell Aingers Green Wimbish Woodgates End East Mersea New England Danbury Common Claverhambury Jasper's Green Chitts Hills Galley's Corner Stanford-le-Hope Stow Maries Manwood Green Wormingford Killem's Green Mark Hall South Mile End Nuper's Hatch Little Horkesley Baconend Green Little Braxted Cooksmill Green Rickling Green High Laver Great Dunmow Liston Clifftown Broad Green Dewes Green Upper Green Theydon Bois Bardfield Saling Beacon Hill Margaret Roding Braiswick Chapel End Wesley End Mill Green Mount Bovers Ivy Chimneys Lower Bobbingworth Green Rawreth Stoneyhills Parkeston Ghyllgrove Mill End Horndon on the Hill Nazeing Mead Lanham Green Felsted Abbess End Mayland Waltham Abbey Molehill Green Shoeburyness Cock Clarks Berners Roding Wethersfield Hobbs Cross Farnham West Mersea Lamarsh Galleyend Shalford Green Lee-over-Sands Fryerns Chigwell Row Upshire Dedham Aldham Boyton End Lower Nazeing Shellow Bowells Lower Green Mill End Green Broxted Stones Green Brandy Hole Maggots End Baddow Park Farther Howegreen Blake End Pond Street Mucking Northend Tye Green Pitsea Radwinter Brightlingsea Mistley Heath Uppend Woodend Green Starling's Green Little London Great Malgraves Stanway Rudley Green Willows Green Rotchfords Felmore Crays Hill Point Clear Passingford Bridge Eversley Knowl Green Margaretting Tye Montsale Sucksted Green Hazeleigh Clay Hills Minnow End Parson's Heath Ford End Hellman's Cross Lower Pond Street Paglesham Eastend Long Green Steventon End Woodside Green Theydon Mount High Street Green Great Canfield Purfleet Carter's Green Hobbs Cross Mill Green Beauchamp Roding Brickkiln Green Watch House Green Harlow Common Dyer's End Tilbury Great Holland Beaumont Hutton Mount Mill End Westley Heights Great Leighs Tye Green Great Bromley Park Green Elsenham Old Harlow Chrishall Marks Tey Fanner's Green Linford Burnt Mills Latchmore Bank Stambourne Woodham Walter Mark Hall North Noak Hill Tarpots Tilegate Green Keelars Tye Hare Green Courtsend Brookend Chigwell Wivenhoe Paternoster Heath Alphamstone Bath Side Stanford Rivers Great Braxted Newport Burnham-on-Crouch Gernon Bushes Writtle Ballards Gore Cutlers Green Osea Island South Green Baythorne End Bowers Gifford Great Bentley Rettendon Great Wakering Coopersale Common Hamperden End Church End Goldhanger Rook End Morris Green Duckend Green Belchamp Otten Finkle Green Flack's Green Swallows Cross Little Walden Bacon End Sturmer Tyler's Green Debden Barrow Hill Cupid's Corner Samuel's Corner Wakes Colne Green Beacon End Parney Heath Clacton-on-Sea Tilbury Juxta Clare Start Hill Braintree Bunting's Green Duck End Leaden Roding Little Common Pannel's Ash Langham Wick Nevendon Radwinter End Shotgate Pharisee Green Braintree Corner Sabine's Green Pilgrims' Hatch Needham Green Tye Green Little Warley Elmstead Market Boyton Cross Chalkwell Row Heath Keysers Estate Purfleet-on-Thames Cock Green Sandon Hemp's Green Kelvedon Hatch Ardleigh Fyfield Waltham's Cross Leigh Beck South Woodham Ferrers Cobbler's Green South Ockendon Duck End Little Baddow King Street Runwell Nazeing Takeley Monk Street Rochford Pattiswick Wimbish Green Ost End Seven Star Green Four Wantz Frating Green Orsett Bigods Corringham Stondon Massey Butts Green Woodham Ferrers Tendring Heath Watton's Green The Ryes Horkesley Heath Howe Street Little Maplestead Holland-on-Sea Pipps Hill Great Baddow Stagden Cross Hatfield Heath Pinnacles Ashingdon Churchgate Street Wyatt's Green High Park Corner North Benfleet Rank's Green High Roding Greenhill Meadowend Stebbing Little London Surrex Keeres Green Wellstye Green Deer's Green Coopersale Street Pledgdon Green Bromley Cross North Shoebury Little Oxney Green Long Green Great Chesterford Hawbush Green The Hythe Hullbridge Suttons Sible Hedingham Oxen End Garnetts Ingatestone Clatterford End Bradfield Great Parndon Rowney Corner Heybridge Basin Countess Cross Thorpe Bay Coryton Bardfield End Green Good Easter Newtown Tinkers Green Bridge End Buckhurst Hill Faulkbourne Latton Bush Mashbury Brookstreet Purleigh Waterhales Asheldham High Beach Little Sampford Churchend Halstead Ramsden Bellhouse Great Wigborough Peartree Green Newman's End Margaretting Newney Green Audley End Old Heath Little Easton Richmond's Green Basildon Halls Green Oaker Hill Navestock Heath Totham Plains Stockstreet Bobbingworth Goose Green Mott's Green Peldon Outer Part of Town Westward Hawkin's Hill Chatter End Southchurch Loughton The Birches Smith's Green Church End Latchingdon Langham Tollesbury Clatterford End Earls Colne New Mistley Black Horse Corner Bannister Green Stebbing Green Coalhill Little Wigborough Roast Green Tip's Cross Berechurch Bonhunt Water Bartholomew Green Hope End Green Hempstead Hatfield Peverel Norton End Noak Bridge Oak Corner Canewdon Stock Little Cambridge Salmon's Corner Laindon Willingale Layer-de-la-Haye Ramsey Maylandsea Great Oakley School Green Broad Street Green High Houses Little Clacton Crow's Green Reader's Corner Belchamp Walter Passmores Man's Cross Galleywood Dobb's Weir Magdalen Laver Dedham Heath Hill Green Moreton Onslow Green Farmbridge End Broad Green Curling Tye Green Glen Faba Hawkspur Green Runsell Green Great Horkesley Cambridge Town Holyfield Row Green Young's End Breach Barns Little Tey Loyter's Green Abberton Audley End Southminster Stansted Mountfitchet Grays Howe Green West Horndon Black Notley Horne Row Great Claydons Friars Mead Epping Tiptree Biggin Tye Green Smith's Green Inworth Thornwood Common St Vincent's Hamlet Battlesbridge Queen's Park Olmstead Green Doddinghurst Berden Chappel