Charity Marketing in Bornesketaig / Borgh na Sgiotaig

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Bornesketaig / Borgh na Sgiotaig are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Bornesketaig / Borgh na Sgiotaig?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Bornesketaig / Borgh na Sgiotaig is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in IV51 9

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Bornesketaig / Borgh na Sgiotaig or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Bornesketaig / Borgh na Sgiotaig (Ross and Cromarty)

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Other locations available for charity marketing
Letterewe Lower Tullich Bracadale Kildary Gairloch Redpoint Achanalt Dunans Corry of Ardnagrask Geary Eyre / Eighre Upper Tullich Lower Diabaig Glen More Cove Killen Prabost Garrafad Ardnarff Ussie Peterburn Heaste / Heasta Durnamuck Millnain Clashandorran Linnie Ryefield Point of Sleat Bridgend Shiel Bridge Brae of Achnahaird Suledale Carse of Bayfield Nigg Ferry Pollo Corry Broomhill Toravaig / Tòrabhaig Rhicullen Little Garve / Gairbh Beag Bundalloch Pitcalnie Saltburn / Alltan an t-Salainn Leidchruich Satran Clachan Jamestown Moll Dunvegan / Dùn Bheagan Kinlochewe / Ceann Loch Iù Gorstan Gedintailor / Gead an t-Sailleir Lonmore Allt a' Chruinn Redburn Big Sand Glenmore Sròndubh Letterfearn Srath Carran Dundonnell Delny Ardaneaskan Balachuirn Eilanreach Blair Mial Aird / An Àird Achnandarach Culduie Tarvie Contin / Cunndainn Balgunearie Garafad / An Garadh Fada Brochel Peinmore Carbostmore Ardross Portree / Port Rìgh Inverarish Balnapaling Glen Heysdal Culbokie Altandhu Dalnacroich Avoch Heribusta Achmore Knock Rash Balmeanach / Baile Meadhanach Balgunloune Balgown Lower Ollach Logie Hill Uig Knott / Cnot Struan / An Sruthan Ard-dhubh Cullicudden Wester Alligin Plockton / Am Ploc Staffin / Stafainn Luib Coille Ghillidh Glenelg Kilmuir Lael Forest Laide Badcaul Westford Kilmuir Trumpan Little Scatwell Culbo Milton Aultbea Knockfarrel Merkadale Wester Lonvine Incheril Polglass Kilbride / Cille Bhrìghde Balblair Mellon Udrigle Marishader / Maraiseader Shieldaig / Sildeag Claigan Corntown Lochcarron Invershiel Gearymore / An Gearraidh Mòr Strath Garve / Srath Gairbh Loans of Tullich Kilbride / Cille Bhrìgnde Ellishadder / Ealaiseadar Skinnerton Charlestown Ardroag Dorrachan Kylerhea / Caol Reatha Arcan Newmills Dunan / An Dùnan Leachachan Hamaramore Achintraid / Achantraid Totscore Newmore Toulvaddie An Leth-Pheighinn / Lephin Aultgrishan Redcastle Coulnacraggan / Cul na Creagan Balmuchy Torrin / Na Torrin Leacnasaide Mileabhaig Mol-chlach Hilton Valtos / Bhaltos Kilbeg Knockbain Vatten Tain Uiginish / Uiginis Arnisdale Pitmaduthy Inchina Port Henderson Swordale Balmeanach Balleigh Ardvasar / Àird a' Bhasair Heights of Kinlochewe Knockbreck Garve / Gairbh Brogaig Ardnagrask Culnamean Borreraig / Boraraig Reiff Crofts of Kingscauseway Balblair Kilmaluag Drumuie / Druim-aoidh Sallachy Achgarve Barbaraville Camusterrach Sùlaisiadar Mòr Park Bernisdale Smithstown Loanreoch Lamington Sgoir Beag Strath Harlosh / Harlois Craig Jemimaville North Erradale Leacanasigh Windhill Carbost Duncanston Àird Reraig Edinbane / An t-Aodann Ban Balmeanach Alligin Shuas Rockfield Greallainn Resolis Lower Halistra Ardullie Brae Kyleakin / Caol Acain Rhue Isleornsay / Eilean Iarmain Totardor Harrapool / Harrapul Balmacqueen Rosemarkie Camascross / Camus Croise Arcan Muir Glasphein / A' Glas Pheighinn Achadh a'Choirce / Achachork Totaig Coishletter North Kessock Linicro / Lionacro Rheindown Lair Lochslin Kalnakill Fortrose Ollach / An t-Ollach Keppoch Peinachorrain / Peighinn a' Chorrain Balnabruaich Balnaknock / Baile nan cnoc Newton of Ferintosh Balintore North Tarrel Oskaig / Osgaig Kirkton Ardarroch Broomhill Glackmore Kilvaxter / Cille a' Bhacstair Badrallach Struanmore Heribost Strome Ferry Duisdalemore / DuisdeiI Mòr Auchindrean Raddery Allt nan Sùgh Lochluichart Kildonan / Cill Donnain Kinbeachie Hamaraverin Miltown Muir of Fairburn Balnacra Achintee Achtalean Braeintra Firemore / Fhaighear Mhòir Easter Lonvine Badenscallie Conasta Hungladder Dìurinis / Diùranais Maryburgh First Coast Sanachan Lòndubh Letters Reiskmore Cnoc Ruadh An Lethallt Broadford / An t-Àth Leathann Coul of Fairburn Leacanashie / Leacanaisigh Glen Dale / Gleann Dail Milnafua Eabost West Invergordon Feorlaig Stenscholl / Steinnseall Flashader / Flaiseader Garros / Gearros Flodigarry Coulwood Stromemore Upper Ollach Lonemore Saasaig / Sàsaig Halistra Kendram Northfield Balintraid Upper Tote Shillinghill Grudie Fearnbeg Culnacnoc / Cul nan Cnoc Tournaig Blackpark / A' Phairce Dhubh Scoraig Suisnish Applecross Easter Ardross Newton Dornie Naast Blarnalearoch Colbost / Cealabost Elgol / Ealaghol Tomich Clashnamuiach Ratagan Fasach Blackwood Aird The Dock Edderton Camusnagaul Horneval Breabost Rhynie Skinidin / Sgianaidin Boor Alcaig Evanton / Baile-Eoghain Talisker Glengrasco Ardheslaig Croftnacriech Kilcoy Hill of Fearn Sconser / Sgonnsair Stittenham Balvaird Dingwall Uig Drynie Park Portneora Caroy / An Cadha Ruadh Bernisdale / Bearnasdal Auchtercairn Waterloo / Achadh a' Chùirn Clachamish Millcraig Craigdarroch Ruigh'riabhach Ardintoul Leckmelm Cartbostbeg Londain Auchtertyre Husabost Kilmore Teangue / An Teanga Earlish / Earlais Bornesketaig / Borgh na Sgiotaig Galtrigill / Galtraigeall Brenachie Drumbuie Badicaul Newton of Kinkell Roag Lower Breakish / Breacais Ìosal Achnagarron Croftown Idrigill Morangie Duisdalebeg / Duisdeil Beag Bishop Kinkell Fearn Stein Milton Glasphein / Glas-Pheighinn Tarskavaig / Tarscabhaig Achnacloich Sluggans Dalmore Sartle / Sartail Strathy Knockbreck Coulin Lodge Dunmore Urray Pollosgan Conon Bridge Inveralligin Dùn Colbost Anancaun South Erradale Breckrey Tore Burnside Ferindonald / Fearann Dhomhnaill Tarbat Mains Badluachrach / Badluarach Rootfield Lower Milovaig Ardelve Avernish North Cuil Ardindrean Muir of Ord Boath Lemlair Erbusaig Peinlich Black Hill / Cnoc Dubh Loggie Badachro Greshornish / Griseornais Carnach An Àrd Tote Polbain Craigton Kenmore Ardcharnich Ormiscaig Heatherfield / An Torran Uaine Fearnmore Craig Rha Glenbrittle Aultvaich Penifiler / Peighinn nam Fìdhleir Calligarry Callakille Strathpeffer Clachan / An Clachan Ardessie Braefindon Kishorn North Fearns Dounie Bogallan Quarryhill Sgalamus / Skulamus Glen Conon Alnessferry Mellon Charles Arpafeelie Coast Hilton of Cadboll Crepkill Drumchork Upper Edinbane / Braigh an Aodainn Bhain Morefield Peiness Chaol Loch Aillse Eynort Rechullin Uigshader Gillen Holmisdale / Holmasdal Drinan Strath Rusdale Treaslane Feriniquarrie / Fearann MhicGuaire Rhives Solitote Firhill Borrodale Corran Glasnakille Tullich Muir Cromarty Opinan Achterneed Kirkton Maligar / Malagar Tore Nigg Achduart / Achadh Dubhaird East Suisnish Inver Camas-luinie Digg / An Dig South Cuil Bindal Camas-longart Achiltibuie Sheader / Siadair Loandhu Achnashellach / Achadh na Seileach Newton of Cromarty Coillore Upper Halistra Duntulm Rhiroy Alness Glaick Teandalloch Easter Kinkell Springfield Arrina / Arinacrinachd Fettes Conordan Kirkibost Morvich Inverchoran Shulista Drumfearn / Druim Fhearna Mugeary Ullapool Ardnagoine Lonbain Achmore Fernilea Orbost / Orabost Poolewe Bualintur Marybank Hartmount Strathcarron Badachonacher Attadale Ord / An t-Òrd Torridon Armadale / Armadail Borve / Borbh Achnasheen / Achadh na Sine Glenuachdarach Fasag Ard Dorch / An Àird Dhorcha Nostie Tokavaig / Tòcabhaig Balnabruach Toscaig Balmeanach / Am Baile Meadhanach Badbea Balmacara Square Rhenetra Cuaig Carbost Breacais Inverasdale Strollamus / Stròlamas Ferryton Talladale Drynoch Mountgerald Arrisa Annishader Upper Diabaig Ullinish / Uilbhinnis Lusta Kingsburgh / Cinnseaborg Ardvannie Second Coast Shieldaig Killilan Craigrory Scotsburn Mount High Portnalong Lower Pitcalzean Munlochy Kensaleyre / Ceann Sail Eighre Garrachan Drummond Tighnafiline Charleston Sgeitheabost / Skeabost Ose / Os Artafallie Bay Glen Bernisdale Bottacks Kilmarie Fendom Ashaig / Aisig Newfield Bualnaluib Carn-gorm Arnish Davidston Eabost / Eubost Cadboll Fanks / Na Faingean Grealin Mid Strome Ardmore Lower Pitkerrie Acheninver Annat Galltair Inverinate Keistle Ardmair Balnaguisich Romesdal Braes of Ullapool Coulags Roskhill Pool Crofts Greep Balmacara Hallin Limepark / Pairc an Aoil Cuidrach Portmahomack Wester Arboll Shandwick Ramasaig Achilty Ardtreck Arabella Lower Tote Camustiel Strathcanaird Culnacraig Fiskavaig / Fioscabhaig Nonikiln Muir of Tarradale Fodderty Achandunie Blairninich Upper Milovaig Lower Arboll Waterstein / Bhatairsteinn Melvaig Peinaha Obsdale Park Camustianavaig / Camas Tianabhaig Opinan Achlorachan Inveralivaig Upper Feorlig / Feolaig Ard Sand Drumsmittal Newhall

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