Charity Marketing in Yardley Wood

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Yardley Wood are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Yardley Wood?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Yardley Wood is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in B14 4

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Yardley Wood or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Yardley Wood (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Rushall Guns Village Meer End Ridge Hill Red Hill Daisy Bank Queslett Hampton in Arden Garrets Green Beechwood Gardens Stow Heath Shirley Street Priory Vicarage County Bridge Hockley Palfrey Longbridge Rotton Park Banners Gate Whitlock's End New Dock Portway Toll End Pheasey Wyken Woodgate Packwood Gullet Parkes Hall King's Hill Aston Wolverhampton Greenleighs Greet St Chads Four Oaks Park Hall Green Deritend Nechells Green Tividale Green Lanes Rotten Row Aldersley Harborne New Cross Black Patch Walker's Heath Hall Green London Fields Solihull Chester Road Chapel Fields Perry Common Kingswinford Fishley Binley Turves Green Perry Neachells Gravelly Hill Alcester Lane's End Springfield Eve Hill Blakeley Green Greets Green Selly Oak Wallbrook Stoke Cofton Common Tudor Hill Blossomfield New Town Row Allesley Green Reeves Green Woodgate Valley Bloxwich Quarry Bank Mayer's Green Hill Wood Newtown Hawkes End Barr Common Roughley Moseley Hill Hook Shirley Park Village Perry Beeches Mill Green Bushbury Hill The Straits Illshaw Heath Bourne Vale Deepfields Bromford Darby's Hill Tyburn Whiteheath Gate Cape Hill Bentley Heath Woodway Park Bromley Elmdon Ashmore Park Yardley Fields Goldthorn Hill Sparkhill Minworth Titford Stechford Walsgrave on Sowe Highgate Hayley Green Clayhanger Ettingshall Pensnett Wightwick Parting of the Heaths Brockmoor Swan Village Balsall Street Netherwood Heath Pleck Upper Stoke Hill Top Sutton Coldfield Pype Hayes Ulverley Green Wollescote Brandhall Lower Gornal Upper Gornal Balls Hill Hall Green Mesty Croft Wergs Walsall Wood Bacon's End Eastcote Stubber's Green Charlemont Hamstead Summerfield Park Hockley Heath Stoke Heath Princes End Ward End Pickford Green Digbeth Lime Tree Park Glebe Farm Netherton Lane Head Kingstanding Woodshires Green Catshill Newbolds Shire Oak Benton Green Bunker's Hill Mushroom Green Royal Sutton Coldfield Goscote Illey Cradley Bloomfield Kingshurst Tipton Green Norton Green Handsworth Bristnall Fields Box Trees Potter's Green Stoke Aldermoor Aldridge Temple Balsall Gosford Green Washwood Heath Golds Green Penn Fields Bradnock's Marsh Millison's Wood Hilltop Fallings Heath Lodge Hill Oakeswell End Streetly Birchfield The Manor Wood End Hodgehill Hill Gilbertstone Stoke Park Coal Pool Yardley Acocks Green Walsall Rough Hills Short Cross Ryders Green Edgwick Finchfield Blakenall Heath Thimble End Balsall Heath Wall Heath Winson Green Withymoor Village Watford Gap Darlaston Lee Bank Monkspath Bearwood Cradley Heath Willenhall Churchfield Freezeland Haden Cross Tat Bank All Saints Old Oscott Darlaston Green Cawney Hill Coventry Packwood Wren's Nest Whitley Hart's Hill Coundon Green Beech Lanes Church End Ryecroft Pinley Gardens Fen End Bordesley Green East New Town Walmley Hall Green Canley Gardens Chad Valley Barston Sandwell Tettenhall Caldmore The Flatts Lyndon Bickenhill Allesley Warstock The Leys Lower Eastern Green Upper Witton Wake Green Friar Park Brookfields Whoberley Dorridge Old Dock Saltley Nordley Hill Green Lane Tollbar End Baptist End Swan Village Weoley Castle Griffin's Hill King's Norton Balsall Spring Bank Little London Vauxhall Goldthorn Park New Mills Eaves Green Langley Green Russell's Hall Catherine Cross South Yardley Wednesbury Oak Spring Vale Cannon Hill Ten Acres Middle Bickenhill Four Oaks Carol Green Blakenhall Streetly Langley Little Bloxwich Ladymoor Wallington Heath Rumbush Bordesley Windmill End Wootton Green Bell Green Ley Hill Ruiton Wood Hayes Walsal End Compton Billesley Common Sedgemere Underhill The Lunt Dixon's Green Buckland End Leighswood Shenley Fields The Knowle Cheylesmore Birchills Catherine-de-Barnes Bentley Tansley Hill Balsall Common Woodsetton Brickhouse Farm Bowling Green Three Maypoles Tilehouse Green Edgbaston Tyseley Solihull Lodge Priestfield Summerford Place Tidbury Green Ettingshall Park Billesley Moor Green Scott's Green Cinder Hill Westwood Gardens Spring Vale Marston Green Alum Rock Fordbridge Pelsall Mere Green Chelmsley Wood Stockland Green Woodcock Hill Colehall Claregate Blackheath Boldmere Newton Wood Green Radford New Oscott Flint's Green Highter's Heath Gibbet Hill Dunstall Hill Lode Heath Foxford Brownhills Catchems Corner Bradmore Earlsdon Great Barr Oxbarn Bartley Green Dudley Rowley's Green Wednesfield California Tile Hill Lodge Green Heronfield Small Heath Ashmore Lake Albion Tibbington Finham Tettenhall Wood Soho Oxley Kirby Corner Pedmore Brandwood End Stivichall Middle Stoke Whitmore Reans Ladywood Copt Heath Wellington Place Hall End Grace Mary Estate Hockley Maney Birmingham Hardwick Amblecote Heath End Foleshill Lanesfield Round's Green Bournbrook Shard End Elston Hall Ridgacre Little Bromwich Aston New Town Nechells Rubery Alderman's Green Merridale Loxdale Vigo Stambermill Stow Lawn Blowers Green Stockfield Wollaston Great Bridge Smethwick Great Heath Bishopgate Green Brownhills West Garretts Green Sparkbrook Woodcross Dudley Port Tividale Hall Gospel Oak Birches Green West Heath Holly Bank Gornalwood Hawne Church Hill Pinkett's Booth Waring's Green Norton Knowle Oldwich Lane Heath Town Harvills Hawthorn Scotlands Coseley Black Lake Cheswick Green Sheldon Oakham Witton The Woods Stockwell End Brownshill Green Lye Lozells Oldbury Ladywood Henley Green Shepwell Green Stourbridge Short Heath Bordesley Green Springs Mire Draper's Fields Brown's Green Lyndon Green Primrose Hill Roseville Paradise Newbridge Brierley Hill Dudley's Fields Bushbury Dudley Wood Tipton Merry Hill Leamore Moxley Doe Bank Hurst Hill Longford Handsworth Wood Spon End Selly Park Bournville Oscott Woodside Willenhall Olton Northfield Hillfields Hollyberry End Ocker Hill Woods Bank Penn Highfields Lutley Darley Green Londonderry Millfields Showell Green Gib Heath Dibdale Darby End Hasbury Hawkesley Short Heath Fordhouses Golds Hill Frankley Coombeswood Beechwood Batmans Hill Tower Hill Bramford Elmdon Heath Erdington Stirchley Lapal Canley Bescot Causeway Green Castle Vale Cotteridge Tile Cross Parkfield The Delves Old Fallings Springfield Hay Mills Chadwick End Grove Vale Castle Bromwich Wylde Green Holly Hall Moseley Lea Hall Pickford Kates Hill Meriden Yew Tree Fallings Park Rough Hay Court House Green Tippity Green Low Hill Castlecroft Yardley Wood Hasluck's Green Shirley Heath Perry Barr Little Heath Hurst Green Four Oaks Horseley Heath March End Mount Pleasant Moseley Village West Coseley Wood End Bradley New Invention Chapel Green Upper Eastern Green Keresley Pendeford Lower Stoke Lambert's End Wednesbury Daw End Pelsall Wood Rowley Regis Salter Street Merry Hill Pinley West Bromwich Bilston Warley Woods Sedgley Kitt's Green Burnt Tree Springfield Falcon Lodge Monmore Green Portobello Kineton Green Whitmore Park Berkswell Knowle Grove Dickens Heath West Smethwick Reddicap Heath Rood End Holbrooks The Coppice Sharmans Cross Lifford Hateley Heath Moor Hall Halesowen New Town Lower Bradley Palmers Cross Shelfield Stone Cross Hill and Cakemore Brades Village Westwood Heath King's Heath The Chuckery Summer Hill Manor House Harden Wordsley Old Swinford Whitehouse Common Harvest Hill Coundon Old Hill Wyken Green Upper Ettingshall Monks Park