Retail Marketing in Yardley Wood

Get in touch

Retail Advertising in Yardley Wood

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in B14 4?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Yardley Wood (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Mushroom Green Woodgate Valley Darlaston Green Barston Heath End Rood End Sedgemere Fen End Blakenhall Hall Green Banners Gate Foxford Hart's Hill Billesley Manor House Blossomfield Pickford Green Leighswood Coal Pool Hawkesley New Town Ruiton Wednesbury Oak Weoley Castle Hasluck's Green Langley Green Lea Hall Mount Pleasant Lime Tree Park Aldersley Church End Stivichall New Mills Vicarage Old Dock Wyken Pleck Ulverley Green Amblecote Tidbury Green Meriden Albion Oxley Lane Head Hillfields Russell's Hall Coventry Batmans Hill Stirchley Stambermill Foleshill Moseley Golds Hill Walmley Ashmore Lake The Chuckery Brandhall Roughley Wake Green Bentley Heath Soho Scotlands Cawney Hill Darlaston Winson Green Walker's Heath Cotteridge Wood End Roseville Ley Hill Low Hill Court House Green Park Village Pinley Gardens Brandwood End Knowle Grove Lozells Londonderry Oscott Hasbury Burnt Tree The Woods Norton Blakenall Heath Grace Mary Estate Friar Park Palfrey Streetly Tyburn Smethwick Causeway Green Woodside Balsall Heath Spon End Hawne Primrose Hill Bushbury Alderman's Green Perry Common County Bridge Freezeland Bunker's Hill Spring Vale Charlemont Churchfield Canley Little Heath Mere Green Red Hill Birches Green Tibbington Ladywood Rowley Regis Finham Bordesley Green Haden Cross Ashmore Park New Invention Parkfield Cheswick Green Blackheath Netherton Garrets Green King's Norton Harvills Hawthorn Ryecroft Holly Hall Sutton Coldfield Chelmsley Wood Catherine-de-Barnes Wallbrook Four Oaks Bradley Gilbertstone Beechwood Gardens Willenhall Pendeford Great Bridge Stoke Park Ocker Hill Doe Bank Wren's Nest Dunstall Hill Frankley Eastcote Buckland End Hurst Hill Moseley Village Hay Mills Queslett Windmill End Tettenhall Fordhouses Scott's Green Nechells Green Sedgley Allesley Newbridge Tippity Green Heath Town Westwood Gardens Quarry Bank Alcester Lane's End Blowers Green Holbrooks Rotton Park Perry The Delves Wollaston Selly Oak Penn Fields Witton Castle Vale Whitehouse Common Allesley Green Lower Stoke Meer End Brookfields Fordbridge Netherwood Heath Bloxwich Hall Green The Lunt The Manor The Coppice Hodgehill Ridge Hill South Yardley Beech Lanes Bournville Whiteheath Gate Parkes Hall Woods Bank Rough Hills Henley Green Billesley Common Millison's Wood Springs Mire Bromley Shard End Tipton Green Elston Hall Portway Harden Cheylesmore New Dock Lee Bank Middle Stoke Monkspath Catchems Corner Rumbush Acocks Green Balsall Illey King's Heath Woodgate Pype Hayes Hill Wood Tettenhall Wood Moseley Cinder Hill Northfield Brickhouse Farm Hall Green Pinkett's Booth Wordsley Old Fallings King's Hill Ward End Willenhall Olton Summer Hill Merry Hill Four Oaks New Town Row The Leys Princes End Hockley Alum Rock Ladywood Tile Hill Reeves Green Hockley Heath Mayer's Green Moxley Westwood Heath Mesty Croft Bushbury Hill Lapal Dibdale Dixon's Green Bramford Eaves Green Bordesley Balsall Common Old Swinford Warley Woods Vigo Paradise Radford Guns Village Aston New Town Fishley Lambert's End Edgbaston Kineton Green Kingstanding Toll End Lye Hill Top Holly Bank Lifford Hamstead Kitt's Green Dudley Wylde Green Canley Gardens The Flatts Stow Lawn Ryders Green Bristnall Fields Brades Village Darby's Hill Round's Green Rowley's Green Oxbarn Elmdon Balsall Street Whitley Oakeswell End Brownhills Reddicap Heath Short Heath Ridgacre Summerfield Park Priory Ladymoor Perry Barr Wallington Heath Wellington Place Golds Green Rotten Row Wednesfield Waring's Green Clayhanger Merry Hill Pedmore Wyken Green Brierley Hill Horseley Heath Woodcross Hollyberry End Saltley Claregate Lower Eastern Green March End Chapel Fields Gibbet Hill Dudley Wood Wednesbury Tudor Hill Bilston Wollescote Coombeswood Baptist End Chapel Green Stourbridge Cofton Common Greet Gosford Green Wootton Green Elmdon Heath Underhill Catshill Highgate The Knowle Longbridge New Oscott Lutley Whoberley Pickford Tollbar End Chester Road Upper Ettingshall Coundon Monmore Green New Town Langley Coundon Green Sparkbrook Dickens Heath Birmingham Tower Hill Bickenhill Norton Green Summerford Place Wightwick Moor Hall Earlsdon St Chads Penn Vauxhall Wergs Marston Green Benton Green Bloomfield The Straits Sheldon Goscote Bentley Caldmore Pheasey Wood Hayes Rushall Mill Green Harborne Tipton Daw End Pensnett Lower Bradley Yew Tree Yardley Fields Lyndon Ten Acres Selly Park West Smethwick Salter Street Digbeth Garretts Green Greenleighs Keresley Brownhills West Whitlock's End Upper Witton Harvest Hill Solihull Lodge Carol Green All Saints Stone Cross Upper Eastern Green Kingswinford Hawkes End Birchfield Griffin's Hill Stoke Aldermoor Lode Heath Short Heath Bell Green Warstock Boldmere Woodshires Green Handsworth Halesowen Shirley Aldridge Bradmore Bordesley Green East Brownshill Green Grove Vale Pelsall Black Lake Flint's Green Bradnock's Marsh Little Bromwich Loxdale Hill Castlecroft Nechells Shenley Fields Yardley Wood Chadwick End Hall Green Monks Park Birchills Knowle Withymoor Village Tile Cross Sharmans Cross Woodsetton Colehall Darley Green Ettingshall Brown's Green Castle Bromwich Fallings Park Barr Common Minworth Bowling Green Newton Sandwell Box Trees Tat Bank West Coseley Neachells Merridale Whitmore Park Perry Beeches Stockland Green Hall End Oakham Hayley Green Lyndon Green Great Barr Hateley Heath Berkswell Cradley Heath Titford Old Oscott Whitmore Reans Little Bloxwich Binley Balls Hill Shirley Street Gib Heath Bromford Stechford Lodge Green Showell Green Lower Gornal Shepwell Green Church Hill Old Hill Darby End Heronfield Black Patch Bishopgate Green Bournbrook Hardwick Shire Oak Tividale Hall California Walsgrave on Sowe Ettingshall Park Springfield Woodway Park Priestfield Stockwell End Daisy Bank Yardley Bartley Green Tividale Aston Goldthorn Hill Dudley's Fields Stoke Walsal End Packwood New Cross Bacon's End Hill and Cakemore Newbolds Rough Hay Beechwood Stow Heath Gornalwood Hill Hook Gravelly Hill Wall Heath Glebe Farm Little London Draper's Fields Stoke Heath Woodcock Hill Cape Hill Finchfield Brockmoor Dudley Port Catherine Cross Deritend Maney Pinley Cannon Hill Goldthorn Park Pelsall Wood Eve Hill Moor Green Longford Walsall Greets Green Kingshurst Thimble End Highter's Heath Spring Bank Walsall Wood Royal Sutton Coldfield Fallings Heath Upper Stoke Leamore Kirby Corner Green Lanes Lodge Hill Watford Gap Falcon Lodge Small Heath Wolverhampton Tilehouse Green Portobello Hampton in Arden Bearwood Tyseley Blakeley Green Shelfield Tansley Hill Springfield West Bromwich Springfield Dorridge Nordley Hill Streetly Swan Village Spring Vale Packwood Gullet Middle Bickenhill Upper Gornal Wood Green Hockley Kates Hill Handsworth Wood Copt Heath Millfields Great Heath Swan Village Wood End Green Lane Rubery Four Oaks Park Bourne Vale Erdington Deepfields Oldwich Lane Compton Oldbury Lanesfield Newtown Turves Green Shirley Heath Potter's Green Short Cross Three Maypoles Hurst Green Gospel Oak Temple Balsall West Heath Stockfield Bescot Edgwick Coseley Washwood Heath Parting of the Heaths Palmers Cross Sparkhill Solihull Highfields Cradley Stubber's Green Illshaw Heath London Fields Hilltop Chad Valley