Education Marketing in Yardley Wood

Get in touch

Education Sector Advertising in Yardley Wood

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Yardley Wood but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in B14 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Yardley Wood (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Rushall Guns Village Meer End Ridge Hill Red Hill Daisy Bank Queslett Hampton in Arden Garrets Green Beechwood Gardens Stow Heath Shirley Street Priory Vicarage County Bridge Hockley Palfrey Longbridge Rotton Park Banners Gate Whitlock's End New Dock Portway Toll End Pheasey Wyken Woodgate Packwood Gullet Parkes Hall King's Hill Aston Wolverhampton Greenleighs Greet St Chads Four Oaks Park Hall Green Deritend Nechells Green Tividale Green Lanes Rotten Row Aldersley Harborne New Cross Black Patch Walker's Heath Hall Green London Fields Solihull Chester Road Chapel Fields Perry Common Kingswinford Fishley Binley Turves Green Perry Neachells Gravelly Hill Alcester Lane's End Springfield Eve Hill Blakeley Green Greets Green Selly Oak Wallbrook Stoke Cofton Common Tudor Hill Blossomfield New Town Row Allesley Green Reeves Green Woodgate Valley Bloxwich Quarry Bank Mayer's Green Hill Wood Newtown Hawkes End Barr Common Roughley Moseley Hill Hook Shirley Park Village Perry Beeches Mill Green Bushbury Hill The Straits Illshaw Heath Bourne Vale Deepfields Bromford Darby's Hill Tyburn Whiteheath Gate Cape Hill Bentley Heath Woodway Park Bromley Elmdon Ashmore Park Yardley Fields Goldthorn Hill Sparkhill Minworth Titford Stechford Walsgrave on Sowe Highgate Hayley Green Clayhanger Ettingshall Pensnett Wightwick Parting of the Heaths Brockmoor Swan Village Balsall Street Netherwood Heath Pleck Upper Stoke Hill Top Sutton Coldfield Pype Hayes Ulverley Green Wollescote Brandhall Lower Gornal Upper Gornal Balls Hill Hall Green Mesty Croft Wergs Walsall Wood Bacon's End Eastcote Stubber's Green Charlemont Hamstead Summerfield Park Hockley Heath Stoke Heath Princes End Ward End Pickford Green Digbeth Lime Tree Park Glebe Farm Netherton Lane Head Kingstanding Woodshires Green Catshill Newbolds Shire Oak Benton Green Bunker's Hill Mushroom Green Royal Sutton Coldfield Goscote Illey Cradley Bloomfield Kingshurst Tipton Green Norton Green Handsworth Bristnall Fields Box Trees Potter's Green Stoke Aldermoor Aldridge Temple Balsall Gosford Green Washwood Heath Golds Green Penn Fields Bradnock's Marsh Millison's Wood Hilltop Fallings Heath Lodge Hill Oakeswell End Streetly Birchfield The Manor Wood End Hodgehill Hill Gilbertstone Stoke Park Coal Pool Yardley Acocks Green Walsall Rough Hills Short Cross Ryders Green Edgwick Finchfield Blakenall Heath Thimble End Balsall Heath Wall Heath Winson Green Withymoor Village Watford Gap Darlaston Lee Bank Monkspath Bearwood Cradley Heath Willenhall Churchfield Freezeland Haden Cross Tat Bank All Saints Old Oscott Darlaston Green Cawney Hill Coventry Packwood Wren's Nest Whitley Hart's Hill Coundon Green Beech Lanes Church End Ryecroft Pinley Gardens Fen End Bordesley Green East New Town Walmley Hall Green Canley Gardens Chad Valley Barston Sandwell Tettenhall Caldmore The Flatts Lyndon Bickenhill Allesley Warstock The Leys Lower Eastern Green Upper Witton Wake Green Friar Park Brookfields Whoberley Dorridge Old Dock Saltley Nordley Hill Green Lane Tollbar End Baptist End Swan Village Weoley Castle Griffin's Hill King's Norton Balsall Spring Bank Little London Vauxhall Goldthorn Park New Mills Eaves Green Langley Green Russell's Hall Catherine Cross South Yardley Wednesbury Oak Spring Vale Cannon Hill Ten Acres Middle Bickenhill Four Oaks Carol Green Blakenhall Streetly Langley Little Bloxwich Ladymoor Wallington Heath Rumbush Bordesley Windmill End Wootton Green Bell Green Ley Hill Ruiton Wood Hayes Walsal End Compton Billesley Common Sedgemere Underhill The Lunt Dixon's Green Buckland End Leighswood Shenley Fields The Knowle Cheylesmore Birchills Catherine-de-Barnes Bentley Tansley Hill Balsall Common Woodsetton Brickhouse Farm Bowling Green Three Maypoles Tilehouse Green Edgbaston Tyseley Solihull Lodge Priestfield Summerford Place Tidbury Green Ettingshall Park Billesley Moor Green Scott's Green Cinder Hill Westwood Gardens Spring Vale Marston Green Alum Rock Fordbridge Pelsall Mere Green Chelmsley Wood Stockland Green Woodcock Hill Colehall Claregate Blackheath Boldmere Newton Wood Green Radford New Oscott Flint's Green Highter's Heath Gibbet Hill Dunstall Hill Lode Heath Foxford Brownhills Catchems Corner Bradmore Earlsdon Great Barr Oxbarn Bartley Green Dudley Rowley's Green Wednesfield California Tile Hill Lodge Green Heronfield Small Heath Ashmore Lake Albion Tibbington Finham Tettenhall Wood Soho Oxley Kirby Corner Pedmore Brandwood End Stivichall Middle Stoke Whitmore Reans Ladywood Copt Heath Wellington Place Hall End Grace Mary Estate Hockley Maney Birmingham Hardwick Amblecote Heath End Foleshill Lanesfield Round's Green Bournbrook Shard End Elston Hall Ridgacre Little Bromwich Aston New Town Nechells Rubery Alderman's Green Merridale Loxdale Vigo Stambermill Stow Lawn Blowers Green Stockfield Wollaston Great Bridge Smethwick Great Heath Bishopgate Green Brownhills West Garretts Green Sparkbrook Woodcross Dudley Port Tividale Hall Gospel Oak Birches Green West Heath Holly Bank Gornalwood Hawne Church Hill Pinkett's Booth Waring's Green Norton Knowle Oldwich Lane Heath Town Harvills Hawthorn Scotlands Coseley Black Lake Cheswick Green Sheldon Oakham Witton The Woods Stockwell End Brownshill Green Lye Lozells Oldbury Ladywood Henley Green Shepwell Green Stourbridge Short Heath Bordesley Green Springs Mire Draper's Fields Brown's Green Lyndon Green Primrose Hill Roseville Paradise Newbridge Brierley Hill Dudley's Fields Bushbury Dudley Wood Tipton Merry Hill Leamore Moxley Doe Bank Hurst Hill Longford Handsworth Wood Spon End Selly Park Bournville Oscott Woodside Willenhall Olton Northfield Hillfields Hollyberry End Ocker Hill Woods Bank Penn Highfields Lutley Darley Green Londonderry Millfields Showell Green Gib Heath Dibdale Darby End Hasbury Hawkesley Short Heath Fordhouses Golds Hill Frankley Coombeswood Beechwood Batmans Hill Tower Hill Bramford Elmdon Heath Erdington Stirchley Lapal Canley Bescot Causeway Green Castle Vale Cotteridge Tile Cross Parkfield The Delves Old Fallings Springfield Hay Mills Chadwick End Grove Vale Castle Bromwich Wylde Green Holly Hall Moseley Lea Hall Pickford Kates Hill Meriden Yew Tree Fallings Park Rough Hay Court House Green Tippity Green Low Hill Castlecroft Yardley Wood Hasluck's Green Shirley Heath Perry Barr Little Heath Hurst Green Four Oaks Horseley Heath March End Mount Pleasant Moseley Village West Coseley Wood End Bradley New Invention Chapel Green Upper Eastern Green Keresley Pendeford Lower Stoke Lambert's End Wednesbury Daw End Pelsall Wood Rowley Regis Salter Street Merry Hill Pinley West Bromwich Bilston Warley Woods Sedgley Kitt's Green Burnt Tree Springfield Falcon Lodge Monmore Green Portobello Kineton Green Whitmore Park Berkswell Knowle Grove Dickens Heath West Smethwick Reddicap Heath Rood End Holbrooks The Coppice Sharmans Cross Lifford Hateley Heath Moor Hall Halesowen New Town Lower Bradley Palmers Cross Shelfield Stone Cross Hill and Cakemore Brades Village Westwood Heath King's Heath The Chuckery Summer Hill Manor House Harden Wordsley Old Swinford Whitehouse Common Harvest Hill Coundon Old Hill Wyken Green Upper Ettingshall Monks Park