Education Marketing in Yardley Wood

Get in touch

Education Sector Advertising in Yardley Wood

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Yardley Wood but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in B14 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Yardley Wood (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Mushroom Green Woodgate Valley Darlaston Green Barston Heath End Rood End Sedgemere Fen End Blakenhall Hall Green Banners Gate Foxford Hart's Hill Billesley Manor House Blossomfield Pickford Green Leighswood Coal Pool Hawkesley New Town Ruiton Wednesbury Oak Weoley Castle Hasluck's Green Langley Green Lea Hall Mount Pleasant Lime Tree Park Aldersley Church End Stivichall New Mills Vicarage Old Dock Wyken Pleck Ulverley Green Amblecote Tidbury Green Meriden Albion Oxley Lane Head Hillfields Russell's Hall Coventry Batmans Hill Stirchley Stambermill Foleshill Moseley Golds Hill Walmley Ashmore Lake The Chuckery Brandhall Roughley Wake Green Bentley Heath Soho Scotlands Cawney Hill Darlaston Winson Green Walker's Heath Cotteridge Wood End Roseville Ley Hill Low Hill Court House Green Park Village Pinley Gardens Brandwood End Knowle Grove Lozells Londonderry Oscott Hasbury Burnt Tree The Woods Norton Blakenall Heath Grace Mary Estate Friar Park Palfrey Streetly Tyburn Smethwick Causeway Green Woodside Balsall Heath Spon End Hawne Primrose Hill Bushbury Alderman's Green Perry Common County Bridge Freezeland Bunker's Hill Spring Vale Charlemont Churchfield Canley Little Heath Mere Green Red Hill Birches Green Tibbington Ladywood Rowley Regis Finham Bordesley Green Haden Cross Ashmore Park New Invention Parkfield Cheswick Green Blackheath Netherton Garrets Green King's Norton Harvills Hawthorn Ryecroft Holly Hall Sutton Coldfield Chelmsley Wood Catherine-de-Barnes Wallbrook Four Oaks Bradley Gilbertstone Beechwood Gardens Willenhall Pendeford Great Bridge Stoke Park Ocker Hill Doe Bank Wren's Nest Dunstall Hill Frankley Eastcote Buckland End Hurst Hill Moseley Village Hay Mills Queslett Windmill End Tettenhall Fordhouses Scott's Green Nechells Green Sedgley Allesley Newbridge Tippity Green Heath Town Westwood Gardens Quarry Bank Alcester Lane's End Blowers Green Holbrooks Rotton Park Perry The Delves Wollaston Selly Oak Penn Fields Witton Castle Vale Whitehouse Common Allesley Green Lower Stoke Meer End Brookfields Fordbridge Netherwood Heath Bloxwich Hall Green The Lunt The Manor The Coppice Hodgehill Ridge Hill South Yardley Beech Lanes Bournville Whiteheath Gate Parkes Hall Woods Bank Rough Hills Henley Green Billesley Common Millison's Wood Springs Mire Bromley Shard End Tipton Green Elston Hall Portway Harden Cheylesmore New Dock Lee Bank Middle Stoke Monkspath Catchems Corner Rumbush Acocks Green Balsall Illey King's Heath Woodgate Pype Hayes Hill Wood Tettenhall Wood Moseley Cinder Hill Northfield Brickhouse Farm Hall Green Pinkett's Booth Wordsley Old Fallings King's Hill Ward End Willenhall Olton Summer Hill Merry Hill Four Oaks New Town Row The Leys Princes End Hockley Alum Rock Ladywood Tile Hill Reeves Green Hockley Heath Mayer's Green Moxley Westwood Heath Mesty Croft Bushbury Hill Lapal Dibdale Dixon's Green Bramford Eaves Green Bordesley Balsall Common Old Swinford Warley Woods Vigo Paradise Radford Guns Village Aston New Town Fishley Lambert's End Edgbaston Kineton Green Kingstanding Toll End Lye Hill Top Holly Bank Lifford Hamstead Kitt's Green Dudley Wylde Green Canley Gardens The Flatts Stow Lawn Ryders Green Bristnall Fields Brades Village Darby's Hill Round's Green Rowley's Green Oxbarn Elmdon Balsall Street Whitley Oakeswell End Brownhills Reddicap Heath Short Heath Ridgacre Summerfield Park Priory Ladymoor Perry Barr Wallington Heath Wellington Place Golds Green Rotten Row Wednesfield Waring's Green Clayhanger Merry Hill Pedmore Wyken Green Brierley Hill Horseley Heath Woodcross Hollyberry End Saltley Claregate Lower Eastern Green March End Chapel Fields Gibbet Hill Dudley Wood Wednesbury Tudor Hill Bilston Wollescote Coombeswood Baptist End Chapel Green Stourbridge Cofton Common Greet Gosford Green Wootton Green Elmdon Heath Underhill Catshill Highgate The Knowle Longbridge New Oscott Lutley Whoberley Pickford Tollbar End Chester Road Upper Ettingshall Coundon Monmore Green New Town Langley Coundon Green Sparkbrook Dickens Heath Birmingham Tower Hill Bickenhill Norton Green Summerford Place Wightwick Moor Hall Earlsdon St Chads Penn Vauxhall Wergs Marston Green Benton Green Bloomfield The Straits Sheldon Goscote Bentley Caldmore Pheasey Wood Hayes Rushall Mill Green Harborne Tipton Daw End Pensnett Lower Bradley Yew Tree Yardley Fields Lyndon Ten Acres Selly Park West Smethwick Salter Street Digbeth Garretts Green Greenleighs Keresley Brownhills West Whitlock's End Upper Witton Harvest Hill Solihull Lodge Carol Green All Saints Stone Cross Upper Eastern Green Kingswinford Hawkes End Birchfield Griffin's Hill Stoke Aldermoor Lode Heath Short Heath Bell Green Warstock Boldmere Woodshires Green Handsworth Halesowen Shirley Aldridge Bradmore Bordesley Green East Brownshill Green Grove Vale Pelsall Black Lake Flint's Green Bradnock's Marsh Little Bromwich Loxdale Hill Castlecroft Nechells Shenley Fields Yardley Wood Chadwick End Hall Green Monks Park Birchills Knowle Withymoor Village Tile Cross Sharmans Cross Woodsetton Colehall Darley Green Ettingshall Brown's Green Castle Bromwich Fallings Park Barr Common Minworth Bowling Green Newton Sandwell Box Trees Tat Bank West Coseley Neachells Merridale Whitmore Park Perry Beeches Stockland Green Hall End Oakham Hayley Green Lyndon Green Great Barr Hateley Heath Berkswell Cradley Heath Titford Old Oscott Whitmore Reans Little Bloxwich Binley Balls Hill Shirley Street Gib Heath Bromford Stechford Lodge Green Showell Green Lower Gornal Shepwell Green Church Hill Old Hill Darby End Heronfield Black Patch Bishopgate Green Bournbrook Hardwick Shire Oak Tividale Hall California Walsgrave on Sowe Ettingshall Park Springfield Woodway Park Priestfield Stockwell End Daisy Bank Yardley Bartley Green Tividale Aston Goldthorn Hill Dudley's Fields Stoke Walsal End Packwood New Cross Bacon's End Hill and Cakemore Newbolds Rough Hay Beechwood Stow Heath Gornalwood Hill Hook Gravelly Hill Wall Heath Glebe Farm Little London Draper's Fields Stoke Heath Woodcock Hill Cape Hill Finchfield Brockmoor Dudley Port Catherine Cross Deritend Maney Pinley Cannon Hill Goldthorn Park Pelsall Wood Eve Hill Moor Green Longford Walsall Greets Green Kingshurst Thimble End Highter's Heath Spring Bank Walsall Wood Royal Sutton Coldfield Fallings Heath Upper Stoke Leamore Kirby Corner Green Lanes Lodge Hill Watford Gap Falcon Lodge Small Heath Wolverhampton Tilehouse Green Portobello Hampton in Arden Bearwood Tyseley Blakeley Green Shelfield Tansley Hill Springfield West Bromwich Springfield Dorridge Nordley Hill Streetly Swan Village Spring Vale Packwood Gullet Middle Bickenhill Upper Gornal Wood Green Hockley Kates Hill Handsworth Wood Copt Heath Millfields Great Heath Swan Village Wood End Green Lane Rubery Four Oaks Park Bourne Vale Erdington Deepfields Oldwich Lane Compton Oldbury Lanesfield Newtown Turves Green Shirley Heath Potter's Green Short Cross Three Maypoles Hurst Green Gospel Oak Temple Balsall West Heath Stockfield Bescot Edgwick Coseley Washwood Heath Parting of the Heaths Palmers Cross Sparkhill Solihull Highfields Cradley Stubber's Green Illshaw Heath London Fields Hilltop Chad Valley