Charity Marketing in Summersdale

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Summersdale are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Summersdale?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Summersdale is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in PO19 5

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Summersdale or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Summersdale (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Hurstpierpoint Little London West Lavant Ifieldwood Horsted Keynes Black Corner Nursted Woodmansgreen Faygate Haslingbourne Runcton Castle Town Nepcote Pease Pottage Tower Hill Hawkhurst Court Fisherstreet Worth North Mundham Crossbush Coldwaltham Earnley Sidlesham Common Rowhook Camelsdale Beggars Bush Up Marden Somerley Horsham South Mundham Brookpits Staples Hill East Preston Mannings Heath Offham Hassocks White's Green East Lavington Smock Alley Bolnore Horsemere Green West Worthing Petworth Chownes Mead Dial Green Manor Royal Slinfold Rose Green Bolney Bury Eastergate Bolnore Village Portfield Durleighmarsh Itchingfield Yapton Nyetimber Minsted Cinder Hill Burleys Wood Lowfield Heath River Shopwyke Leggatt Hill Fyning Shopp Hill Woolbeding Blackstone Selsfield Common Watersfield Bognor Regis Hickstead Ashurst Wood Norton Steyning Fernhurst Dell Quay Heyshott Green Keymer The Haven Goddards' Green Broadfield Cocking Causeway Woodcote Trotton Cote Bilsham Linchmere Burpham Loxwood Ford South Stoke North Bersted Felpham Duncton Upperton Adversane Elsted Eartham Walberton Westbourne Pagham Rotherbridge Kingston by Sea Oakhill Shoreham Beach Washington Handcross Nutbourne Common Highbrook Quags Corner Little Heath Westerton Madehurst Fittleworth Lickfold Colworth Slindon Keynor Estate Sharpthorne North Heath Bosham Hoe Ansty Borden Saddlescombe Brook Street Goose Green Storrington Sompting Abbotts Cowfold Twineham Green Buchan Hill Foxhill Green Street East Ashling Smithbrook Albourne South Ambersham Stonequarry Maplehurst St John's Common Turners Hill Woldhurst Hatch Farm Hill Trotton Marsh West Itchenor Prinsted Sunnyside Hole Street Sidlesham Broadwater Salvington Halfway Bridge Hurst Wickham Tisman's Common Bedlam Street Copsale Plaistow Sompting Ifield Lyoth Common Lagness Coates Highleigh Barns Green Edburton Whitemans Green East Wittering Walderton Wisborough Green Pickhurst Southwick The Common Wiggonholt Elsted Marsh Henley East Worthing West Kingston Findon Valley West Tarring Iping West Town Titty Hill Broadbridge Heath Birdham Balls Green Midhurst Balcombe Lane Three Bridges Littlehampton Furnace Wood Slindon Common Barnham Wheatsheaf Common Upper Norwood East Harting Lower Beeding Ifold Henley Common Compton Albourne Street Chilgrove Warningcamp Haywards Heath Selham Tortington Flathurst Gospel Green West Ashling Lordington Warnham Crockerhill Bepton Slough Green Tilgate North Stoke Forestside West Marden West Chiltington Common Singleton Kingsley Green Lodsworth Poling Mackerel's Common Doomsday Green Shripney Broomershill Bignor Greatham Woodmancote Whyke Hambrook Rudgwick Bedham Southgate Pound Hill Langley Green North End Parbrook Halnaker Worthing Plummers Plain Selsey Cootham Hangleton Goring-by-Sea Stubbermere Navant Hill Stedham Colgate Fontwell The Close Nutbourne Barlavington Whitehall Scayne's Hill Almodington Ferring Lumley World's End Brooks Green Woodgate Oving Marylands Park Kent Street Forge Wood Amberley Strood Green Cuckfield Littleworth Habin Blackwell Gay Street Inlands Holbrook Redford South Bersted Abingworth Pulborough Northgate North Lancing Upper Cokeham Elbridge Fox Lea Lodsworth Common Deanlane End Bury Hollow Upwaltham East Dean Burgess Hill Furnace Green Nuthurst Aldwick Adsdean Rogate Hoyle Bracklesham West End West Grinstead Gossops Green Andrew's Hill Rock Middleton-on-Sea Milland Ifield Green West Dean Tillington High Cross Newpound Common Rowfant Commercial Square Shoreham-by-Sea Staplefield Lower Cokeham Ashurst Cocking Climping Churchwood Kingsfold Avisford Albourne Green Broomer's Corner Terwick Common Alfold Bars Lidsey Ashington Gorehill Graffham Southwater Roundstreet Common West Green Balcombe Fox Hill Southwater Street Hammerpot Shipley Bridge Fisher Clapham New Town Little Haven West Hoathly Lickfold Ebernoe West Harting Roffey Sayers Common Snow Hill East Marden Coombes Sullington Warren West Durrington Woodmancote Warninglid Poling Corner Durrington-on-Sea Sta Franklands Village Thakeham West Barnham Partridge Green Hardham Newtimber Shermanbury Billingshurst Elmer Small Dole Aldsworth Withypitts Apuldram Kingston Gorse Crabtree Bines Green Langley West Lavington Stoughton South Lancing Two Mile Ash Nutbourne Worth Abbey Sutton Queen's Corner Balls Cross Ingrams Green Botolphs Fishbourne Robins Wiston Fernhill Byworth High Salvington Henfield Maidenbower Nep Town County Oak Old Shoreham Upper Beeding Donnington Hillgrove Broadford Bridge Pyecombe Baldwins Hill Rookwood Wepham Monk's Gate Didling Easebourne Thorney Island Fulking Racton Funtington North End Shillinglee Bosham Hooksway Lambs Green Heath End Lower Horncroft Westergate Chichester Windfallwood Common Ardingly Angmering Crosspost Toddington Stopham Hammer Southbourne Rapkyns Sutton End Twineham Stockbridge East Kingston Bexleyhill Shipley Westlands Atherington Tangmere Tullecombe Rusper South Harting Bepton Common West Chiltington North End Flansham Crawley Chorley Common Shipton Green Sullington Upper Wardley Rake Broadbridge Street End Trotten Marsh Hampers Green Down Park Ashfold Crossways Merston Tyler's Green Gunter's Bridge Arundel Bucks Green East Beach Heyshott Bewbush Elmers Marsh Marley Heights Nyewood Summersdale Warminghurst East Grinstead West Thorney Maudlin Northchapel Birchgrove Norton Westhampnett Kirdford Crabbet Park West Burton Five Oaks Lurgashall Slaugham Burndell East Lavant Dragons Green Codmore Hill Lindfield West Stoke Clayton Mid Lavant Marehill North Marden Lower Fittleworth Breach Poynings Bramber Wick Houghton Durfold Wood Rustington Wineham Hunston Waterbeach Coolham Chidham Boxgrove Nyton Topleigh Findon Halecommon Walstead Tilgate Forest Row Aldingbourne Bury Common Crawley Down Charlton Crouchers Dumpford Church Norton Cross Gate Chithurst Rackham Treyford East Hampnett Woodend Abbotsford Lyminster Binsted Strettington Copthorne Tinsley Green Dial Post Lancing Coneyhurst Little Bognor Ancton Riverhill West Wittering Patching