Education Marketing in Griffitts Yard

Get in touch

Education Sector Advertising in Griffitts Yard

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Griffitts Yard but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in HP5 2

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Griffitts Yard (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Hillesden Hamlet Neath Hill Buckland Piddington Upper Hartwell Sills Yard Botley Marsh Gibbon Wendover Dean Newtown Upper Winchendon Lower Hartwell Halton Brook End Medmenham Shenley Brook End Tinkers End Page Hill Widmoor Beanhill Frieth Cold Brayfield Holtspur High Wycombe Greenlands Northall Rotten Row Wood Green Little Kingshill Stoke Green Stratford Fields Stone Oving Great Linford Thornton World's End Rockwell End Church End Whitney Amersham Pitchcott Great Kimble Longwick Lathbury Tylers Green Hunt's Hill Ascott Leckhampstead Berryfields Bolbeck Park Amersham Old Town Wexham Street Edgcott The City Chesham Willen Lake Medbourne Swanbourne Holly Green Rush Green Upper North Dean Netherfield The Lee Lower Bois Stokenchurch Crownfield Bradwell Upton Pond Park Walton Court Grange Farm Ditchfield Fort End Caldecotte Tatling End Coffee Hall Woughton Park Greatgap North End Whitchurch Chalkshire Bryant's Bottom Princes Risborough Blakelands Farnham Park Moulsoe South End Forty Green Grendon Underwood Heath End Kents Hill Simpson Castlethorpe Meadle Iver Heath Wendover Edlesborough Shenley Wood West Wycombe Startop's End Lower Woodend Littleworth Common North Crawley Hoggeston Southend Rowsham Spurlands End Little Horwood Walton Hall Stony Green Shalstone Denham Saunderton Chivery Great Hampden Broughton Crossing Stantonbury Brook End Crownhill Dorney Reach Chalfont St Giles Lower Cadsden Latimer Hollingdon Waterside Lillingstone Lovell Hodge Lea North Lee Broughton Saunderton Loosley Row Littleworth Corner Hillesden Manor Park Dagnall Marlow Common Moor End Stoke Mandeville Wycombe Marsh Giffard Park Biddlesden Wavendon Gate Newton Leyes Marsworth Steeple Claydon Boarstall Oxley Park Knowlhill Bancroft Pednormead End Water Stratford Bottrells Close Aston Abbotts Great Holm Little Crawley Thornborough Amersham Common Woughton on the Green Elfield Park Addington Rout's Green Winchmore Hill Well End Penn Street Terriers Nash Lee Orchard Leigh Watermead Farnham Royal Bletchley Burnham Hyde Heath Petsoe End Linford Wood Wardrobes Bennett End Furzton Cuddington Saunderton Lee Brinklow Hunt's Green Lye Green West End Tyringham Tingewick New Denham Monks Risborough Pednor Bottom Old Wolverton Ley Hill Heelands Ledburn Penn Upper Weald Smokey Row Springfield Bancroft Park Little London Wolverton Mill Swan Bottom Hilltop Bolter End Kingsash South End Shipton Aston Clinton Milton Keynes Lee Clump Mobwell Chicheley Tathall End Newton Longville Westcroft Hardwick Calvert Pitch Green California Browns Wood Hughenden Valley Speen Bellingdon Great Missenden Chalfont St Peter Wymbush Bockmer End Ludgershall Leadenhall Soulbury Alscot Middle Claydon Sherington Wooburn Green Newlands Flowers Bottom Love Green Dinton Long Street Drayton Beauchamp New Bradwell Berghers Hill Ashendon Moor Common Haversham Church End Church End Bradwell Abbey Weedon Cores End The Badgers Booker Hambleden Marlow Bottom Little Ickford Bovingdon Green Coombe Shabbington Gerrards Cross Studley Green Burcott Hazeley Tickford End Maids Moreton Walton Hotley Bottom Ashland Skirmett Clifton Reynes Chalfont Common Lower Pollicott Haydon Hill Hedgerley Hill Olney Fenny Stratford Walnut Tree Central Milton Keynes Lower Ascott Victoria Park Little Kimble Campbell Park Iver Barton Hartshorn Bledlow Denbigh West Little Frieth The Bowl Turville Heath Ivinghoe Weston Turville Hulcott Milton Keynes Village Westlington Sprig's Alley Redmoor Walton Goddards Owlswick Little Chalfont Dorton Bedgrove Lower Weald Monkston Emerson Valley Little Brickhill Whiteleaf Furzton Lake Hyde End Burcott Tyler's Hill Parslow's Hillock Great Brickhill North Marston Lane End Little Hampden Summer Heath Bradenham Stratton Chase Elmhurst Quarrendon Green Hailey Buffler's Holt Dorney Hanslope Wheeler End Chearsley Church End Hedsor Upper Pollicott Taplow Northfield Cholesbury Stoke Goldington St Leonards Pitstone Wing Nether Winchendon Conniburrow Hollybush Hill Egypt Walter's Ash Radnage Horsleys Green Waddesdon Wolverton Mill South Verney Junction Haddenham Great Horwood Westbury Great Hivings Walton Manor Monkston Park Layters Green Butler's Cross Willen Park Green End Prestwood Atterbury Linden Village Diggs Marlow Preston Bissett Woodhill Shipton Lee Wavendon Horton Wharf Grove Wilton Park Honeyburge Chesham Bois Emberton Long Crendon Pitstone Hill Creslow Newton Blossomville Blue Bridge Lenborough Beachampton Downley Radclive Seer Green Kiln Farm Bradwell Common Sands Rooksley Hitchambury Kimble Wick Askett Wolverton Willen Pitstone Green Horsenden Gawcott Downs Barn Ford Tattenhoe Foscote Great Kingshill Bury End Greenleys Ellesborough Oakley Fern Far Bletchley Kingston Amersham on the Hill Charndon Wooburn Little Boys Heath Hedgerley Danesfield Stonebridge Wooburn Common Stoke Hammond Astwood Ickford Stewkley Buckingham Bourne End Aylesbury Boveney Darvillshill Calverton Ilmer Cryers Hill Old Farm Park Wolverton Mill East Heath End Forty Green Bucklandwharf Fishermead Granborough Sheepridge Stewkley Dean Langley Corner Asheridge Wotton Underwood George Green Winterhill Waterend Jordans Woodrow Warrington Lower End Buckmoorend Bradville Northend Gayhurst Lacey Green Beacon's Bottom Oldbrook Middleton Fleet Marston Little Missenden Adstock Mill End Whelpley Hill Church End Woodham Slapton Chessmount Padbury Lent Chackmore Dunsmore Clayhill Kingsey Crafton Lee Common South Heath East End Peartree Bridge Caldecote Colstrope Flackwell Heath Coleshill Lee Gate Singleborough Water Eaton Bleak Hall Hardmead Worminghall Baker's Wood Tongwell Clanking Kingsmead Tinkers Bridge Middle Weald Cressex Poundon Hazlemere Fullers Slade Fox Milne Mentmore Nash Skittle Green Westcott Loughton Turville Griffitts Yard Downhead Park Pennyland Dadford Shenley Lodge Beaconsfield Ivinghoe Aston Chisbridge Cross Brill Knotty Green Dunton Farnham Common Lillingstone Dayrell Wooburn Moor Redland End Lavendon Penn Bottom Tetchwick Terrick Towerage Woolstone Widmer End Fawley Bottom Southcourt Green End Mantles Green Horton Turweston Botolph Claydon Oakhill Ballinger Bottom Holmer Green Townsend Nup End Mount Pleasant Fulmer Cublington Little Wood Corner Eaglestone Stoke Poges Barley End Winslow Codmore Austenwood Horn Hill Hedgerley Green Gibraltar Little Linford Loudwater Lower North Dean Ravenstone Burroughs Grove Beamond End Sedrup Chalfont Grove Wingrave Richings Park Two Mile Ash Ibstone Chartridge Cheddington East Claydon Mundaydean Bottom Cadmore End Weston Underwood Easington Tilbrook Lent Rise Akeley Chetwode Naphill Parmoor Hawridge Stony Stratford Bledlow Ridge Bye Green East Burnham Mursley Wroughton Park Fingest Fawley Marsh Bragenham Aston Sandford Bierton Lake End Little Marlow Buckland Common Ham Green Littlecote Bow Brickhill Newport Pagnell Stacey Bushes Micklefield Shreding Green Twyford Whaddon Woburn Sands Chenies Kingswood Nearton End Pheasants Broughton Middle Green Mop End Thorney Ballinger Common Chilton Pheasant's Hill Shenley Church End Drayton Parslow Fulwell Filgrave Ashley Green Salden Rose Hill Quainton Bishopstone Higher Denham