Education Marketing in Peterlee

Get in touch

Education Sector Advertising in Peterlee

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Peterlee but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in SR8 1

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Peterlee (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Kimblesworth Castleside Grindon The Middles Howden-le-Wear Eggleston White Kirkley Kirk Merrington Haswell Hardwick Newsham Raby Langley Park High Pittington Ramshaw Cassop Merrington Lane Neville's Cross Killhope Horden Rift House Mordon New Ho St John's Chapel No Place Bedburn High Dyke Bishopton Satley Blackhall Rocks Longnewton Ornsby Hill Green Head Low Dinsdale Forest-in-Teesdale Stranton New Brancepeth Newham Grange Stanhope Quebec High Urpeth Firth Moor Rowley Bearpark Sheep Hill Sherburn Grange High Beechburn High Lands Hurworth Place Lumley Thicks Gray Street Mountsett Brasside Oak Tree Close House Middle Side Bowlees High Etherley Perkinsville West Blackdene Little Newsham Houghton-le-Side Brandon Village Stanley Crook Deanery View Shincliffe Eldon Lane Mainsforth Pity Me Lane Side Embleton Healeyfield Egglestone Abbey Escomb Crookhall Kelloe Townfield Wynyard Village South Church Deaf Hill High Throston Pittington Cotherstone Esh Winning South Hetton Old Stillington Thornley Templetown Westlea Neasham Whinfield Low Pittington Etherley Moor Littletown Cornforth Murton Medomsley Edge Carrville Wolsingham Rookhope Old Quarrington Aycliffe Village Bradbury Wycliffe Harelaw Framwellgate Moor Sacriston Low Lands Town Head Pelton Cockfield Royal Oak Cowpen Bewley Plawsworth South Wingate Great Stainton Alum Waters Barley Mow Whorlton Heighington Stainton Grove Sadberge Edmondbyers Broom Hill Newbiggin Hill End Greta Bridge Elton Thwaite Browney Ebchester Shotley Bridge Old Thornley Craghead Hutton Henry Queen's Park Middleton-in-Teesdale Throston Grange Estate Benfieldside West Auckland High Escomb Phoenix Row Whitehill Stonebridge St Helen Auckland Cold Hesledon Beaumont Hill Iveston Middleton Egglesburn Little Stainton Cockerton Gilpin Brown White-le-Head Old Durham Low Spennymoor Cornsay High Handenhold Aykley Heads Brotherlee Cornsay Colliery Elm Tree Roddymoor Branksome Tursdale Bishopsgarth Fulthorpe Hutton Magna Harrowgate Hill West Kyo Trimdon Hunwick Pickering Nook Medomsley Spennymoor High Grange Helmington Row Carlton Nettlesworth Stockton Grange Hury Ludworth Ramshaw Tan Hills Mount Pleasant Hamsterley Peterlee West Pasture Davy Lamp Northgrain Esh High Coniscliffe Langton South Cleatlam Hunstanworth Sunniside Ragworth Holmside Bildershaw Bryan's Leap Hett Whitesmocks Northlea The Grove Greencroft Black Banks Lintzgarth Port Clarence Sherburn Hill Windlestone Stainton Bournmoor Holwick Easington Colliery Thringarth East Briscoe Cornriggs Morley East Hope Quarrington Hill Wearhead Coatham Mundeville Sherburn Denton Thorpe Thewles Mickleton Shield Row Bowburn Tanfield Lea Killerby Blackhill Houghall Butterwick Grange Villa Broompark Low Beechburn Hudegate Beamish Newton Aycliffe Woodham Village Thorpe Knitsley Middlestone Westwick Romaldkirk Haswell Plough Aislaby East Howle Beech Terrace Summerhouse Seaham Annfield Plain Tantobie Wall Nook Middleton St George Cowshill Brandon Byers Green Drinkfield Tindale Crescent Albert Hill Archdeacon Newton Middleton One Row Waldridge Littleburn Witton Park Hartburn Newtown Stockton-on-Tees Sunnydale Westgate Grangefield Station Town Meadowfield Tudhoe Grange Lintzford Croft on Heugh Low Coniscliffe Todhills Hart Station West Sherburn Bowes Shildon Shotton Colliery High Haswell Western Hill Great Burdon New Town East Hedleyhope Newton Hall Foxton Running Waters Toronto Sedgefield Sherburn House Hilton Bowbank Mount Pleasant Bollihope Regent Street High Hesleden Fleming Field Oxbridge West Rainton Coxhoe Coundongate Lonton Redford Faverdale Shadforth Dipton Butterknowle Thorpe Larches Billy Row Hummersknott Tow Law Gilesgate Moor Lane Head High Clarence Hurworth Burn Redmarshall Oakenshaw Chester-le-Street Canada Copley Coal Bank Elm Terrace Harrowgate Village Tanfield Oak Street Kip Hill Coundon Grange Sandy Carrs Gilesgate Urpeth Graythorp Lane Head Castle Dene Leasingthorne Lartington The Dene Newton Ketton Boldron Maiden Law Lynesack Frosterley Hamsterley Mowden Seaton Town Kelloe Muggleswick Briscoe Eastlea Ferryhill Station Merrybent Great Lumley Scargill St Ann's Hill Rainton Gate Old Eldon Metal Bridge Coronation South Stanley Willington Heatherycleugh Durham Hedley Hill Red Hall Low Etherley Blackhall Colliery Fir Tree New Coundon Preston-on-Tees Lintz Dawdon Ferryhill Crookgate Bank Ovington Leamside Belmont Seaton Carew Wolviston Snaisgill Startforth Brafferton Grassholme Darlington Bridge End Plawsworth Gate Great Chilton Consett Dalton Piercy Eastgate Stanley Ettersgill Throston Easington Woodham Pontop Waskerley Rise Carr Brancepeth Howlish Urlay Nook New Shildon South Pelaw Haswell Moor Coppy West Pelton Middlestone Moor Horsleyhope Barmpton Craigside Headlam Norton Whessoe Burnopfield Elvet Hill Old Town East Law Eldon Ushaw Moor Chester Moor Morton Tinmouth Ireshopeburn Gainford Burtree Ford Roseworth Ingleton Hurworth-on-Tees Castle Eden Trimdon Colliery Etherley Dene Garmondsway Lanchester Winston Pelton Fell High Friarside Crimdon Park Hartlepool West View Whinny Hill Chilton Lane Ouston Haverton Hill Piercebridge North End Lanehead Hobson Primrose Hill Dyke House Woodland Tudhoe Portrack Crawleyside Boltshope Park Parkside Newfield Clough Dene Hunderthwaite Carlbury Inkerman Preston-le-Skerne Wheatley Hill Bolam North Bitchburn West Cornforth Eden Vale Blackwell New Kyo Edmondsley High Shincliffe Dent Bank Evenwood Trimdon Grange Hawthorn Catchgate East Stanley Bishop Middleham Thornley Skerne Park East Blackdene Hart Barnard Castle Bank Top High Forge Redworth Elstob Walworth Sockburn Hope Town Ruffside North Close Walworth Gate West Butsfield Low Westwood Middridge South Moor Shotton Old Wingate Church Kelloe School Aycliffe Whitton Delves Esperley Lane Ends Witton Gilbert Woodside Hesleden Copthill Staindrop Elwick Houghton Bank Deneside Leadgate Langdon Beck Crossgate Moor Fishburn Merryoaks Oxhill Waterhouses Owton Manor Page Bank Sunnybrow Dalton-le-Dale Pierremont Monk Hesleden Flint Hill High Westwood Lime Terrace Binchester Aukside Billingham Brignall Allensford Croxdale High Stoop Kinninvie Bishop Auckland Wackerfield Greatham Sunderland Bridge Old Cassop Dean Bank Binchester Blocks Longhill Daddry Shield Langley Moor Cleatlam Tudhoe Village Newfield Leazes Rushyford Quaking Houses Sheraton South Side Newton Bewley Burnhope Moorside Lane Head Hummerbeck Lendings Leeholme Foggy Furze Woodstone Village Hamsterley Mill East Butsfield Thinford Eastbourne Lowe's Barn Stillington Egglescliffe Wingate California Stony Heap West Park Barningham Westerton Toft Hill Gilmonby Kelton Malton Brierton Evenwood Gate Bellevue Harperley New Hunwick Chilton Causey Laithkirk Eaglescliffe Woodhouses Bridgehill The Sands East Kyo Witton-le-Wear Crook Little Thorpe Coundon Haughton le Skerne