Education Marketing in Alexandra Park

Get in touch

Education Sector Advertising in Alexandra Park

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Alexandra Park but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in N22 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Surrey Quays Highlands Village Belmont Cubitt Town Woodford Wells Trinity Buoy Wharf Aldgate Eden Park Hacton Chinbrook Gunnersbury Cranham Farringdon Higham Hill Locksbottom Wembley Park Petts Wood Clapham Common Strand Bush Hill Park Upminster Bullsmoor North Hyde Wandsworth Sudbury Barking Riverside Merton Park Norbury Charlton Wimbledon Park Upper Tooting Morden Bayswater Barbican Loxford Plumstead Brompton Woodcote Lower Clapton Staples Corner Hadley Wood Cowley Peachy Southall Spitalfields Chase Village Coalmakers Wharf Westbourne Green Edmonton Sutton Temple Fortune Sands End Bexleyheath West Dulwich Elm Park The Burroughs East Ham Leytonstone Shortlands Hale End Notting Hill Chessington Lower Holloway Park Royal Frognal Golders Green Festubert Place New Cross Lower Edmonton Chislehurst Nine Elms Canons Park Hampton Wick Hyde Park Corner Carshalton Beckton Friday Hill Thornton Heath Somers Town Cole Park Dartmouth Park South Hornchurch Dollis Hill West Wickham North Acton Kilburn Willesden Southwark Elmers End Dudden Hill Osidge Copse Hill Hornsey Erith Fortis Green Kensal Town Clapton Park Newington Seven Sisters Preston North Hillingdon Tavern Quay East Wickham Bow Common Highgate Colindale Vauxhall Wimbledon Common Honor Oak The Mews Homerton Ramsden Kingston upon Thames Barnes Croydon Tooting Bec Common Tufnell Park Wembley Deptford Sydenham Hill Southborough Wandle Park Yeading Brunswick Park Brook Green Fulwell Harrow Hampton Court Aldwych Downham Ponders End Tooting Bec West Hampstead North Southwark Hayes Town Forestdale South Harefield Northwood Hills Upper Holloway Little Stanmore Old Ford Willesden Green Bromley Common Holloway Clock House Teddington Brentford End Isleworth Neasden Chelsfield Kentish Town Carshalton Beeches Greenhill Bethnal Green Hackney Central Blackwall Angel Hackney Charing Cross Kenton Woodford Bridge Heston Plaistow Alperton Worcester Park Hornsey Vale Ickenham Chipping Barnet Kenley Maypole North Finchley Sydenham Arpley Square Brockley Upper Norwood Shepherd's Bush Hammersmith Blackfen Sidcup Putney Vale Clapham Junction Foxbury Tooting Graveney Spring Park Hackney Wick South Hackney Leamouth Kensal Rise South Bromley Redbridge Twickenham Hitchin Square Lesnes Abbey Walworth Grove Park Blackheath West Harrow Emerson Park New Barnet Barking North End South Norwood Finchley Hanworth Stamford Hill Honor Oak Park Holland Park Hackbridge Knightsbridge Bopeep Wormwood Scrubs Pinner Totteridge Noel Park Selhurst Stratford St John's Regent's Park Brockwell Park Ruislip Gardens Hill End Plumstead Common Hayes Crook Log Cambridge Heath Farnborough Marylebone North End Lower Feltham Castle Green Seven Kings Clerkenwell Canning Town Merton Ruislip Camberwell Becontree Heath Walham Green Swiss Cottage Brownswood Park Spring Grove Norwood New Town Raynes Park Derry Downs Bermondsey Belvedere Seething Wells Morden Park Farthing Street Barking Wharf Square Bushey Mead Vale of Health Waddon New Charlton Alderwood Terrace Hockenden North Sheen Noak Hill Streatham Hill West Thamesmead Mortlake Crews Hill Bandonhill Cranbrook Cowley Peachey The Borough Chadwell Heath Union Mews Central Parade Gallows Corner Plashet Hillingdon Hayes End Brondesbury Park Walthamstow Village South Woodford Park Langley Church End Goddington Coombe Richmond New Eltham Grange Park Colney Hatch Upper Clapton Kew Walthamstow St Mary Cray Gants Hill Islington West Norwood Old Oak Common Downe Hackney Marsh Crofton Perivale Enfield Highway Tokyngton Lewisham Norbiton West Hackney World's End Rainham Cheam Enfield Wash Beddington Corner The Hale Keston Mark Old Malden Albany Park Summerstown Middle Park Mottingham Nash Addiscombe Fulham Acton Green North Feltham Whitton Single Street West Acton Luxted Hornchurch Slade Green Keston Upper Walthamstow Monken Hadley Little Venice Cranford Feltham Belmont Dulwich Rayners Lane Coulsdon Ham West Kensington Mayfair Parliament Hill Greenwich Malden Rushett North Cheam De Beauvoir Town Snaresbrook Selsdon Goodmayes Cottenham Park Blendon Wallington Square Enfield South Lambeth Little Britain Hoxton Hampton Hadley Avery Hill Petersham Harrow on the Hill Old Bexley Rush Green Rotherhithe Westminster Catford Oakleigh Park Paddington Edgware Bury Roxeth Falconwood Leaves Green Forest Gate Little Woodcote Greenford Southgate Blackheath Park Lisson Grove Dagenham Brimsdown Northolt Widmore Rosehill Brixton Horn Park East Dulwich Pentonville Barnet Gate Fairlawn Cottage St James's Craven Walk Kingsland Woodlands Denmark Hill West Ruislip Walthamstow Forest Woodford Belgravia Poynders Parade Millwall Harefield Burnt Oak Wallend New Southgate Biggin Hill Barkingside Little Ilford Crystal Palace Ladywell Hampstead Garden Suburb East Finchley Old Coulsdon Shirley Poverest Camden Town Lambeth Brondesbury Aldersbrook Hounslow Bloomsbury Upper Ruxley Pinnerwood Park Collier Row Blackheath Royal Standard Wood Green Crossness Shadwell Southend Addington Lee Cowley Sipson Thamesmead Lampton Hampton Hill Forty Hill Frank Whipple Estate Upper Edmonton Royal Arsenal West Balham Woodford Green Arnos Grove North Harrow New Cross Gate Highams Park South Harrow Temple Bexley Palmers Green Globe Town Tolworth Woolwich Wimbledon Kingston Vale Bounds Green Nunhead Marks Gate South Wimbledon Dormer's Wells Tottenham Green Abbey Wood Highbury Plaistow Stockwell Oakwood Upper Elmers End Bow Brent Cross Rowley Green Tooting Corbets Tey Lea Bridge Stanmore Welsh Harp Hendon Ratcliff Manor Park Enfield Island Village New Malden Collier's Wood White City Blackfriars Risley Close Wallington Stratford New Town Harold Hill Streatham Stepney Lower Morden St Pancras Peckham East Acton Green Street Green Cudham Hither Green Whetstone Brent Park Underhill Childs Hill Wanstead Rushmore Hill Coldblow Stroud Green Headstone Crayford Lessness Heath Romford Well Hall Westcombe Park Lower Sydenham Bell Green Horns Green Repton Park Creekmouth Kidbrooke Dulwich Village Chalk Farm Hounslow Heath Orpington Tottenham Barnsbury Chase Cross Castelnau Carshalton on the Hill Beddington Kingsbury Osterley Penge Monks Orchard Clapham Bromley Millbank Knight's Hill Bellingham The Hyde Tulse Hill Harrow Weald Pinner Green Cricklewood West Green Chelsea Surbiton Highwood Hill Fullwell Cross Barnes Cray Motspur Park South Beddington Hounslow West Earlsfield Aperfield Canary Wharf Stoke Newington Stratford Marsh Sanderstead Friern Barnet Lower Place Whitechapel West Heath Holders Hill Harefield Grove Forest Hill St Helier Bromley Ilford West Hendon Dalston St John's Wood Wennington Kevingtown Edgware North Cray The Wrythe Botany Bay Queensbury Newyears Green Kingston Hill Russell Hill Ducks Island Shoreditch Holborn Enfield Lock Stonebridge Lower Belvedere Aldborough Hatch Clayhall Wealdstone Woodcote Green St Margarets Church End Upper Belvedere Crouch End Southborough Alexandra Park Eastcote Coldfall Bickley Victoria Denham Temple Mills Covent Garden Wandsworth Common Broom Hill Grahame Park St George in the East Little Heath Bostall Heath Maitland Park Anerley Furzedown Manor House Cockfosters New Addington Mile End Sundridge St Paul's Cray Parsons Green West Brompton St Luke's Wanstead Flats Gidea Park Ruxley Gipsy Hill Chinatown Brentford Archway South Hampstead Roundshaw Mitcham Upminster Bridge Norwood Green Maze Hill Shacklewell Tottenham Hale Putney Heath Harlington Harringay Canonbury West Drayton London Streatham Park Elstree Park Maida Vale Chingford Uxbridge Moor Foots Cray Battersea Arkley Gospel Oak Berry's Green Acton Unity Place Silvertown Crofton Park Riddlesdown Leyton Marshes Newbury Park Upton Hainault Woodside Park Ruislip Common Ardleigh Green Hazelwood Whitehall North Kensington Hampstead North Greenwich Elephant and Castle Hayes Hook Havering-atte-Bower Benhilton Turnpike Lane Winchmore Hill Shooters Hill Longford Hillingdon Heath Ruislip Manor South Croydon West Barnes Cyprus Beckenham Woodside Chislehurst West Isle of Dogs Longlands Primrose Hill West Ham Coney Hall North Woolwich Cann Hall Upton Park Coldharbour Chingford Green Strawberry Hill Soho Belsize Park Roehampton East Sheen South Acton Pimlico Strand on the Green Oval Uxbridge Mill Meads King's Cross Welling Colham Green Northumberland Heath Purley Barnet Putney Upper Shirley St Johns Bulls Cross Queen's Park Hanwell Southbury New Beckenham Cranley Gardens Muswell Hill Enfield Town Kensington East Bedfont Earl's Court Becontree Pratt's Bottom Bromley Park Broad Green Harold Wood Kennington Bedford Park Eltham Chelsfield Hallsville Quarter West Kilburn Custom House Fitzrovia Freezy Water North Wembley Harold Park Limehouse Berrylands Eastcote Village Finsbury Crooked Billet East Barnet South Ruislip Grove Park Upper Sydenham South Kensington Finsbury Park Tower Gardens Clapham Park Chingford Hatch Hatton Ealing South Street Mill Hill Fairlop Harlesden West Ealing Tower Hill Maryland Herne Hill Colyers Yiewsley Chiswick College Park Hampstead Heath Leyton Harmondsworth North Ockendon Hatch End Bowes Park St Giles Bostall Woods Streatham Vale Northwood Docklands Southfields Poplar Kensal Green Haggerston Bankside Rise Park Elmstead Lamorbey South Tottenham Eel Pie Island Wapping Barnehurst