Healthcare Marketing in Alexandra Park

Get in touch

Healthcare Advertising in Alexandra Park

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in N22 7

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Alexandra Park

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Alexandra Park  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Alexandra Park (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Twickenham Nunhead Honor Oak Park Colney Hatch Bow Common Paddington Clapham Park Edgware Bury Chislehurst Canonbury Hayes Upper Elmers End Coldblow Millbank Wanstead Hampstead Heath Collier Row Thamesmead Grove Park South Hornchurch North End Wimbledon Shepherd's Bush Teddington Acton Green Harold Wood East Wickham North Kensington St James's East Acton Wallington Pinnerwood Park Hayes Town Nash New Southgate Ham Nine Elms Benhilton Hook Knightsbridge St Pancras Bromley Common Woodside Crofton Park Oakleigh Park Northolt Uxbridge Moor South Acton Longford Sidcup Hounslow Heath Belgravia Winchmore Hill Beckton Emerson Park Blackfriars Norbury Hatch End Walthamstow Forest Wood Green Maze Hill Harefield New Cross Gate Stamford Hill Elephant and Castle Docklands West Kilburn Camden Town Crouch End Addiscombe Lesnes Abbey Norwood New Town Riddlesdown Wennington South Lambeth Chingford The Mews South Croydon Cann Hall New Cross West Dulwich Islington West Drayton Enfield Highway Freezy Water Romford Northwood Hills Brent Park Stratford New Town South Harrow Friday Hill South Woodford Westbourne Green Wormwood Scrubs Grahame Park New Eltham Yiewsley Edgware Rotherhithe London North Harrow Forest Gate Higham Hill Wanstead Flats Rainham Upper Holloway Shortlands Shacklewell Mitcham Repton Park Downe Hampton Holders Hill Welsh Harp Clock House West Ruislip Cranbrook Merton South Street Coombe Hackney Kingsbury Tokyngton Leyton Plumstead Plaistow Spitalfields Brixton Chelsfield Erith Mile End Clerkenwell St Margarets Castle Green Little Stanmore Rayners Lane Tulse Hill Woodcote Kensal Rise Denmark Hill Poverest Finsbury Park Arpley Square Camberwell Pimlico Isleworth Wealdstone Acton Woodford Wells Whitechapel Mill Meads Highlands Village Forty Hill Rowley Green Whitton Hounslow Harrow Harrow Weald Sundridge West Ealing Hadley Wood Hornsey Vale North End New Beckenham Covent Garden Crystal Palace Surrey Quays New Malden Roxeth Temple Enfield Lock Bickley Bostall Woods Balham Brent Cross St Giles Upper Clapton Goddington Dollis Hill Preston Petersham Crews Hill Victoria Upton Park Old Bexley Hampton Wick Arkley East Finchley Hacton Old Coulsdon Brompton World's End North Wembley Hornchurch Stratford Stroud Green Cyprus The Hyde Upper Shirley Putney Heath Farringdon Friern Barnet Barnet Gate Burnt Oak Bankside Coalmakers Wharf Coulsdon Southfields Limehouse Hanwell Ruislip Common Welling Corbets Tey Farnborough Lee Hockenden Manor Park Strand on the Green Lower Feltham West Acton Cowley Lewisham Isle of Dogs Dulwich Village Brunswick Park Vauxhall Brownswood Park Upper Tooting Regent's Park Kilburn Cranley Gardens Waddon Coldharbour Hackney Central Putney Vale Forestdale Kensington Southgate Seven Kings Enfield Town Oakwood South Bromley Festubert Place Belsize Park Hither Green East Ham Southwark Blackheath Royal Standard Chase Village Ponders End De Beauvoir Town Feltham Neasden Wimbledon Common Walworth Stepney Aldborough Hatch Southend Newington Bermondsey Green Street Green Chelsfield North Greenwich Unity Place Tooting Bec Common Lambeth Selsdon Harlesden Upper Walthamstow Dudden Hill Upper Edmonton Kingsland Hampstead Garden Suburb Holloway Noak Hill Castelnau Chinbrook South Hampstead Little Woodcote Barking Wharf Square Parsons Green Battersea New Addington Fairlop Wallington Square Snaresbrook Surbiton Pinner Green Barnehurst Willesden Stratford Marsh Well Hall Southborough Elstree Park Harmondsworth Woolwich Church End Maitland Park Bexley Arnos Grove Ramsden Fairlawn Cottage Ilford Central Parade Chislehurst West Keston Mark Streatham Park Tufnell Park Goodmayes St Paul's Cray Hadley Ladywell Kevingtown Leaves Green Upper Ruxley Holborn Berrylands Hayes Southall Widmore Headstone Harold Hill West Ham Southbury South Ruislip Stanmore Seven Sisters Shooters Hill Farthing Street Wimbledon Park Golders Green Wembley Park Peckham Fulham Crooked Billet Foxbury Foots Cray Derry Downs Barnsbury Sipson Queen's Park Newbury Park Hallsville Quarter Biggin Hill Royal Arsenal West Risley Close Maypole Osidge Highams Park Elmers End St George in the East Chingford Green Carshalton Spring Grove Downham Highwood Hill Pratt's Bottom Leytonstone Maryland Marks Gate Bostall Heath Raynes Park Single Street Selhurst Lampton Old Ford Parliament Hill Dulwich Charlton Bowes Park Oval Ratcliff Dagenham Streatham Hill Brondesbury Sands End Strawberry Hill Chalk Farm Frank Whipple Estate Blackfen Chelsea Streatham Vale Harlington New Charlton Morden Park Brockwell Park Merton Park Eastcote Village Alperton Woodford Lamorbey Aldwych St John's Wood Highgate Hackbridge Shadwell Fulwell West Harrow Gipsy Hill Canons Park Fortis Green Old Oak Common Ruislip West Wickham Noel Park Bulls Cross Wapping Knight's Hill Walthamstow Village Chadwell Heath Northumberland Heath Albany Park Blackwall Bayswater Pentonville Cambridge Heath Clapham Junction Finchley Norbiton Clapton Park East Bedfont Beckenham Cranham Lower Holloway Upminster Bridge Kennington Lower Clapton Globe Town Barking Riverside Fullwell Cross Uxbridge Leamouth Clayhall South Tottenham Stockwell Holland Park Barnes Cray Upper Norwood Custom House Kensal Town Northwood Trinity Buoy Wharf Upper Belvedere Park Langley Hanworth Tooting Ardleigh Green Hackney Wick Old Malden Tooting Graveney Kenton Lower Edmonton Pinner Barnet Fitzrovia North Feltham West Thamesmead Clapham Angel Belmont Woodcote Green Plashet Dalston Hill End Woodford Green Colindale Tolworth Hampton Court St Mary Cray Hampton Hill Brentford End Little Ilford Soho Colyers Poplar Woodford Bridge Plaistow Denham Brondesbury Park Abbey Wood Putney Dartmouth Park Grange Park Wallend Willesden Green Union Mews Carshalton Beeches Rushmore Hill North Hillingdon Park Royal West Brompton Walthamstow Barking South Hackney Cowley Peachy Newyears Green Addington Hainault Bromley Queensbury Brentford Blackheath Park Gospel Oak Bethnal Green West Heath West Green Mill Hill Gallows Corner Notting Hill Hoxton Worcester Park Falconwood Harringay Bopeep Eel Pie Island Becontree Heath West Hackney Hale End Cheam Southborough Strand Broad Green Childs Hill The Hale Spring Park Kentish Town Broom Hill Botany Bay White City Cowley Peachey Lower Sydenham Walham Green Vale of Health Croydon Brimsdown Upminster Lower Belvedere Staples Corner Turnpike Lane South Beddington Shirley Blendon Ruislip Gardens Creekmouth Hazelwood Lessness Heath Brook Green West Norwood Sudbury Cole Park Woodside Park Bellingham Craven Walk Thornton Heath The Burroughs Kidbrooke Primrose Hill Harefield Grove Slade Green Redbridge Heston Hillingdon Ducks Island Palmers Green Hitchin Square Barnes Temple Mills St Luke's Little Britain St Helier Church End Tottenham Green Russell Hill Copse Hill Whetstone Rise Park Avery Hill Osterley Edmonton Finsbury Colham Green Cockfosters Dormer's Wells Bullsmoor Highbury Kensal Green Perivale Greenford Petts Wood Earlsfield Totteridge Gunnersbury West Hendon Kingston Hill Chiswick Bandonhill College Park Charing Cross Kew Crayford Catford Forest Hill Sanderstead Bush Hill Park Grove Park Hounslow West Hillingdon Heath Lea Bridge Becontree East Sheen North Southwark Ruislip Manor Bounds Green Loxford Orpington North Hyde Alexandra Park Bedford Park Gants Hill Cranford Barkingside Greenwich Westminster North Sheen South Wimbledon Rush Green Hendon Ruxley Westcombe Park Bromley Enfield Wash The Wrythe Malden Rushett Tower Hill Eastcote Belmont North Finchley Keston Tower Gardens Frognal Collier's Wood Herne Hill Morden Crook Log Furzedown North Acton Chessington Hatton Eltham South Harefield Locksbottom Chingford Hatch North Ockendon Upton Hayes End Harold Park South Kensington Cudham Carshalton on the Hill Haggerston Whitehall Kingston upon Thames Eden Park North Woolwich New Barnet Elm Park Ickenham Monken Hadley Bexleyheath Clapham Common Woodlands Mortlake Temple Fortune Summerstown Canning Town Marylebone Enfield Shoreditch Coldfall Barbican Hampstead Luxted Archway Roehampton Canary Wharf Hackney Marsh Chinatown Bow Lower Place Aldgate Bromley Park West Kensington Monks Orchard Rosehill Cubitt Town Tottenham Yeading Lisson Grove North Cheam Bushey Mead Lower Morden Brockley Enfield Island Village Richmond St Johns Havering-atte-Bower Sutton Roundshaw Chipping Barnet Motspur Park Crossness Middle Park Earl's Court Greenhill Cricklewood Kingston Vale Stoke Newington East Dulwich Chase Cross Norwood Green Aperfield Silvertown Underhill East Barnet West Hampstead Manor House Horn Park South Norwood Millwall Swiss Cottage Ealing Mottingham Penge Plumstead Common Harrow on the Hill Horns Green Beddington Corner Purley Bloomsbury King's Cross Berry's Green Sydenham Little Heath The Borough Alderwood Terrace Seething Wells Crofton Wembley Stonebridge Little Venice Kenley Streatham Hyde Park Corner Gidea Park West Barnes Sydenham Hill Muswell Hill Blackheath North Cray Aldersbrook Leyton Marshes Longlands Somers Town Deptford Wandle Park Belvedere Elmstead Bell Green Poynders Parade Upper Sydenham Wandsworth Beddington Tavern Quay Tottenham Hale Cottenham Park Maida Vale Coney Hall Hornsey Wandsworth Common Homerton Tooting Bec Anerley Mayfair Honor Oak Hammersmith St John's