Education Marketing in Wereton

Get in touch

Education Sector Advertising in Wereton

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Wereton but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in ST7 8

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Wereton (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Colwich Tompkin Rolleston on Dove Draycott in the Moors Horninglow Great Bridgeford Longnor Rudyard Yarnfield Millmeece Rugeley Loxley Green Orton Lapley Caverswall Stafford Bishton Bromley Hall Sandford Hill Hilton Bank Top Talke Scounslow Green Blore Plardiwick Highfields Blymhill Slitting Mill Springhill Little Heath Cotes Ingestre Standon Laney Green Norton-in-the-Moors Four Ashes Ecton Onneley Whittington Kiddemore Green Wildwood The Raikes Field Woodcroft Gillway Church Eaton Green Clayton Brereton Nether Stowe Moss Pit Hill Ridware Great Haywood Shenstone Wootton Chesterton Newton Hilliard's Cross Curborough Greenhead Endon Bank Moorend Threapwood Crakemarsh Woodhouses Blakeley Horton Church Leigh Offleyrock Cross Green Burntwood Green Cold Well Longdon Newborough Oulton Heath Moneystone The Laches Freehay Thorpe Constantine Croxtonbank Shaffalong Red Street Huntington Codsall Wood Fenton Low Hillcroft Park Gipsy Green Leacroft Blymhill Lawns Calf Heath Borough Park Dagdale High Onn Church Eaton Newtown Springfields Weaverslake Trent Vale Lightwood Norton Canes Red Hill Congleton Edge Combridge Hillsdale Wootton Coombesdale Glascote Heath Meir Bucknall Croxton Green Heath Threelows Moorside Longnor Walton-on-the-Hill Fawfieldhead Chestall Ribden Knotbury Smallthorne Barnfields Fradley South Hill Chorlton Coton Green Fenton Doxey Bemersley Green Rushton Bank Balterley Westcroft Marchington Cellarhead Churchbridge Waterfall Otherton Etruria Bilbrook Doley Newfield Burybank Hansley Cross Hademore Bignall End Milton Admaston Upper Landywood Blackfords Croxden Newlands Upper Nobut Holmcroft Coxgreen Shebdon Hints Shutlanehead Lower Loxley Beffcote Washerwall Browns Lane Bickford Crateford Hawks Green Bromley Wood Hulme End Middle Cliff Bishops Offley Leycett Gnosall Heath Hilderstone Waggersley Sandon Boothen Castletown Hinksford Hazelslade Beam Hill Ford Teanford Muckley Corner Shelton Pasturefields Basford Newton Hurst Hollington Biddulph Moor Bagnall Creighton Townhead The Lymes Darnford Christ Church Prestwood Rakeway Bloreheath Cliff Vale Olive Green Prestwood Lordsley Gospel End Abbey Hulton Butters Green Cheddleton Levedale Ellenhall Oultoncross Rue Hill Foxt Carroway Head Scot Hay Woodhouse Green Great Moor Stoke-upon-Trent Newstead Pasford Wolstanton Seisdon Jack Hayes Wetley Rocks Horsebrook Little Madeley Madeley Comberford Baddeley Edge Butterton Townsend Longridge Mount Pleasant Coton End Little Wyrley Mossgate Dunston Heath Blymhill Common Leekbrook Chase Terrace Ranton Green Fradley Werrington Dapple Heath Madeley Heath Hixon Gospel Ash Dunstal Leyfields Dayhills The Heath Bottom House Himley Hulme Ridgeway Handsacre Coton in the Clay Shraleybrook Dales Green Mobberley Anslow Gate Leek Blakelow Winnington Keele Bridgtown Springhill Consall Billington West Chadsmoor Alders Coltstone Gospel End Village Northwood Forton Morrilow Heath Bradeley Cats Edge Glascote Bromstead Heath Ashley Dale Burton Manor Stonydelph Chorley Goldenhill Leomansley Basford Green Whitecross Blithfield Codsall Florence Pattingham Acton Gate Garshall Green Cauldon Lynn Brickbridge Hopedale Ranton Wrinehill Weston Jones Woodmill Rileyhill Little Chell Joiner's Square Bradnop Pye Green Gerrard's Bromley Kettlebrook Hazlecross Outwoods The Blythe Hyde Lea Brereton Cross Parkgate Whitgreave Whiston Hill Top Barlaston Common Summerhill Bromstead Common Congreve Colton Acres Nook Dunkirk Coton Dunstall Godstone Rickerscote Brund Lower Leigh Betley Woottons Ravenhill Beech Ryecroft Gate Hilltop Kidsgrove Gentleshaw Warslow Hammerwich Longshaw Wardlow Sheen Seighford Tillington Newpool Bradley Moreton Stubwood Tithebarn Greensforge Pillaton Brookhouses Yoxall Beaconside Blackwaters Stone Heath Broadeye Braddocks Hay Gorstyhill Knenhall Norton East Rushton Spencer Harlaston Gailey Wharf Mosslane Talke Pits Moreton Etchinghill Little Aston New Wood Blackshaw Moor Breretonhill Withington Churnet Grange Goosemoor Green Quarry Heath Kingstone Coton Grindley Wetwood Great Gate Armshead Brinsford Stapenhill Spring Hill Woodseaves Wood Lane Oakamoor Fulford Poolend Baddeley Green Bonehill Coven Heath Prospect Village Copmere End The Rookery Cookshill Sturbridge Norton Bridge Birches Head Edial Middle Madeley Creswell Green Shut Heath Poolfields Tatenhill Four Ashes Broomhill Leadendale Loynton Napley Heath Heaton Westbeech Leese Hill Drayton Bassett Alsagers Bank Farley Blythe Marsh Oakley Spot Acre Stowe-by-Chartley Wheatlow Brooks Coton Woollaston Haregate Walton Stoke-on-Trent Lutley Branston Kingsford Tixall Norton Green Alrewas Hartshill Aston Whiston Cross Heath Sharpley Heath Uttoxeter Hollins Oak Hill Streethay Haunton Upper Cotton Trysull Whittington Footherley Brookhay Stretton Rumer Hill Thornes Swindon Gayton Rake End Goosemoor Stanley Moss Colton Hills Littleworth Wigginton Heron Cross Somerford Cobridge Hoften's Cross Harriseahead Dods Leigh Ubberley Offleymarsh Balterley Green Whitemoor Rawnsley Quixhill Withystakes Stanley Moor Blackbrook Ramshorn Bramshall Cresswell Stourton Chasetown Hollinsclough Barlaston Wightwick Manor King's Bromley Hockley Seabridge Featherstone Longbridge Hayes Aston Lowe Hill Halfpenny Green Shawfield Wallbridge Park Gorstey Ley Clough Hall Whitehill Old Perton Hales Cracow Moss Cotonwood Elford Heath Podmore Broughton Blakeley Lane Aldershawe Harper's Gate Abbey Green Penkridge Acton Trussell Roche Grange Wychnor Cheddleton Heath Rakes Dale Ashley Heath Littlewood Slindon Hollies Common Outlands Miles Green Ball Green Endon Little Onn Longport Winnothdale Fegg Hayes Woodlane Abbots Bromley Shirleywich Newchurch May Bank Cannock Wood Butterton Forebridge Great Chatwell Denford Giggetty Swynnerton Roughcote Onecote Heath Hayes Hanchurch Burnhill Green Knightley Dale Boundary Weston-under-Lizard Walford Meir Heath Tutbury Madeley Park Hawthorns Whitfield Oxford Shareshill Oulton Grange Sidway Shenstone Woodend Stockton Brook Essington Pitts Hill Six Ashes Stanfield Rocester Hollins Cold Norton Norbury Junction Mile Oak Trentham Lower Tean Hardings Wood Coldmeece Burslem Hopton Radmore Wood Coton Farm The Hollies Perton Fradley Junction Swinscoe Buddileigh Meir Hay Elford Yarlet Stonefield Hodgefield Hill Top Coppenhall Lower Hatton High Town Newtown Back o'th' Brook Salt Highwood Whitehurst Weeping Cross Amington The Shruggs Great Chell Dove Bank Alton Burston Burton upon Trent Broad Meadow Southlow Upper Mayfield Stableford Dilhorne Wereton Adderley Green Dosthill Longsdon Baldwin's Gate Boon Hill Upper Ellastone Eccleshall Upper Longdon Stockwell Heath Two Gates Boley Park Wain Lee Kingsley Moor Wychnor Bridges Ford Green Holt Hill Blackwood Hill Hatherton Adbaston Orgreave Newtown Stanley Ashley Betley Common Beechcliff Kingsley Fairoak Parkside Warstone Tuppenhurst Lower Elkstone Aston-by-Stone Hookgate Chatcull Shutt Green Silverdale Chadsmoor Park End Red Bull Hanley Mill Green Coven Spath Bradwell Dunsley Bond End Smallrice Smestow Drointon Crossgate Acton Longdon Green Nurton Hill Callingwood Upper Hulme Weston Weston Coyney Sandyford Oulton Woodwall Green Deadman's Green Haughton Knowl Bank Owen's Bank Chebsey Denstone Fole Brazenhill Cowley Bednall Barton Gate Millend Bednall Head Brown Edge Dunwood Aspley Garmelow Amerton Allimore Green Newton Saverley Green Hanford Chesterfield Cotton Windmill Bank Lawns Wood Milwich Lower Penn Turnhurst The Leys Tittensor Lea Heath Sideway Tamworth Marston Ashmore Brook The Wharf Huddlesford Upper Hatton Gailey Lower Ellastone Wombourne Whitmore Gnosall Dogingtree Estate Apeton Thorncliffe Whittington Rodbaston Bishops Wood Colshaw Morridge Side Woodgate Far Hoarcross Cowall Moor Packmoor Hollybush Derrington Blackbrook Lichfield Farewell Froghall Blackbrook Lane Green Mill Green Sandyford Birch Cross Knowl Wall Compton Gillow Heath Stramshall Latherford Rising Brook Gratton Ball Haye Green Hem Heath Hoar Cross Offleyhay Blythe Bridge Ellastone The Bratch Rangemore Middleport Heighley Great Wyrley Cheadle Springwood Oldfurnace Oldfallow Barton Turn The Rowe Ounsdale Robin Hill Hartley Green Morrey Cornhill Middleton Green Shallowford Creswell Alstonefield Hamstall Ridware Bromstead Stadmorslow Chapel Chorlton Westwood Stowe Stanton Little Haywood Godleybrook Forsbrook Kingswood Common Moddershall High Onn Wharf Woodend Lawnhead Trinity Fields Weeford Fisherwick Upper Elkstone Winshill Stallington Totmonslow Efflinch Edingale Enville Crackley Ilam Hanbury Woodend Windy Harbour Highfields Enson Hardings Booth Anslow Common Willoughbridge Grindon Redhill Bobbington Bolehall Wetton Knutton Cheadle Common Ipstones Bowsey Wood Haselour Hartwell Netherland Green Lower Knightley Church Hill Upper Leigh Blithbury Trescott Armitage Newborough End Hanbury Newchapel Wall Clifton Campville Cheadle Park Lower Drayton Stanshope Marchington Woodlands Kerry Hill Poolfold Tunstall Four Crosses Tunstall Cat's Hill Cross Elmhurst Bridge End Woodcock Heath Slade Heath Commonside Brown Lees Jugbank Oulton Brineton Lower Nobut Pershall Checkley Baswich Balance Hill Loggerheads Dunston Sandonbank Mixon Longton Stonnall Gratwich Rock End Little Sugnall Common Side Stone Nethertown Little Burton Dimsdale Light Oaks Newcastle-under-Lyme Western Downs Knypersley Willslock Landywood Milldale Stonywell Westlands Bradley in the Moors Fauld Coton Clanford Little Ingestre Perry Crofts Tatenhill Common Wimblebury Penkhull Sutton Brewood Cranberry Bentilee Great Saredon Sneyd Green Bank Top Milford Standeford Draycott in the Clay Beasley Hazles Cross Croxall Cannock Ravenshall Barton-under-Needwood West Hill Fradswell Little Saredon Almington Wilnecote Sugnall Chell Heath The Handfords Beamhurst Audley Apedale High Offley Bowers Pipe Ridware Kingsley Holt Waterhouses Little Stoke Mayfield Cotes Heath Bowers Bent Mavesyn Ridware Boscomoor Birchall Charnes Long Compton Newtown Rowley Park Blount's Green The Potteries Oaken Bradshaw Gunstone Rough Close Queensville Townend Knightley Huntley Beamhurst Lane Anslow Birchendale Knighton Wigginstall Church Mayfield Overton Lupin Tadgedale Lower Stonnall Belgrave Flash Shelton under Harley Whitley Heath Water Eaton Butter Bank Coton Hayes Norbury Wheaton Aston Iverley The Brampton Lightwood Winkhill Kinver Butt Lane Little Hay Porthill Burntwood Broomyshaw Foxley Hobble End Biddulph Cotwalton Blundies Meaford Knowle Style Hopwas Woodhouses Stretton Alder Moor Sandborough Ash Bank Barton Green Rownall Boney Hay Maer Ashwood Hill Top Woodshutts Bitterscote Brockton Nurton Lask Edge Meretown The Quarry Carmountside Halmer End Painleyhill Hazles Cheslyn Hay Armsdale Shobnall Newtown Fazeley Calton Dresden The Bodnets Blurton Coven Lawn Knighton Sandfields Kingston Hill Stonehouses Overmoor Walton Above Church Orslow Mucklestone Blore Brocton Upper Tean Cauldon Lowe Outwoods Mitton Middle Mayfield Middle Hill Overley Coalpit Hill Pipehill Hadley End Little Bridgeford Meerbrook Hednesford Finney Green Normacot Napley Berry Hill Littleworth Okeover Marston Church Fields Heatley Needwood Dam Mill