Education Marketing in The Wells

Get in touch

Education Sector Advertising in The Wells

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in The Wells but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in KT18 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover The Wells (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Burstow Warlingham Woodham Fisher's Hill Birtley Green Woldingham Garden Village Pitland Street Woking Munstead Heath Bagshot West End Church Town Claygate Sidlow Doversgreen Little London Cobham New Haw Wisley Ellen's Green Worplesdon Rose Hill Burrows Cross Hurst Park Littleton Albury Horsell Birch Stoughton West Molesey Ashtead Common Lingfield Smoky Hole Ottershaw Woodbridge Hill Donkey Town Subrosa Tyrrell's Wood Hersham Salfords Tatsfield Holloway Hill Walton on the Hill Hale Coldharbour Chertsey Egham Wick Deepdene Hascombe Bisley Camp Shere Bagshot Heath Rowly Lower Halliford Shalford Trumps Green Brook Buckland Effingham Thorpe Green Dippenhall Netherne on-the-Hill Abinger Common Sheerwater Broadford Russ Hill Heath End Knowle Green Knowle Grove Ockham Ewhurst Margery Brook Place Virginia Water Abinger Bottom Fairlands Skimmington Old Woking Pirbright Camp Field Common Milford Holmethorpe St Johns Walton-on-Thames Hurst Green Charlwood Abinger Hammer Chertsey Meads Whitewood Merstham Kingfield Weatherhill Tower Hill Irons Bottom Lower Green Gatwick Leatherhead Great Burgh Merle Common Lightwater Hermitage Woods Estate St George's Hill Fairmile Chobham Oatlands Park Fetcham Holmwood Corner Thorpe Enton Green Felthamhill Pyle Hill Dunsfold Green Hamhaugh Island May's Green Pains-Hill Grove Heath Mugswell Catteshall Hamm Moor Ashford Common East Molesey Westcott Lane End Tyrell's Wood Combe Common Ridge Green Mogador Fickleshole Limpsfield Chart Rushmoor East Ewell Knowle Hill Pagewood Dawesgreen Hurlands Lower Eashing Hogden Bottom Farncombe Whitebushes Crosswater Pot Common Givons Grove Tilford Reeds Nork South Nutfield Hockering Estate Hatchford End Guildford Park Pyrford Green Stroud Common Dormansland Coles Meads Brockham Park Wyke Camberley Beasley's Ait Onslow Village Blackheath Brookwood Stanners Hill Burpham Shrubs Hill Westfield Shortheath Towpath Whitmoor Vale Compton Palmers Cross Broadmoor Capel Alfold Crossways Woolmer Hill Ockford Ridge Sunbury Shepherd's Hill St John's Merrow Rowhill Maybury Martyr's Green Pachesham Park Clark's Green Frith Hill Farleigh Court Fetcham Grove Tyler's Green Mid Holmwood Bishopsgate Shepperton Peasmarsh Outwood Crownpits Weybridge Lucas Green Pixham Byfleet Whyteleafe Penton Hook West End Leigh Westbrook Bowlhead Green Lingfield Common East Horsley Burrowhill Wray Common Mytchett Send Grove Horley Chelsham South Holmwood Banstead Wey Meadows Send Marsh The Sands Whitmoor Bottom Ranmore Common Grafham West Bedfont Witley White Post Littleton Caterham Dogkennel Green Longcross Peper Harow Hamsey Green Wasp Green Woodcote Ash Green Cross Stonebridge Busbridge Sandy Cross Loxhill Shellwood Cross Frimley Green Boundstone Kingswood Warren Hog Hatch Peaslake Brockham Domewood Hydestile Titsey Mayford Puttenham Newlands Corner Harpesford Isle of Wight Ashley Park Addlestone Binscombe Hambledon Crawley Hill Hook Heath Strood Green Warwick Wold Holland Cranleigh Dunsfold Common Esher Ashtead Knaphill South Merstham Wrecclesham Wotton Penny Pot Betchworth Ashford Reigate Thursley Upper Halliford Fan Grove Great Enton Oxted Eashing Ewhurst Green Hatton Hill Tongham Anglefield Corner Crowhurst Tandridge Sandhills Elm Corner Churt Sunbury Common Tuesley Nutfield Norwood Hill Bushy Hill Cudworth Woodmansterne Albury Heath Westhumble Dockenfield New England Wormley Sutton Abinger Smart's Heath St Ann's Hill Middle Bourne Giggshill Frensham Chilworth Hamm Court Estate Gadbrook Hinchley Wood Godstone Deepcut Windlesham Beacon Hill Pyrford Flexford Culmer Newdigate Headley Whitfield Court Lyne Leatherhead Common Claremont Park The Bourne Kingswood Aaron's Hill Wood Street Village Weston Green Alfold Hindhead Long Ditton Nalderswood Row Town South Earlswood Beare Green Buckland Ripley Springs Livingstone Park Upper Eashing Grayswood Chiddingfold Box Hill Wonersh Pirbright Charlton Brook Thorncombe Street Hoe Brick Hill Rowledge Sunbury-on-Thames Tilford Tilford Common Ash Green Fredley Seale Horne Peartree Green Charleshill Ockley Hatchford Whiteley Village Effingham Common Cramhurst Badshot Lea Millbridge Brewer Street Dennisville Ripley Slyfield Reigate Heath Godalming Bellfields Waterloo Hawk's Hill The Chart St Ann's Heath The Ridge Moorhouse Bank Mousehill Epsom Littlewick Mead Vale Mayes Green Povey Cross Stanwell Spreakley Woodhatch Ramsnest Common Runnymede West Clandon Lordshill Common Royal Holloway Lower Bourne Pyrford Village Pray Heath Hurtmore Bunce Common Farnham Ewell Oxshott Westborough Abbey Mead Burntcommon Frimley Ridge Broadham Green North Holmwood Highstreet Green Kempton Park Dunsfold Thames Ditton Batt's Corner Mount Hermon Englefield Green Limpsfield Ash Vale Downside Ash Estates Runfold Lower Ashtead Bletchingley Langley Vale Burgh Heath Gatton West Byfleet Dormans Park Manor Park Egham Hythe Newchapel Stoke D'Abernon Wentworth Crowhurst Lane End Hooley Guildford Laleham Cartbridge Brooklands Great Bookham Woldingham Artington Mickleham Okewood Hill Staines-upon-Thames Little Bookham Felbridge Gomshall Nutcombe Frimley Weybourne Wanborough Bisley Shepperton Green South Godstone Mimbridge Logmore Green Tadworth Stonehill Hookwood Ridgebridge Hill Shottermill Jacobs Well Rydens Meath Green Stanwell Moor Send Chaldon Heatherside Keeper's Corner Abbotswood Upper Hale Shackleford Elstead Farley Green Holmbury St Mary Ansteadbrook Forest Green Shamley Green Polesden Lacey Burwood Park Birch Green Pitch Place Dorking Littlefield Common West Ewell Addlestonemoor Wheelerstreet West Horsley Bramley Friday Street Sutton Green Almshouse Common South Park Blackbrook Laker's Green Smallfield Worcester Park Paynes Green Shortfield Common Walliswood Stoneleigh Epsom Downs Norney Elmbridge Village Rydeshill Compton Felcourt Upper Ifold Haxted Lock Island Critchmere Willey Green Lower Kingswood Egham Stanford Common Redhill Blindley Heath North Looe Norley Common Henley Park East Clandon Normandy East Shalford Mytchett Place Limpsfield Common Castle Green Sheet's Heath Thorpe Lea Littleton Common The Wells Chipstead Haslemere Farleigh Parkgate Pharaoh's Island Chattern Hill Stroude York Town Greatpark Horsell Park Barn